SNBR stock: buy or sell?

SNBR stock price: $33.64 3.96% At close on May 26th, 2020

Updated on:
May 26th, 2020


Sleep Number closed today at $33.64 and rocketed a brilliant 3.96%. Counting Tuesday, it's been 4 climbing days in a row, gaining $3.52 or 10.98%. On May 18th SNBR boosted an outstanding 7.15%. On May 19th SNBR plummed a frightening -6.41%.

Sleep Number Corporation, together with its subsidiaries, provides sleep solutions and services in the United States. It designs, manufactures, markets, retails, and services beds and bedding accessories, such as mattresses, adjustable bases, pillows, sheets, and other bedding products under the Sleep Number and FlextFit brands.

Should I buy SNBR stock?

You can't be a successful trader if you don't follow a methodolgy or system that assist you in choosing companies and the correct market timing. Having a trading plan helps to make decisions easier, quicker and with less hesitations. There are thousands of trading strategies for you to choose, but at we prefer those that are simple but successful.

None of our preferred buy setups matches with Sleep Number stock situation right now, therefore this is not a suitable entry point.

Buy setupElegible
New all-time highNo
New 52 week highNo
Price crossing up 200d MANo
100d MA crossing up 200d MANo
This is not a selling recommendation at all, just it's not the best moment to buy if you follow any of these trading strategies.

Is Sleep Number stock a buy?

Financial institutions and banks publish stock ratings everyday. Unfortunately, we couldn't detect any rating for SNBR stock for the last 30 days.

SNBR stock analysis

Daily outlook

Shares of Sleep Number closed today at $33.64 and rocketed a brilliant 3.96%.

Sleep Number shares rocketed 3.96% to $33.64 today. Since price and SMA200d lines crossed down on March, SNBR fell $-14.46 per share (-30.06%). On February, SNBR hit a new all time high, pushing higher than on February tops. Check different trading setups that use ATHs as triggers.

SNBR stock chart (daily)

Weekly outlook

After boosting a dazzling 8.03% in a week last week, Sleep Number closed this week at $33.64 and jumped a shining 3.96%. By mid May SNBR plummed a dreadful -6.62% in just one week.

The downtrend marked by SNBR has left consecutive declining tops and bottoms. If the support holds the price, this might mark a double bottom pattern and create a flat-base to reverse this downtrend. Not so far away is the last price record Sleep Number marked by mid February, but since then it dropped a 44.85%. Since late February, when SNBR stock price broke down the 40-weeks moving avarage line, it slid $-22.62 per share (-40.21%). Trading stocks that are under the 40-weeks (that is, 200-days) moving average line is not recommended by many experts, as it indicates that the stock has not enough institutional support.

SNBR stock chart (weekly)

SNBR stock price history

SNBR stock went public on December 4th, 1998 with a price of $13.331. Since then, SNBR stock surged a 152.40%, with a yearly average of 7.30%. If you had invested $1,000 in SNBR stock in 1998, it would worth $1,524.00 today.

1: Adjusted price after possible price splits or reverse-splits.

SNBR stock historical price chart

SNBR stock reached all-time highs on February with a price of $61.00.

SNBR stock price target

How much a stock will be priced tomorrow or next week is quite unpredictable However, banks and other financial institutions analysts, with the help of lots of data and algorithms do their best to predict the stock prices movement. We do not recommend to follow these stock price predictions without a critical thinking from your side, as their accuracy is usually low. For the last month we have not detected any price prediction for Sleep Number stock by any trusted analyst.

Financials and fundamental analysis

Earnings date and Earnings per Share

, Sleep Number presented its financial report, posting a great gain for the Earnings per Share (EPS). Analyst were expecting $0.72 per share, but Sleep Number posted $0.81.
SNBR earnings date and EPS evolution
QuarterReporting dateEstimated EPSActual EPSSurprise

Annual financial results

In 2018, Sleep Number annual revenues rose a very good 6.03% to $1,531.57 million dollars from $1,444.50 marked in 2017. Nonetheless, its earnings margin (compared to revenues) remained stable to 4.54%, that is $69.54 million.

SNBR annual Sales and Income evolution
2013$960 M-$60 M6.3%-
2014$1,157 M20.47%$68 M5.9%13.14%
2015$1,214 M4.92%$51 M4.2%-25.68%
2016$1,311 M8.04%$51 M3.9%1.78%
2017$1,445 M10.16%$65 M4.5%26.57%
2018$1,532 M6.03%$70 M4.5%6.86%

Quarterly financial results

Sleep Number posted $411.83 million in revenues for 2018-Q4, a -0.71% less compared to previous quarter. Reported quarter earnings marked $26.99 million with a profit margin of 6.55%. Profit margin raised a 2.15% compared to previous quarter when profit margin was 4.40%. When comparing revenues to same quarter last year, Sleep Number sales marked an extraordinary increase and boosted a 13.36%.
SNBR quarterly Sales and Income evolution
2017-Q2$285 M-$-1 M-0.3%-
2017-Q3$403 M41.44%$26 M6.4%-3,390.49%
2017-Q4$363 M-9.78%$16 M4.3%-38.32%
2018-Q1$389 M6.98%$21 M5.3%30.12%
2018-Q2$316 M-18.60%$4 M1.2%-81.78%
2018-Q3$415 M31.12%$18 M4.4%387.63%
2018-Q4$412 M-0.71%$27 M6.6%47.83%
2019-Q1$426 M3.55%$25 M6.0%-5.82%

Sleep Number ownership

When you are planning to invest in a company, it's worth to overview its ownership structure.

Sleep Number shares owned by insiders (that is, founders, CEO, CTO, main executives or other management staff) currently counts a 4.35% of all shares.

Bearish positions for SNBR stock account 0.00%, no big difference from last month.

The following table compares ownership indicators for other stocks related to Sleep Number:

Market cap$929.8 M
Total shares27.6 M
Float shares26.6 M
  - Institutional holdings (%)119.2%
  - Insider holdings (%)4.3%
Shares in short selling0.0%

SNBR summary

Tuesday, May 26th, 2020
Day range$33.52 - $34.21
Previous close$32.36
Session gain3.96%
Average true range$1.95
50d mov avg$26.61
100d mov avg$38.00
200d mov avg$41.88
Daily patternlt11a
Weekly pattern lt02a

Sleep Number performance

To better understand Sleep Number performance you must compare its gains with other related stocks in same sector or industry. We chose as the bechmarking frame for Sleep Number stock.
SNBRSleep Number-23.63%-30.31%-3.36%

Sleep Number competitors

Unfortunately, we could not find any public company that could be defined as Sleep Number competitor. This doesn't mean Sleep Number does not have any competitor in the market, it's just we could not detected it.