KRO stock: buy or sell?

KRO stock price: $13.94 0.43% At close on July 16th, 2019

Updated on:
July 16th, 2019


Shares of Kronos Worldwide stepped up a tiny 0.43% and closed at $13.94. On Thursday KRO plunged a bloodcurdling -6.27%.

Kronos Worldwide, Inc. produces and markets titanium dioxide pigments (TiO2) in Europe, North America, the Asia Pacific, and internationally.

Should I buy KRO stock?

You can't be a successful trader if you don't follow a methodolgy or system that assist you in choosing companies and the correct market timing. That's why is so important to choose your own trading strategy that fits your character as inversor. There are thousands of trading strategies for you to choose, but at we prefer those that are simple but successful.

Currently, Kronos Worldwide stock doesn't match any of these trading strategies, so our recommendation is not to buy.

Buy setupElegible
New all-time highNo
New 52 week highNo
Price crossing up 200d MANo
100d MA crossing up 200d MANo
This doesn't mean KRO will fall in coming sessions, or it will not rise higher. Simply, it doesn't match our recommended trading systems.

Is Kronos Worldwide stock a buy?

Everyday, hundreds of stock ratings are published by financial analysts to indicate a particular stock's attractiveness. Unfortunately, we couldn't detect any rating for KRO stock for the last month.

KRO stock analysis

Daily outlook

Shares of Kronos Worldwide stepped up a tiny 0.43% and closed at $13.94.

Kronos Worldwide shares stepped up 0.43% to $13.94 today. For the last 28 days when SMA100d and SMA200d crossed up, KRO price slipped $-0.51 per share (-3.53%). Since price and SMA200d lines crossed up on June 10th, KRO climbed $0.10 (0.72%).

KRO stock chart (daily)

Weekly outlook

After sliding a scary -7.77% in a week last week, Kronos Worldwide closed this week at $13.94 and slightly fell a bad -1.55%. Early June KRO rocketed a dazzling 10.19% in just one week. This was the third red week in a row, sliding in full a -9.34%.

In a weekly time frame, Kronos Worldwide stock is drawing an uptrend with rising tops and bottoms. Now trading in between its last bottom and last top, KRO might consolidate in a flat-base, waiting to break out over or down under . Since SMA20d and SMA40w crossed up early June, KRO price climbed $1.51 per share (12.15%). Since early June when KRO stock price broke up the SMA40w line, it gained $1.51 (12.15%).

KRO stock chart (weekly)

KRO stock price history

KRO IPO was on December 9th, 2003 at $4.70 per share1. Since then, KRO stock grew a 196.60%, with a yearly average of 13.10%. If you had invested right after KRO's IPO a $1,000 in KRO stock in 2003, it would worth $1,966.00 today.

1: Adjusted price after possible price splits or reverse-splits.

KRO stock historical price chart

KRO stock reached 52-week highs at $21.96, and all-time highs 2017-11-28 with a price of 27.54.

KRO stock price target

How much a stock will be priced tomorrow or next week is quite unpredictable However, banks and other financial institutions analysts, with the help of lots of data and algorithms do their best to predict the stock prices movement. The accuracy of these stock price predictions is not very high, and you should not blindly believe and make decisions only based on what this ratings or price target predictions say. For the last 30 days we have not detected any price target for Kronos Worldwide stock by any trusted analyst.

Financials and fundamental analysis

Earnings date and Earnings per Share

Kronos Worldwide let down analysts on March when it reported an Earnings per Share (EPS) of $0.21 when the market consensus was $0.22.
KRO earnings date and EPS evolution
QuarterReporting dateEstimated EPSActual EPSSurprise

Annual financial results

Compared to 2017, last anual revenues report draw a fateful decrease of -3.88% to $1,661.90 million USD. When comparing 2018 vs 2017, nevertheless, profit margin (that is, the net income divided by revenues) fell a -8.17% to 12.34%.

KRO annual Sales and Income evolution
2013$1,730 M-$-102.00 M-5.9%-
2014$1,652 M-4.51%$99 M6.0%-197.25%
2015$1,349 M-18.35%$-173.60 M-12.9%-275.00%
2016$1,364 M1.15%$43 M3.2%-124.94%
2017$1,729 M26.73%$355 M20.5%718.71%
2018$1,662 M-3.88%$205 M12.3%-42.17%

Quarterly financial results

Kronos Worldwide posted $349.40 M in revenues for 2018-Q4, a -14.84% less compared to previous quarter. Reported quarter income marked $24.00 M with a profit margin of 6.87%. Profit margin depreciated a -1.08% compared to previous quarter when profit margin was 7.95%. When comparing turnover to same quarter last year, Kronos Worldwide sales marked a spooky drop down and collapsed a -22.92%. Looking back to recent quarterly results, Kronos Worldwide posted 2 positive quarters in a row.
KRO quarterly Sales and Income evolution
2017-Q1$370 M-$37 M10.0%-
2017-Q2$441 M19.36%$197 M44.5%433.97%
2017-Q3$465 M5.23%$74 M15.9%-62.44%
2017-Q4$453 M-2.41%$47 M10.5%-35.77%
2018-Q1$430 M-5.05%$71 M16.4%49.16%
2018-Q2$472 M9.62%$78 M16.5%9.90%
2018-Q3$410 M-13.04%$33 M7.9%-58.04%
2018-Q4$349 M-14.84%$24 M6.9%-26.38%

Kronos Worldwide ownership

When you are planning to invest in a company, it's worth to have a look its ownership structure.

Kronos Worldwide shares owned by insiders (that is, founders, CEO, CTO, main executives or other management staff) currently counts a 80.63% of all shares.

In case of Kronos Worldwide stock, 21.47% of its shares are held by institutions (mutual funds, pension funds, big banks and other large financial institutions). Bearish positions for KRO stock account 0.00%, no big difference from last month.

The following table compares ownership indicators for other stocks related to Kronos Worldwide:

Market cap$1.6 B$4.7 B$191.0 M$3.1 B$776.6 M
Total shares115.9 M233.2 M48.7 M42.3 M342.1 M
Float shares22.4 M212.5 M8.3 M41.9 M28.6 M
  - Institutional holdings (%)21.5%76.7%10.1%101.1%3.5%
  - Insider holdings (%)80.6%14.9%83.0%0.7%91.5%
Shares in short selling0.0%0.0%0.0%0.0%0.0%

KRO summary

Tuesday, July 16th, 2019
Day range$13.79 - $14.25
Previous close$13.88
Session gain0.43%
Average true range$0.52
50d mov avg$13.86
100d mov avg$13.99
200d mov avg$13.51
Daily pattern
Weekly pattern lt06a

Kronos Worldwide performance

Performance as an absolute value is never valid if it's not benchmarked against competitors or related stocks in the industry. We picked Huntsman, NL Industries, Sensient Technologies and Valhi as the bechmarking frame for Kronos Worldwide stock.
KROKronos Worldwide-3.33%8.91%-35.13%
NLNL Industries1.03%-12.11%-54.15%
SXTSensient Technolo...6.70%17.92%2.44%

Kronos Worldwide competitors

One check before investing in any stock is to have a look a list of its competitors, in this case for Kronos Worldwide. We chose 4 companies as Kronos Worldwide competitors as they are in the same industry or have similar market objectives.