Kroger stock: buy or sell?
August 23rd, 2019
The Kroger Co., together with its subsidiaries, operates as a retailer in the United States. It also manufactures and processes food for sale in its supermarkets.
Should I buy Kroger stock?You can't be a successful trader if you don't follow a methodolgy or system that assist you in choosing companies and the correct market timing. Trading strategies are meant for helping you in the decision process of what stocks to choose and when is the best moment to buy them. At Stocks2.com, we like to use very simple but trusted and powerful trend following trading strategies. Simple things usually work the best.
Currently, Kroger stock doesn't match any of these trading strategies, so our recommendation is not to buy.
|New all-time high||No|
|New 52 week high||No|
|Price crossing up 200d MA||No|
|100d MA crossing up 200d MA||No|
Is Kroger stock a buy?
Banks and financial institutions post stock ratings everyday.At Stocks2.com, we gathered 13 ratings published for KR stock in the last month.
|Date||Analyst / Broker||Previous rating||Current rating|
|2019-6-21||Telsey Advisory Group||Market Perform||Market Perform|
|2019-6-18||BMO Capital Markets||n/a||Market Perform|
|2019-5-29||Bank of America||Buy||Buy|
|2019-3-8||Telsey Advisory Group||Market Perform||Market Perform|
|2019-3-8||Telsey Advisory Group||n/a||Market Perform|
|2019-3-8||Morgan Stanley||Equal Weight||Equal Weight|
|2019-3-8||Credit Suisse Group||Outperform||Outperform|
Kroger stock analysis
Kroger decreased a fatal -1.56% and closed at $23.30.
Shares of Kroger ended today at $23.30 and decreased a fatal -1.56%. In the last 2 days when KR stock price broke up the SMA100d line, it gained $0.39 (1.70%).
Shares of Kroger rose a very good 2.82% this week.
By mid February KR price bounced up over the SMA of 40 weeks that acted as support stopping new slides.
Kroger stock price history
Kroger stock historical price chart
KR stock reached 52-week highs on September at $32.03, and all-time highs 2015-12-30 with a price of 39.94.
Kroger stock price target is $26.80Nobody can reliably foresee how stock prices may evolve in the future. However, many stock price predictions are published every day by banks, financial institutions and independent analysts. We do not recommend to follow these stock price predictions without a critical thinking from your side, as their accuracy is usually low. For the last month we found 13 price forecasts for KR stock:
|Date||Analyst / Broker||Action||Previous target||Current target||Diff|
|2019-6-21||Telsey Advisory Group||Reiterates||$29.00||$27.00||-6.9%|
|2019-6-18||BMO Capital Markets||Lowers Target||n/a||$24.00||-|
|2019-5-29||Bank of America||Lowers Target||$37.00||$30.00||-18.9%|
|2019-3-8||Telsey Advisory Group||Reiterates||$31.00||$29.00||-6.5%|
|2019-3-8||Telsey Advisory Group||Lowers Target||$31.00||$29.00||-6.5%|
|2019-3-8||Pivotal Research||Lowers Target||$31.00||$26.00||-16.1%|
|2019-3-8||Morgan Stanley||Lowers Target||$27.00||$26.00||-3.7%|
|2019-3-8||Credit Suisse Group||Lowers Target||$33.00||$30.00||-9.1%|
|2019-3-8||Buckingham Research||Lowers Target||$24.00||$22.00||-8.3%|
Financials and fundamental analysis
Earnings date and Earnings per ShareOn March, Kroger missed the expectations of the experts and reported a lame EPS of $0.48 per share when experts were expecting $0.51.
|Quarter||Reporting date||Estimated EPS||Actual EPS||Surprise|
Annual financial resultsIn 2019, Kroger annual turnover slightly fell a bad -1.22% to $121,162.00 M dollars from $122,662.00 marked in 2018. Similarly, its income margin (compared to sales) raised to 2.57%, that is $3,110.00 million.
|2014||$98,380 M||-||$1,510 M1.5%||-|
|2014||$108,470 M||10.26%||$1,710 M1.6%||13.25%|
|2015||$108,465 M||0.00%||$1,728 M1.6%||1.05%|
|2015||$109,830 M||1.26%||$2,020 M1.8%||16.90%|
|2016||$109,830 M||0.00%||$2,039 M1.9%||0.94%|
|2016||$115,340 M||5.02%||$1,960 M1.7%||-3.87%|
|2017||$115,337 M||0.00%||$1,975 M1.7%||0.77%|
|2017||$122,660 M||6.35%||$1,890 M1.5%||-4.30%|
|2018||$122,662 M||0.00%||$1,907 M1.6%||0.90%|
|2019||$121,162 M||-1.22%||$3,110 M2.6%||63.08%|
Quarterly financial resultsKroger posted $28,091.00 million in sales for 2019-Q1, a 1.51% up compared to previous quarter. Reported quarter earnings marked $259.00 million with a profit margin of 0.92%. Profit margin remained stable a -0.22% compared to previous quarter when profit margin was 1.15%. When comparing sales to same quarter last year, Kroger sales marked a shocking drop down and dropped a -9.47%.
|2017-Q2||$36,290 M||-||$301 M0.8%||-|
|2017-Q3||$27,597 M||-23.95%||$353 M1.3%||17.28%|
|2017-Q4||$27,749 M||0.55%||$397 M1.4%||12.46%|
|2018-Q1||$31,031 M||11.83%||$854 M2.8%||115.11%|
|2018-Q2||$37,530 M||20.94%||$2,026 M5.4%||137.24%|
|2018-Q3||$27,869 M||-25.74%||$508 M1.8%||-74.93%|
|2018-Q4||$27,672 M||-0.71%||$317 M1.1%||-37.60%|
|2019-Q1||$28,091 M||1.51%||$259 M0.9%||-18.30%|
Kroger ownershipWhen you are planning to invest in shares of a stock, it's worth to overview its ownership structure.
Kroger shares owned by insiders (that is, founders, CEO, CTO, main executives or other management staff) currently counts a 0.70% of all shares.
Bearish positions for KR stock account 0.00%, no big difference from last month.
The following table compares ownership indicators for other stocks related to Kroger:
|Market cap||$18.8 B||$530.5 M||$2.1 B||$318.9 B|
|Total shares||806.7 M||14.2 M||118.0 M||2,850.0 M|
|Float shares||791.9 M||14.1 M||117.3 M||1,410.0 M|
|- Institutional holdings (%)||84.5%||91.9%||102.3%||30.3%|
|- Insider holdings (%)||0.7%||0.4%||3.4%||52.0%|
|Shares in short selling||0.0%||0.0%||0.0%||0.0%|
|Friday, August 23rd, 2019|
|Day range||$23.22 - $23.69|
|Average true range||$0.65|
|50d mov avg||$22.10|
|100d mov avg||$23.27|
|200d mov avg||$25.45|
Kroger performancePerformance as an absolute value is never valid if it's not benchmarked against competitors or related stocks in the industry. We selected Ingles Markets, Sprouts Farmers Market and Walmart as the bechmarking frame for Kroger stock.
|SFMSprouts Farmers M...||-12.51%||-23.42%||-28.08%|
Kroger competitorsWe chose a few stocks to conform a list of Kroger competitors to review if you are interested in investing in KR:
Latest Kroger stock news
- Seeking AlphaRevisiting Kroger - I Keep BuyingJuly 3, 2019
- InvestorPlaceKroger Earnings: 6 Things for KR Stock Investors to KnowJune 20, 2019
- InvestorPlaceCBD Products May Offer the Competitive Edge to Move Kroger Stock HigherJune 13, 2019
- Seeking AlphaFears Related To Kroger Stock Are OverstatedJune 12, 2019
- InvestorPlaceWhich Kroger Stores Will Carry CBD Products?June 11, 2019