Kraft Heinz stock: buy or sell?

KHC stock price: $28.14 -0.04% At close on September 20th, 2019

Updated on:
September 20th, 2019


The Kraft Heinz Co. remained stable a tight -0.04% and closed at $28.14.

The Kraft Heinz Company manufactures and markets food and beverage products in the United States, Canada, Europe, and internationally.

Should I buy Kraft Heinz stock?

Trading stocks requires experience and discipline, and your buying and selling decisions must come following a methodology. Following a trading plan helps to make decisions easier, quicker and with less hesitations. At, we like to use very simple but trusted and powerful trend following trading strategies. Simple things usually work the best.

None of our preferred buy setups matches with The Kraft Heinz Co. stock situation right now, therefore this is not a suitable entry point.

Buy setupElegible
New all-time highNo
New 52 week highNo
Price crossing up 200d MANo
100d MA crossing up 200d MANo
This doesn't mean KHC will slide in coming sessions, or it will not rise higher. Simply, it doesn't match our recommended trading systems.

Is The Kraft Heinz Co. stock a buy?

Everyday, hundreds of stock ratings are posted by financial analysts to indicate a particular stock's attractiveness. At, we gathered 15 ratings published for KHC stock in the last 30 days.

The general sentiment of these ratings is bearish for KHC stock, with 5 negative ratings.
Is KHC a good stock to buy?
DateAnalyst / BrokerPrevious ratingCurrent rating
2019-9-3Wells Fargo & Con/aHold
2019-9-3Morgan Stanleyn/aEqual Weight
2019-8-9Bank of American/aNeutral
2019-8-9Bank of American/aNeutral
2019-8-12BMO Capital Marketsn/aMarket Perform
2019-7-2Credit Suisse Groupn/aSell
2019-5-7UBS GroupNeutralNeutral
2019-5-31Piper Jaffray CompaniesUnderweightNeutral
2019-5-30Credit Suisse Groupn/aUnderperform
2019-4-24Piper Jaffray CompaniesNeutralUnderweight
2019-3-8Credit Suisse Groupn/aUnderperform
2019-3-4Wolfe ResearchOutperformMarket Perform
2019-3-4Piper Jaffray Companiesn/aNeutral
2019-3-4Morgan StanleyUnderweightEqual Weight

Kraft Heinz stock analysis

Daily outlook

Shares of The Kraft Heinz Co. remained constant a tight -0.04% and closed at $28.14.

The Kraft Heinz Co. ended today at $28.14 and remained constant a tight -0.04%. From a daily perspective, KHC is in a short term uptrend after plotting its last bottom ($24.86, on August/28) higher than the previous bottom, and its last top ($29.76, on Monday) also over the previous top. Now trading in between its last bottom and last top KHC might consolidate in a plain range, waiting to break out over $29.76 or down under $24.86.

KHC stock chart (daily)

Weekly outlook

After climbing for 4 weeks, this week The Kraft Heinz Co. fell a godawful -3.79%, closing at $28.14. Early August KHC plummed a scary -21.54% in just one week. Last week KHC rocketed a super good 6.74% in just one week.

This week, The Kraft Heinz Co. stock undercut the significant level of the 20-weeks moving average.

KHC stock chart (weekly)

Kraft Heinz stock price history

Kraft Heinz stock went public on July 6th, 2015 with a price of $60.241. Since then, KHC stock declined a -53.30%, with a yearly average of -13.30%.

1: Adjusted price after possible price splits or reverse-splits.

Kraft Heinz stock historical price chart

KHC stock reached 52-week highs on October at $55.03, and all-time highs 2017-02-17 with a price of 87.32.

Kraft Heinz stock price target is $30.50

Nobody can reliably foresee how stock prices may evolve in the future. However, financial institutions invest time and resources to provide the most accurated estimations to help investors to make their decisions. The accuracy of these stock price predictions is not very high, and you should not blindly believe and make decisions only based on what this ratings or price target predictions say. For the last 30 days we found 11 price forecasts for The Kraft Heinz Co. stock:
KHC stock price predictions
DateAnalyst / BrokerActionPrevious targetCurrent targetDiff
2019-9-3Morgan StanleyLowers Target$32.00$29.00-9.4%
2019-8-9Bank of AmericaReiterates$39.00$32.00-17.9%
2019-8-9Bank of AmericaLowers Target$39.00$32.00-17.9%
2019-8-12BMO Capital MarketsLowers Target$40.00$33.00-17.5%
2019-7-2Credit Suisse GroupSet Price Targetn/a$26.00-
2019-5-7UBS GroupLowers Target$39.00$35.00-10.3%
2019-5-31Piper Jaffray CompaniesUpgradesn/a$31.00-
2019-5-30Credit Suisse GroupReiterates$33.00$26.00-21.2%
2019-4-24Piper Jaffray CompaniesDowngrades$35.00$31.00-11.4%
2019-3-4Piper Jaffray CompaniesReiteratesn/a$35.00-
(in average)$35.80$30.50-15.0%
Moving in a range from $35.00 and $25.00, the price target for KHC stock is $30.50. In average, analysts' outlook on KHC price forecast is negative, downsizing the target by a -15.00% from previous estimations.

Financials and fundamental analysis

Earnings date and Earnings per Share

On February, The Kraft Heinz Co. didn't meet the expectations of the experts and reported an awful EPS of $0.84 per share when experts were expecting $0.93.
KHC earnings date and EPS evolution
QuarterReporting dateEstimated EPSActual EPSSurprise

Annual financial results

Compared to 2017, last anual turnover report draw a neutral move of 0.10% to $26,259.00 million USD. Nonetheless, its earnings margin (compared to revenues) plunged to -38.95%, that is $-10,229.00 million.

KHC annual Sales and Income evolution
2013$18,220 M-$2,700 M14.8%-
2014$18,205 M-0.08%$1,043 M5.7%-61.37%
2015$18,338 M0.73%$634 M3.5%-39.21%
2016$26,487 M44.44%$3,632 M13.7%472.87%
2017$26,232 M-0.96%$10,999 M41.9%202.84%
2018$26,259 M0.10%$-10,229.00 M-39.0%-193.00%

Quarterly financial results

The Kraft Heinz Co. reported $6,891.00 million in revenues for 2018-Q4, a 8.04% improvement compared to previous quarter. Reported quarter earnings marked $-12,608.00 million with a profit margin of -182.96%. Profit margin plummed a -192.84% compared to previous quarter when profit margin was 9.88%. When comparing revenues to same quarter last year, The Kraft Heinz Co. sales marked a bad correction and slightly fell a -1.43%.
KHC quarterly Sales and Income evolution
2017-Q1$6,360 M-$893.00 M14.0%-
2017-Q2$6,680 M5.03%$1,160.00 M17.4%29.90%
2017-Q3$6,314 M-5.48%$944.00 M15.0%-18.62%
2017-Q4$6,991 M10.72%$8,003.00 M114.5%747.78%
2018-Q1$6,304 M-9.83%$993.00 M15.8%-87.59%
2018-Q2$6,686 M6.06%$756.00 M11.3%-23.87%
2018-Q3$6,378 M-4.61%$630.00 M9.9%-16.67%
2018-Q4$6,891 M8.04%$-12,608.00 M-183.0%-2,101.27%

The Kraft Heinz Co. ownership

When you are planning to buy a company, it's worth to have a look its ownership structure.

The Kraft Heinz Co. shares owned by insiders (that is, founders, CEO, CTO, main executives or other management staff) currently counts a 0.12% of all shares.

Bearish positions for KHC stock account 0.00%, no big difference from last month.

The following table compares ownership indicators for other stocks related to The Kraft Heinz Co.:

Market cap$34.3 B$32.8 B$2.2 B$79.3 B$189.7 B
Total shares1,220.0 M603.5 M104.2 M1,440.0 M1,400.0 M
Float shares620.9 M600.0 M80.6 M1,440.0 M1,390.0 M
  - Institutional holdings (%)85.5%71.2%102.6%78.7%73.7%
  - Insider holdings (%)0.1%0.3%2.7%0.3%0.2%
Shares in short selling0.0%0.0%0.0%0.0%0.0%

Kraft Heinz summary

Friday, September 20th, 2019
Day range$28.03 - $28.47
Previous close$28.15
Session gain-0.04%
Average true range$0.75
50d mov avg$28.29
100d mov avg$29.24
200d mov avg$33.91
Daily patternlt06a
Weekly pattern

The Kraft Heinz Co. performance

Performance as an absolute value is never valid if it's not benchmarked against competitors or related stocks in the industry. We compared The Kraft Heinz Co. against General Mills, The Hain Celestial, Mondelez International, Pepsico, J.M. Smucker, Treehouse Foods and Tyson Foods in the following table:
KHCThe Kraft Heinz C...-9.20%-10.21%-48.00%
GISGeneral Mills2.08%9.22%27.56%
HAINThe Hain Celestia...3.20%-8.50%-18.85%
MDLZMondelez Internat...0.09%13.16%28.12%
SJMJ.M. Smucker-10.74%-4.46%0.70%
THSTreehouse Foods2.60%-7.97%8.45%
TSNTyson Foods11.66%33.57%47.15%

The Kraft Heinz Co. competitors

We selected a few stocks to conform a list of The Kraft Heinz Co. competitors to examine if you are interested in investing in KHC:

Latest Kraft Heinz stock news