Nike stock: buy or sell

NKE stock price: $135.93 1.74% At close on May 14th, 2021

Updated on:
May 17th, 2021


Nike stock brief

  • Nike stock grew 1.74% to close at $135.93 on the stock market last Friday.
  • Morgan Stanley published a bullish rating for Nike last Friday, targeting $172.00
  • NIKE, Inc., together with its subsidiaries, designs, develops, markets, and sells athletic footwear, apparel, equipment, and accessories worldwide.

Should I buy Nike stock?

Even if you are a experienced or a novel trader, best trading results come from using an investing strategy that never leaves to random or subjective opinions when is the best moment to buy or sell stocks. Trading strategies are meant for helping you in the decision process of what stocks to pick and when is the best moment to buy them. At, we like to use very simple but trusted and powerful trend following trading strategies. Simple things usually work the best

Is $NKE stock a buy?

Currently, Nike stock doesn't match any of these trading strategies, so our recommendation is not to buy now. This doesn't mean we expect a selloff for $NKE in coming sessions, or that it may not rise higher. Simply, it doesn't match our recommended trading systems

Should I sell Nike stock?

Knowing when to sell a stock is even harder than knowing when to buy it. Similarly to when we have to buy shares, determining when is the best time to sell is not a capricious decision, and we must follow our own trading style. When selling, as well as buying, detailed setups are very simple to follow but are only valid for selling shares in your porfolio, not for selling short Nike stock

As a rule of thumb, you should not hold a trading operation that produces losses greater than those expected by the time of purchase. The moment to sell shares must always be determined by the stop-loss (automatic or manual)

Is it time to sell Nike stock?

In the current situation of Nike there is not any eligible sell setup, so Nike stock holders with operations in green can keep their positions

Nike ratings

In the last 30 days, 8 analyst ratings were published for Nike. General sentiment is bullish, with 5 out of 8 publishing optimistic forecasts

Nike analysts' ratings - Last 30 days
Brokerage firmRating
Apr 20th, 2021
Citigroup Strong buyNeutral
Apr 22nd, 2021
UBS Group Strong buy
Apr 23rd, 2021
DZ Bank Strong sell
Royal Bank of Canada Buy
Apr 28th, 2021
UBS Group Strong buy
May 11th, 2021
Jefferies Financial Group NeutralStrong buy
May 13th, 2021
Bank of America Neutral
May 14th, 2021
Morgan Stanley Buy

Nike stock analysis

SMAs overview

NKE stock SMAs chart

Supports and resistances

The current resistances are:

  • R1: $138.04 (1.55% above)
  • R2: $138.24 (1.70% above)
  • R3: $145.58 (7.10% above)
  • The current support levels are:

  • S1: $135.80 (-0.10% below)
  • S2: $130.85 (-3.74% below)
  • S3: $130.01 (-4.36% below)
  • Bollinger bands

    Since the price surpassed the upper band last Tuesday, the price has been corrected downwards by 1.77%. The price is trading near to the upper Bollinger band, signaling some level of overbought in recent sessions. This is not a sell signal, as price can move in these levels for many days and weeks

    NKE stock Bollinger Bands chart

    Relative strength index

    When the fluctuates for so long below 70 and above 30, without any indication of overvaluation and undervaluation, the indicator loses its usefulness, and we currently are in one of these cases.

    NKE stock RSI chart

    Nike stock price history

    Nike started trading on Jun 12th, 1989 priced at $0.01 per share1. Since then, NKE stock surged by 1,359,200.00%, with an average of 43,845.16% per year. If you had invested thousand dollars in Nike stock on Jun 1989, it would worth $13,593,000.00 today.

    1: Adjusted price after possible price splits or reverse-splits

    NKE stock price history chart

    Price target for Nike stock

    How much a stock will be priced tomorrow or next week is quite unpredictable. However, many stock price forecasts are posted every day by banks, financial institutions and independent analysts.

    Along with buy or sell recommendations, brokerage institutions release their price forecasts based on the stock price action and the company fundamental data. Most of these estimates follow the release of new fundamental information by the company, and many times. Again, these estimates are not direct recommendations for small traders and should not be followed blindly.

    There are 7 price forecasts posted for Nike that average $169.86. That is a 24.96% than the last price ($135.93).

    Nike stock price predictions
    Brokerage firmPrice target
    Apr 20th, 2021
    Citigroup $140.00$160.00
    Apr 22nd, 2021
    UBS Group $183.00$175.00
    Apr 23rd, 2021
    DZ Bank Not available
    Royal Bank of Canada $165.00
    Apr 28th, 2021
    UBS Group $183.00$175.00
    May 11th, 2021
    Jefferies Financial Group $140.00$192.00
    May 13th, 2021
    Bank of America $150.00
    May 14th, 2021
    Morgan Stanley $173.00$172.00

    Earnings and financials

    Nike ($NKE) hosted the quarterly shareholders call and released the report last March. Nike beat consensus earnings estimates and reported of $0.90, that is a 18.42% increase versus the forecasts of $0.76. Conversely, reported revenues were $10.4 billion compared to estimates of $11.0 billion.

    Same quarter one year ago, reported EPS was $0.53, so recently posted EPS means an increase of 69.81%. Looking at revenue, figures merely changed compared to $101.0B same quarter last year.

    Nike ($NKE) is presenting Q4 earnings report late next June. Wall Street predicts of $0.50, compared to previous quarter that made $0.90.

    Nike performance

    NKE performance compared
    Nike ($NKE) 0.90% -5.00% 7.80%

    Please read:
    The thoughts expressed in this post are personal and should not be followed as recommendations for you to buy or sell stocks. The author of this article does not know the specific positions of the reader, his or her own finances or his or her own best interests at any given time. All users should speak with their financial advisor before buying or selling any securities Opinions are expressed for learning purposes only

    Nike summary

    Friday, May 14th, 2021
    Day range$134.05 - $136.68
    Previous close$133.61
    Session gain1.74%
    Average true range$3.32
    50d mov avg$134.83
    100d mov avg$137.41
    200d mov avg$129.71
    Earnings dateJune 24th, 2021

    Frequently asked questions

    What is Nike stock symbol?

    NIKE, Inc. is a public company trading in the US stock market with the NKE symbol

    Is Nike stock a buy or sell?

    Nike received 8 ratings in the last 30 days: 5 bullish, 1 bearish and 2 neutral.

    Will NKE go up?

    Nike had different price forecasts posted by market analysts in the last 4 weeks setting the target price to $169.86. That is a 24.96% than the last price ($135.93).