WSM stock: buy or sell?

WSM stock price: $110.74 1.16% At close on Dec 1st, 2020

Updated on:
Dec 1st, 2020


WSM stock brief

  • After marking new highs on November 24, Williams-Sonoma closed on Tuesday at $110.74 inching a 1.16%
  • The stock is configuring an uptrend pattern since last March, when it bottomed at $25.49. Up to date, the uptrend made a 334.44% gain since the beginning of this rally
  • Williams-Sonoma made public its earnings report on November 19
  • Williams-Sonoma, Inc. operates as an omni-channel specialty retailer of various products for home.

Should I buy Williams-Sonoma stock?

Even if you are a experienced or a novel trader, best trading results come from using an investing strategy that never leaves to random or subjective opinions when is the best moment to buy or sell stocks. Trading strategies are meant for helping you in the decision process of what stocks to pick and when is the best moment to buy them. At, we like to use very simple but trusted and powerful trend following trading strategies. Simple things usually work the best

Is $WSM stock a buy?

Currently, Williams-Sonoma stock doesn't match any of these trading strategies, so our recommendation is not to buy now. This doesn't mean $WSM will slide in coming sessions, or it will not rise higher. Simply, it doesn't match our recommended trading systems

Should I sell Williams-Sonoma stock?

Knowing when to sell a stock is even harder than knowing when to buy it. Trading strategies prevent us from making impulsive decisions based on our personal sentiments or the buzz surrounding the market. When selling, as well as buying, detailed strategies are very simple to use and are only valid for selling stocks in your porfolio, not for shorting $WSM stock

A guiding principle is that you should never hold an investment that generates greater losses than those expected by the time of purchase. The timing to sell your stock must always be ruled by the stop-loss (automatic or manual)

Is it time to sell Williams-Sonoma stock?

In the current situation of Williams-Sonoma there is not any eligible sell setup, so Williams-Sonoma stock holders with operations in profit can keep their positions

Williams-Sonoma ratings

In the last month, 8 analyst ratings were published for Williams-Sonoma

Williams-Sonoma analysts' ratings - Last month
Brokerage firmRating
Nov 12th, 2020
Gordon Haskett Strong buyNeutral
Nov 13th, 2020
JPMorgan Chase & Co. Sell
Nov 20th, 2020
Barclays Buy
Loop Capital Neutral
Oppenheimer Strong buy
Royal Bank of Canada Neutral
Wedbush Buy
Nov 23rd, 2020
Morgan Stanley Sell

Williams-Sonoma stock analysis

Since last March, Williams-Sonoma has been drawing an uptrend that so far marked an amazing 334.44%. The price action shows higher peaks and higher troughs, and along the way provided some buy points for those who wanted to enter. Latest pullback was in early November, when price bounced at $87.95. Like in all uptrends, price needs to rest and now price is consolidating the gains in a range between $114.65 and $87.95

$WSM at new All-time Highs

On November 24, Williams-Sonoma reached new all-time highs (ATH) again at $114.65

SMAs overview

WSM stock SMAs chart

Supports and resistances

The current resistance levels are:

  • R1: $114.65 (3.53% above)
  • The current supports are:

  • S1: $106.51 (-3.82% below)
  • S2: $101.18 (-8.63% below)
  • S3: $87.95 (-20.58% below)
  • Bollinger bands

    Since the price surpassed the upper band last Wednesday, the price corrected downwards by 2.86%

    WSM stock Bollinger Bands chart

    Relative strength index

    The RSI dropped below the overbought level of 70 last Wednesday after just crossing to the overbough zone for just one day (weak signal). The RSI value on Tuesday was 65.28. Since then, Williams-Sonoma shares fell a 1.97%

    WSM stock RSI chart

    Williams-Sonoma stock price history

    Williams-Sonoma went public priced at an adjusted price1 of $0.73 on Jul 1983. Since then, WSM stock has risen by 15,069.86%, with an average of 407.29% per year. If you had invested thousand dollars in Williams-Sonoma stock on the IPO, it would have a value of $151,698.63 today.

    1: Adjusted price after possible price splits or reverse-splits

    WSM stock price history chart

    Price target for Williams-Sonoma stock

    How much a stock will be priced tomorrow or next week is quite unpredictable. However, many stock price predictions are published every day by banks, financial institutions and independent analysts.

    Along with buy or sell recommendations, financial institutions post their price predictions based on the stock price action and the company fundamental data. Most of these estimates follow the release of new fundamental information by the company, and many times. Again, these forecasts are not direct recommendations for small traders and must not be followed blindly.

    There are 8 price predictions posted for Williams-Sonoma that average $114.00. That is a 2.94% than the last price ($110.74).

    Williams-Sonoma stock price predictions
    Brokerage firmPrice target
    Nov 12th, 2020
    Gordon Haskett $106.00
    Nov 13th, 2020
    JPMorgan Chase & Co. $80.00$95.00
    Nov 20th, 2020
    Barclays $112.00$144.00
    Loop Capital $100.00$110.00
    Oppenheimer $115.00
    Royal Bank of Canada $101.00$117.00
    Wedbush $115.00$130.00
    Nov 23rd, 2020
    Morgan Stanley $75.00$95.00

    Earnings and financials

    Financial call was hosted by Williams-Sonoma ($WSM) on November 19 after posting the earnings report. WSM beat Wall St estimates and posted of $2.56, that is a 67.32% improvement compared to the predictions of $1.53. In line, reported revenues were $1.8 billion versus estimates of $1.6 billion.

    In comparison, the EPS for the same quarter last year was $1.02, so reported EPS is a gain of 150.98%. Looking at revenue, figures skyrocketed a 22.33% compared to $14.4B same quarter a year ago.

    WSM ($WSM) is hosting the earnings call next March. Analysts expect of $3.27, that is a 27.73% more than Q3.

    Williams-Sonoma competitors

    Williams-Sonoma belongs to the Specialty Retail industry, which contain 33 industry peers.

    The following are some of Williams-Sonoma biggest competitors:

    Williams-Sonoma competitors
    CompanyMarket capRatingBullish ratings1
    Williams-Sonoma ($WSM) $7.3B Buy 3
    O'Reilly Automotive ($ORLY) $32.1B Neutral 0
    Best Buy ($BBY) $27.8B Strong buy 5
    AutoZone ($AZO) $26.2B Neutral 0
    Tractor Supply ($TSCO) $15.6B Neutral 0
    Ulta Beauty ($ULTA) $14.8B Buy 2
    Genuine Parts ($GPC) $14.1B Neutral 0

    1 In the last 30 days.

    Williams-Sonoma performance

    To better understand Williams-Sonoma stock performance you must compare its gains with other related stocks in same sector or industry.. For Williams-Sonoma, the benchmark is made against O'Reilly Automotive, Best Buy, AutoZone, Tractor Supply, Ulta Beauty and Genuine Parts.

    WSM performance compared
    Williams-Sonoma ($WSM) 20.10% 26.00% 32.00%
    O'Reilly Automotive ($ORLY) 2.50% -4.20% 8.00%
    Best Buy ($BBY) -3.60% -4.00% 34.90%
    AutoZone ($AZO) 2.30% -5.10% 2.10%
    Tractor Supply ($TSCO) 4.10% -6.20% 14.40%
    Ulta Beauty ($ULTA) 33.70% 19.70% 11.60%
    Genuine Parts ($GPC) 9.10% 5.60% 16.30%

    Important note:
    The comments given in this article are personal and should not be followed as recommendations for you to buy or sell stocks. The author of this article does not have an understanding of the individual scenarios of the reader, his or her own financial statements or his or her own best interests at any given time. All users should speak with their financial advisor before buying or selling any securities Viewpoints are posted for educative motives only

    WSM summary

    Tuesday, December 1st, 2020
    Day range$109.37 - $111.69
    Previous close$109.47
    Session gain1.16%
    Average true range$6.48
    50d mov avg$97.70
    100d mov avg$93.31
    200d mov avg$78.41
    Earnings dateMarch 17th, 2021

    Frequently asked questions

    What is Williams-Sonoma stock symbol?

    Williams-Sonoma, Inc. is a public company trading in the US stock market with the WSM symbol

    Is Williams-Sonoma stock a buy or sell?

    Williams-Sonoma received 8 ratings in the last 30 days: 3 bullish, 2 bearish and 3 neutral.

    Will WSM go up?

    Williams-Sonoma had different price forecasts published by market analysts in the last 30 days forecasting the target price to $114.00. That is a 2.94% than the current price ($110.74).