SRAX stock: buy or sell?

SRAX stock price: $2.70 1.12% At close on February 27th, 2020

Updated on:
February 27th, 2020

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Social Reality shares appreciated 1.12% to $2.70 today. On Friday SRAX rocketed a super good 11.56%. On February 25th SRAX plunged a hair-raising -6.50%.

Social Reality, Inc., an Internet advertising and platform technology company, provides tools to automate the digital advertising market in the United States.

Should I buy SRAX stock?

Trading stocks requires experience and discipline, and your buying and selling decisions must come following a methodology. That's why is so important to define your own trading strategy that fits your character as inversor. There are thousands of trading strategies for you to choose, but at Stocks2.com we prefer those that are simple but successful.

Currently, Social Reality stock doesn't match any of these trading strategies, so our recommendation is not to buy.

Buy setupElegible
New all-time highNo
New 52 week highNo
Price crossing up 200d MANo
100d MA crossing up 200d MANo
This is not a selling recommendation at all, just it's not the best moment to buy if you follow any of these trading strategies.

Is Social Reality stock a buy?

Everyday, hundreds of stock ratings are published by financial analysts to indicate a particular stock's attractiveness. Unfortunately, we couldn't find any rating for SRAX stock for the last month.

SRAX stock analysis

Daily outlook

Social Reality shares appreciated 1.12% to $2.70 today.

Social Reality appreciated a fine 1.12% and closed at $2.70. From a daily perspective, SRAX is in a short term uptrend after plotting its last bottom ($2.10, on February/11) higher than the previous bottom, and its last top ($3.05, on Friday) also over the previous top. Now trading in between its last bottom and last top SRAX might consolidate in a plain range, waiting to break out over $3.05 or down under $2.10.

SRAX stock chart (daily)

Weekly outlook

After boosting an extraordinary 18.03% in a week last week, Social Reality closed this week at $2.70 and plunged a frightening -8.16%.

Social Reality stock is trading in the range of its last top and last bottom. Loosing would mean breaking the current uptrend. Breakdowns under last bottom are selling point signals for some trading strategies.

SRAX stock chart (weekly)

SRAX stock price history

SRAX stock went public on December 3rd, 2012 with a price of $5.051. Since then, SRAX stock sliced a -46.50%, with a yearly average of -6.60%.

1: Adjusted price after possible price splits or reverse-splits.

SRAX stock historical price chart

SRAX stock reached 52-week highs on April at $5.85, and all-time highs 2013-12-31 with a price of 17.5.

SRAX stock price target

Predicting the price evolution of a stock or any financial instrument in a reliable and repeatable way is probably impossible. However, banks and other financial institutions analysts, with the help of lots of data and algorithms do their best to predict the stock prices movement. We do not recommend to follow these stock price predictions without a critical thinking from your side, as their accuracy is usually low. For the last month we have not found any price target for Social Reality stock by any trusted analyst.

Financials and fundamental analysis

Earnings date and Earnings per Share

After posting its last earnings report on April, Social Reality . As soon as we get its actual EPS from the earnings report, we will update this report.
SRAX earnings date and EPS evolution
QuarterReporting dateEstimated EPSActual EPSSurprise
2017-Q1-n/a-0.15n/a
2017-Q2-n/a-0.24n/a
2017-Q32017-11-140.03-0.5n/a
2017-Q42018-04-02n/a0.12n/a
2018-Q12018-05-15n/a-0.34n/a
2018-Q22018-08-14n/a-0.26n/a
2018-Q32018-11-14n/a1.97n/a
2018-Q42019-04-01n/an/an/a
2019-Q1-n/an/an/a
2019-Q2-n/an/an/a

Annual financial results

In 2018, Social Reality annual revenues collapsed a chilling -57.68% to $9.88 M dollars from $23.35 marked in 2017. By contrast, its income margin (compared to revenues) skyrocketed to 88.49%, that is $8.74 million.

SRAX annual Sales and Income evolution
YearSalesYoYIncome/(margin)YoY
2012$1.12 M-$-1.26 M-112.5%-
2013$3.41 M204.46%$-1.75 M-51.3%38.89%
2014$5.12 M50.16%$-4.41 M-86.2%152.09%
2015$30 M491.64%$-2.72 M-9.0%-38.26%
2016$36 M18.05%$-4.25 M-11.9%55.96%
2017$23 M-34.71%$-13.03 M-55.8%206.77%
2018$9.88 M-57.68%$8.74 M88.5%-167.09%

Quarterly financial results

Social Reality posted $1.06 million in sales for 2018-Q4, a -47.55% decline compared to previous quarter. Reported quarter earnings marked $-3.97 M with a profit margin of -375.96%. Profit margin plummed a -1,334.83% compared to previous quarter when profit margin was 958.87%. When comparing revenues to same quarter last year, Social Reality sales marked a dreadful correction and plummed a -83.71%. Looking back to recent quarterly results, Social Reality posted 2 positive quarters in a row.
SRAX quarterly Sales and Income evolution
QuarterSales1QoQ2Income1/(margin)QoQ2
2017-Q1$5.33 M-$-2.03 M-38.1%-
2017-Q2$5.98 M12.20%$-0.74 M-12.3%-63.66%
2017-Q3$5.55 M-7.12%$-4.07 M-73.4%452.31%
2017-Q4$6.49 M16.80%$-1.31 M-20.3%-67.74%
2018-Q1$2.11 M-67.46%$-3.61 M-171.0%174.62%
2018-Q2$4.70 M122.53%$-3.00 M-63.8%-16.95%
2018-Q3$2.02 M-57.10%$19.33 M958.9%-744.63%
2018-Q4$1.06 M-47.55%$-3.97 M-376.0%-120.56%

Social Reality ownership

When you are planning to invest in a company, it's worth to check its ownership structure.

Management staff in all public traded companies that hold equity is required to report every transaction to the SEC. For Social Reality, 7.97% of all outstanding shares are owned by its staff.

In case of Social Reality stock, 5.44% of its shares are held by institutions (mutual funds, pension funds, big banks and other large financial institutions). Bearish positions for SRAX stock account 0.00%, no big difference from last month.

The following table compares ownership indicators for other stocks related to Social Reality:

SRAX
Market cap$37.8 M
Total shares14.0 M
Float shares12.9 M
  - Institutional holdings (%)5.4%
  - Insider holdings (%)8.0%
Shares in short selling0.0%

SRAX summary

Thursday, February 27th, 2020
Open$2.66
Close$2.70
Day range$2.60 - $2.94
Previous close$2.67
Session gain1.12%
Average true range$0.24
50d mov avg$2.22
100d mov avg$1.94
200d mov avg$2.91
Daily patternlt06a
Weekly pattern lt06a

Social Reality performance

To measure stock performance is always good to compare with competitors or related stocks. We compared Social Reality against in the following table:
Stock3m6m12m
SRAXSocial Reality110.94%-15.89%-17.18%

Social Reality competitors

Unfortunately, we could not find any public company that could be defined as Social Reality competitor. This doesn't mean Social Reality does not have any competitor in the market, it's just we could not detected it.