MSN stock: buy or sell?

MSN stock price: $1.12 -5.88% At close on May 21st, 2019

Updated on:
May 21st, 2019


Emerson Radio shares plunged -5.88% to $1.12 today. With Tuesday it's been 4 red days in a row.

Emerson Radio Corp., together with its subsidiaries, designs, sources, imports, markets, and sells various houseware and consumer electronic products under the Emerson brand in the United States and internationally.

Should I buy MSN stock?

Trading stocks requires experience and discipline, and your buying and selling decisions must come following a methodology. Following a trading strategy helps to make decisions easier, quicker and with less hesitations. At, we like to use very simple but trusted and powerful trend following trading strategies. Simple things usually work the best.

None of our preferred buy setups matches with Emerson Radio stock situation right now, hence this is not a suitable entry point.

Buy setupElegible
New all-time highNo
New 52 week highNo
Price crossing up 200d MANo
100d MA crossing up 200d MANo
This is not a selling recommendation at all, just it's not the best moment to buy if you follow any of these trading strategies.

Is Emerson Radio stock a buy?

Everyday, hundreds of stock ratings are posted by financial analysts to indicate a particular stock's attractiveness. Unfortunately, we couldn't detect any rating for MSN stock for the last 30 days.

MSN stock analysis

Daily outlook

Emerson Radio shares plunged -5.88% to $1.12 today.

Shares of Emerson Radio plunged a dreadful -5.88% and closed at $1.12.

MSN stock chart (daily)

Weekly outlook

Emerson Radio shares collapsed -5.88% this week, ending at $1.12.

Since price and 40-weeks moving average lines crossed down late December 2018, MSN fell $-0.35 per share (-23.81%). Trading stocks that are under the 40-weeks (that is, 200-days) moving average line is not recommended by many experts, as it indicates that the stock has not enough institutional support.

MSN stock chart (weekly)

MSN stock price history

MSN IPO was on December 28th, 1994 at $0.80 per share1. Since then, MSN stock grew a 40.00%, with an average of 1.70% per year. If you had invested $1,000 in MSN stock in 1994, it would worth $400.00 today.

1: Adjusted price after possible price splits or reverse-splits.

MSN stock historical price chart

MSN stock reached 52-week highs at $1.54, and all-time highs 2003-02-05 with a price of 2.36.

MSN stock price target

Nobody can reliably foresee how stock prices may evolve in the future. However, financial institutions invest time and resources to provide the most accurated estimations to help investors to make their decisions. You should not follow the analysts' MSN stock price predictions in the hope that they will be met as they may be wrong and not met. For the last month we have not found any price target for Emerson Radio stock by any trusted analyst.

Financials and fundamental analysis

Earnings date and Earnings per Share

Since March, when Emerson Radio presented its last earnings report, it plummed a hair-raising -18.25%. As soon as we get its posted EPS from the earnings report, we will extend this report.
MSN earnings date and EPS evolution
QuarterReporting dateEstimated EPSActual EPSSurprise

Annual financial results

Compared to 2017, last anual turnover report draw a dreadful drop down of -29.31% to $15.02 M dollars. When comparing 2018 vs 2017, likewise, profit margin (that is, the net income divided by revenues) plunged a -44.49% to -45.61%.

To have an updated view of the financial situation of Emerson Radio, we have calculated the trailing twelve month (TTM) sales and income figures. TTM values are the sum of the last 4 quarters and aproximate to an annual fiscal report ending in 2018-Q4 that can be compared to 2018 fiscal year results. Annual Emerson Radio TTM sales up to December 2018 were $11.45 and earnings were $-5.72 M dollars. When comparing this TTM figures with the last reported annuality, we can esteem Emerson Radio business evolution since March 2018: Annual sales up to December, compared to lastest yearly report, plunged a hair-raising -23.76%. Regarding profit margin, Emerson Radio decreased -4.35% to -45.61%

MSN annual Sales and Income evolution
2013$128 M-$6.00 M4.7%-
2014$78 M-39.38%$1.32 M1.7%-78.00%
2015$76 M-1.94%$1.89 M2.5%43.41%
2016$46 M-40.06%$-0.97 M-2.1%-151.14%
2017$21 M-53.55%$-0.24 M-1.1%-75.52%
2018$15 M-29.31%$-6.85 M-45.6%2,790.72%
TTM $11 M-23.76%$-5.72 M-50.0%-16.48%

Quarterly financial results

Emerson Radio posted $2.54 M in revenues for 2018-Q4, a -1.74% less compared to previous quarter. Reported quarter income marked $-0.53 M with a profit margin of -20.82%. Profit margin stepped up a 2.19% compared to previous quarter when profit margin was -23.01%. When comparing turnover to same quarter last year, Emerson Radio sales marked a scary decrease and collapsed a -40.01%.
MSN quarterly Sales and Income evolution
2017-Q1$4 M-$-0.80 M-21.8%-
2017-Q2$3 M-17.81%$-0.89 M-29.7%11.81%
2017-Q3$4 M24.07%$-1.04 M-28.0%17.08%
2017-Q4$4 M13.81%$-1.17 M-27.6%12.38%
2018-Q1$4 M-4.08%$-3.75 M-92.2%220.07%
2018-Q2$2 M-44.30%$-0.85 M-37.6%-77.32%
2018-Q3$3 M14.27%$-0.60 M-23.0%-30.00%
2018-Q4$3 M-1.74%$-0.53 M-20.8%-11.09%

Emerson Radio ownership

When you are planning to buy a stock, it's always worth to review its ownership structure.

Management staff in all public traded companies that hold equity is required to report every transaction to the SEC. For Emerson Radio, 72.44% of all outstanding shares are owned by its staff.

In case of Emerson Radio stock, 11.60% of its shares are held by institutions (mutual funds, pension funds, big banks and other large financial institutions). Bearish positions for MSN stock account 0.00%, no big difference from last month.

The following table compares ownership indicators for other stocks related to Emerson Radio:

Market cap$23.6 M$15.5 M$98.4 M$363.5 M$86.2 M
Total shares21.0 M7.4 M32.6 M7.0 M21.9 M
Float shares5.8 M1.7 M23.7 M3.4 M19.9 M
  - Institutional holdings (%)11.6%10.4%53.8%56.9%58.7%
  - Insider holdings (%)72.4%79.4%2.5%39.9%9.5%
Shares in short selling0.0%0.0%0.0%0.0%0.0%

MSN summary

Tuesday, May 21st, 2019
Day range$1.12 - $1.19
Previous close$1.19
Session gain-5.88%
Average true range$0.06
50d mov avg$1.32
100d mov avg$1.38
200d mov avg$1.42
Daily pattern
Weekly pattern lb06a

Emerson Radio performance

Performance as an absolute value is never valid if it's not benchmarked against competitors or related stocks in the industry. We chose Koss, LRAD, NACCO Industries and VOXX International as the bechmarking frame for Emerson Radio stock.
MSNEmerson Radio-18.25%-21.13%-24.32%
LRAD 13.96%9.82%36.04%
NCNACCO Industries38.81%50.90%42.00%
VOXXVOXX Internationa...-20.61%-23.09%-31.65%

Emerson Radio competitors

One check before investing in any stock is to review a list of its competitors, in this case for Emerson Radio. We chose 4 companies as Emerson Radio competitors as they are in the same industry or have similar market objectives.