Inuvo stock: buy or sell?

INUV stock price: $0.40 11.11% At close on May 14th, 2020

Updated on:
May 14th, 2020


After sliding a chilling -11.11% yesterday, Inuvo closed today at $0.40 and boosted an extraordinary 11.11%.

Inuvo, Inc., together with its subsidiaries, develops technology that connects advertisers with consumers through interactions with content across devices in the United States.

Should I buy Inuvo stock?

Make a decision about when to buy or sell stocks is one of the hardest parts of being a trader or investor. Following a trading plan helps to make decisions easier, quicker and with less hesitations. There are thousands of trading strategies for you to choose, but at we prefer those that are simple but successful.

Currently, Inuvo stock doesn't match any of these trading strategies, so our recommendation is not to buy.

Buy setupElegible
New all-time highNo
New 52 week highNo
Price crossing up 200d MANo
100d MA crossing up 200d MANo
This doesn't mean INUV will fall in coming sessions, or it will not rise higher. Simply, it doesn't match our recommended trading systems.

Is Inuvo stock a buy?

Everyday, hundreds of stock ratings are published by financial analysts to indicate a particular stock's attractiveness. Unfortunately, we couldn't detect any rating for INUV stock for the last 30 days.

Inuvo stock analysis

Daily outlook

After sliding a chilling -11.11% yesterday, Inuvo closed today at $0.40 and boosted an extraordinary 11.11%.

After sliding a chilling -11.11% yesterday, Inuvo closed today at $0.40 and boosted an extraordinary 11.11%. For the last 3 days when SMA100d and SMA200d crossed up, INUV price gained $0.07 per share (21.21%). Since price and SMA200d lines crossed up on May 4th, INUV climbed $0.16 (66.67%). From a daily perspective, INUV is in a short term uptrend after plotting its last bottom ($0.19, on March) higher than the previous bottom, and its last top ($0.50, on May/6) also over the previous top. Now trading in between its last bottom and last top INUV might consolidate in a plain range, waiting to break out over $0.50 or down under $0.19.

INUV stock chart (daily)

Weekly outlook

Inuvo ended this week at $0.40 and boosted an astounding 21.21%. Late April INUV collapsed a frightening -8.70% in just one week. For 3 weeks in a row, price climbed and marked a profit of 68.00%.

Inuvo stock is trading in the range of its last top and last bottom. Loosing would mean breaking the current uptrend. Breakdowns under last bottom are selling point signals for some trading strategies. Since price and SMA40w lines crossed up last week, INUV climbed $0.16 (66.67%).

INUV stock chart (weekly)

Inuvo stock price history

Inuvo stock went public on August 4th, 1998 with a price of $4.691. Since then, INUV stock sliced a -91.50%, with a yearly average of -4.40%.

1: Adjusted price after possible price splits or reverse-splits.

Inuvo stock historical price chart

INUV stock reached 52-week highs at $1.05, and all-time highs 2004-12-28 with a price of 62.5.

Inuvo stock price target

Nobody can reliably foresee how stock prices may evolve in the future. However, financial institutions invest time and resources to provide the most accurated estimations to help investors to make their decisions. We do not recommend to follow these stock price predictions without a critical thinking from your side, as their accuracy is usually low. For the last month we have not detected any price prediction for Inuvo stock by any trusted analyst.

Financials and fundamental analysis

Earnings date and Earnings per Share

, when Inuvo published its last earnings report, it . As soon as we get its actual EPS from the earnings report, we will extend this report.
INUV earnings date and EPS evolution
QuarterReporting dateEstimated EPSActual EPSSurprise

Annual financial results

In 2018, Inuvo annual turnover fell a terrible -7.82% to $73.33 M USD from $79.55 marked in 2017. However, its earnings margin (compared to sales) depreciated to -8.03%, that is $-5.89 million.

INUV annual Sales and Income evolution
2013$55 M-$-0.03 M-0.0%-
2014$50 M-9.80%$2.11 M4.2%-8,072.09%
2015$70 M42.01%$2.34 M3.3%11.15%
2016$72 M1.55%$-0.77 M-1.1%-133.02%
2017$80 M11.22%$-3.06 M-3.8%295.78%
2018$73 M-7.82%$-5.89 M-8.0%92.66%

Quarterly financial results

Inuvo reported $17.02 M in sales for 2018-Q4, a 1.25% improvement compared to previous quarter. Reported quarter earnings marked $-2.21 M with a profit margin of -12.98%. Profit margin declined a -4.40% compared to previous quarter when profit margin was -8.58%. When comparing sales to same quarter last year, Inuvo sales marked a spooky decrease and collapsed a -28.37%.
INUV quarterly Sales and Income evolution
2017-Q1$17 M-$-1.69 M-9.8%-
2017-Q2$18 M6.10%$-1.38 M-7.6%-18.34%
2017-Q3$20 M11.17%$-0.99 M-4.9%-28.54%
2017-Q4$24 M16.96%$1.00 M4.2%-201.80%
2018-Q1$21 M-13.69%$-1.41 M-6.9%-240.26%
2018-Q2$19 M-7.31%$-0.83 M-4.4%-40.86%
2018-Q3$17 M-11.57%$-1.44 M-8.6%73.13%
2018-Q4$17 M1.25%$-2.21 M-13.0%53.19%

Inuvo ownership

Having a look at Inuvo ownership structure gives valuable information about the company and its governance (insider ownership) or the amount of investors that are on the short side.

Inuvo shares owned by insiders (that is, founders, CEO, CTO, main executives or other management staff) currently counts a 24.12% of all shares.

In case of Inuvo stock, 36.00% of its shares are held by institutions (mutual funds, pension funds, big banks and other large financial institutions). Bearish positions for INUV stock account 0.00%, no big difference from last month.

The following table compares ownership indicators for other stocks related to Inuvo:

Market cap$24.6 M
Total shares61.4 M
Float shares38.3 M
  - Institutional holdings (%)36.0%
  - Insider holdings (%)24.1%
Shares in short selling0.0%

Inuvo summary

Thursday, May 14th, 2020
Day range$0.35 - $0.42
Previous close$0.36
Session gain11.11%
Average true range$0.07
50d mov avg$0.25
100d mov avg$0.28
200d mov avg$0.27
Daily patternlt06a
Weekly pattern lt06a

Inuvo performance

Stocks performance is always measured in comparision to the market or competitors and related stocks in the same industry. We compared Inuvo against in the following table:

Inuvo competitors

Unfortunately, we could not find any public company that could be defined as Inuvo competitor. This doesn't mean Inuvo does not have any competitor in the market, it's just we could not detected it.