HFF stock: buy or sell?

HF stock price: $45.60 0.26% At close on July 1st, 2019

Updated on:
July 1st, 2019


HFF broke up the SMA line of 100d today and closed at $45.60 a 0.26%}. July was the third green day in a row, soaring 1.57%.

HFF, Inc. provides commercial real estate and capital market services to the users and providers of capital in the United States commercial real estate industry.

Should I buy HFF stock?

Even if you are a experienced or a novel trader, best trading results come from using an investing strategy that never leaves to random or subjective opinions when is the best moment to buy or sell stocks. Trading strategies are meant for helping you in the decision process of what stocks to pick and when is the best time to buy them. There are thousands of trading strategies for you to choose, but at Stocks2.com we prefer those that are simple but successful.

Currently, HFF stock doesn't match any of these trading strategies, so our recommendation is not to buy.

Buy setupElegible
New all-time highNo
New 52 week highNo
Price crossing up 200d MANo
100d MA crossing up 200d MANo
This is not a selling recommendation at all, just it's not the best moment to buy if you follow any of these trading strategies.

Is HFF stock a buy?

Everyday, hundreds of stock ratings are posted by financial analysts to indicate a particular stock's attractiveness. Unfortunately, we couldn't find any rating for HF stock for the last 30 days.

HFF stock analysis

Daily outlook

HFF shares crossed up the SMA line of 100 days today and closed at $45.60stable a 0.26%}.

On March, HF hit a new all time high, pushing higher than tops. Check different trading setups that use ATHs as triggers. HFF crossed up the simple moving average line of 100d today and closed at $45.60steady a 0.26%}. Since last March when SMA100d and SMA200d crossed up, HF price slipped $-3.41 per share (-6.96%). HF shows a short term strength with several rising tops and rising bottoms. In the very short term, on June it marked a new bottom at $44.71 that should act a support if HFF starts a trading flat base in the range of $44.71 - $45.88 Trading the long side, we should wait to a new breakout over $45.88 to find the next buy point.

HF stock chart (daily)

Weekly outlook

Shares of HFF stayed stable a neutral 0.26% this week.

Far behind is the all-time high HFF hit by mid March but price is just -7.41% below that top. Price pattern shows an uptrend with two rising tops and bottoms, and now trading upwards to the $49.25 resistance. Since mid March when SMA20w and SMA40w crossed up, HF price slipped $-0.29 per share (-0.63%). Since price and SMA40w lines crossed up by mid January, HF climbed $9.79 (27.34%).

HF stock chart (weekly)

HFF stock price history

HFF stock went public on January 31st, 2007 with a price of $11.211. Since then, HF stock surged a 306.80%, with an average of 25.60% per year. If you had invested $1,000 in HFF stock in 2007, it would worth $3,068.00 today.

1: Adjusted price after possible price splits or reverse-splits.

HFF stock historical price chart

HF stock reached all-time highs on March with a price of $49.25.

HFF stock price target

Nobody can reliably foresee how stock prices may evolve in the future. However, banks and other financial institutions analysts, with the help of lots of data and algorithms do their best to predict the stock prices movement. We do not recommend to follow these stock price predictions without a critical thinking from your side, as their accuracy is usually low. For the last 30 days we have not found any price target for HFF stock by any trusted analyst.

Financials and fundamental analysis

Earnings date and Earnings per Share

HFF presented superb results for 2018-Q4 on February. HFF boosted Earnings per Share (EPS) by 23.30%, beating analysts consensus of $0.90. HFF posted $1.11.
HF earnings date and EPS evolution
QuarterReporting dateEstimated EPSActual EPSSurprise

Annual financial results

Compared to 2017, last anual revenues report draw a remarkable gain of 8.62% to $662.04 M dollars. When comparing 2018 vs 2017, by contrast, profit margin (that is, the net income divided by revenues) grew a 1.94% to 17.52%.

HF annual Sales and Income evolution
2013$356 M-$51 M14.5%-
2014$421 M18.48%$61 M14.5%19.16%
2015$502 M19.15%$84 M16.7%37.00%
2016$517 M3.07%$77 M14.9%-8.06%
2017$609 M17.79%$95 M15.6%23.01%
2018$662 M8.62%$116 M17.5%22.14%

Quarterly financial results

HFF reported $215.30 M in sales for 2018-Q4, a 33.40% improvement compared to previous quarter. Reported quarter income marked $44.96 million with a profit margin of 20.88%. Profit margin raised a 2.53% compared to previous quarter when profit margin was 18.35%. When comparing sales to same quarter last year, HFF sales marked an outstanding increase and climbed a 29.56%. Looking back to recent quarterly results, HFF posted 3 positive quarters in a row.
HF quarterly Sales and Income evolution
2017-Q2$137 M-$19 M14.2%-
2017-Q3$148 M7.76%$22 M14.6%11.00%
2017-Q4$166 M12.26%$34 M20.6%58.51%
2018-Q1$132 M-20.79%$17 M13.0%-50.15%
2018-Q2$154 M16.80%$24 M15.8%42.60%
2018-Q3$161 M4.98%$30 M18.4%21.69%
2018-Q4$215 M33.40%$45 M20.9%51.82%
2019-Q1$159 M-26.06%$28 M17.5%-38.15%

HFF ownership

When you are planning to invest in a stock, it's always worth to overview its ownership structure.

Management staff in all public traded companies that hold equity is required to report every transaction to the SEC. For HFF, of all outstanding shares are owned by its staff.

The following table compares ownership indicators for other stocks related to HFF:

Market cap$0.0 M
Total shares0.0 M
Float shares0.0 M
  - Institutional holdings (%)0.0%
  - Insider holdings (%)0.0%
Shares in short selling0.0%

HFF summary

Monday, July 1st, 2019
Day range$45.60 - $46.28
Previous close$45.48
Session gain0.26%
Average true range$0.49
50d mov avg$45.25
100d mov avg$45.53
200d mov avg$41.19
Daily patternlb03a
Weekly pattern lb02a

HFF performance

Performance as an absolute value is never valid if it's not benchmarked against competitors or related stocks in the industry. We compared HFF against in the following table:

HFF competitors

Unfortunately, we could not find any public company that could be defined as HFF competitor. This doesn't mean HFF does not have any competitor in the market, it's just we could not detected it.