Kraft Heinz stock: buy or sell?
September 20th, 2019
The Kraft Heinz Company manufactures and markets food and beverage products in the United States, Canada, Europe, and internationally.
Should I buy Kraft Heinz stock?Trading stocks requires experience and discipline, and your buying and selling decisions must come following a methodology. Following a trading plan helps to make decisions easier, quicker and with less hesitations. At Stocks2.com, we like to use very simple but trusted and powerful trend following trading strategies. Simple things usually work the best.
None of our preferred buy setups matches with The Kraft Heinz Co. stock situation right now, therefore this is not a suitable entry point.
|New all-time high||No|
|New 52 week high||No|
|Price crossing up 200d MA||No|
|100d MA crossing up 200d MA||No|
Is The Kraft Heinz Co. stock a buy?
Everyday, hundreds of stock ratings are posted by financial analysts to indicate a particular stock's attractiveness.At Stocks2.com, we gathered 15 ratings published for KHC stock in the last 30 days. The general sentiment of these ratings is bearish for KHC stock, with 5 negative ratings.
|Date||Analyst / Broker||Previous rating||Current rating|
|2019-9-3||Wells Fargo & Co||n/a||Hold|
|2019-9-3||Morgan Stanley||n/a||Equal Weight|
|2019-8-9||Bank of America||n/a||Neutral|
|2019-8-9||Bank of America||n/a||Neutral|
|2019-8-12||BMO Capital Markets||n/a||Market Perform|
|2019-7-2||Credit Suisse Group||n/a||Sell|
|2019-5-31||Piper Jaffray Companies||Underweight||Neutral|
|2019-5-30||Credit Suisse Group||n/a||Underperform|
|2019-4-24||Piper Jaffray Companies||Neutral||Underweight|
|2019-3-8||Credit Suisse Group||n/a||Underperform|
|2019-3-4||Wolfe Research||Outperform||Market Perform|
|2019-3-4||Piper Jaffray Companies||n/a||Neutral|
|2019-3-4||Morgan Stanley||Underweight||Equal Weight|
Kraft Heinz stock analysis
Shares of The Kraft Heinz Co. remained constant a tight -0.04% and closed at $28.14.
The Kraft Heinz Co. ended today at $28.14 and remained constant a tight -0.04%. From a daily perspective, KHC is in a short term uptrend after plotting its last bottom ($24.86, on August/28) higher than the previous bottom, and its last top ($29.76, on Monday) also over the previous top. Now trading in between its last bottom and last top KHC might consolidate in a plain range, waiting to break out over $29.76 or down under $24.86.
After climbing for 4 weeks, this week The Kraft Heinz Co. fell a godawful -3.79%, closing at $28.14. Early August KHC plummed a scary -21.54% in just one week. Last week KHC rocketed a super good 6.74% in just one week.
This week, The Kraft Heinz Co. stock undercut the significant level of the 20-weeks moving average.
Kraft Heinz stock price history
Kraft Heinz stock went public on July 6th, 2015 with a price of $60.241. Since then, KHC stock declined a -53.30%, with a yearly average of -13.30%.
1: Adjusted price after possible price splits or reverse-splits.
Kraft Heinz stock historical price chart
KHC stock reached 52-week highs on October at $55.03, and all-time highs 2017-02-17 with a price of 87.32.
Kraft Heinz stock price target is $30.50Nobody can reliably foresee how stock prices may evolve in the future. However, financial institutions invest time and resources to provide the most accurated estimations to help investors to make their decisions. The accuracy of these stock price predictions is not very high, and you should not blindly believe and make decisions only based on what this ratings or price target predictions say. For the last 30 days we found 11 price forecasts for The Kraft Heinz Co. stock:
|Date||Analyst / Broker||Action||Previous target||Current target||Diff|
|2019-9-3||Morgan Stanley||Lowers Target||$32.00||$29.00||-9.4%|
|2019-8-9||Bank of America||Reiterates||$39.00||$32.00||-17.9%|
|2019-8-9||Bank of America||Lowers Target||$39.00||$32.00||-17.9%|
|2019-8-12||BMO Capital Markets||Lowers Target||$40.00||$33.00||-17.5%|
|2019-7-2||Credit Suisse Group||Set Price Target||n/a||$26.00||-|
|2019-5-7||UBS Group||Lowers Target||$39.00||$35.00||-10.3%|
|2019-5-31||Piper Jaffray Companies||Upgrades||n/a||$31.00||-|
|2019-5-30||Credit Suisse Group||Reiterates||$33.00||$26.00||-21.2%|
|2019-4-24||Piper Jaffray Companies||Downgrades||$35.00||$31.00||-11.4%|
|2019-3-4||Piper Jaffray Companies||Reiterates||n/a||$35.00||-|
Financials and fundamental analysis
Earnings date and Earnings per ShareOn February, The Kraft Heinz Co. didn't meet the expectations of the experts and reported an awful EPS of $0.84 per share when experts were expecting $0.93.
|Quarter||Reporting date||Estimated EPS||Actual EPS||Surprise|
Annual financial resultsCompared to 2017, last anual turnover report draw a neutral move of 0.10% to $26,259.00 million USD. Nonetheless, its earnings margin (compared to revenues) plunged to -38.95%, that is $-10,229.00 million.
|2013||$18,220 M||-||$2,700 M14.8%||-|
|2014||$18,205 M||-0.08%||$1,043 M5.7%||-61.37%|
|2015||$18,338 M||0.73%||$634 M3.5%||-39.21%|
|2016||$26,487 M||44.44%||$3,632 M13.7%||472.87%|
|2017||$26,232 M||-0.96%||$10,999 M41.9%||202.84%|
|2018||$26,259 M||0.10%||$-10,229.00 M-39.0%||-193.00%|
Quarterly financial resultsThe Kraft Heinz Co. reported $6,891.00 million in revenues for 2018-Q4, a 8.04% improvement compared to previous quarter. Reported quarter earnings marked $-12,608.00 million with a profit margin of -182.96%. Profit margin plummed a -192.84% compared to previous quarter when profit margin was 9.88%. When comparing revenues to same quarter last year, The Kraft Heinz Co. sales marked a bad correction and slightly fell a -1.43%.
|2017-Q1||$6,360 M||-||$893.00 M14.0%||-|
|2017-Q2||$6,680 M||5.03%||$1,160.00 M17.4%||29.90%|
|2017-Q3||$6,314 M||-5.48%||$944.00 M15.0%||-18.62%|
|2017-Q4||$6,991 M||10.72%||$8,003.00 M114.5%||747.78%|
|2018-Q1||$6,304 M||-9.83%||$993.00 M15.8%||-87.59%|
|2018-Q2||$6,686 M||6.06%||$756.00 M11.3%||-23.87%|
|2018-Q3||$6,378 M||-4.61%||$630.00 M9.9%||-16.67%|
|2018-Q4||$6,891 M||8.04%||$-12,608.00 M-183.0%||-2,101.27%|
The Kraft Heinz Co. ownershipWhen you are planning to buy a company, it's worth to have a look its ownership structure.
The Kraft Heinz Co. shares owned by insiders (that is, founders, CEO, CTO, main executives or other management staff) currently counts a 0.12% of all shares.
Bearish positions for KHC stock account 0.00%, no big difference from last month.
The following table compares ownership indicators for other stocks related to The Kraft Heinz Co.:
|Market cap||$34.3 B||$32.8 B||$2.2 B||$79.3 B||$189.7 B|
|Total shares||1,220.0 M||603.5 M||104.2 M||1,440.0 M||1,400.0 M|
|Float shares||620.9 M||600.0 M||80.6 M||1,440.0 M||1,390.0 M|
|- Institutional holdings (%)||85.5%||71.2%||102.6%||78.7%||73.7%|
|- Insider holdings (%)||0.1%||0.3%||2.7%||0.3%||0.2%|
|Shares in short selling||0.0%||0.0%||0.0%||0.0%||0.0%|
Kraft Heinz summary
|Friday, September 20th, 2019|
|Day range||$28.03 - $28.47|
|Average true range||$0.75|
|50d mov avg||$28.29|
|100d mov avg||$29.24|
|200d mov avg||$33.91|
The Kraft Heinz Co. performancePerformance as an absolute value is never valid if it's not benchmarked against competitors or related stocks in the industry. We compared The Kraft Heinz Co. against General Mills, The Hain Celestial, Mondelez International, Pepsico, J.M. Smucker, Treehouse Foods and Tyson Foods in the following table:
|KHCThe Kraft Heinz C...||-9.20%||-10.21%||-48.00%|
|HAINThe Hain Celestia...||3.20%||-8.50%||-18.85%|
The Kraft Heinz Co. competitorsWe selected a few stocks to conform a list of The Kraft Heinz Co. competitors to examine if you are interested in investing in KHC:
- General Mills (GIS)
- The Hain Celestial (HAIN)
- Mondelez International (MDLZ)
- Pepsico (PEP)
- J.M. Smucker (SJM)
- Treehouse Foods (THS)
- Tyson Foods (TSN)
Latest Kraft Heinz stock news
- Seeking AlphaBuy Some General Mills After The Kraft Heinz DebacleFebruary 25, 2019
- InvestorPlaceOprah, Kraft Heinz Team Up on Cauliflower Crust Pizza LineAugust 22, 2018
- InvestorPlaceKraft Heinz Stock’s Decline Reflects the Death of Grocery’s Center AisleAugust 10, 2018
- Seeking AlphaKraft Heinz: In Our Thoughts And PrayersAugust 8, 2018
- CNN MoneyKraft Heinz reports tasty sales but Campbell Soup rumors won't dieAugust 3, 2018