Google stock: buy or sell?

GOOGL stock price: $1,763.90 2.10% At close on Nov 24th, 2020

Updated on:
Nov 24th, 2020


Google stock brief

  • Google stock rose 2.10% to close at $1,763.90 on the stock market on Tuesday.
  • Price is drawing a scaled uptrend since last September with higher tops and higher bottoms. Up to date, price marked a 25.80% profit since the beginning of this rally
  • Alphabet Inc. provides online advertising services in the United States, Europe, the Middle East, Africa, the Asia-Pacific, Canada, and Latin America.

Should I buy Google stock?

All successful traders recommend adhering to a trading strategy and not make decisions based on subjective opinions, rumors or feelings. Trading strategies are meant for helping you in the decision process of what stocks to pick and when is the best moment to buy them. At, we like to use very simple but trusted and powerful trend following trading strategies. Simple things usually work the best

Is $GOOGL stock a buy?

Currently, Google stock matches 2 trading strategies:

Uptrend buy setup

Google stock continues to trend higher since last September and marked a gorgeous 25.80% gain. Price marked a local bottom in this uptrend at $1,710.18 on Monday, and since then it bounced up a 3.14%. Breaking out over $1,816.89 - it's last top - will be a good entry point if Google resumes the uptrend. If you decide to enter this trade, the suggested stop loss is at $1,658.87

Buy setupBuy pointStop lossRisk
Uptrend buy setup$1,816.89$1,658.878.70%

ATH buy setup

All-time Highs is always an excellent buy point for those who like to buy high and sell higher. The good point of buying at all-time highs is that price doesn't have upper resistances, and usually it rises rapidly. However, you must always be aware of a possible bulls trap that may trigger your buy order and then falls sharply. That's why a stop loss is always important. Google can break to all-time highs any time soon, as it only needs to rise a 3.00%. The buy point is at $1,816.89 if you want to trade with this strategy. The stop loss would be ordered at $1,658.87

Buy setupBuy pointStop lossRisk
ATH buy setup$1,816.89$1,658.878.70%

Should I sell Google stock?

Knowing when to sell a stock is even more difficult than knowing when to buy it. Trading strategies let us to avoid impetuous decisions based on our sentiments or the buzz that surrounds the market. Our trading system selects very simple setups to guide us on when is a good moment to sell a stock. Be aware that these setups should not be used for selling short $GOOGL stock

As a golden rule, you should never mantain a trade that leads to higher than expected losses at the time of purchase. When to sell your stock must always be dictated by the stop-loss (automatic or manual)

Is it time to sell Google stock?

Currently, Google stock doesn't match any of our preferred sell setups, so if you hold Google stock and your operation is in profit probably is not time to sell now

Google ratings

In the last month, 15 brokerage ratings were published for Google. General sentiment is bullish, with 9 out of 15 posting positive outlooks

Google analysts' ratings - Last month
Brokerage firmRating
Oct 30th, 2020
Credit Suisse Group Buy
Deutsche Bank Aktiengesellschaft Strong buy
KeyCorp Buy
MKM Partners Neutral
Monness Crespi & Hardt Strong buy
Morgan Stanley Buy
Oppenheimer Buy
Pivotal Research Neutral
Royal Bank of Canada Buy
Stifel Nicolaus Neutral
Truist Neutral
Wedbush Neutral
Nov 2nd, 2020
Argus Strong buy
Canaccord Genuity Strong buy
Nov 3rd, 2020
Smith Barney Citigroup Neutral

Google stock analysis

Google shares started an uptrend last September, and grew an amazing 25.80%. The price action shows higher peaks and higher troughs, and along the way gave some buying opportunities for those who wanted to enter. Latest low was on Monday, when price bounced at $1,710.18. Now, it trades in a consolidation between its last top ($1,816.89) and its last bottom ($1,710.18)

SMAs overview

GOOGL stock SMAs chart

Supports and resistances

The current resistance levels are:

  • R1: $1,816.89 (3.00% above)
  • The current supports are:

  • S1: $1,726.10 (-2.14% below)
  • S2: $1,710.18 (-3.05% below)
  • S3: $1,634.12 (-7.36% below)
  • Bollinger bands

    GOOGL stock Bollinger Bands chart

    Relative strength index

    The RSI dropped below the overbought level of 70 on November 6 after just crossing to the overbough zone for just one day (weak signal). The RSI value on Tuesday was 62.67. Since RSI lost the overbought zone, Google shares just changed a 0.08%

    GOOGL stock RSI chart

    Google stock price history

    Google started trading priced at an adjusted price1 of $50.05 on Aug 2004. Since then, GOOGL stock surged by 3,424.28%, with an average of 214.02% per year. An investment of $1,000USD on the IPO would have a value of $35,242.76 today.

    1: Adjusted price after possible price splits or reverse-splits

    GOOGL stock price history chart

    Price target for Google stock

    Nobody can predict how much a stock will be priced in the future. However, many stock price forecasts are published every day by banks, financial institutions and independent analysts.

    Along with buy or sell recommendations, financial institutions post their price predictions based on the stock price action and the company fundamental data. Most of these estimates follow the release of new fundamental data by the company, and usually. If you are a small trader you must not buy or sell based on these predictions.

    There are 15 price predictions issued for Google that average $384.40. Google closed at $1,763.90 on Tuesday, so the target price is expecting a decrease by 78.21%.

    Google stock price predictions
    Brokerage firmPrice target
    Oct 30th, 2020
    Credit Suisse Group $1.00$1.00
    Deutsche Bank Aktiengesellschaft $2.00$2.00
    KeyCorp $1.00$1.00
    MKM Partners $1.00$1.00
    Monness Crespi & Hardt $1.00$2.00
    Morgan Stanley $1.00$1.00
    Oppenheimer $1.00$1.00
    Pivotal Research $1.00$2.00
    Royal Bank of Canada $1.00$1.00
    Stifel Nicolaus $1.00$1.00
    Truist $1.00$2.00
    Wedbush $1.00$1.00
    Nov 2nd, 2020
    Argus $1,620.00$1,850.00
    Canaccord Genuity $1,800.00$1,900.00
    Nov 3rd, 2020
    Smith Barney Citigroup $1,600.00$2,000.00

    Earnings and financials

    Google ($GOOGL) had the shareholders event and released the fiscal third-quarter report in late October. Google topped analysts estimates and reported a per-share earnings of $16.40, that is a 45.26% surprise versus the previous forecasts of $11.29. In addition, reported revenues were $46.2 billion versus estimates of $42.9 billion.

    This compares to Earnings of $10.12 per share a year ago, so posted EPS is an increase of 62.06%. Turnover exploded a 14.01% on an annualized basis in the FQ3, from $405.0B to $461.7B last quarter.

    Google ($GOOGL) will host the earnings call next February. Forecasted earnings per share (EPS) for this quarter is $15.64, compared to $16.40 that was reported for Q3.

    Google competitors

    Google is classified inside the Internet Content & Information industry, where it has 38 industry peers.

    Google major competitors are:

    Google competitors
    CompanyMarket capRatingBullish ratings1
    Google ($GOOGL) $1.2T Buy 9
    Google ($GOOG) $1.2T Strong buy 12
    Facebook ($FB) $783.3B Buy 12
    Snap ($SNAP) $57.3B Strong buy 2
    Spotify ($SPOT) $49.3B Buy 2
    Twilio ($TWLO) $47.9B Buy 6
    Pinterest ($PINS) $38.5B Buy 9

    1 In the last 30 days.

    Google performance

    To better understand Google stock performance you must compare its gains with other related stocks in same sector or industry.. For Google, the benchmark is made against Google, Facebook, Snap, Spotify, Twilio and Pinterest.

    GOOGL performance compared
    Google ($GOOGL) 11.00% 7.10% 24.20%
    Google ($GOOG) 6.80% 7.90% 24.20%
    Facebook ($FB) -5.20% -5.50% 19.70%
    Snap ($SNAP) 4.80% 114.00% 167.90%
    Spotify ($SPOT) -4.10% 0.00% 46.70%
    Twilio ($TWLO) -2.00% 18.80% 58.50%
    Pinterest ($PINS) 23.10% 92.50% 241.20%

    Important note:
    The opinions published in this article are personal and not recommendations for you to buy or sell shares. The author of this paper does not have an understanding of the particular conditions of the reader, his or her own financial statements or his or her own best interests at any given time. All users should speak with their financial advisor before buying or selling any securities Opinions are published for educative purposes only

    Google summary

    Tuesday, November 24th, 2020
    Day range$1720.73 - $1766.47
    Previous close$1727.56
    Session gain2.10%
    Average true range$45.31
    50d mov avg$1,586.17
    100d mov avg$1,563.97
    200d mov avg$1,445.82
    Earnings dateFebruary 1st, 2021

    Frequently asked questions

    What is Google stock symbol?

    Alphabet Inc. is a public company trading in the US stock market with the GOOGL symbol

    Is Google stock a buy or sell?

    Google received 15 ratings in the last 30 days: 9 bullish, 0 bearish and 6 neutral.

    Will GOOGL go up?

    Google had different price forecasts issued by market analysts in the last 30 days setting the target price to $384.40. That is a 78.21% less than the current price ($1,763.90).