Nike stock: buy or sell?

NKE stock price: $84.63 7.32% At close on April 6th, 2020

Updated on:
April 6th, 2020


Nike shares boosted 7.32% to $84.63 today.

NIKE, Inc., together with its subsidiaries, designs, develops, markets, and sells athletic footwear, apparel, equipment, and accessories worldwide.

Should I buy Nike stock?

Trading stocks requires experience and discipline, and your buying and selling decisions must come following a methodology. Trading strategies are meant for helping you in the decision process of what stocks to choose and when is the best time to buy them. There are thousands of trading strategies for you to choose, but at we prefer those that are simple but successful.

None of our preferred buy setups matches with Nike stock situation right now, therefore this is not a suitable entry point.

Buy setupElegible
New all-time highNo
New 52 week highNo
Price crossing up 200d MANo
100d MA crossing up 200d MANo
This is not a selling recommendation at all, just it's not the best moment to buy if you follow any of these trading strategies.

Is Nike stock a buy?

Financial institutions and banks publish stock ratings everyday. Unfortunately, we couldn't detect any rating for NKE stock for the last 30 days.

Nike stock analysis

Daily outlook

Nike shares boosted 7.32% to $84.63 today.

Shares of Nike ended today at $84.63 and boosted an amazing 7.32%. Since price and SMA200d lines crossed down on March 5th, NKE fell $-9.16 per share (-9.77%). NKE is soaring again after a 11.17% correction from its last top on March/26 at $86.86. On January, NKE hit a new all time high, pushing higher than on January tops. Check different trading setups that use ATHs as triggers.

NKE stock chart (daily)

Weekly outlook

After sliding a dreadful -5.54% in a week last week, Nike closed this week at $84.63 and skyrocketed an astounding 7.32%.

Not so far away is the last price record Nike marked late January, but since then it dropped a 19.65%. Since price and 40-weeks moving average lines crossed down late February, NKE fell $-15.34 per share (-15.34%). Stocks under the 40w moving average line are usually not recommended for average traders.

NKE stock chart (weekly)

Nike stock price history

Nike stock went public on June 12th, 1989 with a price of $0.011. Since then, NKE stock grew a 846,200.00%, with an average of 28,206.70% per year. If you had invested $1,000 in Nike stock in 1989, it would worth $8,462,000.00 today.

1: Adjusted price after possible price splits or reverse-splits.

Nike stock historical price chart

NKE stock reached all-time highs on January with a price of $105.33.

Nike stock price target

Nobody can reliably foresee how stock prices may evolve in the future. However, banks and other financial institutions analysts, with the help of lots of data and algorithms do their best to predict the stock prices movement. The accuracy of these stock price predictions is not very high, and you should not blindly believe and make decisions only based on what this ratings or price target predictions say. For the last month we have not found any price target for Nike stock by any trusted analyst.

Financials and fundamental analysis

Earnings date and Earnings per Share

, Nike reported its latest financial data, posting a fine climb for the Earnings per Share (EPS). Experts were expecting $0.63 per share, but Nike posted $0.68.
NKE earnings date and EPS evolution
QuarterReporting dateEstimated EPSActual EPSSurprise

Annual financial results

In 2018, Nike annual revenues soared a beatiful 5.96% to $36,397.00 M USD from $34,350.00 marked in 2017. When comparing 2018 vs 2017, nonetheless, profit margin (that is, the net income divided by revenues) dropped a -7.03% to 5.31%.

To have an updated view of the financial situation of Nike, we have calculated the trailing twelve month (TTM) sales and income figures. TTM values are the sum of the last 4 quarters and aproximate to an annual fiscal report ending in 2019-Q1 that can be compared to 2018 fiscal year results. Annual Nike TTM sales up to February 2019 were $38,722.00 and income was $4,177.00 million USD. If we compare this TTM figures with the last reported annuality, we can review Nike business evolution since May 2018: Annual sales up to February, compared to lastest yearly report, escalated a remarkable 6.39%. Likewise, profit margin (net income/revenues) rose at 5.31%.

NKE annual Sales and Income evolution
2013$25,330 M-$2,450 M9.7%-
2014$27,790 M9.71%$2,690 M9.7%9.80%
2015$30,601 M10.12%$3,273 M10.7%21.67%
2016$32,376 M5.80%$3,760 M11.6%14.88%
2017$34,350 M6.10%$4,240 M12.3%12.77%
2018$36,397 M5.96%$1,933 M5.3%-54.41%
TTM $38,722 M6.39%$4,177 M10.8%116.09%

Quarterly financial results

Nike posted $9,611.00 M in revenues for 2019-Q1, a 2.53% up compared to previous quarter. Reported quarter earnings marked $1,101.00 million with a profit margin of 11.46%. Profit margin stepped up a 2.42% compared to previous quarter when profit margin was 9.04%. When comparing turnover to same quarter last year, Nike sales marked a more than good gain and rose a 6.98%.
NKE quarterly Sales and Income evolution
2017-Q2$8,680 M-$1,010 M11.6%-
2017-Q3$9,070 M4.49%$950 M10.5%-5.94%
2017-Q4$8,554 M-5.69%$767 M9.0%-19.26%
2018-Q1$8,984 M5.03%$-921 M-10.3%-220.08%
2018-Q2$9,789 M8.96%$1,137 M11.6%-223.45%
2018-Q3$9,948 M1.62%$1,092 M11.0%-3.96%
2018-Q4$9,374 M-5.77%$847 M9.0%-22.44%
2019-Q1$9,611 M2.53%$1,101 M11.5%29.99%

Nike ownership

When you are planning to buy shares of a stock, it's worth to check its ownership structure.

Nike shares owned by insiders (that is, founders, CEO, CTO, main executives or other management staff) currently counts a 1.16% of all shares.

Bearish positions for NKE stock account 0.00%, no big difference from last month.

The following table compares ownership indicators for other stocks related to Nike:

Market cap$104.9 B
Total shares1,240.0 M
Float shares1,230.0 M
  - Institutional holdings (%)84.5%
  - Insider holdings (%)1.2%
Shares in short selling0.0%

Nike summary

Monday, April 6th, 2020
Day range$81.21 - $85.04
Previous close$78.86
Session gain7.32%
Average true range$6.58
50d mov avg$88.86
100d mov avg$93.37
200d mov avg$90.18
Daily patternlb01a
Weekly pattern

Nike performance

Performance as an absolute value is never valid if it's not benchmarked against competitors or related stocks in the industry. We chose as the bechmarking frame for Nike stock.

Nike competitors

Unfortunately, we could not find any public company that could be defined as Nike competitor. This doesn't mean Nike does not have any competitor in the market, it's just we could not detected it.

    Latest Nike stock news