Sturm, Ruger stock: buy or sell?

RGR stock price: $51.66 0.17% At close on May 21st, 2019

Updated on:
May 21st, 2019


Shares of Sturm, Ruger remained stable a tight 0.17% and closed at $51.66.

Sturm, Ruger & Company, Inc. designs, manufactures, and sells firearms under the Ruger name and trademark in the United States.

Should I buy Sturm, Ruger stock?

Trading stocks requires experience and discipline, and your buying and selling decisions must come following a methodology. Trading strategies are meant for helping you in the decision process of what stocks to choose and when is the best moment to buy them. There are thousands of trading strategies for you to choose, but at we prefer those that are simple but successful.

Currently, Sturm, Ruger stock doesn't match any of these trading strategies, so our recommendation is not to buy.

Buy setupElegible
New all-time highNo
New 52 week highNo
Price crossing up 200d MANo
100d MA crossing up 200d MANo
This doesn't mean RGR will slide in coming sessions, or it will not rise higher. Simply, it doesn't match our recommended trading systems.

Is Sturm, Ruger stock a buy?

Everyday, hundreds of stock ratings are posted by financial analysts to indicate a particular stock's attractiveness. Unfortunately, we couldn't find any rating for RGR stock for the last 30 days.

Sturm, Ruger stock analysis

Daily outlook

Shares of Sturm, Ruger remained steady a tight 0.17% and closed at $51.66.

Shares of Sturm, Ruger remained steady a tight 0.17% and closed at $51.66. RGR is soaring again after a 6.03% correction from its last top on Thursday at $53.88.

RGR stock chart (daily)

Weekly outlook

Sturm, Ruger closed this week at $51.66 and remained constant a bad -0.44%. Early May RGR collapsed a chilling -7.90% in just one week.

If you observe the weekly chart, price is in a simple uptrend, tested $49.85 level and now climbing back aiming its last top at $57.55. Since price and 40-weeks moving average lines crossed down late April, RGR fell $-5.42 per share (-9.50%). Stocks below the 40w moving average line are usually not recommended for average traders.

RGR stock chart (weekly)

Sturm, Ruger stock price history

Sturm, Ruger IPO was on March 18th, 1980 at $0.02 per share1. Since then, RGR stock surged a 258,200.00%, with an average of 6,620.50% per year. If you had invested right after RGR's IPO a $1,000 in Sturm, Ruger stock in 1980, it would worth $2,582,000.00 today.

1: Adjusted price after possible price splits or reverse-splits.

Sturm, Ruger stock historical price chart

RGR stock reached 52-week highs on September at $68.98, and all-time highs 2014-01-16 with a price of 75.39.

Sturm, Ruger stock price target

Predicting the price evolution of a stock or any financial instrument in a reliable and repeatable way is probably impossible. However, many stock price predictions are published every day by banks, financial institutions and independent analysts. The accuracy of these stock price predictions is not very high, and you should not blindly believe and make decisions only based on what this ratings or price target predictions say. For the last month we have not detected any price target for Sturm, Ruger stock by any trusted analyst.

Financials and fundamental analysis

Earnings date and Earnings per Share

Since February, when Sturm, Ruger presented its last earnings report, it dropped a shocking -12.31%. As soon as we get its actual EPS from the earnings report, we will update this report.
RGR earnings date and EPS evolution
QuarterReporting dateEstimated EPSActual EPSSurprise

Annual financial results

Compared to 2017, last anual sales report draw an awful decrease of -5.10% to $495.64 M USD. When comparing 2018 vs 2017, slightly better, profit margin (that is, the net income divided by revenues) stayed constant a 0.29% to 10.28%.

RGR annual Sales and Income evolution
2013$688 M-$111 M16.2%-
2014$544 M-20.89%$39 M7.1%-65.28%
2015$551 M1.22%$62 M11.3%60.83%
2016$664 M20.55%$87 M13.2%40.80%
2017$522 M-21.39%$52 M10.0%-40.39%
2018$496 M-5.10%$51 M10.3%-2.32%

Quarterly financial results

Sturm, Ruger reported $121.12 M in sales for 2018-Q4, a 5.37% up compared to previous quarter. Reported quarter income marked $12.27 million with a profit margin of 10.13%. Profit margin gained a 2.12% compared to previous quarter when profit margin was 8.01%. When comparing turnover to same quarter last year, Sturm, Ruger sales marked a slightly good gain and grew a 2.45%.
RGR quarterly Sales and Income evolution
2017-Q1$167 M-$22 M13.3%-
2017-Q2$132 M-21.22%$10 M7.7%-54.10%
2017-Q3$105 M-20.50%$9 M8.9%-8.14%
2017-Q4$118 M12.80%$10 M8.8%10.45%
2018-Q1$131 M10.94%$14 M10.9%37.83%
2018-Q2$128 M-2.10%$15 M11.8%6.48%
2018-Q3$115 M-10.49%$9 M8.0%-39.39%
2018-Q4$121 M5.37%$12 M10.1%33.33%

Sturm, Ruger ownership

When you are planning to buy a company, it's always worth to check its ownership structure.

Management staff in all public traded companies that hold equity is required to report every transaction to the SEC. For Sturm, Ruger, 4.54% of all outstanding shares are owned by its staff.

In case of Sturm, Ruger stock, 78.59% of its shares are held by institutions (mutual funds, pension funds, big banks and other large financial institutions). Bearish positions for RGR stock account 0.00%, no big difference from last month.

For a better understanding, the next table shows ownership data compared to other related stocks:

Market cap$902.0 M$483.9 M$710.1 M
Total shares17.5 M54.6 M7.0 M
Float shares15.6 M50.0 M5.0 M
  - Institutional holdings (%)78.6%74.1%67.0%
  - Insider holdings (%)4.5%2.4%29.6%
Shares in short selling0.0%0.0%0.0%

Sturm, Ruger summary

Tuesday, May 21st, 2019
Day range$51.15 - $52.58
Previous close$51.57
Session gain0.17%
Average true range$1.46
50d mov avg$53.06
100d mov avg$53.87
200d mov avg$56.51
Daily patternlb01a
Weekly pattern lb01a

Sturm, Ruger performance

Stocks performance is always measured in comparision to the market or competitors and related stocks in the same industry. We compared Sturm, Ruger against American Outdoor Brands and National Presto Industries in the following table:
RGRSturm, Ruger-11.77%-6.73%-16.50%
AOBCAmerican Outdoor ...-30.81%-33.06%-29.21%
NPKNational Presto I...-17.94%-19.45%-7.98%

Sturm, Ruger competitors

Defining a list of competitors for Sturm, Ruger it's a hard job. We selected 2 public companies that are related to and can be considered as competitors of Sturm, Ruger: