Southern stock: buy or sell

SO stock price: $59.66 1.05% At close on Jan 15th, 2021

Updated on:
Jan 16th, 2021


Southern stock brief

  • Southern closed on Friday at $59.66 after moving up a 1.05%.
  • The Southern Company, through its subsidiaries, engages in the generation, transmission, and distribution of electricity.

Should I buy Southern stock?

Even if you are a experienced or a novel trader, best trading results come from using an investing strategy that never leaves to random or subjective opinions when is the best moment to buy or sell stocks. Trading strategies are meant for helping you in the decision process of what stocks to pick and when is the best moment to buy them. At, we like to use very simple but trusted and powerful trend following trading strategies. Simple things usually work the best

Is $SO stock a buy?

In the current situation of Southern there is not any eligible buy setup. This doesn't mean $SO will slide in coming sessions, or it will not rise higher. Simply, it doesn't match our recommended trading systems

Should I sell Southern stock?

Do you know when is it time to sell Southern?. In the same way as when we have to buy shares, determining when is appropiate to sell is not a random decision, and we must use our own trading strategy. We like very simple setups to guide us on when is a good moment to sell a stock. Be aware that these setups should not be used for shorting Southern stock

As a golden rule, you should never hold an investment that produces losses greater than those expected by the time of purchase. The timing to sell your stock should always be ruled by the stop-loss (automatic or manual)

Is it time to sell Southern stock?

Currently, Southern stock doesn't match any of our preferred sell setups, so if you own Southern shares and your operation is in profit probably is not time to sell now

Southern ratings

In the last 30 days, just one rating was published for Southern

Southern analysts' ratings - Last month
Brokerage firmRating
Jan 12th, 2021
KeyCorp Buy

Southern stock analysis

SMAs overview

SO stock SMAs chart

Supports and resistances

The current resistance levels are:

  • R1: $59.82 (0.27% above)
  • R2: $59.86 (0.34% above)
  • R3: $60.64 (1.64% above)
  • The current supports are:

  • S1: $59.65 (-0.02% below)
  • S2: $59.46 (-0.34% below)
  • S3: $59.17 (-0.82% below)
  • Bollinger bands

    Since the price surpassed the upper band on January 8, the price has corrected downwards by 3.32%. Since the price broke down the lower band last Tuesday, the price bounced off by 1.98%. The price is moving very close to the lower Bollinger band, indicating some level of oversold in recent sessions. This is not a buy point, as price can trade in these levels for many days and weeks

    SO stock Bollinger Bands chart

    Relative strength index

    The RSI dropped below the overbought level of 70 last November after just crossing to the overbough zone for just one day (weak signal). The RSI value on Friday was 46.88. Since RSI lost the overbought zone, Southern price collapsed a 6.96%

    SO stock RSI chart

    Southern stock price history

    Southern started trading priced at an adjusted price1 of $0.33 on Dec 1981. Since then, SO stock surged by 17,978.79%, with an average of 460.99% per year. If you had invested thousand dollars in Southern stock on Dec 1981, it would have a value of $180,787.88 today.

    1: Adjusted price after possible price splits or reverse-splits

    SO stock price history chart

    Price target for Southern stock

    How much a stock will be priced tomorrow or next week is quite unpredictable. Banks and financial organisations issue their analysis predicting how a stock will performance in the future.

    Along with buy or sell recommendations, brokerage institutions post their price predictions based on the stock price action and the company fundamental data. Most of these estimates follow the publication of new fundamental information by the company, and many times. If you are a small trader you must not buy or sell based on these forecasts.

    There is just one price target issued for Southern that predicts a price of $65.00.

    Southern stock price predictions
    Brokerage firmPrice target
    Jan 12th, 2021
    KeyCorp $66.00$65.00

    Earnings and financials

    The Southern Company ($SO) posted earnings of $1.22 per share last October, meeting the Market consensus estimate of $1.23 per share. Revenue was $5.6 billion compared to $6.4 billion estimated by analysts.

    In comparing, the EPS for the same quarter last year was $1.34, so current EPS means a reduction of -8.96%. Looking at revenue, figures slided a -6.26% compared to $60.0B same quarter 12 months ago.

    Southern ($SO) is presenting earnings report mid next February. Wall Street expects of $0.40, compared to previous quarter that made $1.22.

    Southern performance

    SO performance compared
    Southern ($SO) -2.30% 3.40% 12.20%

    The opinions expressed in this post are personal and should not be followed as recommendations for you to buy or sell shares. The author of this text does not have any knowledge of the individual circumstances of the reader, his or her finances or his or her own best interests at any given time. All users should speak with their financial advisor before buying or selling any securities Thoughts are provided for learning motives only

    Southern summary

    Friday, January 15th, 2021
    Day range$58.46 - $59.85
    Previous close$59.04
    Session gain1.05%
    Average true range$1.62
    50d mov avg$60.85
    100d mov avg$57.88
    200d mov avg$55.76
    Earnings dateFebruary 18th, 2021

    Frequently asked questions

    What is Southern stock symbol?

    The Southern Company is a public company trading in the US stock market with the SO symbol

    Is Southern stock a buy or sell?

    Southern had one rating in the last 4 weeks Read the article to get additional tips on trading SO stock.

    Will SO go up?

    Southern had different price predictions issued by analysts in the last 30 days setting the target price to $65.00. That is a 8.95% than the current price ($59.66).