Zebra stock: buy or sell?
September 20th, 2019
Zebra Technologies Corporation, together with its subsidiaries, designs, manufactures, and sells a range of automatic identification and data capture (AIDC) products worldwide.
Should I buy Zebra stock?Make a decision about when to buy or sell stocks is one of the hardest parts of being a trader or investor. Following a trading plan helps to make decisions easier, quicker and with less hesitations. There are thousands of trading strategies for you to choose, but at Stocks2.com we prefer those that are simple but successful.
None of our preferred buy setups matches with Zebra stock situation right now, therefore this is not a suitable entry point.
|New all-time high||No|
|New 52 week high||No|
|Price crossing up 200d MA||No|
|100d MA crossing up 200d MA||No|
Is Zebra Technologies stock a buy?
Financial institutions and banks post stock ratings everyday.At Stocks2.com, we gathered 13 ratings published for ZBRA stock in the last 30 days. The general sentiment of these ratings is bullish for ZBRA stock, with 9 positive ratings.
|Date||Analyst / Broker||Previous rating||Current rating|
|2019-9-16||Morgan Stanley||n/a||Equal Weight|
|2019-7-18||Wellington Shields||Gradually Accumula||Hold|
|2019-3-7||Needham & Company LLC||Buy||Buy|
|2019-3-7||Needham & Company LLC||Buy||Buy|
|2019-3-15||JPMorgan Chase & Co.||n/a||Overweight|
|2019-2-15||Needham & Company LLC||Buy||Buy|
|2019-2-15||Needham & Company LLC||Positive||Buy|
Zebra stock analysis
Zebra Technologies closed today at $203.68 and fell an awful -2.05%.
Zebra Technologies shares fell -2.05% to $203.68 today. On September 11th ZBRA price bounced up over the SMA of 200 days demonstrating to be a significant support for this stock. Since SMA50d and SMA100d crossed up on Aug 26th, ZBRA price climbed $5.19 per share (2.61%).
Zebra depreciated an ugly -0.72% this week.
Weekly chart tells us that price is in a simple uptrend, tested $191.14 level and now climbing back aiming its last top at $220.46. Since late July when ZBRA stock price broke up the SMA40w line, it gained $14.03 (7.40%). Far behind is the all-time high Zebra Technologies recorded late April and since then the price is -14.11% below that top. By mid August, SMA10w and SMA20w crossed up triggering a rise of 0.09%.
Zebra stock price history
Zebra IPO was on August 15th, 1991 at $3.89 per share1. Since then, ZBRA stock grew a 5,136.00%, with a yearly average of 183.40%. If you had invested right after ZBRA's IPO a $1,000 in Zebra stock in 1991, it would worth $51,360.00 today.
1: Adjusted price after possible price splits or reverse-splits.
Zebra stock historical price chart
ZBRA stock reached all-time highs on April with a price of $237.15.
Zebra stock price target is $223.30How much a stock will be priced tomorrow or next week is quite unpredictable However, financial institutions invest time and resources to provide the most accurated estimations to help investors to make their decisions. We do not recommend to follow these stock price predictions without a critical thinking from your side, as their accuracy is usually low. We detected 9 price forecasts for Zebra Technologies stock posted in the last 30 days:
|Date||Analyst / Broker||Action||Previous target||Current target||Diff|
|2019-9-16||Morgan Stanley||Raises Target||$189.00||$205.00||8.5%|
|2019-8-1||Imperial Capital||Raises Target||$230.00||$245.00||6.5%|
|2019-3-7||Needham & Company LLC||Reiterates||$215.00||$225.00||4.7%|
|2019-3-7||Needham & Company LLC||Raises Target||$215.00||$225.00||4.7%|
|2019-3-15||JPMorgan Chase & Co.||Upgrades||$212.00||$225.00||6.1%|
|2019-2-21||Imperial Capital||Raises Target||$195.00||$225.00||15.4%|
|2019-2-15||Needham & Company LLC||Reiterates||$192.00||$215.00||12%|
|2019-2-15||Needham & Company LLC||Raises Target||$192.00||$215.00||12%|
Financials and fundamental analysis
Earnings date and Earnings per ShareOn February, Zebra Technologies reported its latest financial data, close to analysts' consensus and posted a $2.92 Earnings per Share. As soon as we get its actual EPS from the earnings report, we will extend this report.
|Quarter||Reporting date||Estimated EPS||Actual EPS||Surprise|
Annual financial resultsIn 2018, Zebra Technologies annual turnover climbed a super good 13.33% to $4,218.00 million dollars from $3,722.00 marked in 2017. When comparing 2018 vs 2017, aligned with this, profit margin (that is, the net income divided by revenues) escalated a 9.52% to 9.98%.
|2013||$1,050 M||-||$134 M12.8%||-|
|2014||$1,671 M||59.10%||$32 M1.9%||-75.84%|
|2015||$3,652 M||118.61%||$-137.00 M-3.8%||-522.46%|
|2016||$3,574 M||-2.14%||$-137.00 M-3.8%||0.00%|
|2017||$3,722 M||4.14%||$17 M0.5%||-112.41%|
|2018||$4,218 M||13.33%||$421 M10.0%||2,376.47%|
Quarterly financial resultsZebra Technologies posted $1,137.00 M in revenues for 2018-Q4, a 4.12% improvement compared to previous quarter. Reported quarter earnings marked $115.00 M with a profit margin of 10.11%. Profit margin decreased a -1.52% compared to previous quarter when profit margin was 11.63%. When comparing revenues to same quarter last year, Zebra sales marked a wonderful increase and boosted a 10.82%. Looking back to recent quarterly results, Zebra posted 3 negative quarters in a row.
|2017-Q2||$896 M||-||$17 M1.9%||-|
|2017-Q3||$935 M||4.35%||$-12 M-1.3%||-170.59%|
|2017-Q4||$1,026 M||9.73%||$4 M0.4%||-133.33%|
|2018-Q1||$977 M||-4.78%||$109 M11.2%||2,625.00%|
|2018-Q2||$1,012 M||3.58%||$70 M6.9%||-35.78%|
|2018-Q3||$1,092 M||7.91%||$127 M11.6%||81.43%|
|2018-Q4||$1,137 M||4.12%||$115 M10.1%||-9.45%|
|2019-Q1||$1,066 M||-6.24%||$115 M10.8%||0.00%|
Zebra ownershipWhen you are planning to invest in shares of a company, it's worth to have a look its ownership structure.
Management staff in all public traded companies that hold equity is required to report every transaction to the SEC. For Zebra Technologies, 1.26% of all outstanding shares are owned by its staff.
Bearish positions for ZBRA stock account 0.00%, no big difference from last month.
For a better context understanding, the following table shows ownership data compared to other related stocks:
|Market cap||$11.0 B||$109.7 M||$2.6 B||$28.7 B||$104.6 B|
|Total shares||54.0 M||7.0 M||49.3 M||1,060.0 M||717.4 M|
|Float shares||53.5 M||6.3 M||47.9 M||1,050.0 M||636.3 M|
|- Institutional holdings (%)||88.2%||60.0%||88.2%||1.2%||79.9%|
|- Insider holdings (%)||1.3%||12.4%||3.8%||0.0%||11.4%|
|Shares in short selling||0.0%||0.0%||0.0%||0.0%||0.0%|
|Friday, September 20th, 2019|
|Day range||$202.79 - $208.98|
|Average true range||$7.03|
|50d mov avg||$200.26|
|100d mov avg||$196.71|
|200d mov avg||$193.95|
Zebra performanceStocks performance is always measured in comparision to the market or competitors and related stocks in the same industry. In the following table, we compare Zebra Technologies performance to AstroNova, Brady, Canon, Danaher, Dover, HP and TransAct Technologies:
Zebra competitorsOne check before investing in any stock is to review a list of its competitors, in this case for Zebra Technologies. We selected 7 companies as Zebra Technologies competitors as they are in the same industry or have similar market objectives.
Latest Zebra stock news
- Seeking AlphaPut Zebra Technologies On Your WatchlistJune 17, 2019
- Seeking AlphaZebra Technologies Is Firing On All CylindersApril 25, 2019
- Seeking AlphaZebra Technologies Is Still A BuyNovember 19, 2018
- Seeking AlphaZebra Technologies: Shifting From Speculative To Growth InvestmentAugust 27, 2018