Kroger stock: buy or sell

KR stock price: $37.07 7.23% At close on Jan 26th, 2021

Updated on:
Jan 27th, 2021


Kroger stock brief

  • Counting on Tuesday, it's been 4 consecutive sessions in positive for Kroger. Price closed on Tuesday at $37.07 after skyrocketing a 7.23%.
  • On Tuesday, it broke out above $34.77, a resistance not crossed since last October.
  • The price is currently above the upper Bollinger band, which often indicates a short-term correction
  • Last Friday broke out above its latest top at $33.35
  • On January 15 broke out above its latest top at $33.35
  • The Kroger Co. operates as a retailer in the United States. The company operates supermarkets, multi-department stores, marketplace stores, and price impact warehouse stores.

Should I buy Kroger stock?

All successful traders recommend adhering to a trading strategy and not make decisions based on subjective opinions, rumors or feelings. Trading strategies are meant for helping you in the decision process of what stocks to pick and when is the best moment to buy them. At, we like to use very simple but trusted and powerful trend following trading strategies. Simple things usually work the best

Is $KR stock a buy?

In the current situation of Kroger there is just one buy setup eligible:

ATH buy setup

One of the most recommended trading strategies is to buy on All-time Highs (ATH) breakouts. The good point of buying at ATHs is that shares price doesn't struggle with upper resistances, and usually it scales quickly. However, you must always be aware of a possible bulls trap that may trigger your buy order and then drops sharply. That's why a stop loss is so important. Kroger can break to all-time highs any time soon, as it only needs to rise a 4.88%. The buy point is at $38.88 if you want to trade with this strategy. The stop loss would be set at $34.99

Buy setupBuy pointStop lossRisk
ATH buy setup$38.88$34.9910.00%

Should I sell Kroger stock?

"To sell or not to sell", if you are holding Kroger stock?. Trading strategies let us to avoid impetuous decisions based on our personal emotions or the noise that surrounds the market. Our trading system selects very simple strategies to guide us on when is the best time to sell our shares. Be aware that these strategies should not be used for selling short Kroger stock

As a rule of thumb, you should never keep a trade that shows a losses greater than those expected by the time of purchase. The moment to sell your stock always has to be determined by the stop-loss (automatic or manual)

Is it time to sell Kroger stock?

Currently, Kroger stock doesn't match any of our preferred sell setups, so if you own Kroger shares and your operation is in profit probably is not time to sell now

Kroger ratings

In the last 30 days, 2 brokerage ratings were published for Kroger

Kroger analysts' ratings - Last 30 days
Brokerage firmRating
Jan 7th, 2021
Jan 20th, 2021
Morgan Stanley

Kroger stock analysis

SMAs overview

KR stock SMAs chart

Supports and resistances

The current resistances are:

  • R1: $37.31 (0.65% above)
  • R2: $38.88 (4.88% above)
  • The current supports are:

  • S1: $37.01 (-0.16% below)
  • S2: $36.80 (-0.73% below)
  • S3: $36.27 (-2.16% below)
  • Bollinger bands

    When the price moves out of the band (above the upper line or below the lower line) it signals that the stock is currently maintaining a very strong momentum and therefore can correct the trend to the average. At this point, the price is over the upper band, meaning a short-term correction (at least) until it is under the band

    KR stock Bollinger Bands chart

    Relative strength index

    Climbed over the 70 level Tuesday, marking a value of 81.27. Breaking out above the level of 70 is not a sell signal, as stock price can rally during several weeks being in the overbought zone

    KR stock RSI chart

    Kroger stock price history

    Kroger went public priced at an adjusted price1 of $0.03 on Jan 1977. Since then, KR stock surged by 123,466.67%, with an average of 2,806.06% per year. If you had invested $1,000USD in Kroger stock on Jan 1977, it would be valued $1,235,666.67 today.

    1: Adjusted price after possible price splits or reverse-splits

    KR stock price history chart

    Price target for Kroger stock

    How much a stock will be priced tomorrow or next week is quite unpredictable. However, many stock price forecasts are published every day by banks, financial institutions and independent analysts.

    Along with buy or sell recommendations, financial institutions publish their price forecasts based on the stock price action and the company fundamental data. Most of these estimates follow the release of new financial data by the company, and many times. If you are a small investor you shouldn't buy or sell based on these price targets.

    Averaging all price targets exposed below, the forecasted price for Kroger stock is $29.50. Kroger closed at $37.07 on Tuesday, so the target price is predicting a decrease by 20.42%.

    Kroger stock price predictions
    Brokerage firmPrice target
    Jan 7th, 2021
    Barclays $31.00
    Jan 20th, 2021
    Morgan Stanley $28.00

    Earnings and financials

    In early December, The Kroger Co. ($KR) posted EPS for that slightly enhanced analysts' expectations. Quarterly EPS was $0.71 per share instead of $0.67. This quarterly report means an earnings surprise of 5.97%. On the contrary, the company said revenue was $29.7 billion aligned with analysts' estimates.

    Compared to the same quarter one year ago, EPS was $0.47, so posted EPS means a increase of 51.06%. Looking at revenue, figures moved up a 6.25% compared to $279.7B same quarter last year.

    Kroger ($KR) posts earnings report next March. Expected for this quarter is $0.68, compared to $0.71 that was reported for Q3.

    Kroger competitors

    Kroger belongs to the Grocery Stores industry, which contain industry peers.

    Kroger main competitors are:

    Kroger competitors
    CompanyMarket capRatingBullish ratings1
    Kroger ($KR) $25.7B Neutral 0
    Walmart ($WMT) $414.9B Neutral 1
    Sprouts Farmers Market (SFM) $2.5B Neutral 0
    Ingles Markets (IMKTA) $850.9M Neutral 0

    1 In the last 30 days.

    Kroger performance

    To better understand Kroger stock performance you must compare its gains with other related stocks in same sector or industry.. For Kroger, the benchmark is made against Walmart, Sprouts Farmers Market and Ingles Markets.

    KR performance compared
    Kroger ($KR) 18.50% 14.00% 7.40%
    Walmart ($WMT) 2.80% 3.60% 13.10%
    Sprouts Farmers Market (SFM) 16.70% 15.10% -11.10%
    Ingles Markets (IMKTA) 9.00% 21.30% 8.00%

    Please read:
    The comments written in this post are personal and not recommendations for you to buy or sell shares. The author of this paper does not have any knowledge of the specific scenarios of the reader, his or her finances or what is in his or her best interest at any given time. All users should speak with their financial advisor before buying or selling any securities Opinions are published for educative reasons only

    Kroger summary

    Tuesday, January 26th, 2021
    Day range$34.42 - $37.17
    Previous close$34.57
    Session gain7.23%
    Average true range$1.21
    50d mov avg$32.00
    100d mov avg$32.67
    200d mov avg$32.92
    Earnings dateMarch 4th, 2021

    Frequently asked questions

    What is Kroger stock symbol?

    The Kroger Co. is a public company trading in the US stock market with the KR symbol

    Is Kroger stock a buy or sell?

    Kroger received 2 ratings in the last 30 days: 0 bullish, 0 bearish and 0 neutral.

    Will KR go up?

    Kroger had different price forecasts issued by analysts in the last 4 weeks forecasting the target price to $29.50. That is a 20.42% than the last price ($37.07).