ServiceNow stock: buy or sell

NOW stock price: $532.46 -1.01% At close on Jan 26th, 2021

Updated on:
Jan 27th, 2021


ServiceNow stock brief

  • ServiceNow closed on Tuesday at $532.46 (-1.01%) prior to reporting earnings on Wednesday at 16:00
  • Cowen, OTR Global and The Goldman Sachs Group posted strong bullish ratings for ServiceNow last Friday, with an average forecast of $635.00
  • ServiceNow, Inc. provides enterprise cloud computing solutions that defines, structures, consolidates, manages, and automates services for enterprises worldwide.

Should I buy ServiceNow stock?

All successful traders recommend adhering to a trading strategy and not make decisions based on subjective opinions, rumors or feelings. Trading strategies are meant for helping you in the decision process of what stocks to pick and when is the best moment to buy them. At, we like to use very simple but trusted and powerful trend following trading strategies. Simple things usually work the best

Is $NOW stock a buy?

In the current situation of ServiceNow there is not any eligible buy setup. This doesn't mean we expect a selloff for $NOW in the next few days, or that it may not rise higher. Simply, it doesn't match our recommended trading systems

Should I sell ServiceNow stock?

When you are a novel trader and you own a stock with some profit, it's really difficult to decide the correct moment to sell and get your benefits. Trading strategies allow us to avoid rash decisions based on our personal sentiments or the noise surrounding the market. When selling, as well as buying, our strategies are very easy to follow and are only applicable for selling stocks you already own, not for selling short $NOW stock

A guiding principle is that you should not keep an operation that shows a higher than expected losses upon purchase. The timing to sell your stock always has to be ruled by the stop-loss (automatic or manual)

Is it time to sell ServiceNow stock?

Currently, ServiceNow stock doesn't match any of our preferred sell setups, so if you own ServiceNow stock and your operation is in profit probably is not time to sell now

ServiceNow ratings

In the last 30 days, 6 brokerage ratings were published for ServiceNow

ServiceNow analysts' ratings - Last month
Brokerage firmRating
Jan 5th, 2021
Piper Sandler Neutral
Jan 14th, 2021
Jan 15th, 2021
Credit Suisse Group Buy
Jan 22nd, 2021
Cowen Neutral
OTR Global Buy
The Goldman Sachs Group Strong buy

ServiceNow stock analysis

SMAs overview

NOW stock SMAs chart

Supports and resistances

The current resistance levels are:

  • R1: $533.37 (0.17% above)
  • R2: $537.53 (0.95% above)
  • R3: $554.34 (4.11% above)
  • The current supports are:

  • S1: $507.06 (-4.77% below)
  • S2: $501.82 (-5.75% below)
  • S3: $472.01 (-11.35% below)
  • Bollinger bands

    NOW stock Bollinger Bands chart

    Relative strength index

    When the moves for so long below 70 and above 30, without any indication of overbought and oversold, the indicator turns out to be of little use, and we currently are in one of these cases.

    NOW stock RSI chart

    ServiceNow stock price history

    ServiceNow started trading priced at an adjusted price1 of $23.75 on Jun 2012. Since then, NOW stock surged by 2,141.94%, with an average of 267.74% per year. An investment of thousand dollars at that time would have a value of $22,419.37 today.

    1: Adjusted price after possible price splits or reverse-splits

    NOW stock price history chart

    Price target for ServiceNow stock

    Nobody knows how much a stock will be priced tomorrow. Banks and financial organisations issue their analysis forecasting how a particular stock will performance in the future.

    The following table shows the price predictions released by brokerage institutions in the last 30 days. If you are a small investor you must not trade based on these projections.

    There are 5 price predictions published for ServiceNow that average $606.00. ServiceNow closed at $532.46 on Tuesday, so the target price is forecasting a growth by 13.81%.

    ServiceNow stock price predictions
    Brokerage firmPrice target
    Jan 5th, 2021
    Piper Sandler $500.00$550.00
    Jan 14th, 2021
    Oppenheimer $600.00
    Jan 15th, 2021
    Credit Suisse Group $560.00$610.00
    Jan 22nd, 2021
    Cowen $575.00$600.00
    OTR Global Not available
    The Goldman Sachs Group $670.00

    Earnings and financials

    ServiceNow performance

    NOW performance compared
    ServiceNow ($NOW) -4.10% 2.80% 22.40%

    The viewpoints given in this post are personal and not recommendations for you to buy or sell shares. The author of this article does not have any knowledge of the individual scenarios of the reader, his or her finances or his or her own best interests at any given time. All users should speak with their financial advisor before buying or selling any securities Viewpoints are published for education reasons only

    ServiceNow summary

    Tuesday, January 26th, 2021
    Day range$530.61 - $540.78
    Previous close$537.88
    Session gain-1.01%
    Average true range$19.88
    50d mov avg$530.47
    100d mov avg$509.67
    200d mov avg$452.81
    Earnings dateJanuary 27th, 2021

    Frequently asked questions

    What is ServiceNow stock symbol?

    ServiceNow, Inc. is a public company trading in the US stock market with the NOW symbol

    Is ServiceNow stock a buy or sell?

    ServiceNow received 6 ratings in the last 30 days: 3 bullish, 0 bearish and 2 neutral.

    Will NOW go up?

    ServiceNow had different price forecasts published by market analysts in the last month setting the target price to $606.00. That is a 13.81% than the last price ($532.46).