Southern stock: buy or sell?

SO stock price: $62.86 -5.03% At close on February 27th, 2020

Updated on:
February 27th, 2020


Southern plummed a bloodcurdling -5.03% and closed at $62.86. Thursday was the fifth red session in a row, sliding in full a -10.13%.

The Southern Company, through its subsidiaries, engages in the generation, transmission, and distribution of electricity.

Should I buy Southern stock?

You can't be a successful trader if you don't follow a methodolgy or system that assist you in choosing companies and the correct market timing. That's why is so important to define your own trading strategy that fits your character as inversor. There are thousands of trading strategies for you to choose, but at we prefer those that are simple but successful.

None of our preferred buy setups matches with Southern stock situation right now, therefore this is not a suitable entry point.

Buy setupElegible
New all-time highNo
New 52 week highNo
Price crossing up 200d MANo
100d MA crossing up 200d MANo
This is not a selling recommendation at all, just it's not the best moment to buy if you follow any of these trading strategies.

Is Southern stock a buy?

Everyday, hundreds of stock ratings are published by financial analysts to indicate a particular stock's attractiveness. Unfortunately, we couldn't find any rating for SO stock for the last month.

Southern stock analysis

Daily outlook

Southern plummed a bloodcurdling -5.03% and closed at $62.86.

Southern shares plummed -5.03% to $62.86 today. In this session, Southern stock crossed down the SMA100d line. If you are using SMA100d line as stop loss trigger, double check your position in this stock. On Jan/31, SO hit a new all time high, pushing higher than on Jan/30 tops. Check different trading setups that use ATHs as triggers.

SO stock chart (daily)

Weekly outlook

Southern closed this week at $62.86 and plunged a spooky -8.89%. By mid January SO rocketed a great 5.36% in just one week.

Southern stock is trading in the range of its last top and last bottom. Loosing would mean breaking the current uptrend. Breakdowns under last bottom are selling point signals for some trading strategies. Not so far away is the last all-time high Southern marked late January. This week, Southern stock dived below the significant level of the 20-weeks moving average.

SO stock chart (weekly)

Southern stock price history

Southern stock went public on December 31st, 1981 with a price of $0.051. Since then, SO stock grew a 125,620.00%, with a yearly average of 3,305.80%. If you had invested $1,000 in Southern stock in 1981, it would worth $1,256,200.00 today.

1: Adjusted price after possible price splits or reverse-splits.

Southern stock historical price chart

SO stock reached all-time highs on January 31st with a price of $70.47.

Southern stock price target

Predicting the price evolution of a stock or any financial instrument in a reliable and repeatable way is probably impossible. However, banks and other financial institutions analysts, with the help of lots of data and algorithms do their best to predict the stock prices movement. The accuracy of these stock price predictions is not very high, and you should not blindly believe and make decisions only based on what this ratings or price target predictions say. For the last 30 days we have not found any price forecast for Southern stock by any trusted analyst.

Financials and fundamental analysis

Earnings date and Earnings per Share

, Southern reported its latest financial data, posting a slightly fine gain for the Earnings per Share (EPS). Analyst expected $0.24 per share, but Southern posted $0.25.
SO earnings date and EPS evolution
QuarterReporting dateEstimated EPSActual EPSSurprise

Annual financial results

Compared to 2017, last anual revenues report draw a slightly good gain of 2.01% to $23,495.00 million USD. When comparing 2018 vs 2017, likewise, profit margin (that is, the net income divided by revenues) soared a 5.72% to 9.54%.

SO annual Sales and Income evolution
2013$17,090 M-$1,710 M10.0%-
2014$18,467 M8.06%$2,031 M11.0%18.77%
2015$17,489 M-5.30%$2,435 M13.9%19.89%
2016$19,896 M13.76%$2,493 M12.5%2.38%
2017$23,031 M15.76%$880 M3.8%-64.70%
2018$23,495 M2.01%$2,242 M9.5%154.77%

Quarterly financial results

Southern reported $5,337.00 M in revenues for 2018-Q4, a -13.35% decline compared to previous quarter. Reported quarter earnings marked $282.00 M with a profit margin of 5.28%. Profit margin collapsed a -13.68% compared to previous quarter when profit margin was 18.96%. When comparing revenues to same quarter last year, Southern sales marked a rough loss and fell a -5.17%.
SO quarterly Sales and Income evolution
2017-Q2$5,410 M-$-1,370 M-25.3%-
2017-Q3$6,201 M14.62%$1,079 M17.4%-178.76%
2017-Q4$5,628 M-9.24%$501 M8.9%-53.57%
2018-Q1$6,372 M13.22%$942 M14.8%88.02%
2018-Q2$5,627 M-11.69%$-150 M-2.7%-115.92%
2018-Q3$6,159 M9.45%$1,168 M19.0%-878.67%
2018-Q4$5,337 M-13.35%$282 M5.3%-75.86%
2019-Q1$5,412 M1.41%$2,088 M38.6%640.43%

Southern ownership

When you are planning to buy a stock, it's worth to check its ownership structure.

Southern shares owned by insiders (that is, founders, CEO, CTO, main executives or other management staff) currently counts a 0.14% of all shares.

In case of Southern stock, 61.39% of its shares are held by institutions (mutual funds, pension funds, big banks and other large financial institutions). Bearish positions for SO stock account 0.00%, no big difference from last month.

For a better context understanding, the following table shows ownership data compared to other related companies:

Market cap$66.0 B
Total shares1,050.0 M
Float shares1,050.0 M
  - Institutional holdings (%)61.4%
  - Insider holdings (%)0.1%
Shares in short selling0.0%

Southern summary

Thursday, February 27th, 2020
Day range$62.86 - $66.28
Previous close$66.19
Session gain-5.03%
Average true range$1.25
50d mov avg$65.96
100d mov avg$63.38
200d mov avg$59.44
Daily pattern
Weekly pattern lt06a

Southern performance

Stocks performance is always measured in comparision to the market or competitors and related stocks in the same industry. In the following table, we compare Southern to :

Southern competitors

Unfortunately, we could not find any public company that could be defined as Southern competitor. This doesn't mean Southern does not have any competitor in the market, it's just we could not detected it.

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