Zebra stock: buy or sell?

ZBRA stock price: $203.68 -2.05% At close on September 20th, 2019

Updated on:
September 20th, 2019


Zebra Technologies shares fell -2.05% to $203.68 today. With Friday it's been 3 sliding days in a row, loosing $-7.32 (-3.61%).

Zebra Technologies Corporation, together with its subsidiaries, designs, manufactures, and sells a range of automatic identification and data capture (AIDC) products worldwide.

Should I buy Zebra stock?

Make a decision about when to buy or sell stocks is one of the hardest parts of being a trader or investor. Following a trading plan helps to make decisions easier, quicker and with less hesitations. There are thousands of trading strategies for you to choose, but at Stocks2.com we prefer those that are simple but successful.

None of our preferred buy setups matches with Zebra stock situation right now, therefore this is not a suitable entry point.

Buy setupElegible
New all-time highNo
New 52 week highNo
Price crossing up 200d MANo
100d MA crossing up 200d MANo
This is not a selling recommendation at all, just it's not the best moment to buy if you follow any of these trading strategies.

Is Zebra Technologies stock a buy?

Financial institutions and banks post stock ratings everyday. At Stocks2.com, we gathered 13 ratings published for ZBRA stock in the last 30 days.

The general sentiment of these ratings is bullish for ZBRA stock, with 9 positive ratings.
Is ZBRA a good stock to buy?
DateAnalyst / BrokerPrevious ratingCurrent rating
2019-9-16Morgan Stanleyn/aEqual Weight
2019-8-27Atlantic Securitiesn/aOverweight
2019-8-1Imperial CapitalOutperformOutperform
2019-7-5Wellington ShieldsBuyAccumulate
2019-7-18Wellington ShieldsGradually AccumulaHold
2019-3-7Needham & Company LLCBuyBuy
2019-3-7Needham & Company LLCBuyBuy
2019-3-7Berenberg Bankn/aBuy
2019-3-15JPMorgan Chase & Co.n/aOverweight
2019-2-21Imperial CapitalPositiveOutperform
2019-2-15Needham & Company LLCBuyBuy
2019-2-15Needham & Company LLCPositiveBuy
2019-1-28Wellington ShieldsBuyAccumulate

Zebra stock analysis

Daily outlook

Zebra Technologies closed today at $203.68 and fell an awful -2.05%.

Zebra Technologies shares fell -2.05% to $203.68 today. On September 11th ZBRA price bounced up over the SMA of 200 days demonstrating to be a significant support for this stock. Since SMA50d and SMA100d crossed up on Aug 26th, ZBRA price climbed $5.19 per share (2.61%).

ZBRA stock chart (daily)

Weekly outlook

Zebra depreciated an ugly -0.72% this week.

Weekly chart tells us that price is in a simple uptrend, tested $191.14 level and now climbing back aiming its last top at $220.46. Since late July when ZBRA stock price broke up the SMA40w line, it gained $14.03 (7.40%). Far behind is the all-time high Zebra Technologies recorded late April and since then the price is -14.11% below that top. By mid August, SMA10w and SMA20w crossed up triggering a rise of 0.09%.

ZBRA stock chart (weekly)

Zebra stock price history

Zebra IPO was on August 15th, 1991 at $3.89 per share1. Since then, ZBRA stock grew a 5,136.00%, with a yearly average of 183.40%. If you had invested right after ZBRA's IPO a $1,000 in Zebra stock in 1991, it would worth $51,360.00 today.

1: Adjusted price after possible price splits or reverse-splits.

Zebra stock historical price chart

ZBRA stock reached all-time highs on April with a price of $237.15.

Zebra stock price target is $223.30

How much a stock will be priced tomorrow or next week is quite unpredictable However, financial institutions invest time and resources to provide the most accurated estimations to help investors to make their decisions. We do not recommend to follow these stock price predictions without a critical thinking from your side, as their accuracy is usually low. We detected 9 price forecasts for Zebra Technologies stock posted in the last 30 days:
ZBRA stock price predictions
DateAnalyst / BrokerActionPrevious targetCurrent targetDiff
2019-9-16Morgan StanleyRaises Target$189.00$205.008.5%
2019-8-27Atlantic SecuritiesInitiatesn/a$230.00-
2019-8-1Imperial CapitalRaises Target$230.00$245.006.5%
2019-3-7Needham & Company LLCReiterates$215.00$225.004.7%
2019-3-7Needham & Company LLCRaises Target$215.00$225.004.7%
2019-3-15JPMorgan Chase & Co.Upgrades$212.00$225.006.1%
2019-2-21Imperial CapitalRaises Target$195.00$225.0015.4%
2019-2-15Needham & Company LLCReiterates$192.00$215.0012%
2019-2-15Needham & Company LLCRaises Target$192.00$215.0012%
(in average)$205.00$223.309.0%
Moving in a range from $245.00 and $205.00, the price target for ZBRA stock is $223.30. In average, analysts' outlook on ZBRA price forecast is positive, increasing the target by a 9.00% from previous estimations.

Financials and fundamental analysis

Earnings date and Earnings per Share

On February, Zebra Technologies reported its latest financial data, close to analysts' consensus and posted a $2.92 Earnings per Share. As soon as we get its actual EPS from the earnings report, we will extend this report.
ZBRA earnings date and EPS evolution
QuarterReporting dateEstimated EPSActual EPSSurprise

Annual financial results

In 2018, Zebra Technologies annual turnover climbed a super good 13.33% to $4,218.00 million dollars from $3,722.00 marked in 2017. When comparing 2018 vs 2017, aligned with this, profit margin (that is, the net income divided by revenues) escalated a 9.52% to 9.98%.

ZBRA annual Sales and Income evolution
2013$1,050 M-$134 M12.8%-
2014$1,671 M59.10%$32 M1.9%-75.84%
2015$3,652 M118.61%$-137.00 M-3.8%-522.46%
2016$3,574 M-2.14%$-137.00 M-3.8%0.00%
2017$3,722 M4.14%$17 M0.5%-112.41%
2018$4,218 M13.33%$421 M10.0%2,376.47%

Quarterly financial results

Zebra Technologies posted $1,137.00 M in revenues for 2018-Q4, a 4.12% improvement compared to previous quarter. Reported quarter earnings marked $115.00 M with a profit margin of 10.11%. Profit margin decreased a -1.52% compared to previous quarter when profit margin was 11.63%. When comparing revenues to same quarter last year, Zebra sales marked a wonderful increase and boosted a 10.82%. Looking back to recent quarterly results, Zebra posted 3 negative quarters in a row.
ZBRA quarterly Sales and Income evolution
2017-Q2$896 M-$17 M1.9%-
2017-Q3$935 M4.35%$-12 M-1.3%-170.59%
2017-Q4$1,026 M9.73%$4 M0.4%-133.33%
2018-Q1$977 M-4.78%$109 M11.2%2,625.00%
2018-Q2$1,012 M3.58%$70 M6.9%-35.78%
2018-Q3$1,092 M7.91%$127 M11.6%81.43%
2018-Q4$1,137 M4.12%$115 M10.1%-9.45%
2019-Q1$1,066 M-6.24%$115 M10.8%0.00%

Zebra ownership

When you are planning to invest in shares of a company, it's worth to have a look its ownership structure.

Management staff in all public traded companies that hold equity is required to report every transaction to the SEC. For Zebra Technologies, 1.26% of all outstanding shares are owned by its staff.

Bearish positions for ZBRA stock account 0.00%, no big difference from last month.

For a better context understanding, the following table shows ownership data compared to other related stocks:

Market cap$11.0 B$109.7 M$2.6 B$28.7 B$104.6 B
Total shares54.0 M7.0 M49.3 M1,060.0 M717.4 M
Float shares53.5 M6.3 M47.9 M1,050.0 M636.3 M
  - Institutional holdings (%)88.2%60.0%88.2%1.2%79.9%
  - Insider holdings (%)1.3%12.4%3.8%0.0%11.4%
Shares in short selling0.0%0.0%0.0%0.0%0.0%

Zebra summary

Friday, September 20th, 2019
Day range$202.79 - $208.98
Previous close$207.95
Session gain-2.05%
Average true range$7.03
50d mov avg$200.26
100d mov avg$196.71
200d mov avg$193.95
Daily pattern
Weekly pattern lb01a

Zebra performance

Stocks performance is always measured in comparision to the market or competitors and related stocks in the same industry. In the following table, we compare Zebra Technologies performance to AstroNova, Brady, Canon, Danaher, Dover, HP and TransAct Technologies:
ZBRAZebra Technologie...1.78%-1.72%16.26%
TACTTransAct Technolo...5.31%41.24%-13.08%

Zebra competitors

One check before investing in any stock is to review a list of its competitors, in this case for Zebra Technologies. We selected 7 companies as Zebra Technologies competitors as they are in the same industry or have similar market objectives.

Latest Zebra stock news