KR stock price:$23.30-1.56%At close on August 23rd, 2019
Updated on: August 23rd, 2019
2
Kroger ended today at $23.30 and decreased a fatal -1.56%.
The Kroger Co., together with its subsidiaries, operates as a retailer in the United States. It also manufactures and processes food for sale in its supermarkets.
Should I buy Kroger stock?
You can't be a successful trader if you don't follow a methodolgy or system that assist you in choosing companies and the correct market timing.Trading strategies are meant for helping you in the decision process of what stocks to choose and when is the best moment to buy them.At Stocks2.com, we like to use very simple but trusted and powerful trend following trading strategies. Simple things usually work the best.
Currently, Kroger stock doesn't match any of these trading strategies, so our recommendation is not to buy.
Buy setup
Elegible
New all-time high
No
New 52 week high
No
Price crossing up 200d MA
No
100d MA crossing up 200d MA
No
This doesn't mean KR will fall in coming sessions, or it will not rise higher. Simply, it doesn't match our recommended trading systems.
Is Kroger stock a buy?
Banks and financial institutions post stock ratings everyday.
At Stocks2.com, we gathered 13 ratings published for KR stock in the last month.
Is KR a good stock to buy?
Date
Analyst / Broker
Previous rating
Current rating
2019-8-2
Pivotal Research
Hold
Buy
2019-6-24
Guggenheim
n/a
n/a
2019-6-21
Telsey Advisory Group
Market Perform
Market Perform
2019-6-18
BMO Capital Markets
n/a
Market Perform
2019-5-29
Bank of America
Buy
Buy
2019-3-8
Telsey Advisory Group
Market Perform
Market Perform
2019-3-8
Telsey Advisory Group
n/a
Market Perform
2019-3-8
Pivotal Research
Hold
Hold
2019-3-8
Pivotal Research
n/a
Hold
2019-3-8
Morgan Stanley
Equal Weight
Equal Weight
2019-3-8
Credit Suisse Group
Outperform
Outperform
2019-3-8
Buckingham Research
Underperform
Underperform
2019-3-20
Evercore ISI
In-line
In-Line
Kroger stock analysis
Daily outlook
Kroger decreased a fatal -1.56% and closed at $23.30.
Shares of Kroger ended today at $23.30 and decreased a fatal -1.56%. In the last 2 days when KR stock price broke up the SMA100d line, it gained $0.39 (1.70%).
KR stock chart (daily)
Weekly outlook
Shares of Kroger rose a very good 2.82% this week.
By mid February KR price bounced up over the SMA of 40 weeks that acted as support stopping new slides.
KR stock chart (weekly)
Kroger stock price history
Kroger stock historical price chart
KR stock reached 52-week highs on September at $32.03, and all-time highs 2015-12-30 with a price of 39.94.
Kroger stock price target is $26.80
Nobody can reliably foresee how stock prices may evolve in the future. However, many stock price predictions are published every day by banks, financial institutions and independent analysts. We do not recommend to follow these stock price predictions without a critical thinking from your side, as their accuracy is usually low. For the last month we found 13 price forecasts for KR stock:
KR stock price predictions
Date
Analyst / Broker
Action
Previous target
Current target
Diff
2019-8-2
Pivotal Research
Upgrades
n/a
$26.00
-
2019-6-24
Guggenheim
Lowers Target
$31.00
$26.00
-16.1%
2019-6-21
Telsey Advisory Group
Reiterates
$29.00
$27.00
-6.9%
2019-6-18
BMO Capital Markets
Lowers Target
n/a
$24.00
-
2019-5-29
Bank of America
Lowers Target
$37.00
$30.00
-18.9%
2019-3-8
Telsey Advisory Group
Reiterates
$31.00
$29.00
-6.5%
2019-3-8
Telsey Advisory Group
Lowers Target
$31.00
$29.00
-6.5%
2019-3-8
Pivotal Research
Reiterates
$31.00
$26.00
-16.1%
2019-3-8
Pivotal Research
Lowers Target
$31.00
$26.00
-16.1%
2019-3-8
Morgan Stanley
Lowers Target
$27.00
$26.00
-3.7%
2019-3-8
Credit Suisse Group
Lowers Target
$33.00
$30.00
-9.1%
2019-3-8
Buckingham Research
Lowers Target
$24.00
$22.00
-8.3%
2019-3-20
Evercore ISI
Initiates
n/a
$27.00
-
(in average)
$30.50
$26.80
-12.0%
Moving in a range from $30.00 and $22.00, the price forecast for Kroger stock is $26.80. In average, analysts' outlook on KR price forecast is negative, downsizing the forecast by a -12.00% from previous estimations.
Financials and fundamental analysis
Earnings date and Earnings per Share
On March, Kroger missed the expectations of the experts and reported a lame EPS of $0.48 per share when experts were expecting $0.51.
KR earnings date and EPS evolution
Quarter
Reporting date
Estimated EPS
Actual EPS
Surprise
2017-Q2
-
n/a
0.33
n/a
2017-Q3
-
n/a
0.39
n/a
2017-Q4
2018-03-08
0.63
0.63
0.0%
2018-Q1
2018-03-08
0.63
0.63
0.0%
2018-Q2
2018-06-21
0.63
0.73
15.9%
2018-Q3
2018-09-13
0.38
0.41
7.9%
2018-Q4
2018-12-06
0.43
0.48
11.6%
2019-Q1
2019-03-07
0.51
0.48
-5.9%
2019-Q2
-
n/a
n/a
n/a
2019-Q3
-
n/a
n/a
n/a
Annual financial results
In 2019, Kroger annual turnover slightly fell a bad -1.22% to $121,162.00 M dollars from $122,662.00 marked in 2018.Similarly, its income margin (compared to sales) raised to 2.57%, that is $3,110.00 million.
KR annual Sales and Income evolution
Year
Sales
YoY
Income/(margin)
YoY
2014
$98,380 M
-
$1,510 M1.5%
-
2014
$108,470 M
10.26%
$1,710 M1.6%
13.25%
2015
$108,465 M
0.00%
$1,728 M1.6%
1.05%
2015
$109,830 M
1.26%
$2,020 M1.8%
16.90%
2016
$109,830 M
0.00%
$2,039 M1.9%
0.94%
2016
$115,340 M
5.02%
$1,960 M1.7%
-3.87%
2017
$115,337 M
0.00%
$1,975 M1.7%
0.77%
2017
$122,660 M
6.35%
$1,890 M1.5%
-4.30%
2018
$122,662 M
0.00%
$1,907 M1.6%
0.90%
2019
$121,162 M
-1.22%
$3,110 M2.6%
63.08%
Quarterly financial results
Kroger posted $28,091.00 million in sales for 2019-Q1, a 1.51% up compared to previous quarter.Reported quarter earnings marked $259.00 million with a profit margin of 0.92%. Profit margin remained stable a -0.22% compared to previous quarter when profit margin was 1.15%.When comparing sales to same quarter last year, Kroger sales marked a shocking drop down and dropped a -9.47%.
KR quarterly Sales and Income evolution
Quarter
Sales1
QoQ2
Income1/(margin)
QoQ2
2017-Q2
$36,290 M
-
$301 M0.8%
-
2017-Q3
$27,597 M
-23.95%
$353 M1.3%
17.28%
2017-Q4
$27,749 M
0.55%
$397 M1.4%
12.46%
2018-Q1
$31,031 M
11.83%
$854 M2.8%
115.11%
2018-Q2
$37,530 M
20.94%
$2,026 M5.4%
137.24%
2018-Q3
$27,869 M
-25.74%
$508 M1.8%
-74.93%
2018-Q4
$27,672 M
-0.71%
$317 M1.1%
-37.60%
2019-Q1
$28,091 M
1.51%
$259 M0.9%
-18.30%
Kroger ownership
When you are planning to invest in shares of a stock, it's worth to overview its ownership structure.
Kroger shares owned by insiders (that is, founders, CEO, CTO, main executives or other management staff) currently counts a 0.70% of all shares.
Bearish positions for KR stock account 0.00%, no big difference from last month.
The following table compares ownership indicators for other stocks related to Kroger:
KR
IMKTA
SFM
WMT
Market cap
$18.8 B
$530.5 M
$2.1 B
$318.9 B
Total shares
806.7 M
14.2 M
118.0 M
2,850.0 M
Float shares
791.9 M
14.1 M
117.3 M
1,410.0 M
- Institutional holdings (%)
84.5%
91.9%
102.3%
30.3%
- Insider holdings (%)
0.7%
0.4%
3.4%
52.0%
Shares in short selling
0.0%
0.0%
0.0%
0.0%
Kroger summary
Friday, August 23rd, 2019
Open
$23.59
Close
$23.30
Day range
$23.22 - $23.69
Previous close
$23.67
Session gain
-1.56%
Average true range
$0.65
50d mov avg
$22.10
100d mov avg
$23.27
200d mov avg
$25.45
Daily pattern
Weekly pattern
lt03a
Kroger performance
Performance as an absolute value is never valid if it's not benchmarked against competitors or related stocks in the industry. We selected Ingles Markets, Sprouts Farmers Market and Walmart as the bechmarking frame for Kroger stock.
Stock
3m
6m
12m
KRKroger
-1.10%
-17.29%
-23.68%
IMKTAIngles Markets
20.83%
25.08%
5.20%
SFMSprouts Farmers M...
-12.51%
-23.42%
-28.08%
WMTWalmart
9.53%
14.18%
20.36%
Kroger competitors
We chose a few stocks to conform a list of Kroger competitors to review if you are interested in investing in KR: