JD.com stock: buy or sell?

JD stock price: $32.93 1.20% At close on December 6th, 2019

Updated on:
December 6th, 2019


Shares of JD.com closed on Dec/6 at $32.93 and inched a good 1.20%.

JD.com, Inc., through its subsidiaries, operates as an e-commerce company in the People's Republic of China. The company operates in two segments, JD Mall and New Businesses.

Should I buy JD.com stock?

Trading stocks requires experience and discipline, and your buying and selling decisions must come following a methodology. That's why is so important to define your own trading strategy that matches with your character as inversor. At Stocks2.com, we use very simple but trusted and powerful trend following trading strategies. Simple things usually work the best.

Currently, JD.com stock doesn't match any of these trading strategies, so our recommendation is not to buy.

Buy setupElegible
New all-time highNo
New 52 week highNo
Price crossing up 200d MANo
100d MA crossing up 200d MANo
This is not a selling recommendation at all, just it's not the best moment to buy if you follow any of these trading strategies.

Is JD.com stock a buy?

Financial institutions and banks post stock ratings everyday. At Stocks2.com, we detected 15 ratings published for JD stock in the last 30 days.

The general sentiment of these ratings is bullish for JD stock, with 11 positive ratings.
Is JD a good stock to buy?
DateAnalyst / BrokerPrevious ratingCurrent rating
2019-9-25Peel Huntn/aBuy
2019-9-19Shore Capitaln/aBuy
2019-9-17Morgan Stanleyn/aEqual weight
2019-9-13UBS Groupn/aBuy
2019-9-12Credit Suisse Groupn/aOutperform
2019-9-10Shore Capitaln/aBuy
2019-8-5Jefferies Financial Groupn/aBuy
2019-8-19Barclaysn/aEqual Weight
2019-8-14Credit Suisse Groupn/aOutperform
2019-8-13Stifel Nicolausn/aHold
2019-7-17Credit Suisse GroupOutperformOutperform
2019-4-30JPMorgan Chase & Co.NeutralOverweight

JD.com stock analysis

Daily outlook

JD.com closed on December/6 at $32.93 and inched a good 1.20%.

Shares of JD.com inched a good 1.20% and closed at $32.93. On October JD price bounced up over the SMA of 200 days demonstrating to be a significant support for this stock. JD marked a lower low and a lower high in the short term, defining a downward trend. Climbing above $33.18 would break this short term down trend and open possibilities for reversing this situation. On August, SMA50d and SMA100d crossed up triggering a rise of 19.57%.

JD stock chart (daily)

Weekly outlook

JD.com shares raised 0.86% this week, ending at $32.93. Early November JD skyrocketed a cool 5.24% in just one week. By mid November JD collapsed a shocking -5.01% in just one week.

Price pattern shows an uptrend with two rising tops and bottoms, and now trading upwards to the $35.43 resistance. Since price and SMA40w lines crossed up late September, JD climbed $5.11 (18.37%). Late April, SMA20w and SMA40w crossed up triggering a rise of 13.04%.

JD stock chart (weekly)

JD.com stock price history

JD.com stock went public on May 22nd, 2014 with a price of $21.751. Since then, JD stock surged a 51.40%, with a yearly average of 10.30%. If you had invested right after JD's IPO a $1,000 in JD.com stock in 2014, it would worth $514.00 today.

1: Adjusted price after possible price splits or reverse-splits.

JD.com stock historical price chart

JD stock reached 52-week highs on Nov 15th at $35.43, and all-time highs 2018-01-29 with a price of 50.68.

JD.com stock price target is $37.00

Nobody can reliably foresee how stock prices may evolve in the future. However, banks and other financial institutions analysts, with the help of lots of data and algorithms do their best to predict the stock prices movement. You should not follow the analysts' JD stock price predictions in the hope that they will be met as they may be wrong and not met. We have 5 price forecasts for JD.com stock posted in the last month:
JD stock price predictions
DateAnalyst / BrokerActionPrevious targetCurrent targetDiff
2019-8-13Stifel NicolausReiteratesn/a$35.00-
(in average)$35.00$37.006.0%
Moving in a range from $43.00 and $31.00, the price target for JD stock is $37.00. In average, analysts' outlook on JD price forecast is positive, increasing the target by a 6.00% from previous estimations.

Financials and fundamental analysis

Earnings date and Earnings per Share

On February, JD.com missed the forecasts of the experts and reported a hair-raising EPS of $-0.03 per share when experts were expecting $-0.11.
JD earnings date and EPS evolution
QuarterReporting dateEstimated EPSActual EPSSurprise

Annual financial results

In 2018, JD.com annual turnover climbed an amazing 27.51% to $462,020.00 million USD from $362,332.00 marked in 2017. On the other hand, its earnings margin (compared to sales) stayed constant to -0.54%, that is $-2,491.63 million.

JD annual Sales and Income evolution
2013$11,290 M-$-8.13 M-0.1%-
2014$115,002 M918.62%$-4,996.36 M-4.3%61,355.84%
2015$181,042 M57.43%$-9,107.94 M-5.0%82.29%
2016$260,122 M43.68%$-3,806.79 M-1.5%-58.20%
2017$362,332 M39.29%$-152.26 M-0.0%-96.00%
2018$462,020 M27.51%$-2,491.63 M-0.5%1,536.46%

Quarterly financial results

JD.com reported $134,833.00 M in sales for 2018-Q4, a 28.70% up compared to previous quarter. Reported quarter earnings marked $-4,804.73 million with a profit margin of -3.56%. Profit margin eased a -6.43% compared to previous quarter when profit margin was 2.86%. When comparing sales to same quarter last year, JD.com sales marked an exceptional growth and rocketed a 22.39%.
JD quarterly Sales and Income evolution
2017-Q1$11,070 M-$34.71 M0.3%-
2017-Q2$13,580 M22.67%$-41.83 M-0.3%-220.51%
2017-Q3$12,587 M-7.32%$152.44 M1.2%-464.43%
2017-Q4$110,165 M775.26%$-909.23 M-0.8%-696.44%
2018-Q1$100,128 M-9.11%$1,524.94 M1.5%-267.72%
2018-Q2$122,291 M22.13%$-2,212.47 M-1.8%-245.09%
2018-Q3$104,768 M-14.33%$3,000.62 M2.9%-235.62%
2018-Q4$134,833 M28.70%$-4,804.73 M-3.6%-260.12%

JD.com ownership

When you are planning to buy a stock, it's worth to overview its ownership structure.

JD.com shares owned by insiders (that is, founders, CEO, CTO, main executives or other management staff) currently counts a 2.11% of all shares.

In case of JD.com stock, 50.29% of its shares are held by institutions (mutual funds, pension funds, big banks and other large financial institutions). Bearish positions for JD stock account 0.00%, no big difference from last month.

The following table compares ownership indicators for other stocks related to JD.com:

Market cap$48.1 B$526.9 B$211.0 M$247.1 M$59.2 M
Total shares1,460.0 M2,610.0 M118.6 M135.8 M67.2 M
Float shares814.5 M1,740.0 M66.8 M18.1 M13.9 M
  - Institutional holdings (%)50.3%42.1%9.2%1.1%13.9%
  - Insider holdings (%)2.1%48.5%0.9%1.7%15.8%
Shares in short selling0.0%0.0%0.0%0.0%0.0%

JD.com summary

Friday, December 6th, 2019
Day range$32.78 - $33.18
Previous close$32.54
Session gain1.20%
Average true range$0.91
50d mov avg$31.29
100d mov avg$30.70
200d mov avg$29.79
Daily patternlb06a
Weekly pattern lb02a

JD.com performance

To better understand JD.com performance you must compare its gains with other related stocks in same sector or industry. We compared JD.com against Alibaba, Jumei International, Leju, LightInTheBox and Vipshop in the following table:
JMEIJumei Internation...-3.26%-22.94%-15.64%

JD.com competitors

We chose a few stocks to conform a list of JD.com competitors to check if you are interested in investing in JD:

Latest JD.com stock news