Visa stock: buy or sell?

V stock price: $182.77 1.73% At close on November 19th, 2019

Updated on:
November 19th, 2019


Visa rose a nice 1.73% and closed at $182.77.

Visa Inc. operates as a payments technology company worldwide. The company facilitates commerce through the transfer of value and information among consumers, merchants, financial institutions, businesses, strategic partners, and government entities.

Should I buy Visa stock?

Make a decision about when to buy or sell stocks is one of the hardest parts of being a trader or investor. That's why is so important to define your own trading plan that matches with your character as inversor. There are thousands of trading strategies for you to choose, but at we prefer those that are simple but successful.

Currently, Visa stock doesn't match any of these trading strategies, so our recommendation is not to buy.

Buy setupElegible
New all-time highNo
New 52 week highNo
Price crossing up 200d MANo
100d MA crossing up 200d MANo
This doesn't mean V will fall in coming sessions, or it will not rise higher. Simply, it doesn't match our recommended trading systems.

Is Visa stock a buy?

Everyday, hundreds of stock ratings are published by financial analysts to indicate a particular stock's attractiveness. At, we gathered 15 ratings published for V stock in the last 30 days.

The general sentiment of these ratings is bullish for V stock, with 12 positive ratings.
Is V a good stock to buy?
DateAnalyst / BrokerPrevious ratingCurrent rating
2019-8-1UBS Groupn/aNeutral
2019-7-24SunTrust Banksn/aBuy
2019-7-24Raymond Jamesn/aOutperform
2019-7-24Raymond Jamesn/aOutperform
2019-7-24JPMorgan Chase & Co.OverweightNeutral
2019-7-24Goldman Sachs Groupn/aBuy
2019-7-24Credit Suisse Groupn/aBuy
2019-7-18Jefferies Financial Groupn/aBuy
2019-7-11Morgan Stanleyn/aOverweight

Visa stock analysis

Daily outlook

Visa shares rose 1.73% to $182.77 today.

Visa closed today at $182.77 and rose a nice 1.73%. Since November 7th when V stock price broke up the SMA100d line, it gained $6.30 (3.57%). On September, V hit new all time highs, pushing higher previous ATH of $186.40 recorded on September. New ATHs are usual entry points for many trading setups as there aren't higher resistences.

V stock chart (daily)

Weekly outlook

Shares of Visa stepped up a decent 1.67% this week.

Having descending tops is not good news for traders invested in Visa. Although it's only a warning signal, eyes should be on alert during next weeks to identify possible new risks. You should be expectant to Visa price to not slide under , as this would complicate possible price recovery in the short and mid-term. Not so far away is the last all-time high Visa marked early September. Since early April when SMA20w and SMA40w crossed up, V price gained $27.30 per share (17.56%). Since price and SMA40w lines crossed up early January, V climbed $49.97 (37.63%).

V stock chart (weekly)

Visa stock price history

Visa stock went public on March 19th, 2008 with a price of $11.771. Since then, V stock grew a 1,452.80%, with an average of 132.10% per year. If you had invested $1,000 in Visa stock in 2008, it would worth $14,528.00 today.

1: Adjusted price after possible price splits or reverse-splits.

Visa stock historical price chart

V stock reached all-time highs on September with a price of $186.74.

Visa stock price target is $196.90

Nobody can reliably foresee how stock prices may evolve in the future. However, many stock price predictions are published every day by banks, financial institutions and independent analysts. You should not follow the analysts' V stock price predictions in the hope that they will be met as they may be wrong and not met. For the last 30 days we found 14 price targets for V stock:
V stock price predictions
DateAnalyst / BrokerActionPrevious targetCurrent targetDiff
2019-9-9CitigroupRaises Target$185.00$206.0011.4%
2019-8-1UBS GroupRaises Target$183.00$187.002.2%
2019-7-24SunTrust BanksRaises Targetn/a$205.00-
2019-7-24Raymond JamesReiterates$177.00$193.009%
2019-7-24Raymond JamesRaises Target$177.00$193.009%
2019-7-24NomuraRaises Target$178.00$204.0014.6%
2019-7-24JPMorgan Chase & Co.Raises Target$166.00$182.009.6%
2019-7-24GuggenheimRaises Target$178.00$190.006.7%
2019-7-24Goldman Sachs GroupSet Price Targetn/a$202.00-
2019-7-24Credit Suisse GroupSet Price Targetn/a$203.00-
2019-7-19BarclaysRaises Target$181.00$195.007.7%
2019-7-18Jefferies Financial GroupReiterates$190.00$210.0010.5%
2019-7-11Morgan StanleyRaises Target$175.00$191.009.1%
(in average)$180.00$196.909.0%
The price target for Visa stock is $196.90, moving in a range between $210.00 and $182.00. In average, analysts' outlook on V price target is positive, increasing the prediction by a 9.00% from previous estimations.

Financials and fundamental analysis

Earnings date and Earnings per Share

After publishing its last earnings report on April, Visa . Unfortunately, reported EPS is not yet available in our database.
V earnings date and EPS evolution
QuarterReporting dateEstimated EPSActual EPSSurprise

Annual financial results

In 2018, Visa annual revenues skyrocketed a super good 12.26% to $20,609.00 million USD from $18,358.00 marked in 2017. In line, its income margin (compared to sales) boosted to 49.98%, that is $10,301.00 million.

To have an up to date picture of the financial situation of Visa, we have calculated the trailing twelve month (TTM) sales and income figures. TTM values are the sum of the last 4 quarters and aproximate to an annual fiscal report ending in 2019-Q1 that can be compared to 2018 fiscal year results. Annual Visa TTM sales up to March 2019 were $21,674.00 and earnings were $11,128.00 M dollars. If we compare this TTM figures with the last reported annuality, we can esteem Visa business evolution since September 2018: Annual turnover up to March, compared to lastest yearly report, escalated a beatiful 5.17%. Improving that, profit margin (net income/revenues) raised at 49.98%.

V annual Sales and Income evolution
2013$11,780 M-$4,960 M42.1%-
2014$12,700 M7.81%$5,420 M42.7%9.27%
2015$13,880 M9.29%$6,328 M45.6%16.75%
2016$15,082 M8.66%$5,991 M39.7%-5.33%
2017$18,358 M21.72%$6,699 M36.5%11.82%
2018$20,609 M12.26%$10,301 M50.0%53.77%
TTM $21,674 M5.17%$11,128 M51.3%8.03%

Quarterly financial results

Visa reported $5,494.00 M in revenues for 2019-Q1, a -0.22% decline compared to previous quarter. Reported quarter income marked $2,977.00 M with a profit margin of 54.19%. Profit margin stayed constant a 0.12% compared to previous quarter when profit margin was 54.07%. When comparing sales to same quarter last year, Visa sales marked a remarkable growth and soared a 8.30%.
V quarterly Sales and Income evolution
2017-Q2$4,570 M-$1,990 M43.5%-
2017-Q3$4,860 M6.35%$2,070 M42.6%4.02%
2017-Q4$4,862 M0.04%$2,522 M51.9%21.84%
2018-Q1$5,073 M4.34%$2,605 M51.4%3.29%
2018-Q2$5,240 M3.29%$2,329 M44.4%-10.60%
2018-Q3$5,434 M3.70%$2,845 M52.4%22.16%
2018-Q4$5,506 M1.32%$2,977 M54.1%4.64%
2019-Q1$5,494 M-0.22%$2,977 M54.2%0.00%

Visa ownership

When you are planning to invest in a stock, it's always worth to review its ownership structure.

Management staff in all public traded companies that hold equity is required to report every transaction to the SEC. For Visa, 0.10% of all outstanding shares are owned by its staff.

Bearish positions for V stock account 0.00%, no big difference from last month.

The following table compares ownership indicators for other stocks related to Visa:

Market cap$314.4 B$28.5 B$84.2 B$280.1 B$176.5 M
Total shares1,720.0 M813.5 M614.6 M997.5 M56.6 M
Float shares1,700.0 M774.4 M611.6 M991.1 M42.0 M
  - Institutional holdings (%)94.9%88.0%92.3%78.0%62.8%
  - Insider holdings (%)0.1%5.3%0.6%11.2%19.7%
Shares in short selling0.0%0.0%0.0%0.0%0.0%

Visa summary

Tuesday, November 19th, 2019
Day range$180.25 - $182.98
Previous close$179.66
Session gain1.73%
Average true range$2.50
50d mov avg$176.30
100d mov avg$177.37
200d mov avg$167.43
Daily patternlt02a
Weekly pattern lt01a

Visa performance

To measure stock performance is always good to compare with competitors or related stocks. In the following table, we compare Visa performance to eBay, Fidelity National Information Services, Mastercard, Net 1 UEPS Technologies and WEX:
FISFidelity National...2.18%16.06%34.29%
UEPSNet 1 UEPS Techno...-2.80%-17.46%-34.32%
WEX -0.49%0.87%31.63%

Visa competitors

We chose a few stocks to conform a list of Visa competitors to examine if you are interested in investing in V:

Latest Visa stock news