The Kraft Heinz stock: buy or sell

KHC stock price: $43.73 -0.21% At close on May 14th, 2021

Updated on:
May 17th, 2021


The Kraft Heinz stock brief

  • The Kraft Heinz closed last Friday at $43.73 after slightly moving a -0.21%.
  • The Kraft Heinz Company, together with its subsidiaries, manufactures and markets food and beverage products in the United States, Canada, the United Kingdom, and internationally.

Should I buy The Kraft Heinz stock?

All successful traders recommend adhering to a trading strategy and not make decisions based on subjective opinions, rumors or feelings. Trading strategies are meant for helping you in the decision process of what stocks to pick and when is the best moment to buy them. At, we like to use very simple but trusted and powerful trend following trading strategies. Simple things usually work the best

Is $KHC stock a buy?

In the current situation of The Kraft Heinz there is not any eligible buy setup. This doesn't mean we expect a selloff for $KHC in the next few days, or that it may not rise higher. Simply, it doesn't match our recommended trading systems

Should I sell The Kraft Heinz stock?

When you own a stock with some profit, it's really hard to decide the good moment to sell and get your benefits. Like when we have to buy shares, choosing when is appropiate to sell is not a haphazard decision, and we must follow our own trading strategy. We like very simple strategies to guide us on when is the best moment to sell a stock. Be aware that these strategies are not intended for shorting $KHC stock

A guiding principle is that you should not hold a trading operation that shows a losses greater than those expected upon the buy. The timing to sell shares always has to be determined by the stop-loss (automatic or manual)

Is it time to sell The Kraft Heinz stock?

Currently, The Kraft Heinz stock doesn't match any of our preferred sell setups, so if you hold The Kraft Heinz stock and your operation is in profit probably is not time to sell now

The Kraft Heinz ratings

In the last 30 days, 8 brokerage ratings were published for The Kraft Heinz

The Kraft Heinz analysts' ratings - Last 30 days
Brokerage firmRating
Apr 21st, 2021
Deutsche Bank Aktiengesellschaft Strong buy
Apr 22nd, 2021
Piper Sandler BuyNeutral
Apr 27th, 2021
Deutsche Bank Aktiengesellschaft Strong buy
Apr 28th, 2021
Piper Sandler BuyNeutral
Apr 30th, 2021
Morgan Stanley
May 5th, 2021
DZ Bank Strong buyNeutral
May 6th, 2021
Morgan Stanley
May 11th, 2021
DZ Bank Strong buyNeutral

The Kraft Heinz stock analysis

The Kraft Heinz shares started an uptrend in September 2020, and gained a gorgeous 56.51%. During this uptrend, the price gave some buy points on the breakouts. Latest pullback was last January, when price bounced at $31.28. The Kraft Heinz broke out above $35.05 (its last top) last February. That breakout was a good entry point that resulted in a 24.76% profit

SMAs overview

KHC stock SMAs chart

Supports and resistances

The current resistance levels are:

  • R1: $44.29 (1.28% above)
  • R2: $46.59 (6.54% above)
  • R3: $48.21 (10.24% above)
  • The current support levels are:

  • S1: $43.26 (-1.07% below)
  • S2: $36.99 (-15.41% below)
  • S3: $35.17 (-19.57% below)
  • Bollinger bands

    Since the price surpassed the upper band on May 10, the price corrected downwards by 1.20%. The price is moving very close to the upper Bollinger band, poiting some level of overbought in recent sessions. This is not a sell point, as price can move in these levels for many days and weeks

    KHC stock Bollinger Bands chart

    Relative strength index

    The RSI dropped below the overbought level of 70 last Tuesday after just crossing to the overbough zone for just one day (weak signal). The RSI value last Friday was 67.77. The Kraft Heinz stock merely moved a 0.25% since RSI lost the overbought zone

    KHC stock RSI chart

    The Kraft Heinz stock price history

    The Kraft Heinz went public on Jul 6th, 2015 priced at $55.85 per share1. Since then, KHC stock declined by -21.70%. An investment of thousand dollars at that time would be valued $782.99 nowadays.

    1: Adjusted price after possible price splits or reverse-splits

    KHC stock price history chart

    Price target for The Kraft Heinz stock

    How much a stock will be priced tomorrow or next week is quite unpredictable. Banks and financial organisations post their analysis forecasting how a stock will performance in the future.

    The following table shows the price forecasts posted by brokerage institutions in the last 30 days. If you are a small trader you shouldn't buy or sell based on these projections.

    The average price target for The Kraft Heinz stock calculated from the table below is $43.00. That is a 1.67% than the last price ($43.73).

    The Kraft Heinz stock price predictions
    Brokerage firmPrice target
    Apr 21st, 2021
    Deutsche Bank Aktiengesellschaft $41.00$45.00
    Apr 22nd, 2021
    Piper Sandler Not available
    Apr 27th, 2021
    Deutsche Bank Aktiengesellschaft $41.00$45.00
    Apr 28th, 2021
    Piper Sandler $41.00
    Apr 30th, 2021
    Morgan Stanley $38.00$41.00
    May 5th, 2021
    DZ Bank $44.00
    May 6th, 2021
    Morgan Stanley $38.00$41.00
    May 11th, 2021
    DZ Bank $44.00

    Earnings and financials

    The Kraft Heinz ($KHC) had the earnings event and posted the report in late April. The Kraft Heinz reported earnings of $0.72 per share on revenue of $6.4 billion. The Wall St estimate was $0.59 per share on revenue of $6.2 billion.

    Compared to the same quarter one year ago, EPS was $0.58, so reported EPS means a gain of 24.14%. Looking at sales, figures scarcely changed compared to $61.6B same quarter a year ago.

    The Kraft Heinz ($KHC) presents Q2 earnings report next July. Wall Street forecasts of $0.72, compared to previous quarter that made $0.72.

    The Kraft Heinz competitors

    The Kraft Heinz belongs to the Consumer Staples sector and the Packaged Foods industry, which contain industry peers.

    The Kraft Heinz most relevant competitors are:

    The Kraft Heinz competitors
    CompanyMarket capRatingBullish ratings1
    The Kraft Heinz ($KHC) $47.9B Buy 2
    PepsiCo ($PEP) $184.3B Buy 4
    Mondelez ($MDLZ) $81.5B Strong buy 9
    General Mills ($GIS) $36.4B Neutral 0
    Tyson Foods ($TSN) $27.0B Buy 2
    J.M. Smucker ($SJM) $13.4B Neutral 0
    The Hain Celestial (HAIN) $4.5B Neutral 0
    Treehouse Foods (THS) $3.0B Neutral 0

    1 In the last 30 days.

    The Kraft Heinz performance

    To better understand The Kraft Heinz performance you must compare its gains with other related stocks in same sector or industry.. For The Kraft Heinz, the benchmark is made against PepsiCo, Mondelez, General Mills, Tyson Foods, J.M. Smucker, The Hain Celestial and Treehouse Foods.

    KHC performance compared
    The Kraft Heinz ($KHC) 6.20% 24.90% 43.10%
    PepsiCo ($PEP) 2.20% 9.80% 3.20%
    Mondelez ($MDLZ) 6.10% 13.70% 9.10%
    General Mills ($GIS) 4.20% 12.60% 7.10%
    Tyson Foods ($TSN) 2.10% 22.50% 33.20%
    J.M. Smucker ($SJM) 3.70% 18.50% 16.00%
    The Hain Celestial (HAIN) -5.40% -8.00% 17.20%
    Treehouse Foods (THS) -1.00% 3.30% 32.40%

    Please read:
    The comments written in this article are personal and should not be followed as recommendations for you to buy or sell shares. The author of this text does not have an understanding of the particular situations of the reader, his or her own finances or his or her own best interests at any given time. All users should speak with their financial advisor before buying or selling any securities Thoughts are posted for educative motives only

    The Kraft Heinz summary

    Friday, May 14th, 2021
    Day range$43.72 - $44.42
    Previous close$43.82
    Session gain-0.21%
    Average true range$1.03
    50d mov avg$40.48
    100d mov avg$37.36
    200d mov avg$34.60
    Earnings dateJuly 29th, 2021

    Frequently asked questions

    What is The Kraft Heinz stock symbol?

    The Kraft Heinz Company is a public company trading in the US stock market with the KHC symbol

    Is The Kraft Heinz stock a buy or sell?

    The Kraft Heinz received 8 ratings in the last 30 days: 2 bullish, 0 bearish and 4 neutral.

    Will KHC go up?

    The Kraft Heinz had different price forecasts published by market analysts in the last 4 weeks forecasting the target price to $43.00. That is a 1.67% than the current price ($43.73).