Inuvo stock: buy or sell?

INUV stock price: $0.60 5.26% At close on May 21st, 2019

Updated on:
May 21st, 2019

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After sliding a scary -14.04% yesterday, Inuvo closed today at $0.60 and skyrocketed a dazzling 5.26%. Tuesday session broke a read streak of 4 days in a row.

Inuvo, Inc., together with its subsidiaries, develops technology that connects advertisers with consumers through interactions with content across devices in the United States.

Should I buy Inuvo stock?

Even if you are a experienced or a novel trader, best trading results come from using an investing strategy that never leaves to random or subjective opinions when is the best moment to buy or sell stocks. Trading strategies are meant for helping you in the decision process of what stocks to pick and when is the best time to buy them. There are thousands of trading strategies for you to choose, but at Stocks2.com we prefer those that are simple but successful.

Currently, Inuvo stock doesn't match any of these trading strategies, so our recommendation is not to buy.

Buy setupElegible
New all-time highNo
New 52 week highNo
Price crossing up 200d MANo
100d MA crossing up 200d MANo
This doesn't mean INUV will slide in coming sessions, or it will not rise higher. Simply, it doesn't match our recommended trading systems.

Is Inuvo stock a buy?

Everyday, hundreds of stock ratings are published by financial analysts to indicate a particular stock's attractiveness. Unfortunately, we couldn't find any rating for INUV stock for the last month.

Inuvo stock analysis

Daily outlook

After sliding a scary -14.04% yesterday, Inuvo closed today at $0.60 and skyrocketed a dazzling 5.26%.

After sliding a scary -14.04% yesterday, Inuvo closed today at $0.60 and skyrocketed a dazzling 5.26%. Since price and SMA200d lines crossed down on May 14th, INUV fell $-0.50 per share (-45.45%). Since SMA100d and SMA200d crossed up on January, INUV price slid a -45.95%. On April/29, INUV hit a new all time high, pushing higher than on April/26 tops. Check different trading setups that use ATHs as triggers.

INUV stock chart (daily)

Weekly outlook

Inuvo shares plummed -7.69% this week, ending at $0.60. Late April INUV boosted an astounding 16.87% in just one week. With this, it's been 4 sliding weeks in a row, loosing $-1.06 (-76.81%).

Inuvo dropped under the support line what triggered further losses. Not so far away is the last price record Inuvo marked late April, but since then it dropped a 65.71%. Since price and 40-weeks moving average lines crossed down last week, INUV fell $-0.60 per share (-50.00%). Stocks under the 200 days moving average line are usually not recommended for average traders. Since late December 2018 when SMA20w and SMA40w crossed up, INUV price slipped $-0.42 per share (-41.18%).

INUV stock chart (weekly)

Inuvo stock price history

Inuvo IPO was on November 2nd, 2017 at $0.87 per share1. Since then, INUV stock sliced a -31.00%, with a yearly average of -31.00%.

1: Adjusted price after possible price splits or reverse-splits.

Inuvo stock historical price chart

INUV stock reached all-time highs on Apr/29 with a price of $1.75.

Inuvo stock price target

How much a stock will be priced tomorrow or next week is quite unpredictable However, financial institutions invest time and resources to provide the most accurated estimations to help investors to make their decisions. The accuracy of these stock price predictions is not very high, and you should not blindly believe and make decisions only based on what this ratings or price target predictions say. For the last month we have not detected any price prediction for Inuvo stock by any trusted analyst.

Financials and fundamental analysis

Earnings date and Earnings per Share

Since last March, when Inuvo published its last earnings report, it plummed a spooky -53.85%. Unfortunately, reported EPS is not yet available in our database.
INUV earnings date and EPS evolution
QuarterReporting dateEstimated EPSActual EPSSurprise
2017-Q1-n/a-0.06n/a
2017-Q2-n/a-0.05n/a
2017-Q3-n/a-0.03n/a
2017-Q42018-02-07-0.01-0.01n/a
2018-Q12018-05-03-0.05-0.05n/a
2018-Q22018-08-08-0.05-0.03n/a
2018-Q32018-11-07-0.01-0.04n/a
2018-Q42019-03-06-0.06n/an/a
2019-Q1-n/an/an/a
2019-Q2-n/an/an/a

Annual financial results

In 2018, Inuvo annual sales fell a shocking -7.82% to $73.33 million USD from $79.55 marked in 2017. On the other hand, its income margin (compared to revenues) declined to -8.03%, that is $-5.89 million.

INUV annual Sales and Income evolution
YearSalesYoYIncome/(margin)YoY
2013$55 M-$-0.03 M-0.0%-
2014$50 M-9.80%$2.11 M4.2%-8,072.09%
2015$70 M42.01%$2.34 M3.3%11.15%
2016$72 M1.55%$-0.77 M-1.1%-133.02%
2017$80 M11.22%$-3.06 M-3.8%295.78%
2018$73 M-7.82%$-5.89 M-8.0%92.66%

Quarterly financial results

Inuvo posted $17.02 M in sales for 2018-Q4, a 1.25% up compared to previous quarter. Reported quarter income marked $-2.21 million with a profit margin of -12.98%. Profit margin slightly fell a -4.40% compared to previous quarter when profit margin was -8.58%. When comparing sales to same quarter last year, Inuvo sales marked a dreadful slide and plunged a -28.37%.
INUV quarterly Sales and Income evolution
QuarterSales1QoQ2Income1/(margin)QoQ2
2017-Q1$17 M-$-1.69 M-9.8%-
2017-Q2$18 M6.10%$-1.38 M-7.6%-18.34%
2017-Q3$20 M11.17%$-0.99 M-4.9%-28.54%
2017-Q4$24 M16.96%$1.00 M4.2%-201.80%
2018-Q1$21 M-13.69%$-1.41 M-6.9%-240.26%
2018-Q2$19 M-7.31%$-0.83 M-4.4%-40.86%
2018-Q3$17 M-11.57%$-1.44 M-8.6%73.13%
2018-Q4$17 M1.25%$-2.21 M-13.0%53.19%

Inuvo ownership

When you are planning to buy shares of a company, it's worth to check its ownership structure.

Management staff in all public traded companies that hold equity is required to report every transaction to the SEC. For Inuvo, 16.06% of all outstanding shares are owned by its staff.

In case of Inuvo stock, 32.43% of its shares are held by institutions (mutual funds, pension funds, big banks and other large financial institutions). Bearish positions for INUV stock account 0.00%, no big difference from last month.

For a better context understanding, the next table shows ownership data compared to other related stocks:

INUVAMZNBCOREBAYGOOGL
Market cap$19.5 M$914.5 B$1.6 B$31.9 B$345.7 B
Total shares32.6 M492.3 M48.4 M871.5 M299.4 M
Float shares23.4 M413.2 M44.6 M823.3 M602.8 M
  - Institutional holdings (%)32.4%57.1%100.0%88.0%81.0%
  - Insider holdings (%)16.1%16.1%1.8%5.3%0.2%
Shares in short selling0.0%0.0%0.0%0.0%0.0%

Inuvo summary

Tuesday, May 21st, 2019
Open$0.53
Close$0.60
Day range$0.53 - $0.60
Previous close$0.57
Session gain5.26%
Average true range$0.15
50d mov avg$1.26
100d mov avg$1.25
200d mov avg$1.02
Daily pattern
Weekly pattern lt06c

Inuvo performance

To measure stock performance is always good to compare with competitors or related stocks. For Inuvo, the benchmark is made against Amazon.com, Blucora, eBay, Alphabet, , Marchex and Microsoft.
Stock3m6m12m
INUVInuvo-53.49%-48.28%-13.04%
AMZNAmazon.com13.85%23.66%15.36%
BCORBlucora20.32%11.53%-14.78%
EBAYeBay-2.06%29.12%-3.23%
GOOGLAlphabet3.39%12.07%6.49%
IAC4.30%31.23%49.49%
MCHXMarchex20.64%73.03%96.27%
MSFTMicrosoft14.78%24.11%31.11%

Inuvo competitors

One check before trading any stock is to have a look a list of its competitors, in this case for Inuvo. We selected 7 companies as Inuvo competitors as they are in the same industry or have similar market objectives.