KRO stock: buy or sell?

KRO stock price: $12.44 0.24% At close on September 20th, 2019

Updated on:
September 20th, 2019


Shares of Kronos Worldwide remained stable a tiny 0.24% and closed at $12.44.

Kronos Worldwide, Inc. produces and markets titanium dioxide pigments (TiO2) in Europe, North America, the Asia Pacific, and internationally.

Should I buy KRO stock?

Even if you are a experienced or a novel trader, best trading results come from using an investing strategy that never leaves to random or subjective opinions when is the best moment to buy or sell stocks. Trading strategies are meant for helping you in the decision process of what stocks to pick and when is the best time to buy them. There are thousands of trading strategies for you to choose, but at we prefer those that are simple but successful.

Currently, Kronos Worldwide stock doesn't match any of these trading strategies, so our recommendation is not to buy.

Buy setupElegible
New all-time highNo
New 52 week highNo
Price crossing up 200d MANo
100d MA crossing up 200d MANo
This is not a selling recommendation at all, just it's not the best moment to buy if you follow any of these trading strategies.

Is Kronos Worldwide stock a buy?

Everyday, hundreds of stock ratings are posted by financial analysts to indicate a particular stock's attractiveness. Unfortunately, we couldn't detect any rating for KRO stock for the last month.

KRO stock analysis

Daily outlook

Kronos Worldwide shares remained steady 0.24% to $12.44 today.

Shares of Kronos Worldwide remained stable a tiny 0.24% and closed at $12.44. Since price and SMA200d lines crossed down on August, KRO fell $-0.75 per share (-5.69%). KRO is retaking the upward trend marking a new rising bottom heading to break out over $12.93.

KRO stock chart (daily)

Weekly outlook

After boosting a dazzling 10.02% in a week last week, Kronos Worldwide closed this week at $12.44 and declined an awful -1.82%. By mid August KRO collapsed a chilling -7.68% in just one week.

Since late July, when KRO stock price broke down the 40-weeks moving avarage line, it slid $-1.06 per share (-7.85%). Trading stocks that are below the 40-weeks (that is, 200-days) moving average line is not recommended by many experts, as it indicates that the stock has not enough institutional support.

KRO stock chart (weekly)

KRO stock price history

KRO stock went public on December 9th, 2003 with a price of $3.731. Since then, KRO stock grew a 233.50%, with an average of 15.60% per year. If you had invested $1,000 in KRO stock in 2003, it would worth $2,335.00 today.

1: Adjusted price after possible price splits or reverse-splits.

KRO stock historical price chart

KRO stock reached 52-week highs at $16.85, and all-time highs 2017-11-28 with a price of 27.08.

KRO stock price target

Nobody can reliably foresee how stock prices may evolve in the future. However, banks and other financial institutions analysts, with the help of lots of data and algorithms do their best to predict the stock prices movement. We do not recommend to follow these stock price predictions without a critical thinking from your side, as their accuracy is usually low. For the last month we have not found any price target for Kronos Worldwide stock by any trusted analyst.

Financials and fundamental analysis

Earnings date and Earnings per Share

Kronos Worldwide let down experts on March when it posted an Earnings per Share (EPS) of $0.21 when the market consensus was $0.22.
KRO earnings date and EPS evolution
QuarterReporting dateEstimated EPSActual EPSSurprise

Annual financial results

In 2018, Kronos Worldwide annual sales declined a fateful -3.88% to $1,661.90 M dollars from $1,729.00 marked in 2017. When comparing 2018 vs 2017, nevertheless, profit margin (that is, the net income divided by revenues) eased a -8.17% to 12.34%.

KRO annual Sales and Income evolution
2013$1,730 M-$-102.00 M-5.9%-
2014$1,652 M-4.51%$99 M6.0%-197.25%
2015$1,349 M-18.35%$-173.60 M-12.9%-275.00%
2016$1,364 M1.15%$43 M3.2%-124.94%
2017$1,729 M26.73%$355 M20.5%718.71%
2018$1,662 M-3.88%$205 M12.3%-42.17%

Quarterly financial results

Kronos Worldwide reported $349.40 M in sales for 2018-Q4, a -14.84% less compared to previous quarter. Reported quarter income marked $24.00 M with a profit margin of 6.87%. Profit margin depreciated a -1.08% compared to previous quarter when profit margin was 7.95%. When comparing sales to same quarter last year, Kronos Worldwide sales marked a bloodcurdling drop down and plunged a -22.92%. Looking back to recent quarterly results, Kronos Worldwide posted 2 negative quarters in a row.
KRO quarterly Sales and Income evolution
2017-Q1$370 M-$37 M10.0%-
2017-Q2$441 M19.36%$197 M44.5%433.97%
2017-Q3$465 M5.23%$74 M15.9%-62.44%
2017-Q4$453 M-2.41%$47 M10.5%-35.77%
2018-Q1$430 M-5.05%$71 M16.4%49.16%
2018-Q2$472 M9.62%$78 M16.5%9.90%
2018-Q3$410 M-13.04%$33 M7.9%-58.04%
2018-Q4$349 M-14.84%$24 M6.9%-26.38%

Kronos Worldwide ownership

When you are planning to buy a stock, it's always worth to check its ownership structure.

Kronos Worldwide shares owned by insiders (that is, founders, CEO, CTO, main executives or other management staff) currently counts a 80.63% of all shares.

In case of Kronos Worldwide stock, 21.47% of its shares are held by institutions (mutual funds, pension funds, big banks and other large financial institutions). Bearish positions for KRO stock account 0.00%, no big difference from last month.

For a better context understanding, the following table shows ownership data compared to other related stocks:

Market cap$1.4 B$5.2 B$193.1 M$2.9 B$715.8 M
Total shares115.8 M229.5 M48.8 M42.3 M339.2 M
Float shares22.2 M208.6 M8.3 M41.9 M31.4 M
  - Institutional holdings (%)21.5%76.7%10.1%101.1%3.5%
  - Insider holdings (%)80.6%14.9%83.0%0.7%91.5%
Shares in short selling0.0%0.0%0.0%0.0%0.0%

KRO summary

Friday, September 20th, 2019
Day range$12.32 - $12.58
Previous close$12.41
Session gain0.24%
Average true range$0.45
50d mov avg$11.88
100d mov avg$12.72
200d mov avg$12.85
Daily patternlb02a
Weekly pattern

Kronos Worldwide performance

Stocks performance is always measured in comparision to the market or competitors and related stocks in the same industry. We compared Kronos Worldwide against Huntsman, NL Industries, Sensient Technologies and Valhi in the following table:
KROKronos Worldwide-14.33%-5.76%-22.68%
NLNL Industries7.03%2.06%-39.08%
SXTSensient Technolo...-6.15%6.41%-9.51%

Kronos Worldwide competitors

One check before investing in any stock is to review a list of its competitors, in this case for Kronos Worldwide. We selected 4 companies as Kronos Worldwide competitors as they are in the same industry or have similar market objectives.