At Home stock: buy or sell?

HOME stock price: $9.09 -1.09% At close on September 20th, 2019

Updated on:
September 20th, 2019


At Home slightly fell a disappointing -1.09% and closed at $9.09.

At Home Group Inc. operates home decor superstores in the United States. The company's stores offer approximately 50,000 items, such as accent furniture, frames, pottery, bar stools, garden décor, rugs and mats, bedding and bath products, Halloween decorations, sculptures, beds and mattresses, harvest decorations, silk flowers, candles, home organization products, sofas, chairs, kitchenware, stands, Christmas decorations, lamps, storage products, consumables, mirrors, tables, Easter decorations, patio products, vases, floor plants and trees, pet items, wall arts, food preparation items, pillows and cushions, and window treatments.

Should I buy At Home stock?

Trading stocks requires experience and discipline, and your buying and selling decisions must come following a methodology. Having a trading strategy helps to make decisions easier, quicker and with less hesitations. At, we like to use very simple but trusted and powerful trend following trading strategies. Simple things usually work the best.

None of our preferred buy setups matches with At Home stock situation right now, hence this is not a suitable entry point.

Buy setupElegible
New all-time highNo
New 52 week highNo
Price crossing up 200d MANo
100d MA crossing up 200d MANo
This is not a selling recommendation at all, just it's not the best moment to buy if you follow any of these trading strategies.

Is At Home stock a buy?

Everyday, hundreds of stock ratings are published by financial analysts to indicate a particular stock's attractiveness. At, we collected 15 ratings published for HOME stock in the last month.

Is HOME a good stock to buy?
DateAnalyst / BrokerPrevious ratingCurrent rating
2019-9-6Morgan Stanleyn/aEqual Weight
2019-9-5Wells Fargo & Con/aMarket Perform
2019-8-20Bank of American/aUnderperform
2019-6-7Monness Crespi & HardtBuyBuy
2019-6-7Monness Crespi & Hardtn/aBuy
2019-6-7Loop Capitaln/aHold
2019-6-7Gordon HaskettHoldAccumulate
2019-6-7Buckingham ResearchBuyUnderperform
2019-6-6Wells Fargo & CoOutperformMarket Perform
2019-6-6Bank of AmericaBuyUnderperform
2019-6-10Morgan StanleyOverweightEqual Weight
2019-3-28Loop CapitalHoldIn-Line
2019-3-28Buckingham ResearchBuyBuy

At Home stock analysis

Daily outlook

Shares of At Home ended today at $9.09 and slightly fell a disappointing -1.09%.

Shares of At Home closed today at $9.09 and slightly fell a disappointing -1.09%. Since last May when HOME stock price broke down the SMA100d line, it slid $-13.81 per share (-60.31%).

HOME stock chart (daily)

Weekly outlook

After boosting a super good 21.39% in a week last week, At Home closed this week at $9.09 and slightly fell a disappointing -1.30%. Early August HOME plunged a chilling -15.27% in just one week. This week broke a green streak of 4 weeks.

Since price and 20-weeks moving average lines crossed down late May, HOME fell $-13.91 per share (-60.48%).

HOME stock chart (weekly)

At Home stock price history

At Home IPO was on August 4th, 2016 at $16.25 per share1. Since then, HOME stock sliced a -44.10%, with a yearly average of -14.70%.

1: Adjusted price after possible price splits or reverse-splits.

At Home stock historical price chart

HOME stock reached 52-week highs at $33.97, and all-time highs 2018-07-09 with a price of 40.97.

At Home stock price target is $10.80

Nobody can reliably foresee how stock prices may evolve in the future. However, many stock price predictions are published every day by banks, financial institutions and independent analysts. You should not follow the analysts' HOME stock price predictions in the hope that they will be met as they may be wrong and not met. For the last 30 days we found 13 price predictions for HOME stock:
HOME stock price predictions
DateAnalyst / BrokerActionPrevious targetCurrent targetDiff
2019-9-6Morgan StanleyLowers Target$8.00$6.00-25%
2019-9-5Wells Fargo & CoLowers Target$9.00$6.00-33.3%
2019-8-20Bank of AmericaLowers Target$8.00$5.00-37.5%
2019-6-7Monness Crespi & HardtReiterates$30.00$10.00-66.7%
2019-6-7Monness Crespi & HardtLowers Target$30.00$10.00-66.7%
2019-6-7Loop CapitalRaises Targetn/a$8.00-
2019-6-7KeyCorpLowers Target$35.00$14.00-60%
2019-6-6Wells Fargo & CoDowngradesn/a$9.00-
2019-6-6Bank of AmericaDowngrades$24.00$8.00-66.7%
2019-6-10Morgan StanleyDowngrades$30.00$8.00-73.3%
2019-3-28Loop CapitalLowers Targetn/a$19.00-
2019-3-28Buckingham ResearchLowers Target$28.00$24.00-14.3%
(in average)$23.70$10.80-54.0%
The price target for At Home stock is $10.80, moving in a range between $24.00 and $5.00. In average, analysts' outlook on HOME price forecast is negative, downsizing the target by a -54.00% from previous estimations.

Financials and fundamental analysis

Earnings date and Earnings per Share

On March, At Home didn't meet the forecasts of the analysts and reported a lame EPS of $0.45 per share when experts were expecting $0.48.
HOME earnings date and EPS evolution
QuarterReporting dateEstimated EPSActual EPSSurprise

Annual financial results

In 2019, At Home annual sales skyrocketed an extraordinary 22.66% to $1,165.90 M dollars from $950.53 marked in 2018. When comparing 2019 vs 2018, in contrast, profit margin (that is, the net income divided by revenues) remained stable a 0.86% to 4.20%.

HOME annual Sales and Income evolution
2014$404 M-$-22.28 M-5.5%-
2014$498 M23.21%$-0.44 M-0.1%-98.04%
2015$498 M0.00%$-0.44 M-0.1%0.00%
2015$622 M25.00%$3.57 M0.6%-918.81%
2016$622 M0.00%$3.57 M0.6%0.11%
2016$766 M23.06%$27 M3.5%657.41%
2017$766 M0.00%$27 M3.5%-0.01%
2017$951 M24.15%$32 M3.3%17.53%
2018$951 M0.00%$32 M3.3%0.01%
2019$1,166 M22.66%$49 M4.2%54.02%

Quarterly financial results

At Home reported $354.07 M in revenues for 2019-Q1, a 32.52% improvement compared to previous quarter. Reported quarter income marked $29.61 million with a profit margin of 8.36%. Profit margin grew a 4.21% compared to previous quarter when profit margin was 4.15%. When comparing sales to same quarter last year, At Home sales marked an outstanding growth and climbed a 20.57%.
HOME quarterly Sales and Income evolution
2017-Q2$212 M-$10 M4.7%-
2017-Q3$232 M9.55%$10 M4.1%-5.14%
2017-Q4$213 M-8.24%$2 M1.1%-75.09%
2018-Q1$294 M37.90%$10 M3.4%314.95%
2018-Q2$256 M-12.77%$18 M7.2%86.31%
2018-Q3$288 M12.62%$-10 M-3.5%-154.83%
2018-Q4$267 M-7.39%$11 M4.2%-210.15%
2019-Q1$354 M32.52%$30 M8.4%167.02%

At Home ownership

When you are planning to buy a company, it's always worth to check its ownership structure.

Management staff in all public traded companies that hold equity is required to report every transaction to the SEC. For At Home, 0.49% of all outstanding shares are owned by its staff.

Bearish positions for HOME stock account 0.00%, no big difference from last month.

The following table compares ownership indicators for other stocks related to At Home:

Market cap$582.1 M$19.1 M$222.0 M$5.1 B
Total shares64.0 M14.2 M49.2 M78.2 M
Float shares32.2 M10.0 M17.4 M77.3 M
  - Institutional holdings (%)117.2%106.8%27.8%113.3%
  - Insider holdings (%)0.5%4.4%30.7%0.9%
Shares in short selling0.0%0.0%0.0%0.0%

At Home summary

Friday, September 20th, 2019
Day range$8.97 - $9.40
Previous close$9.19
Session gain-1.09%
Average true range$0.66
50d mov avg$6.49
100d mov avg$10.41
200d mov avg$16.00
Daily pattern
Weekly pattern lb06c

At Home performance

To measure stock performance is always good to compare with competitors or related stocks. We compared At Home against Kirkland's, Container Store and Williams-Sonoma in the following table:
HOMEAt Home22.84%-59.00%-72.49%
TCSContainer Store-41.28%-36.12%-59.70%

At Home competitors

One check before investing in any stock is to review a list of its competitors, in this case for At Home. We picked 3 companies as At Home competitors as they are in the same industry or have similar market objectives.