Southern stock: buy or sell

SO stock price: $65.73 -0.54% At close on Apr 21st, 2021

Updated on:
Apr 22nd, 2021


Southern stock brief

  • Southern closed on Wednesday at $65.73 after just moving a -0.54%.
  • The price is currently above the upper Bollinger band, which usually indicates a near-term correction
  • KeyCorp posted a buy rating for Southern on Wednesday, targeting $68.00
  • The Southern Company, through its subsidiaries, engages in the generation, transmission, and distribution of electricity.

Should I buy Southern stock?

Even if you are a experienced or a novel trader, best trading results come from using an investing strategy that never leaves to random or subjective opinions when is the best moment to buy or sell stocks. Trading strategies are meant for helping you in the decision process of what stocks to pick and when is the best moment to buy them. At, we like to use very simple but trusted and powerful trend following trading strategies. Simple things usually work the best

Is $SO stock a buy?

Currently, Southern stock matches one trading strategy:

ATH buy setup

One of the most recommended trading strategies is to buy on All-time Highs (ATH) breakouts. The good point of buying at ATHs is that price doesn't struggle with upper resistances, and usually it rises fast. However, there's the risk of a bulls trap that may trigger your buy order and then falls sharply. That's why a stop loss is so important. Southern can break to ATH any time soon, as it only needs to rise a 2.59%. Setup your buy order at $67.43 if you want to trade with this strategy. Place your stop-loss at $60.69

Buy setupBuy pointStop lossRisk
ATH buy setup$67.43$60.6910.00%

Should I sell Southern stock?

Do you know when is it time to sell Southern stock?. Trading strategies let us to avoid impulsive decisions based on our personal sentiments or the buzz that surrounds the market. We like very simple strategies to guide us on when is a good moment to sell a stock. Be aware that these strategies are not intended for selling short $SO stock

As a rule of thumb, you should never hold an operation that leads to greater losses than those expected at the time of purchase. The moment to sell shares must always be dictated by the stop-loss (automatic or manual)

Is it time to sell Southern stock?

In the current situation of Southern there is not any eligible sell setup, so Southern stock holders with operations in profit can keep their positions

Southern ratings

In the last 30 days, 7 ratings were published for Southern. General sentiment is bullish, with 4 out of 7 posting positive outlooks

Southern analysts' ratings - Last 30 days
Brokerage firmRating
Mar 25th, 2021
Morgan Stanley Sell
Mar 31st, 2021
Wells Fargo & Company Buy
Apr 12th, 2021
Mizuho Sell
Apr 14th, 2021
Credit Suisse Group Buy
Apr 20th, 2021
Credit Suisse Group Buy
Morgan Stanley Sell
Apr 21st, 2021
KeyCorp Buy

Southern stock analysis

Since the price bottomed at $56.69 last February, the stock surged by 15.95%.

SMAs overview

SO stock SMAs chart

Supports and resistances

The current resistances are:

  • R1: $67.34 (2.45% above)
  • R2: $67.43 (2.59% above)
  • The current support levels are:

  • S1: $64.57 (-1.76% below)
  • S2: $64.25 (-2.25% below)
  • S3: $61.08 (-7.07% below)
  • Bollinger bands

    When the price moves out of the band (above the upper line or below the lower line) it shows that the price action is currently having a very strong momentum and therefore can reverse the trend to the average. At this point, the price is beyond the upper band, meaning a short-term corrective movement (at least) until it is below the band

    SO stock Bollinger Bands chart

    Relative strength index

    Climbed over the 70 level Wednesday, with a reading of 74.56. Breaking out above the overvalued zone is not a sell signal, as shares can be in the overvalued zone for many, many weeks and continue to rally

    SO stock RSI chart

    Southern stock price history

    Southern went public priced at an adjusted price1 of $0.33 on Dec 1981. Since then, SO stock has risen by 19,818.18%, with an average of 508.16% per year. If you had invested thousand dollars in Southern stock on the IPO, it would be valued $199,181.82 today.

    1: Adjusted price after possible price splits or reverse-splits

    SO stock price history chart

    Price target for Southern stock

    How much a stock will be priced tomorrow or next week is quite unpredictable. However, many stock price predictions are posted every day by banks, financial institutions and independent analysts.

    Along with buy or sell recommendations, brokerage institutions release their price forecasts based on the stock price action and the company fundamental data. Most of these predictions follow the release of new financial information by the company, and many times. Again, these forecasts are not direct recommendations for individual traders and must not be followed blindly.

    The average price target for Southern stock calculated from the table below is $66.14. That is a 0.62% than the last price ($65.73).

    Southern stock price predictions
    Brokerage firmPrice target
    Mar 25th, 2021
    Morgan Stanley $55.00$57.00
    Mar 31st, 2021
    Wells Fargo & Company $67.00$71.00
    Apr 12th, 2021
    Mizuho $57.00$59.00
    Apr 14th, 2021
    Credit Suisse Group $68.00$73.00
    Apr 20th, 2021
    Credit Suisse Group $68.00$73.00
    Morgan Stanley $57.00$62.00
    Apr 21st, 2021
    KeyCorp $65.00$68.00

    Earnings and financials

    Last February, Southern ($SO) had the quarterly financial call and presented the report. Southern posted earnings of $0.47 per share on sales of $5.1 billion. The market estimate was $0.42 per share on revenue of $5.8 billion.

    This compares to Earnings of $0.27 per share same quarter last year, so reported EPS means an increase of 74.07%. Revenue barely moved on an annualized basis in the , from $49.1B to $51.2B last quarter.

    Southern ($SO) will host the quarterly earnings call on Thursday next week. Analysts expect of $0.83, that is a 76.60% more than Q4.

    Southern performance

    SO performance compared
    Southern ($SO) 10.00% 10.70% 15.20%

    Please read:
    The thoughts contained in this article are personal and should not be followed as recommendations for you to buy or sell stocks. The author of this paper does not have any knowledge of the individual circumstances of the reader, his or her own finances or what is in his or her best interest at any given time. All users should speak with their financial advisor before buying or selling any securities Opinions are expressed for education purposes only

    Southern summary

    Wednesday, April 21st, 2021
    Day range$65.39 - $66.4
    Previous close$66.09
    Session gain-0.54%
    Average true range$0.93
    50d mov avg$60.76
    100d mov avg$60.21
    200d mov avg$57.43
    Earnings dateApril 29th, 2021

    Frequently asked questions

    What is Southern stock symbol?

    The Southern Company is a public company trading in the US stock market with the SO symbol

    Is Southern stock a buy or sell?

    Southern received 7 ratings in the last 30 days: 4 bullish, 3 bearish and 0 neutral.

    Will SO go up?

    Southern had different price predictions issued by market analysts in the last 30 days setting the target price to $66.14. That is a 0.62% than the last price ($65.73).