OLED stock: buy or sell?

OLED stock price: $212.85 -0.08% At close on January 17th, 2020

Updated on:
January 17th, 2020


Universal Display shares stayed steady -0.08% to $212.85 yesterday.

Universal Display Corporation engages in the research, development, and commercialization of organic light emitting diode (OLED) technologies and materials for use in flat panel displays and solid-state lighting applications.

Should I buy OLED stock?

Make a decision about when to buy or sell stocks is one of the hardest parts of being a trader or investor. Trading strategies are meant for helping you in the decision process of what stocks to pick and when is the best moment to buy them. At Stocks2.com, we use very simple but trusted and powerful trend following trading strategies. Simple things usually work the best.

Currently, Universal Display stock doesn't match any of these trading strategies, so our recommendation is not to buy.

Buy setupElegible
New all-time highNo
New 52 week highNo
Price crossing up 200d MANo
100d MA crossing up 200d MANo
This doesn't mean OLED will slide in coming sessions, or it will not rise higher. Simply, it doesn't match our recommended trading systems.

Is Universal Display stock a buy?

Everyday, hundreds of stock ratings are posted by financial analysts to indicate a particular stock's attractiveness. At Stocks2.com, we detected 15 ratings published for OLED stock in the last 30 days.

The general sentiment of these ratings is bullish for OLED stock, with 7 positive ratings.
Is OLED a good stock to buy?
DateAnalyst / BrokerPrevious ratingCurrent rating
2019-9-12Susquehanna BancsharesNeutralNegative
2019-8-2Roth Capitaln/aNeutral
2019-8-2Needham & Company LLCBuyHold
2019-7-24Berenberg BankHoldHold
2019-7-23Deutsche Bankn/aBuy
2019-7-22Roth CapitalBuyNeutral
2019-7-12Needham & Company LLCBuyBuy
2019-7-12Needham & Company LLCBuyBuy
2019-7-10OppenheimerOutperformMarket Perform
2019-2-26Roth Capitaln/aBuy
2019-2-22UBS Groupn/aOutperform
2019-2-22Needham & Company LLCn/aBuy

OLED stock analysis

Daily outlook

Universal Display shares stayed constant -0.08% to $212.85 yesterday.

Shares of Universal Display stayed constant a tight -0.08% and closed at $212.85. On October OLED price bounced up over the SMA of 200 days demonstrating to be a significant support for this stock. OLED shows a short term strength with several rising tops and rising bottoms. In the very short term, on January 16th it marked a new bottom at $210.10 that should act a support if Universal Display starts a trading flat base in the range of $210.10 - $222.20 If Universal Display breakouts over $222.20 with average or higher volume, this would be a clear signal that the uptrend resumes. On Dec/24, SMA50d and SMA100d crossed up triggering a rise of 4.98%. On September, OLED hit a new all time high, pushing higher than on September tops. Check different trading setups that use ATHs as triggers.

OLED stock chart (daily)

Weekly outlook

Shares of Universal Display depreciated a disappointing -1.48% this week. Late December 2019 OLED rocketed an exceptional 5.64% in just one week.

Universal Display stock is trading in the range of its last top and last bottom. Loosing would mean breaking the current uptrend. Breakdowns under last bottom are selling point signals for some trading strategies. Far behind is the all-time high Universal Display marked early September but price is just -7.48% below that top. Since SMA20d and SMA40w crossed up by mid March 2019, OLED price climbed $65.70 per share (44.65%). Since price and SMA40w lines crossed up late January 2019, OLED climbed $113.07 (113.32%).

OLED stock chart (weekly)

OLED stock price history

OLED IPO was on April 11th, 1996 at $4.97 per share1. Since then, OLED stock grew a 4,182.70%, with a yearly average of 181.90%. If you had invested $1,000 in OLED stock in 1996, it would worth $41,827.00 today.

1: Adjusted price after possible price splits or reverse-splits.

OLED stock historical price chart

OLED stock reached all-time highs on September with a price of $230.07.

OLED stock price target is $189.30

How much a stock will be priced tomorrow or next week is quite unpredictable However, banks and other financial institutions analysts, with the help of lots of data and algorithms do their best to predict the stock prices movement. You should not follow the analysts' OLED stock price predictions in the hope that they will be met as they may be wrong and not met. We detected 10 price predictions for OLED stock posted in the last 30 days:
OLED stock price predictions
DateAnalyst / BrokerActionPrevious targetCurrent targetDiff
2019-8-2Roth CapitalRaises Target$172.00$206.0019.8%
2019-8-2CitigroupRaises Target$180.00$223.0023.9%
2019-7-24Berenberg BankInitiatesn/a$192.00-
2019-7-23Deutsche BankReiterates$190.00$220.0015.8%
2019-7-12Needham & Company LLCReiterates$200.00$210.005%
2019-7-12Needham & Company LLCRaises Target$200.00$210.005%
2019-5-6CitigroupRaises Target$140.00$180.0028.6%
2019-2-26Roth CapitalRaises Target$128.00$172.0034.4%
2019-2-22UBS GroupReiteratesn/a$140.00-
2019-2-22Needham & Company LLCRaises Target$105.00$140.0033.3%
(in average)$164.40$189.3015.0%
Moving in a range from $223.00 and $140.00, the price forecast for OLED stock is $189.30. In average, analysts' outlook on OLED price target is positive, increasing the target by a 15.00% from previous estimations.

Financials and fundamental analysis

Earnings date and Earnings per Share

On February, Universal Display reported its latest financial data, posting a shining climb for the Earnings per Share (EPS). Experts were expecting $0.34 per share, but Universal Display posted $0.40.
OLED earnings date and EPS evolution
QuarterReporting dateEstimated EPSActual EPSSurprise

Annual financial results

Compared to 2017, last anual sales report draw a chilling decrease of -26.28% to $247.41 million USD. When comparing 2018 vs 2017, on the other hand, profit margin (that is, the net income divided by revenues) eased a -7.17% to 23.78%.

OLED annual Sales and Income evolution
2013$147 M-$74 M50.5%-
2014$191 M30.27%$42 M21.9%-43.48%
2015$191 M0.01%$15 M7.7%-64.93%
2016$199 M4.10%$48 M24.2%227.50%
2017$336 M68.75%$104 M31.0%116.11%
2018$247 M-26.28%$59 M23.8%-43.36%

Quarterly financial results

Universal Display posted $70.14 M in revenues for 2018-Q4, a -9.55% less compared to previous quarter. Reported quarter income marked $19.25 million with a profit margin of 27.44%. Profit margin depreciated a -1.98% compared to previous quarter when profit margin was 29.42%. When comparing sales to same quarter last year, Universal Display sales marked a frightening slide and plunged a -39.46%.
OLED quarterly Sales and Income evolution
2017-Q2$103 M-$46 M45.3%-
2017-Q3$62 M-39.83%$14 M21.9%-70.90%
2017-Q4$116 M87.84%$33 M28.3%142.70%
2018-Q1$44 M-62.39%$6 M13.7%-81.84%
2018-Q2$56 M28.86%$11 M19.3%81.47%
2018-Q3$78 M38.11%$23 M29.4%111.00%
2018-Q4$70 M-9.55%$19 M27.4%-15.64%
2019-Q1$88 M25.12%$31 M35.9%63.51%

Universal Display ownership

When you are planning to buy a company, it's worth to review its ownership structure.

Management staff in all public traded companies that hold equity is required to report every transaction to the SEC. For Universal Display, 9.44% of all outstanding shares are owned by its staff.

In case of Universal Display stock, 70.34% of its shares are held by institutions (mutual funds, pension funds, big banks and other large financial institutions). Bearish positions for OLED stock account 0.00%, no big difference from last month.

The following table compares ownership indicators for other stocks related to Universal Display:

Market cap$10.0 B$42.9 M$4.9 B$93.2 M$44.9 B
Total shares47.1 M84.0 M715.6 M124.3 M896.7 M
Float shares42.6 M59.2 M444.3 M110.4 M897.5 M
  - Institutional holdings (%)70.3%28.6%2.8%16.9%4.4%
  - Insider holdings (%)9.4%18.4%0.0%1.4%0.0%
Shares in short selling0.0%0.0%0.0%0.0%0.0%

OLED summary

Friday, January 17th, 2020
Day range$211.83 - $214.82
Previous close$213.02
Session gain-0.08%
Average true range$6.03
50d mov avg$202.31
100d mov avg$192.46
200d mov avg$187.14
Daily patternlb03a
Weekly pattern lt06a

Universal Display performance

To better understand Universal Display performance you must becnhmark its gains with other related stocks in same sector or industry. For Universal Display, the benchmark is made against Kopin, LG Display, Microvision, Koninklijke Philips and .
OLEDUniversal Display23.87%3.48%113.32%
LPLLG Display14.98%-4.74%-24.36%
PHGKoninklijke Phili...15.05%15.10%43.50%

Universal Display competitors

One check before trading any stock is to have a look a list of its competitors, in this case for Universal Display. We selected 5 companies as Universal Display competitors as they are in the same industry or have similar market objectives.