Starbucks stock: buy or sell

SBUX stock price: $116.74 0.40% At close on Apr 21st, 2021

Updated on:
Apr 22nd, 2021


Starbucks stock brief

  • Starbucks merely changed a 0.40% after reaching all-time highs last Monday
  • Starbucks is presenting its earnings report next Tuesday
  • Argus, JPMorgan Chase & Co. and Wells Fargo & Company posted bullish ratings for Starbucks last Monday, with an average forecast of $120.67
  • Starbucks Corporation, together with its subsidiaries, operates as a roaster, marketer, and retailer of specialty coffee worldwide.

Should I buy Starbucks stock?

Even if you are a experienced or a novel trader, best trading results come from using an investing strategy that never leaves to random or subjective opinions when is the best moment to buy or sell stocks. Trading strategies are meant for helping you in the decision process of what stocks to pick and when is the best moment to buy them. At, we like to use very simple but trusted and powerful trend following trading strategies. Simple things usually work the best

Is $SBUX stock a buy?

In the current situation of Starbucks there is just one buy setup eligible:

Uptrend buy setup

Starbucks stock continues to trend higher since last January and has marked a gorgeous 22.23% gain. Price marked a local bottom in this uptrend at $104.06 in late March, and since then it bounced off a 12.19%. Price just broke out above the buy point at $112.34, but it can be traded. If price climbs beyond $117.96, it would be better to wait to another pullback. If you decide to enter this trade, the suggested stop loss is at $101.11

Buy setupBuy pointStop lossRisk
Uptrend buy setup$112.34$101.1110.00%

Should I sell Starbucks stock?

How to know when is it time to sell Starbucks stock?. Similarly to when we have to buy shares, determining when is appropiate time to sell is not a haphazard decision, and we must adhere our own trading strategy. We like very simple setups to guide us on when is a good moment to sell our shares. Be aware that these setups are not intended for shorting Starbucks stock

A golden rule is that you must never keep an investment that results in losses greater than those expected at the time of purchase. The timing to sell your stock must always be dictated by the stop-loss (automatic or manual)

Is it time to sell Starbucks stock?

In the current situation of Starbucks there is not any eligible sell setup, so Starbucks stock holders with operations in profit can keep their positions

Starbucks ratings

In the last month, 10 brokerage ratings were published for Starbucks. General sentiment is bullish, with 7 out of 10 posting positive outlooks

Starbucks analysts' ratings - Last 30 days
Brokerage firmRating
Mar 23rd, 2021
Telsey Advisory Group
Mar 25th, 2021
Wedbush NeutralBuy
Apr 6th, 2021
Atlantic Securities Buy
Apr 12th, 2021
JPMorgan Chase & Co. Neutral
Apr 13th, 2021
Argus BuyStrong buy
Atlantic Securities Buy
Wells Fargo & Company Buy
Apr 19th, 2021
Argus Strong buy
JPMorgan Chase & Co. Neutral
Wells Fargo & Company Buy

Starbucks stock analysis

Since last January, Starbucks has been drawing an uptrend that by now marked a gorgeous 22.23%. During this uptrend, the price gave some entry points on the breakouts. Latest pullback was in late March, when price bounced at $104.06. Starbucks broke out above $112.34 (its last top) on April 6. That breakout was a good entry point

$SBUX at new All-time Highs

Starbucks did it again, and marked all-time highs (ATH) last Monday at $118.98. Stock hit new all-time highs 5 times in the last 2 weeks

SMAs overview

SBUX stock SMAs chart

Supports and resistances

Price is at highs and there are not upper resistances.

The current support levels are:

  • S1: $112.34 (-3.77% below)
  • S2: $107.29 (-8.09% below)
  • S3: $107.08 (-8.27% below)
  • Bollinger bands

    Since the price surpassed the upper band last Friday, the price corrected downwards by 1.49%. The price is moving very close to the upper Bollinger band, poiting some level of overbought in recent sessions. This is not a bearish indicator, as price can move in these levels for many days and weeks

    SBUX stock Bollinger Bands chart

    Relative strength index

    The RSI dropped below the overbought level of 70 on Tuesday after just crossing to the overbough zone for 1 day (weak signal). The RSI reading on Wednesday was 65.98

    SBUX stock RSI chart

    Starbucks stock price history

    Starbucks started trading on Jun 26th, 1992 at $0.27 per share1. Since then, SBUX stock has risen by 43,137.04%, with an average of 1,540.61% per year. An investment of $1,000USD on Jun 1992 would worth $432,370.37 nowadays.

    1: Adjusted price after possible price splits or reverse-splits

    SBUX stock price history chart

    Price target for Starbucks stock

    How much a stock will be priced tomorrow or next week is quite unpredictable. However, many stock price forecasts are published every day by banks, financial institutions and independent analysts.

    Along with buy or sell recommendations, brokerage institutions post their price predictions based on the stock price action and the company fundamental data. Most of these estimates follow the release of new fundamental information by the company, and usually. Again, these estimates are not direct recommendations for individual investors and must not be trusted blindly.

    Averaging all price targets exposed below, the forecasted price for Starbucks stock is $122.40. That is a 4.85% than the current price ($116.74).

    Starbucks stock price predictions
    Brokerage firmPrice target
    Mar 23rd, 2021
    Telsey Advisory Group $108.00$120.00
    Mar 25th, 2021
    Wedbush $108.00$124.00
    Apr 6th, 2021
    Atlantic Securities $128.00
    Apr 12th, 2021
    JPMorgan Chase & Co. $97.00$104.00
    Apr 13th, 2021
    Argus $116.00$132.00
    Atlantic Securities $128.00
    Wells Fargo & Company $120.00$126.00
    Apr 19th, 2021
    Argus $116.00$132.00
    JPMorgan Chase & Co. $97.00$104.00
    Wells Fargo & Company $120.00$126.00

    Earnings and financials

    Starbucks ($SBUX) is releasing Q2 financial report next Tuesday. Market predicts of $0.53, compared to Q1 that made $0.61.

    Last January, Starbucks ($SBUX) had the quarterly earnings call and released the report. Starbucks posted earnings of $0.61 per share on revenue of $6.7 billion. The analysts estimate was $0.55 per share on revenue of $6.9 billion.

    In contrast, the EPS for the same quarter last year was $0.79, so reported EPS is a reduction of -22.78%. Looking at revenues, figures barely moved compared to $71.0B same quarter 12 months ago.

    Starbucks performance

    SBUX performance compared
    Starbucks ($SBUX) 8.40% 11.20% 32.80%

    The comments given in this article are personal and not recommendations for you to buy or sell stocks. The author of this document does not have an understanding of the individual positions of the reader, his or her own finances or what is in his or her best interest at any given time. All users should speak with their financial advisor before buying or selling any securities Viewpoints are posted for general educational motives only

    Starbucks summary

    Wednesday, April 21st, 2021
    Day range$115.86 - $117.26
    Previous close$116.27
    Session gain0.40%
    Average true range$2.36
    50d mov avg$108.56
    100d mov avg$105.28
    200d mov avg$94.37
    Earnings dateApril 27th, 2021

    Frequently asked questions

    What is Starbucks stock symbol?

    Starbucks Corporation is a public company trading in the US stock market with the SBUX symbol

    Is Starbucks stock a buy or sell?

    Starbucks received 10 ratings in the last 30 days: 7 bullish, 0 bearish and 2 neutral.

    Will SBUX go up?

    Starbucks had different price forecasts published by analysts in the last month setting the target price to $122.40. That is a 4.85% than the current price ($116.74).