POR stock: buy or sell?

POR stock price: $57.03 0.96% At close on October 18th, 2019

Updated on:
October 18th, 2019


Portland General Electric shares appreciated 0.96% to $57.03 on October 18th. Oct/18 was the fourth climbing session in a row, gaining 2.43%.

Portland General Electric Company, an integrated electric utility company, engages in the generation, wholesale purchase, transmission, distribution, and retail sale of electricity in the state of Oregon.

Should I buy POR stock?

Make a decision about when to buy or sell stocks is one of the hardest parts of being a trader or investor. That's why is so important to choose your own trading plan that fits your character as inversor. There are thousands of trading strategies for you to choose, but at Stocks2.com we prefer those that are simple but successful.

None of our preferred buy setups matches with Portland General Electric stock situation right now, therefore this is not a suitable entry point.

Buy setupElegible
New all-time highNo
New 52 week highNo
Price crossing up 200d MANo
100d MA crossing up 200d MANo
This doesn't mean POR will slide in coming sessions, or it will not rise higher. Simply, it doesn't match our recommended trading systems.

Is Portland General Electric stock a buy?

Banks and financial institutions publish stock ratings everyday. At Stocks2.com, we collected 3 ratings published for POR stock in the last 30 days.

Is POR a good stock to buy?
DateAnalyst / BrokerPrevious ratingCurrent rating

POR stock analysis

Daily outlook

Shares of Portland General Electric appreciated a slightly fine 0.96% and closed at $57.03.

Shares of Portland General Electric closed on October 18th at $57.03 and appreciated a slightly fine 0.96%. On Wednesday POR price bounced up over the SMA of 50 days demonstrating to be a significant support for this stock. On September, POR hit new all time highs, pushing higher previous ATH of $57.81 recorded on September. New ATHs are usual entry points for many trading setups as there aren't higher resistences.

POR stock chart (daily)

Weekly outlook

Portland General Electric shares gained 1.13% this week, ending at $57.03.

Portland General Electric stock is trading in the range of its last top and last bottom. Loosing would mean breaking the current uptrend. Breakdowns under last bottom are selling point signals for some trading strategies. Not so far away is the last all-time high Portland General Electric marked early September. Since late January when POR stock price broke up the SMA20w line, it gained $12.14 (27.04%).

POR stock chart (weekly)

POR stock price history

POR IPO was on March 31st, 2006 at $20.42 per share1. Since then, POR stock surged a 179.30%, with a yearly average of 13.80%. If you had invested $1,000 in POR stock in 2006, it would worth $1,793.00 today.

1: Adjusted price after possible price splits or reverse-splits.

POR stock historical price chart

POR stock reached all-time highs on September with a price of $58.03.

POR stock price target is $53.00

Predicting the price evolution of a stock or any financial instrument in a reliable and repeatable way is probably impossible. However, financial institutions invest time and resources to provide the most accurated estimations to help investors to make their decisions. You should not follow the analysts' POR stock price predictions in the hope that they will be met as they may be wrong and not met. We have 3 price predictions for POR stock published in the last 30 days:
POR stock price predictions
DateAnalyst / BrokerActionPrevious targetCurrent targetDiff
(in average)$50.00$53.006.0%
The price forecast for Portland General Electric stock is $53.00, moving in a range between $57.00 and $50.00. In average, analysts' outlook on POR price target is positive, increasing the forecast by a 6.00% from previous estimations.

Financials and fundamental analysis

Earnings date and Earnings per Share

Since last February, when Portland General Electric presented its last earnings report, it . Unfortunately, reported EPS is not yet available in our database.
POR earnings date and EPS evolution
QuarterReporting dateEstimated EPSActual EPSSurprise

Annual financial results

Compared to 2017, last anual sales report draw a lame movement of -0.90% to $1,991.00 M dollars. When comparing 2018 vs 2017, in line, profit margin (that is, the net income divided by revenues) grew a 1.34% to 10.65%.

POR annual Sales and Income evolution
2013$1,810 M-$105 M5.8%-
2014$1,900 M4.97%$175 M9.2%66.67%
2015$1,898 M-0.11%$172 M9.1%-1.71%
2016$1,923 M1.32%$193 M10.0%12.21%
2017$2,009 M4.47%$187 M9.3%-3.11%
2018$1,991 M-0.90%$212 M10.6%13.37%

Quarterly financial results

Portland General Electric reported $524.00 M in revenues for 2018-Q4, a -0.19% less compared to previous quarter. Reported quarter earnings marked $49.00 M with a profit margin of 9.35%. Profit margin remained constant a -0.74% compared to previous quarter when profit margin was 10.10%. When comparing sales to same quarter last year, Portland General Electric sales marked a tiny growth and gained a 1.75%.
POR quarterly Sales and Income evolution
2017-Q2$449 M-$32 M7.1%-
2017-Q3$515 M14.70%$40 M7.8%25.00%
2017-Q4$515 M0.00%$42 M8.2%5.00%
2018-Q1$493 M-4.27%$64 M13.0%52.38%
2018-Q2$449 M-8.92%$46 M10.2%-28.13%
2018-Q3$525 M16.93%$53 M10.1%15.22%
2018-Q4$524 M-0.19%$49 M9.4%-7.55%
2019-Q1$573 M9.35%$73 M12.7%48.98%

Portland General Electric ownership

When you are planning to buy a stock, it's worth to have a look its ownership structure.

Portland General Electric shares owned by insiders (that is, founders, CEO, CTO, main executives or other management staff) currently counts a 0.67% of all shares.

Bearish positions for POR stock account 0.00%, no big difference from last month.

For a better understanding, the following table shows ownership data compared to other related companies:

Market cap$5.1 B$3.2 B$25.3 B$4.9 B$5.5 B
Total shares89.4 M66.1 M358.1 M109.0 M50.4 M
Float shares88.8 M65.5 M325.4 M107.7 M50.1 M
  - Institutional holdings (%)98.6%78.1%89.5%53.5%78.3%
  - Insider holdings (%)0.7%1.0%0.1%1.0%0.6%
Shares in short selling0.0%0.0%0.0%0.0%0.0%

POR summary

Friday, October 18th, 2019
Day range$56.24 - $57.17
Previous close$56.49
Session gain0.96%
Average true range$0.76
50d mov avg$56.01
100d mov avg$55.15
200d mov avg$52.25
Daily pattern
Weekly pattern lt06a

Portland General Electric performance

Stocks performance is always measured in comparision to the market or competitors and related stocks in the same industry. For Portland General Electric, the comparison is made against Avista, , Hawaiian Electric Industries, IDACORP, Pacific Gas & Electric, , Pinnacle West Capital, PPL and Xcel Energy.
PORPortland General ...5.14%15.05%25.15%
HEHawaiian Electric...2.89%12.00%29.39%
PCGPacific Gas & Ele...-56.38%-63.05%-84.11%
PNWPinnacle West Cap...1.15%1.43%14.01%
PPL 7.66%6.27%8.25%
XELXcel Energy6.01%18.62%34.00%

Portland General Electric competitors

We picked a few stocks to conform a list of Portland General Electric competitors to examine if you are interested in investing in POR: