Vipshop stock: buy or sell?

VIPS stock price: $8.02 -5.20% At close on August 22nd, 2019

Updated on:
August 22nd, 2019


Shares of Vipshop ended today at $8.02 and plunged a scary -5.20%. On Monday VIPS boosted an astounding 5.04%.

Vipshop Holdings Limited, through its subsidiaries, operates as an online discount retailer for various brands in the People's Republic of China.

Should I buy Vipshop stock?

You can't be a successful trader if you don't follow a methodolgy or system that assist you in choosing companies and the correct market timing. That's why is so important to choose your own trading plan that fits your character as inversor. There are thousands of trading strategies for you to choose, but at we prefer those that are simple but successful.

None of our preferred buy setups matches with Vipshop stock situation right now, hence this is not a suitable entry point.

Buy setupElegible
New all-time highNo
New 52 week highNo
Price crossing up 200d MANo
100d MA crossing up 200d MANo
This is not a selling recommendation at all, just it's not the best moment to buy if you follow any of these trading strategies.

Is Vipshop stock a buy?

Banks and financial institutions publish stock ratings everyday. At, we detected 14 ratings published for VIPS stock in the last 30 days.

Is VIPS a good stock to buy?
DateAnalyst / BrokerPrevious ratingCurrent rating
2019-8-5Jefferies Financial Groupn/aHold
2019-8-16Daiwa Capital MarketsNeutralBuy
2019-8-15Jefferies Financial GroupHoldBuy
2019-8-15Credit Suisse GroupNeutralOutperform
2019-8-15CICC ResearchNeutralOutperform
2019-7-17Credit Suisse GroupNeutralNeutral
2019-5-23Credit Suisse GroupUnderperformNeutral
2019-4-30JPMorgan Chase & Co.NeutralOverweight
2019-4-22UBS GroupNeutralSell
2019-2-21Credit Suisse GroupNeutralUnderperform
2019-2-19Bank of AmericaBuyNeutral

Vipshop stock analysis

Daily outlook

Vipshop plunged a scary -5.20% and closed at $8.02.

Shares of Vipshop plunged a scary -5.20% and closed at $8.02. Since last Aug/15 when VIPS stock price broke up the SMA200d line, it gained $1.76 (28.12%). Since SMA100d and SMA200d crossed up on April, VIPS price slid a -0.99%.

VIPS stock chart (daily)

Weekly outlook

After boosting an outstanding 17.95% in a week last week, Vipshop closed this week at $8.02 and stepped up a slightly fine 1.39%. Early August VIPS plunged a scary -10.94% in just one week.

Last week VIPS price bounced up over the SMA of 40 weeks that acted as support stopping new slides. Since mid April when SMA20w and SMA40w crossed up, VIPS price slipped $-0.36 per share (-4.30%).

VIPS stock chart (weekly)

Vipshop stock price history

Vipshop IPO was on March 23rd, 2012 at $0.60 per share1. Since then, VIPS stock grew a 1,236.70%, with a yearly average of 176.70%. If you had invested right after VIPS's IPO a $1,000 in Vipshop stock in 2012, it would worth $12,367.00 today.

1: Adjusted price after possible price splits or reverse-splits.

Vipshop stock historical price chart

VIPS stock reached 52-week highs on May at $9.26, and all-time highs 2015-04-27 with a price of 30.72.

Vipshop stock price target is $8.50

How much a stock will be priced tomorrow or next week is quite unpredictable However, financial institutions invest time and resources to provide the most accurated estimations to help investors to make their decisions. We do not recommend to follow these stock price predictions without a critical thinking from your side, as their accuracy is usually low. We have 4 price targets for VIPS stock posted in the last 30 days:
VIPS stock price predictions
DateAnalyst / BrokerActionPrevious targetCurrent targetDiff
2019-4-5KeyCorpRaises Target$10.00$11.0010%
2019-4-30JPMorgan Chase & Co.Upgrades$6.50$11.0069.2%
(in average)$7.60$8.5012.0%
Moving in a range from $11.00 and $5.90, the price prediction for Vipshop stock is $8.50. In average, analysts' outlook on VIPS price forecast is positive, improving the prediction by a 12.00% from previous estimations.

Financials and fundamental analysis

Earnings date and Earnings per Share

Vipshop presented beatiful results for 2018-Q4 on February. Vipshop gained Earnings per Share (EPS) by 6.30%, beating experts consensus of $0.16. Vipshop posted $0.17.
VIPS earnings date and EPS evolution
QuarterReporting dateEstimated EPSActual EPSSurprise

Annual financial results

In 2018, Vipshop annual turnover climbed an outstanding 15.93% to $84,523.90 million USD from $72,912.30 marked in 2017. In contrast, its earnings margin (compared to sales) remained steady to 2.52%, that is $2,128.79 million.

VIPS annual Sales and Income evolution
2013$1,700 M-$52 M3.1%-
2014$3,772 M121.89%$137 M3.6%162.04%
2015$40,203 M965.79%$1,590 M4.0%1,058.61%
2016$56,591 M40.76%$2,037 M3.6%28.13%
2017$72,912 M28.84%$1,950 M2.7%-4.28%
2018$84,524 M15.93%$2,129 M2.5%9.19%

Quarterly financial results

Vipshop reported $26,083.40 M in sales for 2018-Q4, a 46.28% up compared to previous quarter. Reported quarter earnings marked $688.67 million with a profit margin of 2.64%. Profit margin inched a 1.36% compared to previous quarter when profit margin was 1.28%. When comparing revenues to same quarter last year, Vipshop sales marked an amazing increase and boosted a 603.07%.
VIPS quarterly Sales and Income evolution
2017-Q1$2,320 M-$80 M3.5%-
2017-Q2$2,550 M9.91%$56 M2.2%-29.79%
2017-Q3$2,301 M-9.75%$51 M2.2%-9.80%
2017-Q4$3,710 M61.20%$104 M2.8%103.72%
2018-Q1$19,871 M435.61%$530 M2.7%411.79%
2018-Q2$20,738 M4.37%$682 M3.3%28.68%
2018-Q3$17,832 M-14.02%$229 M1.3%-66.44%
2018-Q4$26,083 M46.28%$689 M2.6%201.06%

Vipshop ownership

When you are planning to buy a stock, it's always worth to check its ownership structure.

Management staff in all public traded companies that hold equity is required to report every transaction to the SEC. For Vipshop, 6.35% of all outstanding shares are owned by its staff.

In case of Vipshop stock, 55.87% of its shares are held by institutions (mutual funds, pension funds, big banks and other large financial institutions). Bearish positions for VIPS stock account 0.00%, no big difference from last month.

For a better context understanding, the next table shows ownership data compared to other related companies:

Market cap$5.3 B$897.3 B$34.9 B$159.0 M$6.7 B
Total shares661.9 M492.1 M871.5 M75.3 M379.0 M
Float shares414.2 M436.0 M790.0 M60.5 M213.9 M
  - Institutional holdings (%)55.9%57.1%88.0%128.0%60.1%
  - Insider holdings (%)6.3%16.1%5.3%2.7%35.9%
Shares in short selling0.0%0.0%0.0%0.0%0.0%

Vipshop summary

Thursday, August 22nd, 2019
Day range$7.94 - $8.50
Previous close$8.46
Session gain-5.20%
Average true range$0.50
50d mov avg$7.77
100d mov avg$7.91
200d mov avg$7.19
Daily pattern
Weekly pattern lb06a

Vipshop performance

Performance as an absolute value is never valid if it's not benchmarked against competitors or related stocks in the industry. In the following table, we compare Vipshop performance to, eBay, Express, Gap,, Jumei International, LightInTheBox and Ralph Lauren:
JMEIJumei Internation...-14.78%-26.04%19.51%
RLRalph Lauren-19.09%-30.12%-34.32%

Vipshop competitors

We picked a few stocks to conform a list of Vipshop competitors to review if you are interested in investing in VIPS:

Latest Vipshop stock news