RUSHA stock: buy or sell?

RUSHA stock price: $39.10 -0.56% At close on September 20th, 2019

Updated on:
September 20th, 2019


Rush Enterprises shares declined -0.56% to $39.10 today. Friday was the 5th red session in a row, sliding in full a -5.58%.

Rush Enterprises, Inc., through its subsidiaries, operates as an integrated retailer of commercial vehicles and related services in the United States.

Should I buy RUSHA stock?

You can't be a successful trader if you don't follow a methodolgy or system that assist you in choosing companies and the correct market timing. Having a trading plan helps to make decisions easier, quicker and with less hesitations. There are thousands of trading strategies for you to choose, but at we prefer those that are simple but successful.

None of our preferred buy setups matches with Rush Enterprises stock situation right now, hence this is not a suitable entry point.

Buy setupElegible
New all-time highNo
New 52 week highNo
Price crossing up 200d MANo
100d MA crossing up 200d MANo
This is not a selling recommendation at all, just it's not the best moment to buy if you follow any of these trading strategies.

Is Rush Enterprises stock a buy?

Everyday, hundreds of stock ratings are posted by financial analysts to indicate a particular stock's attractiveness. Unfortunately, we couldn't detect any rating for RUSHA stock for the last month.

RUSHA stock analysis

Daily outlook

Rush Enterprises shares declined -0.56% to $39.10 today.

Rush Enterprises ended today at $39.10 and declined a disappointing -0.56%. Since last Sep/5 when RUSHA stock price broke up the SMA200d line, it gained $2.14 (5.79%).

RUSHA stock chart (daily)

Weekly outlook

After boosting an extraordinary 6.33% in a week last week, Rush Enterprises closed this week at $39.10 and collapsed a dreadful -5.51%.

Since early September when RUSHA stock price broke up the SMA40w line, it gained $2.99 (8.28%).

RUSHA stock chart (weekly)

RUSHA stock price history

RUSHA stock went public on October 7th, 2003 with a price of $4.181. Since then, RUSHA stock grew a 835.40%, with an average of 55.70% per year. If you had invested $1,000 in RUSHA stock in 2003, it would worth $8,354.00 today.

1: Adjusted price after possible price splits or reverse-splits.

RUSHA stock historical price chart

RUSHA stock reached 52-week highs on April at $45.70, and all-time highs 2018-01-26 with a price of 54.57.

RUSHA stock price target

Predicting the price evolution of a stock or any financial instrument in a reliable and repeatable way is probably impossible. However, financial institutions invest time and resources to provide the most accurated estimations to help investors to make their decisions. You should not follow the analysts' RUSHA stock price predictions in the hope that they will be met as they may be wrong and not met. For the last 30 days we have not detected any price target for Rush Enterprises stock by any trusted analyst.

Financials and fundamental analysis

Earnings date and Earnings per Share

Rush Enterprises reported dazzling results for 2018-Q4 on February. Rush Enterprises rocketed Earnings per Share (EPS) by 30.40%, beating analysts estimates of $0.92. Rush Enterprises posted $1.20.
RUSHA earnings date and EPS evolution
QuarterReporting dateEstimated EPSActual EPSSurprise

Annual financial results

Compared to 2017, last anual revenues report draw an outstanding increase of 16.81% to $5,506.19 million USD. When comparing 2018 vs 2017, in contrast, profit margin (that is, the net income divided by revenues) depreciated a -1.13% to 2.53%.

RUSHA annual Sales and Income evolution
2013$3,380 M-$49 M1.5%-
2014$4,727 M39.86%$80 M1.7%62.45%
2015$4,980 M5.34%$66 M1.3%-17.39%
2016$4,215 M-15.36%$41 M1.0%-38.56%
2017$4,714 M11.85%$172 M3.7%324.15%
2018$5,506 M16.81%$139 M2.5%-19.21%

Quarterly financial results

Rush Enterprises posted $1,540.44 M in revenues for 2018-Q4, a 11.94% improvement compared to previous quarter. Reported quarter earnings marked $46.97 million with a profit margin of 3.05%. Profit margin stayed constant a 0.02% compared to previous quarter when profit margin was 3.03%. When comparing sales to same quarter last year, Rush Enterprises sales marked an astounding gain and boosted a 27.51%. Looking back to recent quarterly results, Rush Enterprises posted 4 negative quarters in a row.
RUSHA quarterly Sales and Income evolution
2017-Q2$1,200 M-$22 M1.8%-
2017-Q3$1,260 M5.00%$30 M2.4%35.36%
2017-Q4$1,208 M-4.12%$106 M8.8%255.50%
2018-Q1$1,241 M2.71%$21 M1.7%-80.13%
2018-Q2$1,349 M8.71%$29 M2.2%39.69%
2018-Q3$1,376 M2.02%$42 M3.0%41.77%
2018-Q4$1,540 M11.94%$47 M3.0%12.73%
2019-Q1$1,348 M-12.47%$37 M2.8%-21.00%

Rush Enterprises ownership

When you are planning to buy shares of a stock, it's worth to check its ownership structure.

Management staff in all public traded companies that hold equity is required to report every transaction to the SEC. For Rush Enterprises, 1.28% of all outstanding shares are owned by its staff.

Bearish positions for RUSHA stock account 0.00%, no big difference from last month.

For a better understanding, the next table shows ownership data compared to other related stocks:

Market cap$1.1 B$1.9 B$4.5 B$1.6 B$14.0 B
Total shares28.0 M19.4 M89.1 M18.6 M165.6 M
Float shares31.9 M17.2 M60.0 M15.7 M154.8 M
  - Institutional holdings (%)99.5%109.4%87.1%106.4%106.1%
  - Insider holdings (%)1.3%2.2%13.6%6.8%0.5%
Shares in short selling0.0%0.0%0.0%0.0%0.0%

RUSHA summary

Friday, September 20th, 2019
Day range$38.96 - $39.67
Previous close$39.32
Session gain-0.56%
Average true range$1.06
50d mov avg$37.50
100d mov avg$37.21
200d mov avg$38.15
Daily pattern
Weekly pattern

Rush Enterprises performance

To measure stock performance is always good to compare with competitors or related stocks. In the following table, we compare Rush Enterprises performance to Asbury Automotive, AutoNation, Group 1 Automotive, CarMax, Lithia Motors, Penske Automotive and Sonic Automotive:
RUSHARush Enterprises11.02%-3.34%-5.83%
ABGAsbury Automotive22.92%50.23%39.09%
GPIGroup 1 Automotiv...10.75%43.06%22.83%
LADLithia Motors9.38%52.14%50.58%
PAGPenske Automotive-1.93%9.46%-5.82%
SAHSonic Automotive27.54%109.67%40.50%

Rush Enterprises competitors

One check before trading any stock is to have a look a list of its competitors, in this case for Rush Enterprises. We selected 7 companies as Rush Enterprises competitors as they are in the same industry or have similar market objectives.