Alphabet stock: buy or sell?

GOOGL stock price: $1,150.51 0.45% At close on July 15th, 2019

Updated on:
July 15th, 2019


The Google parent Alphabet closed today at $1,150.51 and appreciated a slightly good 0.45%. Counting Monday, it's been 5 green sessions in a row, gaining $33.72 or 2.98%.

Alphabet Inc., through its subsidiaries, provides online advertising services in the United States and internationally. The company offers performance and brand advertising services.

Should I buy Alphabet stock?

Make a decision about when to buy or sell stocks is one of the hardest parts of being a trader or investor. Trading strategies are meant for helping you in the decision process of what stocks to pick and when is the best time to buy them. There are thousands of trading strategies for you to choose, but at we prefer those that are simple but successful.

Only 1 of our buy setups matches with Alphabet stock now:

Buy setupElegible
New all-time highNo
New 52 week highNo
Price crossing up 200d MAYes
100d MA crossing up 200d MANo

Is Alphabet stock a buy?

Everyday, hundreds of stock ratings are posted by financial analysts to indicate a particular stock's attractiveness. At, we collected 15 ratings published for GOOGL stock in the last 30 days.

The general sentiment of these ratings is bullish for GOOGL stock, with 13 positive ratings.
Is GOOGL a good stock to buy?
DateAnalyst / BrokerPrevious ratingCurrent rating
2019-7-15Morgan Stanleyn/aOverweight
2019-6-24Moffett Nathansonn/aBuy
2019-5-15Deutsche Bankn/aBuy
2019-4-30Morgan StanleyOverweightOverweight
2019-3-4Needham & Company LLCn/aBuy
2019-2-5SunTrust Banksn/aBuy
2019-2-5Royal Bank of Canadan/aOutperform
2019-2-5Credit Suisse Groupn/aOutperform
2019-2-5BMO Capital MarketsMarket PerformMarket Perform
2019-2-5BMO Capital MarketsMarket PerformMarket Perform

Alphabet stock analysis

Daily outlook

The Mountain View based company shares appreciated 0.45% to $1,150.51 today.

On April, GOOGL hit a new all time high, pushing higher than on July tops. Check different trading setups that use ATHs as triggers. Shares of the Google parent Alphabet closed today at $1,150.51 and appreciated a slightly good 0.45%. On Wednesday GOOGL price bounced up over the SMA of 200 days demonstrating to be a significant support for this stock. Since SMA100d and SMA200d crossed up on May, GOOGL price climbed $13.92 per share (1.22%). From a daily perspective, GOOGL is in a short term uptrend after plotting its last bottom ($1,107.15, on Tuesday) higher than the previous bottom, and its last top ($1,153.24, on Thursday) also over the previous top. Now trading in between its last bottom and last top GOOGL might consolidate in a plain range, waiting to break out over $1,153.24 or down under $1,107.15.

GOOGL stock chart (daily)

Weekly outlook

The Google parent Alphabet stayed steady a slightly good 0.45% this week. Counting this, it's been 3 green weeks in a row, gaining $67.71 or 6.02%.

The Mountain View based company is in a glaring downtrend, marking consecutive falling peaks and bottoms. Now is trading in between the - range. If the support holds the price, this might mark a double bottom configuration and create a flat-base to reverse this downtrend. Not so far away is the last price record the Google parent Alphabet marked late April. Since early July when GOOGL stock price broke up the SMA40w line, it gained $67.71 (6.25%). Since late April when SMA20w and SMA40w crossed up, GOOGL price slipped $-126.91 per share (-9.93%).

GOOGL stock chart (weekly)

Alphabet stock price history

Alphabet IPO was on August 19th, 2004 at $50.05 per share1. Since then, GOOGL stock grew a 2,198.70%, with an average of 157.10% per year. If you had invested right after GOOGL's IPO a $1,000 in Alphabet stock in 2004, it would worth $21,987.00 today.

1: Adjusted price after possible price splits or reverse-splits.

Alphabet stock historical price chart

GOOGL stock reached all-time highs on April with a price of $1,296.97.

Alphabet stock price target is $1,317.90

Nobody can reliably foresee how stock prices may evolve in the future. However, financial institutions invest time and resources to provide the most accurated estimations to help investors to make their decisions. We do not recommend to follow these stock price predictions without a critical thinking from your side, as their accuracy is usually low. We found 7 price forecasts for GOOGL stock published in the last month:
GOOGL stock price predictions
DateAnalyst / BrokerActionPrevious targetCurrent targetDiff
2019-6-24Moffett NathansonLowers Target$1,290.00$1,250.00-3.1%
2019-5-15Deutsche BankRaises Target$1,300.00$1,400.007.7%
2019-4-30Morgan StanleyLowers Target$1,500.00$1,425.00-5%
2019-2-5SunTrust BanksLowers Targetn/a$1,350.00-
2019-2-5Royal Bank of CanadaLowers Targetn/a$1,300.00-
2019-2-5Credit Suisse GroupReiterates$1,450.00$1,400.00-3.4%
2019-2-5BMO Capital MarketsLowers Targetn/a$1,100.00-
(in average)$1,385.00$1,317.90-5.0%
Moving in a range from $1,425.00 and $1,100.00, the price prediction for the Google parent stock is $1,317.90. In average, analysts' outlook on GOOGL price forecast is negative, downgrading the prediction by a -5.00% from previous estimations.

Financials and fundamental analysis

Earnings date and Earnings per Share

After publishing its last earnings report on April, Alphabet slipped a fateful -8.24%. As soon as we get its actual EPS from the earnings report, we will extend this review.
GOOGL earnings date and EPS evolution
QuarterReporting dateEstimated EPSActual EPSSurprise

Annual financial results

In 2018, Alphabet annual turnover rocketed an extraordinary 23.42% to $136,819.00 M USD from $110,855.00 marked in 2017. Likewise, its income margin (compared to sales) skyrocketed to 22.46%, that is $30,736.00 million.

To have an up to date view of the financial situation of Alphabet, we have calculated the trailing twelve month (TTM) sales and income figures. TTM values are the sum of the last 4 quarters and aproximate to an annual fiscal report ending in 2019-Q1 that can be compared to 2018 fiscal year results. Annual Alphabet TTM sales up to March 2019 were $142,012.00 and income was $27,992.00 M dollars. If we compare this TTM figures with the last reported annuality, we can esteem the Google parent Alphabet business evolution since December 2018: Annual turnover up to March, compared to lastest yearly report, inched a fine 3.80%. In contrast, profit margin (net income/revenues) slightly fell at 22.46%.

GOOGL annual Sales and Income evolution
2013$59,730 M-$12,210 M20.4%-
2014$66,001 M10.50%$14,444 M21.9%18.30%
2015$74,989 M13.62%$16,348 M21.8%13.18%
2016$90,272 M20.38%$19,478 M21.6%19.15%
2017$110,855 M22.80%$12,662 M11.4%-34.99%
2018$136,819 M23.42%$30,736 M22.5%142.74%
TTM $142,012 M3.80%$27,992 M19.7%-8.93%

Quarterly financial results

Alphabet reported $36,339.00 million in revenues for 2019-Q1, a -7.48% less compared to previous quarter. Reported quarter income marked $6,657.00 million with a profit margin of 18.32%. Profit margin slightly fell a -4.46% compared to previous quarter when profit margin was 22.78%. When comparing turnover to same quarter last year, Alphabet sales marked an amazing increase and climbed a 16.67%.
GOOGL quarterly Sales and Income evolution
2017-Q2$26,010 M-$3,520 M13.5%-
2017-Q3$27,960 M7.50%$6,730 M24.1%91.19%
2017-Q4$32,323 M15.60%$-3,020 M-9.3%-144.87%
2018-Q1$31,146 M-3.64%$9,401 M30.2%-411.29%
2018-Q2$32,657 M4.85%$3,195 M9.8%-66.01%
2018-Q3$33,740 M3.32%$9,192 M27.2%187.70%
2018-Q4$39,276 M16.41%$8,948 M22.8%-2.65%
2019-Q1$36,339 M-7.48%$6,657 M18.3%-25.60%

Alphabet ownership

When you are planning to buy a company, it's always worth to review its ownership structure.

Alphabet shares owned by insiders (that is, founders, CEO, CTO, main executives or other management staff) currently counts a 0.16% of all shares. Investopedia has a good article about the top 5 Alphabet shareholders.

Bearish positions for GOOGL stock account 0.00%, no big difference from last month.

The following table compares ownership indicators for other stocks related to Alphabet:

Market cap$344.5 B$935.2 B$150.7 B$13.7 B$1.4 B
Total shares299.4 M4,600.0 M488.0 M163.9 M48.4 M
Float shares602.8 M4,350.0 M483.9 M159.7 M44.6 M
  - Institutional holdings (%)81.0%61.0%88.9%91.0%100.0%
  - Insider holdings (%)0.2%0.1%0.3%3.1%1.8%
Shares in short selling0.0%0.0%0.0%0.0%0.0%

Alphabet summary

Monday, July 15th, 2019
Day range$1140.00 - $1150.68
Previous close$1145.34
Session gain0.45%
Average true range$17.12
50d mov avg$1,120.61
100d mov avg$1,158.11
200d mov avg$1,124.05
Daily patternlt06a
Weekly pattern lt02a

Alphabet performance

Performance as an absolute value is never valid if it's not benchmarked against competitors or related stocks in the industry. We compared Alphabet against Apple, Adobe, Akamai Technologies, Blucora, Baidu, eBay, Facebook, , Microsoft and Yandex in the following table:
AKAMAkamai Technologi...10.79%26.87%5.78%

Alphabet competitors

One check before trading any stock is to review a list of its competitors, in this case for Alphabet. We chose 10 companies as Alphabet competitors as they are in the same industry or have similar market objectives.

Latest Alphabet stock news