GoPro stock: buy or sell?

GPRO stock price: $3.67 1.66% At close on February 27th, 2020

Updated on:
February 27th, 2020


After sliding for 4 days, Thursday GoPro stepped up a decent 1.66%, closing at $3.67. Last session broke a streak of 4 red sessions in a row.

GoPro, Inc. develops and sells cameras, and mountable and wearable accessories in the United States and internationally. The company offers HERO5 and HERO6, which are cloud-connected line of cameras; Fusion, a waterproof spherical camera; GoPro Plus, a cloud-based storage solution that enables subscribers to access, edit, and share content; Quik, a mobile editing app, as well as desktop app for editing options for power users; GoPro App, a mobile app that allows users to preview and play back photos and videos, control GoPro cameras, and share content; and Karma Grip, a handheld or body-mountable camera stabilizer that capture zero-shake smooth video.

Should I buy GoPro stock?

Even if you are a experienced or a novel trader, best trading results come from using an investing strategy that never leaves to random or subjective opinions when is the best moment to buy or sell stocks. Trading strategies are meant for helping you in the decision process of what stocks to choose and when is the best time to buy them. There are thousands of trading strategies for you to choose, but at we prefer those that are simple but successful.

Currently, GoPro stock doesn't match any of these trading strategies, so our recommendation is not to buy.

Buy setupElegible
New all-time highNo
New 52 week highNo
Price crossing up 200d MANo
100d MA crossing up 200d MANo
This doesn't mean GPRO will fall in coming sessions, or it will not rise higher. Simply, it doesn't match our recommended trading systems.

Is GoPro stock a buy?

Financial institutions and banks post stock ratings everyday. Unfortunately, we couldn't detect any rating for GPRO stock for the last 30 days.

GoPro stock analysis

Daily outlook

After sliding for 4 days, Thursday GoPro stepped up a decent 1.66%, closing at $3.67.

After sliding for 4 sessions, Thursday GoPro stepped up a decent 1.66%, closing at $3.67. Since February 14th when GPRO stock price broke down the SMA100d line, it slid $-0.54 per share (-12.83%). In the last 21 days when SMA50d and SMA100d crossed up, GPRO price slipped $-0.69 per share (-15.83%).

GPRO stock chart (daily)

Weekly outlook

Shares of GoPro collapsed a chilling -5.90% this week.

Since price and 40-weeks moving average lines crossed down late June 2019, GPRO fell $-2.18 per share (-37.26%). Stocks below the 40-weeks moving average line are usually not recommended for average traders.

GPRO stock chart (weekly)

GoPro stock price history

GoPro IPO was on June 26th, 2014 at $28.65 per share1. Since then, GPRO stock declined a -87.20%, with a yearly average of -17.40%.

1: Adjusted price after possible price splits or reverse-splits.

GoPro stock historical price chart

GPRO stock reached 52-week highs on May at $7.65, and all-time highs 2014-10-07 with a price of 98.47.

GoPro stock price target

How much a stock will be priced tomorrow or next week is quite unpredictable However, banks and other financial institutions analysts, with the help of lots of data and algorithms do their best to predict the stock prices movement. We do not recommend to follow these stock price predictions without a critical thinking from your side, as their accuracy is usually low. For the last 30 days we have not detected any price target for GoPro stock by any trusted analyst.

Financials and fundamental analysis

Earnings date and Earnings per Share

, GoPro presented its financial report, posting an extraordinary climb for the Earnings per Share (EPS). Experts were expecting $0.19 per share, but GoPro posted $0.25.
GPRO earnings date and EPS evolution
QuarterReporting dateEstimated EPSActual EPSSurprise

Annual financial results

In 2018, GoPro annual revenues decreased an unpleasant -2.66% to $1,148.34 million dollars from $1,179.74 marked in 2017. When comparing 2018 vs 2017, improving that, profit margin (that is, the net income divided by revenues) rose a 6.01% to -9.49%.

GPRO annual Sales and Income evolution
2013$986 M-$44 M4.4%-
2014$1,394 M41.44%$128 M9.2%192.10%
2015$1,620 M16.19%$36 M2.2%-71.79%
2016$1,185 M-26.82%$-419.00 M-35.3%-1,259.68%
2017$1,180 M-0.48%$-182.87 M-15.5%-56.36%
2018$1,148 M-2.66%$-109.03 M-9.5%-40.38%

Quarterly financial results

GoPro posted $377.38 million in revenues for 2018-Q4, a 31.98% improvement compared to previous quarter. Reported quarter earnings marked $31.67 million with a profit margin of 8.39%. Profit margin rocketed a 17.87% compared to previous quarter when profit margin was -9.47%. When comparing sales to same quarter last year, GoPro sales marked an astounding gain and climbed a 12.72%. Looking back to recent quarterly results, GoPro posted 3 positive quarters in a row.
GPRO quarterly Sales and Income evolution
2017-Q1$219 M-$-111.15 M-50.8%-
2017-Q2$297 M35.64%$-30.54 M-10.3%-72.52%
2017-Q3$330 M11.22%$14.66 M4.4%-148.01%
2017-Q4$335 M1.51%$-55.85 M-16.7%-480.93%
2018-Q1$202 M-39.56%$-76.35 M-37.7%36.70%
2018-Q2$283 M39.70%$-37.27 M-13.2%-51.18%
2018-Q3$286 M1.15%$-27.09 M-9.5%-27.31%
2018-Q4$377 M31.98%$31.67 M8.4%-216.91%

GoPro ownership

When you are planning to buy a company, it's worth to overview its ownership structure.

Management staff in all public traded companies that hold equity is required to report every transaction to the SEC. For GoPro, 0.91% of all outstanding shares are owned by its staff.

In case of GoPro stock, 66.07% of its shares are held by institutions (mutual funds, pension funds, big banks and other large financial institutions). Bearish positions for GPRO stock account 0.00%, no big difference from last month.

For a better context understanding, the next table shows ownership data compared to other related companies:

Market cap$465.6 M
Total shares126.9 M
Float shares104.4 M
  - Institutional holdings (%)66.1%
  - Insider holdings (%)0.9%
Shares in short selling0.0%

GoPro summary

Thursday, February 27th, 2020
Day range$3.37 - $3.75
Previous close$3.61
Session gain1.66%
Average true range$0.20
50d mov avg$4.21
100d mov avg$4.13
200d mov avg$4.68
Daily patternlt03c
Weekly pattern

GoPro performance

To measure stock performance is always good to benchmark with competitors or related stocks. We picked as the bechmarking frame for GoPro stock.

GoPro competitors

Unfortunately, we could not find any public company that could be defined as GoPro competitor. This doesn't mean GoPro does not have any competitor in the market, it's just we could not detected it.