Inuvo stock: buy or sell?

INUV stock price: $0.29 3.57% At close on July 15th, 2019

Updated on:
July 15th, 2019

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After sliding a chilling -7.14% on Friday, Inuvo closed today at $0.29 and boosted a brilliant 3.57%. On July 8th INUV climbed an exceptional 5.41%.

Inuvo, Inc., together with its subsidiaries, develops technology that connects advertisers with consumers through interactions with content across devices in the United States.

Should I buy Inuvo stock?

Trading stocks requires experience and discipline, and your buying and selling decisions must come following a methodology. Having a trading strategy helps to make decisions easier, quicker and with less hesitations. There are thousands of trading strategies for you to choose, but at Stocks2.com we prefer those that are simple but successful.

None of our preferred buy setups matches with Inuvo stock situation right now, hence this is not a suitable entry point.

Buy setupElegible
New all-time highNo
New 52 week highNo
Price crossing up 200d MANo
100d MA crossing up 200d MANo
This doesn't mean INUV will slide in coming sessions, or it will not rise higher. Simply, it doesn't match our recommended trading systems.

Is Inuvo stock a buy?

Everyday, hundreds of stock ratings are published by financial analysts to indicate a particular stock's attractiveness. Unfortunately, we couldn't find any rating for INUV stock for the last 30 days.

Inuvo stock analysis

Daily outlook

After sliding a chilling -7.14% on Friday, Inuvo closed today at $0.29 and boosted a brilliant 3.57%.

After sliding a chilling -7.14% on Friday, Inuvo closed today at $0.29 and boosted a brilliant 3.57%. Since May when INUV stock price broke down the SMA200d line, it slid $-0.81 per share (-73.64%). INUV marked a lower low and a lower high in the short term, defining a downward trend. Climbing above $0.44 would break this short term down trend and open possibilities for reversing this situation.

INUV stock chart (daily)

Weekly outlook

After sliding a frightening -25.00% in a week last week, Inuvo closed this week at $0.29 and soared a great 3.57%. Late June INUV rocketed a dazzling 11.90% in just one week.

Since mid May, when INUV stock price broke down the 40-weeks moving avarage line, it slid $-0.91 per share (-75.83%). Trading stocks that are below the 40-weeks (that is, 200-days) moving average mark is not recommended by many experts, as it indicates that the stock has not enough institutional support.

INUV stock chart (weekly)

Inuvo stock price history

Inuvo stock went public on August 4th, 1998 with a price of $4.691. Since then, INUV stock lost a -93.80%, with a yearly average of -4.70%.

1: Adjusted price after possible price splits or reverse-splits.

Inuvo stock historical price chart

INUV stock reached 52-week highs on April at $1.75, and all-time highs 2004-12-28 with a price of 62.5.

Inuvo stock price target

How much a stock will be priced tomorrow or next week is quite unpredictable However, financial institutions invest time and resources to provide the most accurated estimations to help investors to make their decisions. You should not follow the analysts' INUV stock price predictions in the hope that they will be met as they may be wrong and not met. For the last month we have not detected any price target for Inuvo stock by any trusted analyst.

Financials and fundamental analysis

Earnings date and Earnings per Share

After posting its last earnings report on March, Inuvo plunged a bloodcurdling -77.69%. Unfortunately, reported EPS is not yet available in our database.
INUV earnings date and EPS evolution
QuarterReporting dateEstimated EPSActual EPSSurprise
2017-Q1-n/a-0.06n/a
2017-Q2-n/a-0.05n/a
2017-Q3-n/a-0.03n/a
2017-Q42018-02-07-0.01-0.01n/a
2018-Q12018-05-03-0.05-0.05n/a
2018-Q22018-08-08-0.05-0.03n/a
2018-Q32018-11-07-0.01-0.04n/a
2018-Q42019-03-06-0.06n/an/a
2019-Q1-n/an/an/a
2019-Q2-n/an/an/a

Annual financial results

In 2018, Inuvo annual revenues fell a shocking -7.82% to $73.33 M USD from $79.55 marked in 2017. When comparing 2018 vs 2017, instead, profit margin (that is, the net income divided by revenues) decreased a -4.19% to -8.03%.

INUV annual Sales and Income evolution
YearSalesYoYIncome/(margin)YoY
2013$55 M-$-0.03 M-0.0%-
2014$50 M-9.80%$2.11 M4.2%-8,072.09%
2015$70 M42.01%$2.34 M3.3%11.15%
2016$72 M1.55%$-0.77 M-1.1%-133.02%
2017$80 M11.22%$-3.06 M-3.8%295.78%
2018$73 M-7.82%$-5.89 M-8.0%92.66%

Quarterly financial results

Inuvo posted $17.02 M in revenues for 2018-Q4, a 1.25% improvement compared to previous quarter. Reported quarter income marked $-2.21 million with a profit margin of -12.98%. Profit margin depreciated a -4.40% compared to previous quarter when profit margin was -8.58%. When comparing revenues to same quarter last year, Inuvo sales marked a dreadful drop down and collapsed a -28.37%.
INUV quarterly Sales and Income evolution
QuarterSales1QoQ2Income1/(margin)QoQ2
2017-Q1$17 M-$-1.69 M-9.8%-
2017-Q2$18 M6.10%$-1.38 M-7.6%-18.34%
2017-Q3$20 M11.17%$-0.99 M-4.9%-28.54%
2017-Q4$24 M16.96%$1.00 M4.2%-201.80%
2018-Q1$21 M-13.69%$-1.41 M-6.9%-240.26%
2018-Q2$19 M-7.31%$-0.83 M-4.4%-40.86%
2018-Q3$17 M-11.57%$-1.44 M-8.6%73.13%
2018-Q4$17 M1.25%$-2.21 M-13.0%53.19%

Inuvo ownership

When you are planning to invest in shares of a company, it's always worth to have a look its ownership structure.

Inuvo shares owned by insiders (that is, founders, CEO, CTO, main executives or other management staff) currently counts a 16.06% of all shares.

In case of Inuvo stock, 32.43% of its shares are held by institutions (mutual funds, pension funds, big banks and other large financial institutions). Bearish positions for INUV stock account 0.00%, no big difference from last month.

The following table compares ownership indicators for other stocks related to Inuvo:

INUVAMZNBCOREBAYGOOGL
Market cap$9.4 M$994.4 B$1.4 B$35.1 B$344.5 B
Total shares32.6 M492.1 M48.4 M871.5 M299.4 M
Float shares23.3 M412.7 M44.6 M823.2 M602.8 M
  - Institutional holdings (%)32.4%57.1%100.0%88.0%81.0%
  - Insider holdings (%)16.1%16.1%1.8%5.3%0.2%
Shares in short selling0.0%0.0%0.0%0.0%0.0%

Inuvo summary

Monday, July 15th, 2019
Open$0.29
Close$0.29
Day range$0.28 - $0.29
Previous close$0.28
Session gain3.57%
Average true range$0.04
50d mov avg$0.65
100d mov avg$1.00
200d mov avg$1.00
Daily patternlb06a
Weekly pattern lb06a

Inuvo performance

To measure stock performance is always good to benchmark with competitors or related stocks. For Inuvo, the comparison is made against Amazon.com, Blucora, eBay, Alphabet, , Marchex and Microsoft.
Stock3m6m12m
INUVInuvo-78.99%-76.80%-58.57%
AMZNAmazon.com8.56%19.15%11.43%
BCORBlucora-16.96%-0.51%-23.03%
EBAYeBay12.36%30.92%18.65%
GOOGLAlphabet-7.33%3.90%-3.95%
IAC6.43%17.07%54.31%
MCHXMarchex0.00%40.88%63.48%
MSFTMicrosoft13.00%29.98%32.83%

Inuvo competitors

One check before investing in any stock is to review a list of its competitors, in this case for Inuvo. We picked 7 companies as Inuvo competitors as they are in the same industry or have similar market objectives.