Zebra stock: buy or sell?

ZBRA stock price: $178.09 2.78% At close on May 21st, 2019

Updated on:
May 21st, 2019


Zebra shares soared 2.78% to $178.09 today. On Friday ZBRA collapsed a chilling -6.09%.

Zebra Technologies Corporation, together with its subsidiaries, designs, manufactures, and sells a range of automatic identification and data capture (AIDC) products worldwide.

Should I buy Zebra stock?

You can't be a successful trader if you don't follow a methodolgy or system that assist you in choosing companies and the correct market timing. Having a trading plan helps to make decisions easier, quicker and with less hesitations. There are thousands of trading strategies for you to choose, but at Stocks2.com we prefer those that are simple but successful.

Currently, Zebra stock doesn't match any of these trading strategies, so our recommendation is not to buy.

Buy setupElegible
New all-time highNo
New 52 week highNo
Price crossing up 200d MANo
100d MA crossing up 200d MANo
This is not a selling recommendation at all, just it's not the best moment to buy if you follow any of these trading strategies.

Is Zebra stock a buy?

Banks and financial institutions post stock ratings everyday. At Stocks2.com, we detected 8 ratings published for ZBRA stock in the last 30 days.

The general sentiment of these ratings is bullish for ZBRA stock, with 7 positive ratings.
Is ZBRA a good stock to buy?
DateAnalyst / BrokerPrevious ratingCurrent rating
2019-3-7Needham & Company LLCBuyBuy
2019-3-7Needham & Company LLCBuyBuy
2019-3-7Berenberg Bankn/aBuy
2019-3-15JPMorgan Chase & Co.n/aOverweight
2019-2-21Imperial CapitalPositiveOutperform
2019-2-15Needham & Company LLCBuyBuy
2019-2-15Needham & Company LLCPositiveBuy
2019-1-28Wellington ShieldsBuyAccumulate

Zebra stock analysis

Daily outlook

Zebra shares soared 2.78% to $178.09 today.

Zebra shares soared 2.78% to $178.09 today. ZBRA marked a lower low and a lower high in the short term, defining a downward trend. Climbing above $191.84 would break this short term down trend and open possibilities for reversing this situation. Since SMA50d and SMA100d crossed up on February, ZBRA price slid a -10.65%. On Apr 24th, ZBRA hit new all time highs, pushing higher previous ATH of $235.98 recorded on Apr 17th. New ATHs are usual entry points for many trading setups as there aren't higher resistences.

ZBRA stock chart (daily)

Weekly outlook

After sliding a frightening -9.36% in a week last week, Zebra closed this week at $178.09 and declined an ugly -0.58%. For 5 weeks in a row, price slid and lost a -23.36%. Early April ZBRA climbed a dazzling 6.59% in just one week.

Once Zebra Technologies failed to resist above the support, it inescapably fell deeper. Not so far away is the last price record Zebra Technologies marked late April, but since then it dropped a 24.90%. Since price and 40-weeks moving average lines crossed down last week, ZBRA fell $-17.80 per share (-9.09%). Trading stocks that are under the 40-weeks (that is, 200-days) moving average line is not recommended by many experts, as it indicates that the stock has not enough institutional support. By mid February, SMA10w and SMA20w crossed up triggering a rise of 0.96%.

ZBRA stock chart (weekly)

Zebra stock price history

Zebra stock went public on August 15th, 1991 with a price of $3.891. Since then, ZBRA stock surged a 4,478.10%, with a yearly average of 165.90%. If you had invested right after ZBRA's IPO a $1,000 in Zebra stock in 1991, it would worth $44,781.00 today.

1: Adjusted price after possible price splits or reverse-splits.

Zebra stock historical price chart

ZBRA stock reached all-time highs on April/24 with a price of $237.15.

Zebra stock price target is $221.70

Predicting the price evolution of a stock or any financial instrument in a reliable and repeatable way is probably impossible. However, many stock price predictions are published every day by banks, financial institutions and independent analysts. The accuracy of these stock price predictions is not very high, and you should not blindly believe and make decisions only based on what this ratings or price target predictions say. We have 6 price predictions for ZBRA stock released in the last month:
ZBRA stock price predictions
DateAnalyst / BrokerActionPrevious targetCurrent targetDiff
2019-3-7Needham & Company LLCReiterates$215.00$225.004.7%
2019-3-7Needham & Company LLCRaises Target$215.00$225.004.7%
2019-3-15JPMorgan Chase & Co.Upgrades$212.00$225.006.1%
2019-2-21Imperial CapitalRaises Target$195.00$225.0015.4%
2019-2-15Needham & Company LLCReiterates$192.00$215.0012%
2019-2-15Needham & Company LLCRaises Target$192.00$215.0012%
(in average)$203.50$221.709.0%
Moving in a range from $225.00 and $215.00, the price prediction for Zebra Technologies stock is $221.70. In average, analysts' outlook on ZBRA price target is positive, improving the prediction by a 9.00% from previous estimations.

Financials and fundamental analysis

Earnings date and Earnings per Share

On February, Zebra reported its latest financial data, aligned with analysts' consensus and posted a $2.92 Earnings per Share. As soon as we get its actual EPS from the earnings report, we will update this report.
ZBRA earnings date and EPS evolution
QuarterReporting dateEstimated EPSActual EPSSurprise

Annual financial results

In 2018, Zebra annual revenues rocketed a super good 13.33% to $4,218.00 million USD from $3,722.00 marked in 2017. When comparing 2018 vs 2017, in the same way, profit margin (that is, the net income divided by revenues) escalated a 9.52% to 9.98%.

ZBRA annual Sales and Income evolution
2013$1,050 M-$134 M12.8%-
2014$1,671 M59.10%$32 M1.9%-75.84%
2015$3,652 M118.61%$-137.00 M-3.8%-522.46%
2016$3,574 M-2.14%$-137.00 M-3.8%0.00%
2017$3,722 M4.14%$17 M0.5%-112.41%
2018$4,218 M13.33%$421 M10.0%2,376.47%

Quarterly financial results

Zebra reported $1,137.00 million in revenues for 2018-Q4, a 4.12% up compared to previous quarter. Reported quarter income marked $115.00 M with a profit margin of 10.11%. Profit margin decreased a -1.52% compared to previous quarter when profit margin was 11.63%. When comparing revenues to same quarter last year, Zebra Technologies sales marked a phenomenal increase and boosted a 10.82%. Looking back to recent quarterly results, Zebra Technologies posted 3 negative quarters in a row.
ZBRA quarterly Sales and Income evolution
2017-Q2$896 M-$17 M1.9%-
2017-Q3$935 M4.35%$-12 M-1.3%-170.59%
2017-Q4$1,026 M9.73%$4 M0.4%-133.33%
2018-Q1$977 M-4.78%$109 M11.2%2,625.00%
2018-Q2$1,012 M3.58%$70 M6.9%-35.78%
2018-Q3$1,092 M7.91%$127 M11.6%81.43%
2018-Q4$1,137 M4.12%$115 M10.1%-9.45%
2019-Q1$1,066 M-6.24%$115 M10.8%0.00%

Zebra ownership

When you are planning to buy a stock, it's always worth to have a look its ownership structure.

Zebra Technologies shares owned by insiders (that is, founders, CEO, CTO, main executives or other management staff) currently counts a 1.26% of all shares.

Bearish positions for ZBRA stock account 0.00%, no big difference from last month.

For a better understanding, the next table shows ownership data compared to other related companies:

Market cap$9.6 B$183.8 M$2.3 B$31.0 B$93.3 B
Total shares54.0 M7.0 M49.1 M1,080.0 M715.9 M
Float shares53.3 M6.2 M47.6 M1,060.0 M635.6 M
  - Institutional holdings (%)88.2%60.0%88.2%1.2%79.9%
  - Insider holdings (%)1.3%12.4%3.8%0.0%11.4%
Shares in short selling0.0%0.0%0.0%0.0%0.0%

Zebra summary

Tuesday, May 21st, 2019
Day range$174.67 - $178.47
Previous close$173.27
Session gain2.78%
Average true range$7.14
50d mov avg$211.41
100d mov avg$195.71
200d mov avg$181.64
Daily patternlb06a
Weekly pattern lt06c

Zebra performance

To better understand Zebra performance you must compare its gains with other related stocks in same sector or industry. In the following table, we compare Zebra to AstroNova, Brady, Canon, Danaher, Dover, HP, TransAct Technologies and Xerox:
ZBRAZebra Technologie...-13.70%7.93%14.93%
TACTTransAct Technolo...-14.33%-14.33%-15.48%

Zebra competitors

We selected a few stocks to conform a list of Zebra Technologies competitors to review if you are interested in investing in ZBRA:

Latest Zebra stock news