Kellogg stock: buy or sell

K stock price: $56.91 -0.40% At close on Mar 1st, 2021

Updated on:
Mar 2nd, 2021


Kellogg stock brief

  • Kellogg closed on Monday at $56.91 after only changing a -0.40%.
  • Looking at the chart, price is drawing an scaled downtrend since last January with lower tops and lower bottoms. shares price lost a -9.36% since the downtrend started.
  • Kellogg Company, together with its subsidiaries, manufactures and markets ready-to-eat cereal and convenience foods.

Should I buy Kellogg stock?

Even if you are a experienced or a novel trader, best trading results come from using an investing strategy that never leaves to random or subjective opinions when is the best moment to buy or sell stocks. Trading strategies are meant for helping you in the decision process of what stocks to pick and when is the best moment to buy them. At, we like to use very simple but trusted and powerful trend following trading strategies. Simple things usually work the best

Is $K stock a buy?

In the current situation of Kellogg there is not any eligible buy setup. This doesn't mean we expect a selloff for $K in coming sessions, or that it may not rise higher. Simply, it doesn't match our recommended trading systems

Should I sell Kellogg stock?

Knowing when to sell a stock is even harder than knowing when to buy it. Much like when we have to buy shares, deciding when is the best time to sell is not a capricious decision, and we must follow our own trading strategy. When selling, as well as buying, detailed strategies are very simple to follow and are only applicable for selling stocks you already own, not for selling short $K stock

A golden rule is that you should not hold a trading operation that results in higher than expected losses at the time of the buy. The timing to sell your stock always has to be determined by the stop-loss (automatic or manual)

Is it time to sell Kellogg stock?

Currently, Kellogg stock doesn't match any of our preferred sell setups, so if you own Kellogg shares and your operation is in profit probably is not time to sell now

Kellogg ratings

In the last 30 days, 2 brokerage ratings were published for Kellogg

Kellogg analysts' ratings - Last month
Brokerage firmRating
Feb 12th, 2021
Morgan Stanley
Feb 16th, 2021
Citigroup Neutral

Kellogg stock analysis

Kellogg accumulates a selloff of -9.36% since its latest top last January at $62.79. Like in all downtrends, the stock oscillates drawing lower tops and bottoms. In this case, we have seen 2 consecutive lower tops.

SMAs overview

K stock SMAs chart

Supports and resistances

The current resistance levels are:

  • R1: $56.99 (0.14% above)
  • R2: $57.13 (0.39% above)
  • R3: $57.18 (0.47% above)
  • The current supports are:

  • S1: $56.51 (-0.70% below)
  • S2: $56.48 (-0.76% below)
  • S3: $56.15 (-1.34% below)
  • Bollinger bands

    The evolution of the Bollinger Bands on the chart reveals that they are quite narrow (4.81%), which clearly means that price volatility is low. The narrowness of the Bollinger bands is generally a sign of a sudden price movement (up or down), so we must be cautious and manage our buy or sell orders correctly

    K stock Bollinger Bands chart

    Relative strength index

    The RSI crossed up the oversold line of 30 last January after just being in the oversold zone for just one day (what can be considered a strength sign). The RSI reading on Monday was 43.33

    K stock RSI chart

    Kellogg stock price history

    Kellogg IPO was on Feb 21st, 1973 priced at $0.00 per share1. Since then, K stock has risen by -, with an average of 0.00% per year. If you had invested thousand dollars in Kellogg stock on Feb 1973, it would have a value of $inf today.

    1: Adjusted price after possible price splits or reverse-splits

    K stock price history chart

    Price target for Kellogg stock

    Nobody can predict how much a stock will be priced tomorrow. Banks and financial organisations publish their analysis predicting how a particular stock will performance in the future.

    The following table shows the price target released by financial institutions in the last month. Again, these predictions are not direct recommendations for small traders and must not be followed blindly.

    The average price target for Kellogg stock calculated from the table below is $66.00. Kellogg closed at $56.91 on Monday, so the target price is predicting an increase by 15.97%.

    Kellogg stock price predictions
    Brokerage firmPrice target
    Feb 12th, 2021
    Morgan Stanley $64.00$60.00
    Feb 16th, 2021
    Citigroup $75.00$72.00

    Earnings and financials

    In mid-February, Kellogg ($K) had the quarterly financial event and presented the report. Kellogg posted earnings of $0.27 per share on sales of $1.2 billion. The Wall St estimate was $0.89 per share on revenue of $761.6 million.

    Same quarter last year, reported EPS was $0.91, so recently reported EPS means a reduction of -70.33%. Sales inched a 7.48% on an annualized basis in the , from $32.2B to $34.6B last quarter.

    Kellogg ($K) is posting quarterly earnings report late next April. Wall Street forecasts of $0.96, compared to Q4 that made $0.27.

    Kellogg performance

    K performance compared
    Kellogg ($K) -4.20% -8.90% -16.90%

    The thoughts given in this post are personal and not recommendations for you to buy or sell shares. The author of this paper does not know the particular scenarios of the reader, his or her finances or his or her own best interests at any given time. All users should speak with their financial advisor before buying or selling any securities Viewpoints are expressed for learning reasons only

    Kellogg summary

    Monday, March 1st, 2021
    Day range$56.75 - $57.82
    Previous close$57.14
    Session gain-0.40%
    Average true range$1.49
    50d mov avg$59.02
    100d mov avg$61.22
    200d mov avg$63.09
    Earnings dateApril 29th, 2021

    Frequently asked questions

    What is Kellogg stock symbol?

    Kellogg Company is a public company trading in the US stock market with the K symbol

    Is Kellogg stock a buy or sell?

    Kellogg received 2 ratings in the last 30 days: 0 bullish, 0 bearish and 1 neutral.

    Will K go up?

    Kellogg had different price predictions posted by market analysts in the last 30 days setting the target price to $66.00. That is a 15.97% than the current price ($56.91).