TTD stock: buy or sell?

TTD stock price: $247.35 2.88% At close on December 6th, 2019

Updated on:
December 6th, 2019


The Trade Desk closed today at $247.35 and jumped a remarkable 2.88%. On Monday TTD collapsed a dreadful -15.81%.

The Trade Desk, Inc., a technology company, operates a self-service cloud-based platform that enables advertising buyers to create, manage, and optimize data-driven digital advertising campaigns using their own teams in the United States and internationally.

Should I buy TTD stock?

Trading stocks requires experience and discipline, and your buying and selling decisions must come following a methodology. Having a trading plan helps to make decisions easier, quicker and with less hesitations. At, we like to use very simple but trusted and powerful trend following trading strategies. Simple things usually work the best.

Currently, The Trade Desk stock doesn't match any of these trading strategies, so our recommendation is not to buy.

Buy setupElegible
New all-time highNo
New 52 week highNo
Price crossing up 200d MANo
100d MA crossing up 200d MANo
This is not a selling recommendation at all, just it's not the best moment to buy if you follow any of these trading strategies.

Is The Trade Desk stock a buy?

Everyday, hundreds of stock ratings are posted by financial analysts to indicate a particular stock's attractiveness. At, we detected 15 ratings published for TTD stock in the last month.

The general sentiment of these ratings is bullish for TTD stock, with 8 positive ratings.
Is TTD a good stock to buy?
DateAnalyst / BrokerPrevious ratingCurrent rating
2019-8-9SunTrust Banksn/aBuy
2019-8-9Royal Bank of Canadan/aSector Perform
2019-8-9Raymond JamesOutperformMarket Perform
2019-7-18Jefferies Financial GroupBuyHold
2019-5-9SunTrust Banksn/aBuy
2019-5-9Raymond Jamesn/aOutperform

TTD stock analysis

Daily outlook

Shares of The Trade Desk jumped a remarkable 2.88% and closed at $247.35.

Shares of The Trade Desk jumped a remarkable 2.88% and closed at $247.35. For the last 25 days when TTD stock price broke up the SMA200d line, it gained $51.82 (26.50%). TTD is retaking the upward trend marking a new rising bottom heading to break out over $267.64. On August, TTD hit new all time highs, pushing higher previous ATH of $279.71 recorded on July. New ATHs are usual entry points for many trading setups as there aren't higher resistences.

TTD stock chart (daily)

Weekly outlook

After boosting an astounding 7.45% in a week last week, The Trade Desk closed this week at $247.35 and collapsed a frightening -6.07%.

The Trade Desk stock is trading in the range of its last top and last bottom. Loosing would mean breaking the current uptrend. Breakdowns under last bottom are selling point signals for some trading strategies. Since mid November when TTD stock price broke up the SMA40w line, it gained $51.82 (26.50%). Far behind is the all-time high The Trade Desk recorded early August and since then the price is -14.56% below that top.

TTD stock chart (weekly)

TTD stock price history

TTD IPO was on September 21st, 2016 at $28.75 per share1. Since then, TTD stock surged a 760.30%, with an average of 253.40% per year. If you had invested right after TTD's IPO a $1,000 in TTD stock in 2016, it would worth $7,603.00 today.

1: Adjusted price after possible price splits or reverse-splits.

TTD stock historical price chart

TTD stock reached all-time highs on August with a price of $289.51.

TTD stock price target is $218.60

Nobody can reliably foresee how stock prices may evolve in the future. However, many stock price predictions are published every day by banks, financial institutions and independent analysts. The accuracy of these stock price predictions is not very high, and you should not blindly believe and make decisions only based on what this ratings or price target predictions say. For the last 30 days we found 14 price targets for TTD stock:
TTD stock price predictions
DateAnalyst / BrokerActionPrevious targetCurrent targetDiff
2019-8-9SunTrust BanksRaises Target$206.00$285.0038.3%
2019-8-9Royal Bank of CanadaRaises Targetn/a$250.00-
2019-8-9Raymond JamesDowngradesn/a$210.00-
2019-8-9OppenheimerRaises Target$210.00$290.0038.1%
2019-8-9NomuraRaises Target$144.00$165.0014.6%
2019-7-18Jefferies Financial GroupDowngrades$225.00$250.0011.1%
2019-5-9SunTrust BanksRaises Target$195.00$206.005.6%
2019-3-8OppenheimerRaises Target$180.00$210.0016.7%
2019-3-8CIBCRaises Target$180.00$210.0016.7%
(in average)$189.50$218.6015.0%
The price prediction for The Trade Desk stock is $218.60, moving in a range between $290.00 and $144.00. In average, analysts' outlook on TTD price target is positive, improving the target by a 15.00% from previous estimations.

Financials and fundamental analysis

Earnings date and Earnings per Share

Since last May, when The Trade Desk posted its last earnings report, it . As soon as we get its posted EPS from the earnings report, we will extend this report.
TTD earnings date and EPS evolution
QuarterReporting dateEstimated EPSActual EPSSurprise

Annual financial results

Compared to 2017, last anual sales report draw an outstanding growth of 54.86% to $477.29 M USD. However, its profit margin (compared to sales) stepped up to 18.47%, that is $88.14 million.

To have an up to date picture of the financial situation of The Trade Desk, we have calculated the trailing twelve month (TTM) sales and income figures. TTM values are the sum of the last 4 quarters and aproximate to an annual fiscal report ending in 2019-Q1 that can be compared to 2018 fiscal year results. Annual The Trade Desk TTM sales up to were $391.63 and earnings were $79.07 million USD. When comparing this TTM figures with the last reported annuality, we can review The Trade Desk business evolution since December 2018: Annual turnover up to , compared to lastest yearly report, collapsed a hair-raising -17.95%. In contrast, profit margin (net income/revenues) gained at 18.47%.

TTD annual Sales and Income evolution
2014$45 M-$0.01 M0.0%-
2015$114 M155.54%$16 M14.0%318,480.00%
2016$203 M78.26%$20 M10.1%28.58%
2017$308 M51.89%$51 M16.5%148.01%
2018$477 M54.86%$88 M18.5%73.51%
TTM $392 M-17.95%$79 M20.2%-10.29%

Quarterly financial results

The Trade Desk reported million in revenues for 2019-Q1, a -100.00% decline compared to previous quarter. Reported quarter earnings marked million with a profit margin of . Profit margin stayed constant a 0.00% compared to previous quarter when profit margin was 24.57%. When comparing sales to same quarter last year, The Trade Desk sales marked a bloodcurdling slide and plunged a -100.00%.
TTD quarterly Sales and Income evolution
2017-Q1$53 M-$5 M9.2%-
2017-Q2$73 M36.46%$19 M25.9%283.91%
2017-Q3$79 M9.08%$10 M12.9%-45.73%
2017-Q4$103 M29.26%$17 M16.4%64.35%
2018-Q1$86 M-16.54%$9 M10.6%-46.05%
2018-Q2$112 M31.13%$19 M17.2%113.26%
2018-Q3$119 M5.78%$20 M17.1%4.91%
2018-Q4$160 M35.05%$39 M24.6%94.34%

The Trade Desk ownership

When you are planning to invest in shares of a company, it's always worth to check its ownership structure.

Management staff in all public traded companies that hold equity is required to report every transaction to the SEC. For The Trade Desk, 10.24% of all outstanding shares are owned by its staff.

In case of The Trade Desk stock, 0.00% of its shares are held by institutions (mutual funds, pension funds, big banks and other large financial institutions). Bearish positions for TTD stock account 0.00%, no big difference from last month.

For a better understanding, the next table shows ownership data compared to other related companies:

Market cap$9.9 B$9.6 M
Total shares39.8 M6.6 M
Float shares37.9 M4.5 M
  - Institutional holdings (%)0.0%34.6%
  - Insider holdings (%)10.2%17.8%
Shares in short selling0.0%0.0%

TTD summary

Friday, December 6th, 2019
Day range$245.72 - $257.40
Previous close$240.42
Session gain2.88%
Average true range$11.46
50d mov avg$212.91
100d mov avg$226.24
200d mov avg$219.94
Daily patternlb02a
Weekly pattern lt06a

The Trade Desk performance

To measure stock performance is always good to benchmark with competitors or related stocks. We compared The Trade Desk against Array in the following table:
TTDThe Trade Desk6.10%0.94%85.18%
MRINMarin Software-42.46%-40.82%-48.03%

The Trade Desk competitors

Defining a list of competitors for The Trade Desk it's difficult. We selected just one public company that in our opinion is related to and can be considered The Trade Desk competitor: