Google stock: buy or sell

GOOGL stock price: $1,880.07 5.36% At close on Jan 20th, 2021

Updated on:
Jan 21st, 2021


Google stock brief

  • Google skyrocketed a 5.36% after making new all-time highs on Wednesday
  • The price is currently above the upper Bollinger band, which is usually an indicator of a near-term correction
  • On Wednesday broke out above its latest top at $1,843.83
  • KeyCorp posted a buy rating for Google on Tuesday, targeting $2,060.00
  • Alphabet Inc. provides online advertising services in the United States, Europe, the Middle East, Africa, the Asia-Pacific, Canada, and Latin America.

Should I buy Google stock?

Even if you are a experienced or a novel trader, best trading results come from using an investing strategy that never leaves to random or subjective opinions when is the best moment to buy or sell stocks. Trading strategies are meant for helping you in the decision process of what stocks to pick and when is the best moment to buy them. At, we like to use very simple but trusted and powerful trend following trading strategies. Simple things usually work the best

Is $GOOGL stock a buy?

In the current situation of Google there is just one buy setup eligible:

ATH buy setup

All-time Highs is always an excellent buy point for those who like to buy high and sell higher. The good point of buying at all-time highs is that shares price doesn't struggle with upper resistances, and usually it scales quickly. However, you must always be aware of a possible bulls trap that may trigger your buy order and then drops sharply. That's why a stop loss is always important. Price is now at 1.05% of all-time highs and it can breakout at any time, so if you want to trade this setup it's recommended to setup your order at $1,899.72. The stop loss would be set at $1,709.75

Buy setupBuy pointStop lossRisk
ATH buy setup$1,899.72$1,709.7510.00%

Should I sell Google stock?

Do you know when is it time to sell Google?. Just as when we have to buy shares, deciding when is the best time to sell is not a whimsy decision, and we must adhere our own trading strategy. Our trading system selects very simple strategies to guide us on when is the best moment to sell a stock. Be aware that these strategies should not be used for shorting Google stock

As a golden rule, you should never hold an investment that generates losses greater than those expected by the time of purchase. The moment to sell your stock always has to be dictated by the stop-loss (automatic or manual)

Is it time to sell Google stock?

Currently, Google stock doesn't match any of our preferred sell setups, so if you hold Google stock and your operation is in profit probably is not time to sell now

Google ratings

In the last month, 5 brokerage ratings were published for Google. General sentiment is bullish, with 3 out of 5 posting positive outlooks

Google analysts' ratings - Last 30 days
Brokerage firmRating
Dec 23rd, 2020
The Goldman Sachs Group Strong buy
Dec 31st, 2020
Robert W. Baird Neutral
Jan 5th, 2021
Morgan Stanley Buy
Jan 15th, 2021
Moffett Nathanson Neutral
Jan 19th, 2021
KeyCorp Buy

Google stock analysis

$GOOGL at new Highs

On Wednesday, Google hit new all-time highs (ATH) again at $1,899.72. Previous highs were in early December

SMAs overview

GOOGL stock SMAs chart

Supports and resistances

Price is at highs and there are not upper resistances.

The current supports are:

  • S1: $1,843.83 (-1.93% below)
  • S2: $1,816.89 (-3.36% below)
  • S3: $1,726.10 (-8.19% below)
  • Bollinger bands

    The distance between the upper and lower bands is 4.86%, and this means that price volatility is low. Reduced volatility is often the antecedent to a sudden movement (up or down), so we must be alert and manage our buy or sell orders correctly

    GOOGL stock Bollinger Bands chart

    Relative strength index

    The has been between the levels of 70 and 30 for some weeks, and therefore, without this indicator really being helpful in making any decisions.

    GOOGL stock RSI chart

    Google stock price history

    Google went public priced at an adjusted price1 of $50.05 on Aug 2004. Since then, GOOGL stock surged by 3,656.38%, with an average of 228.52% per year. If you had invested thousand dollars in Google stock on Aug 2004, it would worth $37,563.84 today.

    1: Adjusted price after possible price splits or reverse-splits

    GOOGL stock price history chart

    Price target for Google stock

    How much a stock will be priced tomorrow or next week is quite unpredictable. Banks and financial organisations issue their analysis predicting how a particular stock will performance in the future.

    The following table shows the price target released by brokerage institutions for the last 30 days. If you are a small trader you don't have to invest based on these price targets.

    Averaging all price targets exposed below, the estimated price for Google stock is $2,092.00. That is a 11.27% than the current price ($1,880.07).

    Google stock price predictions
    Brokerage firmPrice target
    Dec 23rd, 2020
    The Goldman Sachs Group $2,250.00
    Dec 31st, 2020
    Robert W. Baird $2,000.00
    Jan 5th, 2021
    Morgan Stanley $1,880.00$2,050.00
    Jan 15th, 2021
    Moffett Nathanson $1,900.00$2,100.00
    Jan 19th, 2021
    KeyCorp $1,970.00$2,060.00

    Earnings and financials

    Last October, Google ($GOOGL) hosted the quarterly earnings call and presented the report. Google reported earnings of $16.40 per share on sales of $46.2 billion. The consensus earnings estimate was $11.29 per share on revenue of $42.9 billion.

    In comparison, the EPS for the same quarter last year was $10.12, so current EPS means a gain of 62.06%. Looking at revenue, figures exploded a 14.01% compared to $405.0B same quarter a year ago.

    Google ($GOOGL) will host the earnings call next Monday. Wall Street analysts predict of $15.80, that is a 3.66% lower than previous quarter.

    Google performance

    GOOGL performance compared
    Google ($GOOGL) 7.70% 23.40% 20.80%

    Please read:
    The viewpoints written in this post are personal and should not be followed as recommendations for you to buy or sell stocks. The author of this document does not know the particular circumstances of the reader, his or her own finances or what is in his or her best interest at any given time. All users should speak with their financial advisor before buying or selling any securities Comments are published for education motives only

    Google summary

    Wednesday, January 20th, 2021
    Day range$1819.51 - $1899.72
    Previous close$1784.47
    Session gain5.36%
    Average true range$48.25
    50d mov avg$1,759.68
    100d mov avg$1,652.16
    200d mov avg$1,538.15
    Earnings dateFebruary 1st, 2021

    Frequently asked questions

    What is Google stock symbol?

    Alphabet Inc. is a public company trading in the US stock market with the GOOGL symbol

    Is Google stock a buy or sell?

    Google received 5 ratings in the last 30 days: 3 bullish, 0 bearish and 2 neutral.

    Will GOOGL go up?

    Google had different price predictions published by analysts in the last 4 weeks forecasting the target price to $2,092.00. That is a 11.27% than the last price ($1,880.07).