Kellogg stock: buy or sell

K stock price: $66.54 -1.70% At close on May 14th, 2021

Updated on:
May 17th, 2021


Kellogg stock brief

  • Kellogg closed last Friday at $66.54 after going down a -1.70%.
  • Kellogg made public its earnings report last Tuesday
  • Morgan Stanley and SVB Leerink published strong bullish ratings for Kellogg last Thursday, with an average forecast of $66.00
  • Kellogg Company, together with its subsidiaries, manufactures and markets ready-to-eat cereal and convenience foods.

Should I buy Kellogg stock?

All successful traders recommend adhering to a trading strategy and not make decisions based on subjective opinions, rumors or feelings. Trading strategies are meant for helping you in the decision process of what stocks to pick and when is the best moment to buy them. At, we like to use very simple but trusted and powerful trend following trading strategies. Simple things usually work the best

Is $K stock a buy?

In the current situation of Kellogg there is just one buy setup eligible:

Uptrend buy setup

Kellogg stock continues to trend higher since last February and marked a gorgeous 18.72% gain. Price marked a pull back in this uptrend at $61.85 in late April, and since then it bounced off a 7.58%. Price just broke out above the buy point at $65.32, but it can be traded. If price climbs above $68.59, don't chase the price and wait for another pullback. If you decide to enter this trade, the suggested stop loss is at $59.99

Buy setupBuy pointStop lossRisk
Uptrend buy setup$65.32$59.998.15%

Should I sell Kellogg stock?

"To sell or not to sell", if you are holding Kellogg stock?. Trading strategies help us to avoid rash decisions based on our personal feelings or the noise surrounding the market. Our trading system selects very simple strategies to guide us on when is the best time to sell our shares. Be aware that these strategies should not be used for shorting $K stock

A golden rule is that you must never keep a trading operation that yields losses greater than those expected by the time of purchase. The moment to sell your stock should always be determined by the stop-loss (automatic or manual)

Is it time to sell Kellogg stock?

In the current situation of Kellogg there is not any eligible sell setup, so Kellogg stock holders with operations in green can keep their positions

Kellogg ratings

In the last 30 days, 5 ratings were published for Kellogg. General sentiment is bullish, with 3 out of 5 posting positive forecasts

Kellogg analysts' ratings - Last 30 days
Brokerage firmRating
Apr 28th, 2021
Deutsche Bank Aktiengesellschaft Strong buy
May 7th, 2021
BMO Capital Markets Buy
Morgan Stanley
May 13th, 2021
Morgan Stanley
SVB Leerink Strong buy

Kellogg stock analysis

Kellogg shares started an uptrend last February, and gained a gorgeous 18.72%. Rising peaks and troughs can be seen easily on a chart and how price offered very few entry points on the breakouts. Latest pullback was in late April, when price bounced at $61.85. Kellogg broke out above $65.32 (its last top) on May 6. That breakout was a good buy point

SMAs overview

K stock SMAs chart

Supports and resistances

The current resistance levels are:

  • R1: $66.60 (0.09% above)
  • R2: $66.65 (0.17% above)
  • R3: $66.72 (0.27% above)
  • The current supports are:

  • S1: $66.52 (-0.03% below)
  • S2: $66.19 (-0.53% below)
  • S3: $66.10 (-0.66% below)
  • Bollinger bands

    Since the price surpassed the upper band on May 10, the price sliced by 2.79%

    K stock Bollinger Bands chart

    Relative strength index

    The RSI dropped below the overbought level of 70 last Tuesday after just crossing to the overbough zone for a single day (weak signal). The RSI value last Friday was 58.96. Since that level was lost, Kellogg price fell a 2.45%

    K stock RSI chart

    Kellogg stock price history

    Kellogg started trading priced at an adjusted price1 of $0.00 on Feb 1973. Since then, K stock has risen by -, with an average of 0.00% per year. If you had invested $1,000USD in Kellogg stock on the IPO, it would have a value of $inf today.

    1: Adjusted price after possible price splits or reverse-splits

    K stock price history chart

    Price target for Kellogg stock

    How much a stock will be priced tomorrow or next week is quite unpredictable. Banks and financial organisations post their analysis forecasting how a particular stock will performance in the future.

    The following table shows the price target published by financial institutions for the last 30 days. If you are a small investor you should not trade based on these projections.

    The average price target for Kellogg stock calculated from the table below is $69.25. That is a 4.07% than the last price ($66.54).

    Kellogg stock price predictions
    Brokerage firmPrice target
    Apr 28th, 2021
    Deutsche Bank Aktiengesellschaft $75.00$70.00
    May 7th, 2021
    BMO Capital Markets $70.00$75.00
    Morgan Stanley $60.00$66.00
    May 13th, 2021
    Morgan Stanley $60.00$66.00
    SVB Leerink Not available

    Earnings and financials

    Last Tuesday, Kellogg ($K) hosted the quarterly shareholders event and posted the report. Kellogg reported earnings of $1.11 per share on sales of $3.6 billion. The analysts estimate was $0.96 per share on revenue of $3.4 billion.

    Same quarter last year, reported EPS was $0.99, so recently reported EPS means a gain of 12.12%. Revenue moved up a 5.04% on an annualized basis in the , from $34.1B to $35.8B last quarter.

    Kellogg ($K) will host the quarterly earnings call next July. Market estimates of $1.03, compared to Q1 that made $1.11.

    Kellogg performance

    K performance compared
    Kellogg ($K) 5.30% 17.10% 3.40%

    Please read:
    The thoughts written in this article are personal and should not be followed as recommendations for you to buy or sell stocks. The author of this report does not know the specific situations of the reader, his or her finances or what is in his or her best interest at any given time. All users should speak with their financial advisor before buying or selling any securities Viewpoints are provided for educative motives only

    Kellogg summary

    Friday, May 14th, 2021
    Day range$66.5 - $68.6
    Previous close$67.69
    Session gain-1.70%
    Average true range$1.94
    50d mov avg$62.96
    100d mov avg$60.83
    200d mov avg$62.64
    Earnings dateJuly 29th, 2021

    Frequently asked questions

    What is Kellogg stock symbol?

    Kellogg Company is a public company trading in the US stock market with the K symbol

    Is Kellogg stock a buy or sell?

    Kellogg received 5 ratings in the last 30 days: 3 bullish, 0 bearish and 0 neutral.

    Will K go up?

    Kellogg had different price forecasts issued by analysts in the last 30 days setting the target price to $69.25. That is a 4.07% than the current price ($66.54).