LITB stock: buy or sell?

LITB stock price: $1.44 -0.69% At close on August 22nd, 2019

Updated on:
August 22nd, 2019


Shares of LightInTheBox decreased a bad -0.69% and closed at $1.44.

LightInTheBox Holding Co., Ltd., through its subsidiaries, operates as an online retail company worldwide. It provides apparel products, including customized, special occasion, and fast fashion apparel products; and other general merchandise products, such as accessories and gadgets, home and garden products, electronics and communication devices, and other products.

Should I buy LITB stock?

Even if you are a experienced or a novel trader, best trading results come from using an investing strategy that never leaves to random or subjective opinions when is the best moment to buy or sell stocks. That's why is so important to choose your own trading plan that matches with your character as inversor. There are thousands of trading strategies for you to choose, but at we prefer those that are simple but successful.

None of our preferred buy setups matches with LightInTheBox stock situation right now, hence this is not a suitable entry point.

Buy setupElegible
New all-time highNo
New 52 week highNo
Price crossing up 200d MANo
100d MA crossing up 200d MANo
This doesn't mean LITB will fall in coming sessions, or it will not rise higher. Simply, it doesn't match our recommended trading systems.

Is LightInTheBox stock a buy?

Banks and financial institutions publish stock ratings everyday. Unfortunately, we couldn't detect any rating for LITB stock for the last month.

LITB stock analysis

Daily outlook

LightInTheBox shares decreased -0.69% to $1.44 today.

Shares of LightInTheBox ended today at $1.44 and decreased a bad -0.69%. Since SMA100d and SMA200d crossed up on May, LITB price slid a -2.04%. LITB marked a lower low and a lower high in the short term, defining a downward trend. Climbing above $1.46 would break this short term down trend and open possibilities for reversing this situation. Since last Aug 1st when LITB stock price broke down the SMA100d line, it slid $-0.03 per share (-2.04%).

LITB stock chart (daily)

Weekly outlook

Shares of LightInTheBox decreased a disappointing -0.69% this week.

LightInTheBox stock just marked a top under its last top. Athought it's not something to really worring right now, investors in LITB should be on alert as this could be a warning for future complications. Sliding under its previous bottom at would confirm the downtrend path. Since mid May when SMA20w and SMA40w crossed up, LITB price slipped $-0.02 per share (-1.37%). Since price and SMA40w lines crossed up by mid March, LITB climbed $0.41 (39.81%).

LITB stock chart (weekly)

LITB stock price history

LITB stock went public on June 6th, 2013 with a price of $11.161. Since then, LITB stock sliced a -87.10%, with a yearly average of -14.50%.

1: Adjusted price after possible price splits or reverse-splits.

LITB stock historical price chart

LITB stock reached 52-week highs on April at $1.81, and all-time highs 2013-08-14 with a price of 23.38.

LITB stock price target

How much a stock will be priced tomorrow or next week is quite unpredictable However, banks and other financial institutions analysts, with the help of lots of data and algorithms do their best to predict the stock prices movement. You should not follow the analysts' LITB stock price predictions in the hope that they will be met as they may be wrong and not met. For the last 30 days we have not found any price forecast for LightInTheBox stock by any trusted analyst.

Financials and fundamental analysis

Earnings date and Earnings per Share

After publishing its last earnings report on March, LightInTheBox . Unfortunately, reported EPS is not yet available in our database.
LITB earnings date and EPS evolution
QuarterReporting dateEstimated EPSActual EPSSurprise

Annual financial results

Compared to 2017, last anual revenues report draw a dreadful drop down of -28.87% to $227.54 M USD. In line, its profit margin (compared to revenues) plummed to -26.19%, that is $-59.60 million.

LITB annual Sales and Income evolution
2013$293 M-$-4.82 M-1.6%-
2014$382 M30.63%$-29.99 M-7.8%522.14%
2015$324 M-15.34%$-39.41 M-12.2%31.41%
2016$292 M-9.66%$-8.72 M-3.0%-77.86%
2017$320 M9.37%$-9.55 M-3.0%9.46%
2018$228 M-28.87%$-59.60 M-26.2%524.22%

Quarterly financial results

LightInTheBox posted $57.54 M in revenues for 2018-Q4, a 29.29% up compared to previous quarter. Reported quarter earnings marked $-24.40 million with a profit margin of -42.40%. Profit margin depreciated a -2.38% compared to previous quarter when profit margin was -40.02%. When comparing revenues to same quarter last year, LightInTheBox sales marked a chilling decrease and collapsed a -37.19%.
LITB quarterly Sales and Income evolution
2017-Q1$73 M-$-2.40 M-3.3%-
2017-Q2$79 M8.27%$-1.81 M-2.3%-24.58%
2017-Q3$77 M-2.21%$-1.81 M-2.3%-0.06%
2017-Q4$92 M18.86%$-3.54 M-3.9%95.63%
2018-Q1$70 M-23.53%$-7.85 M-11.2%121.90%
2018-Q2$55 M-20.86%$-9.54 M-17.2%21.51%
2018-Q3$45 M-19.73%$-17.81 M-40.0%86.65%
2018-Q4$58 M29.29%$-24.40 M-42.4%36.98%

LightInTheBox ownership

When you are planning to invest in shares of a company, it's worth to review its ownership structure.

LightInTheBox shares owned by insiders (that is, founders, CEO, CTO, main executives or other management staff) currently counts a 15.83% of all shares.

In case of LightInTheBox stock, 13.90% of its shares are held by institutions (mutual funds, pension funds, big banks and other large financial institutions). Bearish positions for LITB stock account 0.00%, no big difference from last month.

For a better context understanding, the following table shows ownership data compared to other related companies:

Market cap$97.6 M$888.4 B$42.8 B$295.3 M$217.2 M
Total shares67.8 M492.1 M1,450.0 M149.9 M135.8 M
Float shares13.9 M436.0 M806.6 M65.8 M18.1 M
  - Institutional holdings (%)13.9%57.1%50.3%9.2%1.1%
  - Insider holdings (%)15.8%16.1%2.1%0.9%1.7%
Shares in short selling0.0%0.0%0.0%0.0%0.0%

LITB summary

Thursday, August 22nd, 2019
Day range$1.40 - $1.44
Previous close$1.45
Session gain-0.69%
Average true range$0.04
50d mov avg$1.46
100d mov avg$1.48
200d mov avg$1.21
Daily patternlb06a
Weekly pattern lt01a

LightInTheBox performance

Stocks performance is always measured in comparision to the market or competitors and related stocks in the same industry. We compared LightInTheBox against,, Jumei International, Leju and Vipshop in the following table:
JMEIJumei Internation...-14.35%-25.66%20.12%

LightInTheBox competitors

One check before trading any stock is to have a look a list of its competitors, in this case for LightInTheBox. We selected 5 companies as LightInTheBox competitors as they are in the same industry or have similar market objectives.