J.M. Smucker stock: buy or sell?

SJM stock price: $107.82 0.17% At close on September 20th, 2019

Updated on:
September 20th, 2019


J.M. Smucker shares remained stable 0.17% to $107.82 today.

The J. M. Smucker Company manufactures and markets branded food and beverage products worldwide. It operates through U.S.

Should I buy J.M. Smucker stock?

You can't be a successful trader if you don't follow a methodolgy or system that assist you in choosing companies and the correct market timing. That's why is so important to choose your own trading strategy that fits your character as inversor. There are thousands of trading strategies for you to choose, but at Stocks2.com we prefer those that are simple but successful.

None of our preferred buy setups matches with J.M. Smucker stock situation right now, hence this is not a suitable entry point.

Buy setupElegible
New all-time highNo
New 52 week highNo
Price crossing up 200d MANo
100d MA crossing up 200d MANo
This is not a selling recommendation at all, just it's not the best moment to buy if you follow any of these trading strategies.

Is J.M. Smucker stock a buy?

Banks and financial institutions publish stock ratings everyday. At Stocks2.com, we gathered 15 ratings published for SJM stock in the last 30 days.

The general sentiment of these ratings is bearish for SJM stock, with 3 negative ratings.
Is SJM a good stock to buy?
DateAnalyst / BrokerPrevious ratingCurrent rating
2019-8-28Wells Fargo & Con/aMarket Perform
2019-8-28Stifel Nicolausn/aHold
2019-8-28Bank of American/aNeutral
2019-7-22Credit Suisse Groupn/aNeutral
2019-6-7Wells Fargo & Con/aMarket Perform
2019-6-7Morgan Stanleyn/aEqual Weight
2019-5-17Bank of American/aNeutral
2019-5-17Bank of American/aNeutral
2019-4-8Credit Suisse GroupUnderperformNeutral
2019-4-18Morgan StanleyUnderweightEqual Weight
2019-2-27Morgan StanleyUnderweightUnderweight
2019-2-27Credit Suisse GroupUnderperformUnderperform

J.M. Smucker stock analysis

Daily outlook

J.M. Smucker closed today at $107.82 and remained steady a neutral 0.17%.

J.M. Smucker closed today at $107.82 and remained steady a neutral 0.17%. In the last 24 days when SJM stock price broke down the SMA200d line, it slid $-5.11 per share (-4.52%). From a daily perspective, SJM is in a short term uptrend after plotting its last bottom ($105.21, on Sep/13) higher than the previous bottom, and its last top ($109.81, on Sep/18) also over the previous top. Now trading in between its last bottom and last top SJM might consolidate in a plain range, waiting to break out over $109.81 or down under $105.21.

SJM stock chart (daily)

Weekly outlook

Shares of J.M. Smucker grew a slightly good 1.23% this week. For 3 weeks in a row, price soared and marked a profit of 2.39%. Late August SJM plummed a bloodcurdling -5.74% in just one week.

Since price and 40-weeks moving average lines crossed down late August, SJM fell $-3.38 per share (-3.04%). Trading stocks that are below the 40-weeks (that is, 200-days) moving average line is not recommended by many experts, as it indicates that the stock has not enough institutional support. Since SMA20w and SMA40w crossed up late April, SJM price slid a -9.36%.

SJM stock chart (weekly)

J.M. Smucker stock price history

J.M. Smucker stock went public on October 31st, 1994 with a price of $11.421. Since then, SJM stock surged a 844.10%, with an average of 35.20% per year. If you had invested $1,000 in J.M. Smucker stock in 1994, it would worth $8,441.00 today.

1: Adjusted price after possible price splits or reverse-splits.

J.M. Smucker stock historical price chart

SJM stock reached 52-week highs on May at $127.43, and all-time highs 2016-08-05 with a price of 144.18.

J.M. Smucker stock price target is $112.80

Nobody can reliably foresee how stock prices may evolve in the future. However, financial institutions invest time and resources to provide the most accurated estimations to help investors to make their decisions. We do not recommend to follow these stock price predictions without a critical thinking from your side, as their accuracy is usually low. For the last month we found 13 price targets for J.M. Smucker stock:
SJM stock price predictions
DateAnalyst / BrokerActionPrevious targetCurrent targetDiff
2019-8-29CitigroupLowers Target$142.00$132.00-7%
2019-8-28Wells Fargo & CoReiterates$114.00$107.00-6.1%
2019-8-28Stifel NicolausLowers Target$120.00$110.00-8.3%
2019-8-28GuggenheimLowers Target$99.00$93.00-6.1%
2019-8-28Bank of AmericaLowers Target$128.00$122.00-4.7%
2019-7-22Credit Suisse GroupLowers Target$120.00$114.00-5%
2019-6-7Wells Fargo & CoRaises Target$110.00$114.003.6%
2019-6-7Morgan StanleyRaises Target$117.00$120.002.6%
2019-5-17Bank of AmericaReiteratesn/a$107.00-
2019-5-17Bank of AmericaRaises Target$107.00$128.0019.6%
2019-4-8Credit Suisse GroupUpgrades$96.00$120.0025%
2019-2-27Morgan StanleyRaises Target$98.00$104.006.1%
2019-2-27Credit Suisse GroupRaises Target$94.00$96.002.1%
(in average)$112.10$112.801.0%
Moving in a range from $132.00 and $93.00, the price target for SJM stock is $112.80. In average, analysts' outlook on SJM price target is stable from previous estimations.

Financials and fundamental analysis

Earnings date and Earnings per Share

On February, J.M. Smucker reported its latest financial data, posting a beatiful climb for the Earnings per Share (EPS). Experts were expecting $2.03 per share, but J.M. Smucker posted $2.26.
SJM earnings date and EPS evolution
QuarterReporting dateEstimated EPSActual EPSSurprise

Annual financial results

In 2018, J.M. Smucker annual revenues remained constant a neutral -0.04% to $7,357.10 M USD from $7,360.00 marked in 2018. Aligned with this, its income margin (compared to sales) stayed constant to 18.19%, that is $1,338.60 million.

J.M. Smucker fiscal year ends in April, and to compare its evolution since then, we estimate annual sales and income figures by adding results from the last 4 quarters. This is called TTM (or Twelve Trailing Months). So, J.M. Smucker TTM sales up to January 2019 were $7,717.20 and earnings $628.80 million USD. When comparing this TTM figures with the last reported annuality, we can esteem J.M. Smucker business evolution since April 2018: Annual turnover up to January, compared to lastest yearly report, gained a nice 4.89%. Regarding profit margin, J.M. Smucker plunged -10.05% to 18.19%

SJM annual Sales and Income evolution
2014$5,610 M-$561 M10.0%-
2014$5,610 M0.00%$561 M10.0%0.00%
2015$5,690 M1.43%$343 M6.0%-38.88%
2015$5,693 M0.05%$345 M6.1%0.64%
2016$7,810 M37.19%$686 M8.8%98.81%
2016$7,811 M0.02%$689 M8.8%0.44%
2017$7,390 M-5.39%$590 M8.0%-14.40%
2017$7,392 M0.03%$592 M8.0%0.47%
2018$7,360 M-0.44%$1,330 M18.1%124.55%
2018$7,357 M-0.04%$1,339 M18.2%0.65%
TTM $7,717 M4.89%$629 M8.1%-53.03%

Quarterly financial results

J.M. Smucker reported $2,011.90 M in sales for 2019-Q1, a -0.47% less compared to previous quarter. Reported quarter earnings marked $121.40 million with a profit margin of 6.03%. Profit margin decreased a -3.29% compared to previous quarter when profit margin was 9.32%. When comparing turnover to same quarter last year, J.M. Smucker sales marked a good gain and soared a 5.71%.
SJM quarterly Sales and Income evolution
2017-Q2$1,780 M-$110 M6.2%-
2017-Q3$1,750 M-1.69%$126 M7.2%14.94%
2017-Q4$1,924 M9.92%$195 M10.1%54.20%
2018-Q1$1,903 M-1.06%$831 M43.7%327.18%
2018-Q2$1,781 M-6.41%$186 M10.4%-77.64%
2018-Q3$1,903 M6.80%$133 M7.0%-28.46%
2018-Q4$2,022 M6.25%$189 M9.3%41.73%
2019-Q1$2,012 M-0.47%$121 M6.0%-35.60%

J.M. Smucker ownership

When you are planning to buy shares of a company, it's always worth to check its ownership structure.

Management staff in all public traded companies that hold equity is required to report every transaction to the SEC. For J.M. Smucker, 4.53% of all outstanding shares are owned by its staff.

Bearish positions for SJM stock account 0.00%, no big difference from last month.

The following table compares ownership indicators for other stocks related to J.M. Smucker:

Market cap$12.3 B$1.2 B$14.4 B$250.3 M$32.8 B
Total shares114.1 M65.4 M486.6 M17.0 M603.5 M
Float shares109.4 M63.8 M484.2 M9.8 M600.0 M
  - Institutional holdings (%)80.5%102.4%90.7%62.9%71.2%
  - Insider holdings (%)4.5%2.4%0.9%34.9%0.3%
Shares in short selling0.0%0.0%0.0%0.0%0.0%

J.M. Smucker summary

Friday, September 20th, 2019
Day range$107.06 - $108.33
Previous close$107.64
Session gain0.17%
Average true range$2.05
50d mov avg$110.34
100d mov avg$115.91
200d mov avg$110.22
Daily patternlt06a
Weekly pattern lb06a

J.M. Smucker performance

To measure stock performance is always good to compare with competitors or related stocks. We chose B&G Foods, ConAgra Brands, Farmer Brothers, General Mills, The Hain Celestial, Coffee, The Kraft Heinz Co. and Treehouse Foods as the bechmarking frame for J.M. Smucker stock.
SJMJ.M. Smucker-10.58%-4.30%0.88%
BGSB&G Foods-7.14%-19.64%-32.53%
CAGConAgra Brands4.00%13.69%-18.41%
FARMFarmer Brothers-11.02%-28.34%-46.09%
GISGeneral Mills2.08%9.22%27.56%
HAINThe Hain Celestia...3.20%-8.50%-18.85%
KHCThe Kraft Heinz C...-9.20%-10.21%-48.00%
THSTreehouse Foods2.60%-7.97%8.45%

J.M. Smucker competitors

We picked a few stocks to conform a list of J.M. Smucker competitors to review if you are interested in investing in SJM:

Latest J.M. Smucker stock news