GoPro stock: buy or sell?

GPRO stock price: $4.66 2.19% At close on September 20th, 2019

Updated on:
September 20th, 2019


GoPro shares jumped 2.19% to $4.66 today.

GoPro, Inc. develops and sells cameras, and mountable and wearable accessories in the United States and internationally. The company offers HERO5 and HERO6, which are cloud-connected line of cameras; Fusion, a waterproof spherical camera; GoPro Plus, a cloud-based storage solution that enables subscribers to access, edit, and share content; Quik, a mobile editing app, as well as desktop app for editing options for power users; GoPro App, a mobile app that allows users to preview and play back photos and videos, control GoPro cameras, and share content; and Karma Grip, a handheld or body-mountable camera stabilizer that capture zero-shake smooth video.

Should I buy GoPro stock?

Trading stocks requires experience and discipline, and your buying and selling decisions must come following a methodology. Having a trading plan helps to make decisions easier, quicker and with less hesitations. There are thousands of trading strategies for you to choose, but at we prefer those that are simple but successful.

Currently, GoPro stock doesn't match any of these trading strategies, so our recommendation is not to buy.

Buy setupElegible
New all-time highNo
New 52 week highNo
Price crossing up 200d MANo
100d MA crossing up 200d MANo
This is not a selling recommendation at all, just it's not the best moment to buy if you follow any of these trading strategies.

Is GoPro stock a buy?

Banks and financial institutions post stock ratings everyday. At, we gathered 3 ratings published for GPRO stock in the last month.

Is GPRO a good stock to buy?
DateAnalyst / BrokerPrevious ratingCurrent rating
2019-5-10JPMorgan Chase & Co.n/an/a

GoPro stock analysis

Daily outlook

GoPro jumped a more than good 2.19% and closed at $4.66.

GoPro shares jumped 2.19% to $4.66 today. Since price and SMA200d lines crossed down on June, GPRO fell $-1.31 per share (-21.94%).

GPRO stock chart (daily)

Weekly outlook

After boosting an outstanding 9.65% in a week last week, GoPro closed this week at $4.66 and gained a fine 2.19%. By mid August GPRO plummed a scary -7.48% in just one week. This week was the 3rd green week in a row.

Since price and 40-weeks moving average lines crossed down late June, GPRO fell $-1.19 per share (-20.34%). Trading stocks that are under the 40-weeks (that is, 200-days) moving average line is not recommended by many experts, as it indicates that the stock has not enough institutional support.

GPRO stock chart (weekly)

GoPro stock price history

GoPro stock went public on June 26th, 2014 with a price of $28.651. Since then, GPRO stock sliced a -83.70%, with a yearly average of -16.70%.

1: Adjusted price after possible price splits or reverse-splits.

GoPro stock historical price chart

GPRO stock reached 52-week highs on May at $7.65, and all-time highs 2014-10-07 with a price of 98.47.

GoPro stock price target is $6.50

Nobody can reliably foresee how stock prices may evolve in the future. However, banks and other financial institutions analysts, with the help of lots of data and algorithms do their best to predict the stock prices movement. You should not follow the analysts' GPRO stock price predictions in the hope that they will be met as they may be wrong and not met. We detected 3 price targets for GoPro stock posted in the last month:
GPRO stock price predictions
DateAnalyst / BrokerActionPrevious targetCurrent targetDiff
2019-8-2WedbushLowers Target$6.00$5.50-8.3%
2019-5-10JPMorgan Chase & Co.Raises Target$7.50$8.006.7%
(in average)$6.80$6.50-4.0%
The price target for GoPro stock is $6.50, moving in a range between $8.00 and $5.50. In average, analysts' outlook on GPRO price target is negative, reducing the target by a -4.00% from previous estimations.

Financials and fundamental analysis

Earnings date and Earnings per Share

On February, GoPro presented its financial report, posting an extraordinary growth for the Earnings per Share (EPS) ratio. Analyst were expecting $0.19 per share, but GoPro posted $0.25.
GPRO earnings date and EPS evolution
QuarterReporting dateEstimated EPSActual EPSSurprise

Annual financial results

In 2018, GoPro annual turnover slightly fell an unpleasant -2.66% to $1,148.34 million USD from $1,179.74 marked in 2017. When comparing 2018 vs 2017, improving that, profit margin (that is, the net income divided by revenues) jumped a 6.01% to -9.49%.

GPRO annual Sales and Income evolution
2013$986 M-$44 M4.4%-
2014$1,394 M41.44%$128 M9.2%192.10%
2015$1,620 M16.19%$36 M2.2%-71.79%
2016$1,185 M-26.82%$-419.00 M-35.3%-1,259.68%
2017$1,180 M-0.48%$-182.87 M-15.5%-56.36%
2018$1,148 M-2.66%$-109.03 M-9.5%-40.38%

Quarterly financial results

GoPro reported $377.38 M in revenues for 2018-Q4, a 31.98% up compared to previous quarter. Reported quarter income marked $31.67 million with a profit margin of 8.39%. Profit margin boosted a 17.87% compared to previous quarter when profit margin was -9.47%. When comparing sales to same quarter last year, GoPro sales marked an astounding gain and climbed a 12.72%. Looking back to recent quarterly results, GoPro posted 3 positive quarters in a row.
GPRO quarterly Sales and Income evolution
2017-Q1$219 M-$-111.15 M-50.8%-
2017-Q2$297 M35.64%$-30.54 M-10.3%-72.52%
2017-Q3$330 M11.22%$14.66 M4.4%-148.01%
2017-Q4$335 M1.51%$-55.85 M-16.7%-480.93%
2018-Q1$202 M-39.56%$-76.35 M-37.7%36.70%
2018-Q2$283 M39.70%$-37.27 M-13.2%-51.18%
2018-Q3$286 M1.15%$-27.09 M-9.5%-27.31%
2018-Q4$377 M31.98%$31.67 M8.4%-216.91%

GoPro ownership

When you are planning to buy a stock, it's worth to overview its ownership structure.

GoPro shares owned by insiders (that is, founders, CEO, CTO, main executives or other management staff) currently counts a 0.59% of all shares.

In case of GoPro stock, 59.86% of its shares are held by institutions (mutual funds, pension funds, big banks and other large financial institutions). Bearish positions for GPRO stock account 0.00%, no big difference from last month.

For a better understanding, the following table shows ownership data compared to other related companies:

Market cap$583.5 M$269.4 M$28.4 B
Total shares125.2 M43.0 M1,060.0 M
Float shares98.9 M40.0 M1,050.0 M
  - Institutional holdings (%)59.9%68.5%1.2%
  - Insider holdings (%)0.6%7.8%0.0%
Shares in short selling0.0%0.0%0.0%

GoPro summary

Friday, September 20th, 2019
Day range$4.55 - $4.68
Previous close$4.56
Session gain2.19%
Average true range$0.19
50d mov avg$4.55
100d mov avg$5.36
200d mov avg$5.48
Daily pattern
Weekly pattern lb06a

GoPro performance

To better understand GoPro performance you must compare its gains with other related stocks in same sector or industry. In the following table, we compare GoPro to Avid Technology and Canon:
AVIDAvid Technology-27.43%-9.91%8.85%

GoPro competitors

Creating a list of competitors for GoPro it's tough. We selected 2 public companies that are related to and can be considered as competitors of GoPro: