Starbucks stock: buy or sell

SBUX stock price: $122.41 -2.87% At close on Jul 28th, 2021

Updated on:
Jul 29th, 2021


Starbucks stock brief

  • After marking new highs last Friday, Starbucks closed on Wednesday at $122.41 sinking a -2.87%
  • Starbucks made public its earnings report on Tuesday
  • Price is drawing a scaled uptrend since last January with higher tops and higher bottoms. Up to date, shares marked a 28.68% profit since the beginning of this rally
  • Starbucks Corporation, together with its subsidiaries, operates as a roaster, marketer, and retailer of specialty coffee worldwide.

Should I buy Starbucks stock?

All successful traders recommend adhering to a trading strategy and not make decisions based on subjective opinions, rumors or feelings. Trading strategies are meant for helping you in the decision process of what stocks to pick and when is the best moment to buy them. At, we like to use very simple but trusted and powerful trend following trading strategies. Simple things usually work the best

Is $SBUX stock a buy?

Currently, Starbucks stock doesn't match any of these trading strategies, so our recommendation is not to buy now. This doesn't mean $SBUX will slide in coming sessions, or it will not rise higher. Simply, it doesn't match our recommended trading systems

Should I sell Starbucks stock?

How to know when is it time to sell Starbucks stock?. Trading strategies allow us to avoid impetuous decisions based on our personal sentiments or the buzz surrounding the market. We like very simple setups to guide us on when is the best time to sell our shares. Be aware that these setups should not be used for shorting Starbucks stock

As a rule of thumb, you should never mantain an investment that leads to higher than expected losses at the time of the buy. The moment to sell your stock should always be ruled by the stop-loss (automatic or manual)

Is it time to sell Starbucks stock?

Currently, Starbucks stock doesn't match any of our preferred sell setups, so if you own Starbucks shares and your operation is in profit probably is not time to sell now

Starbucks ratings

In the previous 30 days we couldn't find any rating for Starbucks

Starbucks stock analysis

Since last January, Starbucks has been printing an uptrend that so far marked a gorgeous 28.68%. During this uptrend, the price gave some entry points on the breakouts. Latest pullback was in mid-June, when price bounced at $109.26. Now, the price moves in a consolidation between its last top ($126.32) and its last bottom ($109.26)

$SBUX at Highs

Starbucks did it again, and marked new all-time highs (ATH) last Friday at $126.32

SMAs overview

SBUX stock SMAs chart

Supports and resistances

The current resistances are:

  • R1: $126.32 (3.19% above)
  • The current support levels are:

  • S1: $118.51 (-3.19% below)
  • S2: $114.62 (-6.36% below)
  • S3: $111.89 (-8.59% below)
  • Bollinger bands

    Since the price surpassed the upper band on Tuesday, the price has corrected downwards by 2.97%

    SBUX stock Bollinger Bands chart

    Relative strength index

    After breaking above the line of 70 yesterday, dropped back below with a value of 60.82. This is a weak signal for the stock and it must raise our awarness of weakness in the stock price

    SBUX stock RSI chart

    Starbucks stock price history

    Starbucks started trading priced at an adjusted price1 of $0.27 on Jun 1992. Since then, SBUX stock has risen by 45,237.04%, with an average of 1,559.90% per year. If you had invested thousand dollars in Starbucks stock at that time, it would have a value of $453,370.37 today.

    1: Adjusted price after possible price splits or reverse-splits

    SBUX stock price history chart

    Price target for Starbucks stock

    Nobody knows how much a stock will be priced in the future. Banks and financial organisations post their analysis forecasting how a stock will performance in the future.

    Along with buy or sell recommendations, brokerage institutions publish their price estimates based on the stock price action and the company fundamental data. Most of these estimates follow the release of new fundamental data by the company, and usually. Again, these predictions are not direct recommendations for small investors and should not be followed blindly.

    We don't have any target price published in the previous month for Starbucks.

    Earnings and financials

    On Tuesday, Starbucks ($SBUX) had the shareholders event and released the report. Starbucks presented earnings of $1.01 per share on sales of $7.5 billion. The analysts estimate was $0.77 per share on revenue of $7.2 billion.

    In comparing, the EPS for the same quarter last year was $-0.46, so reported EPS means a gain of 319.57%. Revenue grew a 11.21% on an annualized basis in the , from $60.0B to $66.7B last quarter.

    Starbucks ($SBUX) is presenting quarterly earnings report next October.

    Starbucks performance

    SBUX performance compared
    Starbucks ($SBUX) 9.20% 8.60% 24.70%

    Important note:
    The comments expressed in this article are personal and should not be followed as recommendations for you to buy or sell stocks. The author of this text does not have any knowledge of the specific scenarios of the reader, his or her financial statements or his or her own best interests at any given time. All users should speak with their financial advisor before buying or selling any securities Comments are expressed for informational reasons only

    Starbucks summary

    Wednesday, July 28th, 2021
    Day range$121.39 - $123.33
    Previous close$126.03
    Session gain-2.87%
    Average true range$3.27
    50d mov avg$114.54
    100d mov avg$113.01
    200d mov avg$105.82
    Earnings dateOctober 27th, 2021

    Frequently asked questions

    What is Starbucks stock symbol?

    Starbucks Corporation is a public company trading in the US stock market with the SBUX symbol

    Is Starbucks stock a buy or sell?

    Starbucks had no ratings in the last 4 weeks Read the article to get additional tips on trading SBUX stock.

    Will SBUX go up?

    There were no forecasts posted by analysts in the last 30 days for Starbucks.