Coca-Cola stock: buy or sell

KO stock price: $48.49 -0.94% At close on Jan 22nd, 2021

Updated on:
Jan 25th, 2021


Coca-Cola stock brief

  • Coca-Cola closed last Friday at $48.49 after merely moving a -0.94%.
  • Coca-Cola is presenting its earnings report on Thursday
  • The Coca-Cola Company, a beverage company, manufactures, markets, and sells various nonalcoholic beverages worldwide.

Should I buy Coca-Cola stock?

Even if you are a experienced or a novel trader, best trading results come from using an investing strategy that never leaves to random or subjective opinions when is the best moment to buy or sell stocks. Trading strategies are meant for helping you in the decision process of what stocks to pick and when is the best moment to buy them. At, we like to use very simple but trusted and powerful trend following trading strategies. Simple things usually work the best

Is $KO stock a buy?

Currently, Coca-Cola stock doesn't match any of these trading strategies, so our recommendation is not to buy now. This doesn't mean we expect a selloff for $KO in the next few days, or that it may not climb higher. Simply, it doesn't match our recommended trading systems

Should I sell Coca-Cola stock?

Do you know when is it time to sell Coca-Cola stock?. Trading strategies help us to avoid rash decisions based on our sentiments or the noise that surrounds the market. We like very simple setups to guide us on when is the best moment to sell a stock. Be aware that these setups should not be used for selling short $KO stock

As a golden rule, you must never hold an investment that generates greater losses than those expected upon the buy. When to sell shares always has to be determined by the stop-loss (automatic or manual)

Is it time to sell Coca-Cola stock?

Currently, Coca-Cola stock doesn't match any of our preferred sell setups, so if you own Coca-Cola stock and your operation is in profit probably is not time to sell now

Coca-Cola ratings

In the last month, 7 ratings were published for Coca-Cola

Coca-Cola analysts' ratings - Last 30 days
Brokerage firmRating
Jan 4th, 2021
Royal Bank of Canada
Jan 5th, 2021
Deutsche Bank Aktiengesellschaft Strong buyNeutral
Guggenheim Strong buyNeutral
Jan 7th, 2021
JPMorgan Chase & Co. BuyNeutral
Jan 13th, 2021
HSBC Neutral
Jan 14th, 2021
Morgan Stanley Buy
Jan 19th, 2021
Sanford C. Bernstein Buy

Coca-Cola stock analysis

Coca-Cola stock started an uptrend last October, and gained a gorgeous 3.32%. Rising peaks and troughs can be seen easily on a chart and how price provided very few buy points on the breakouts. Latest low was last November, when price bounced at $51.08. However, $KO could not resume the uptrend after topping at $54.93, and dropped breaking down its last bottom on January 6

SMAs overview

KO stock SMAs chart

Supports and resistances

The current resistances are:

  • R1: $48.50 (0.02% above)
  • R2: $48.51 (0.04% above)
  • R3: $48.72 (0.47% above)
  • The current supports are:

  • S1: $47.34 (-2.37% below)
  • S2: $47.27 (-2.52% below)
  • S3: $47.19 (-2.68% below)
  • Bollinger bands

    KO stock Bollinger Bands chart

    Relative strength index

    The RSI dropped below the overbought level of 70 last November after just crossing to the overbough zone for a single day (weak signal). The RSI reading last Friday was 32.49. Coca-Cola price tanked a 8.78% since that level was lost

    KO stock RSI chart

    Coca-Cola stock price history

    Coca-Cola went public on Dec 31st, 1963 at $0.00 per share1. Since then, KO stock surged by -, with an average of 0.00% per year. If you had invested $1,000USD in Coca-Cola stock at that time, it would be valued $inf today.

    1: Adjusted price after possible price splits or reverse-splits

    KO stock price history chart

    Price target for Coca-Cola stock

    Nobody can predict how much a stock will be priced in the future. Banks and financial organisations publish their analysis forecasting how a stock will performance in the future.

    The following table shows the price predictions published by brokerage institutions for the last 30 days. If you are a small trader you should not buy or sell based on these price targets.

    Averaging all price targets exposed below, the predicted price for Coca-Cola stock is $55.75. That is a 14.97% than the current price ($48.49).

    Coca-Cola stock price predictions
    Brokerage firmPrice target
    Jan 4th, 2021
    Royal Bank of Canada $55.00
    Jan 5th, 2021
    Deutsche Bank Aktiengesellschaft Not available
    Guggenheim Not available
    Jan 7th, 2021
    JPMorgan Chase & Co. $55.00
    Jan 13th, 2021
    HSBC $61.00$58.00
    Jan 14th, 2021
    Morgan Stanley $59.00$55.00
    Jan 19th, 2021
    Sanford C. Bernstein Not available

    Earnings and financials

    Coca-Cola ($KO) releases quarterly financial report on Thursday. Analysts forecast of $0.41, that is a 25.45% lower than previous quarter.

    Earnings reporting day has a more than usual risk for stock investors as the data published can jump up or down the shares price with lower liquidity and not honouring your buy or stop-loss orders. You can probably obtain more details about the earnings call and the earnings reports on the Investor Relations section of its website:

    Coca-Cola ($KO) had the quarterly shareholders call and posted the report last October. Coca-Cola surpassed consensus earnings estimates and posted of $0.55, that is a 19.57% improvement versus the initial forecasts of $0.46. Aligned to this, reported sales were $8.7 billion compared to estimates of $8.4 billion.

    This compares to Earnings of $0.56 per share a year ago, so reported EPS means a reduction of -1.79%. Revenue went down a -8.99% on an annualized basis in the , from $95.1B to $86.5B last quarter.

    Coca-Cola competitors

    Coca-Cola is classified inside the Consumer Staples sector and the Beverages - Non-Alcoholic industry, which contain industry peers.

    Coca-Cola main competitors are:

    Coca-Cola competitors
    CompanyMarket capRatingBullish ratings1
    Coca-Cola ($KO) $208.4B Buy 2
    PepsiCo ($PEP) $197.5B Neutral 0
    Monster ($MNST) $48.4B Buy 3
    Coca-Cola European Partners (CCEP) $23.6B Neutral 0
    Coca Cola Femsa S.A.B. de C.V. American (KOF) $9.2B Neutral 0
    National Beverage (FIZZ) $3.8B Neutral 0
    Reeds (REED) $68.4M Neutral 0

    1 In the last 30 days.

    Coca-Cola performance

    To better understand Coca-Cola stock performance you must compare its gains with other related stocks in same sector or industry.. For Coca-Cola, the benchmark is made against PepsiCo, Monster, Coca-Cola European Partners, Coca Cola Femsa S.A.B. de C.V. American , National Beverage and Reeds.

    KO performance compared
    Coca-Cola ($KO) -8.20% -4.50% 1.80%
    PepsiCo ($PEP) -4.20% -0.20% 2.60%
    Monster ($MNST) -0.50% 9.70% 17.50%
    Coca-Cola European Partners (CCEP) 2.70% 28.10% 19.80%
    Coca Cola Femsa S.A.B. de C.V. American (KOF) 2.70% 14.50% 15.80%
    National Beverage (FIZZ) 14.50% 18.50% 56.40%
    Reeds (REED) 62.30% 0.00% -5.70%

    The thoughts contained in this article are personal and should not be followed as recommendations for you to buy or sell shares. The author of this report does not know the individual conditions of the reader, his or her finances or his or her own best interests at any given time. All users should speak with their financial advisor before buying or selling any securities Viewpoints are posted for education reasons only

    Coca-Cola summary

    Friday, January 22nd, 2021
    Day range$48.49 - $48.94
    Previous close$48.95
    Session gain-0.94%
    Average true range$1.48
    50d mov avg$52.29
    100d mov avg$50.81
    200d mov avg$48.22
    Earnings dateJanuary 28th, 2021

    Frequently asked questions

    What is Coca-Cola stock symbol?

    The Coca-Cola Company is a public company trading in the US stock market with the KO symbol

    Is Coca-Cola stock a buy or sell?

    Coca-Cola received 7 ratings in the last 30 days: 2 bullish, 0 bearish and 4 neutral.

    Will KO go up?

    Coca-Cola had different price predictions issued by analysts in the last 4 weeks forecasting the target price to $55.75. That is a 14.97% than the last price ($48.49).