Google stock: buy or sell

GOOG stock price: $1,886.90 5.36% At close on Jan 20th, 2021

Updated on:
Jan 21st, 2021


Google stock brief

  • Google skyrocketed a 5.36% after reaching new all-time highs on Wednesday
  • The price is currently over the upper Bollinger band, which is usually an indicator of a near-term correction
  • On Wednesday broke out above its latest top at $1,847.20
  • Alphabet Inc. provides online advertising services in the United States, Europe, the Middle East, Africa, the Asia-Pacific, Canada, and Latin America.

Should I buy Google stock?

All successful traders recommend adhering to a trading strategy and not make decisions based on subjective opinions, rumors or feelings. Trading strategies are meant for helping you in the decision process of what stocks to pick and when is the best moment to buy them. At, we like to use very simple but trusted and powerful trend following trading strategies. Simple things usually work the best

Is $GOOG stock a buy?

Currently, Google stock matches one trading strategy:

ATH buy setup

One of the most recommended trading strategies is to buy on All-time Highs (ATH) breakouts. The good point of buying at all-time highs is that price doesn't have upper resistances, and usually it rises fast. However, there's the risk of a bulls trap that may trigger your buy order and then falls sharply. That's why a stop loss is so important. Google can break to ATH any time soon, as it only needs to go up a 0.89%. The buy point is at $1,903.71 if you want to trade with this strategy. The stop loss would be placed at $1,713.34

Buy setupBuy pointStop lossRisk
ATH buy setup$1,903.71$1,713.3410.00%

Should I sell Google stock?

When you are a novel trader and you own a stock with some profit, it's really hard to decide the correct moment to sell and get your benefits. Like when we have to buy shares, deciding when is appropiate time to sell is not a random decision, and we must adhere our own trading strategy. When selling, as well as buying, detailed setups are very easy to use but are only valid for selling stocks in your porfolio, not for shorting $GOOG stock

As a rule of thumb, you must never mantain an operation that results in losses greater than those expected by the time of purchase. The timing to sell your stock always has to be ruled by the stop-loss (automatic or manual)

Is it time to sell Google stock?

Currently, Google stock doesn't match any of our preferred sell setups, so if you own Google shares and your operation is in profit probably is not time to sell now

Google ratings

In the last 30 days, 5 analyst ratings were published for Google. General sentiment is bullish, with 5 out of 5 publishing positive forecasts

Google analysts' ratings - Last month
Brokerage firmRating
Dec 23rd, 2020
The Goldman Sachs Group Strong buy
Dec 29th, 2020
The Goldman Sachs Group Strong buy
Jan 4th, 2021
The Goldman Sachs Group Strong buy
Jan 11th, 2021
Jefferies Financial Group Strong buy
Jan 12th, 2021
Cowen Buy

Google stock analysis

$GOOG at new All-time Highs

On Wednesday, Google marked new all-time highs (ATH) again at $1,903.71. Previous ATHs were in early December

SMAs overview

GOOG stock SMAs chart

Supports and resistances

Price is at all-time highs and there are not upper resistance levels.

The current support levels are:

  • S1: $1,847.20 (-2.10% below)
  • S2: $1,818.06 (-3.65% below)
  • S3: $1,733.18 (-8.15% below)
  • Bollinger bands

    Price levels both above or below the Bollinger Bands indicate that the price has followed a strong trend that has led to extreme highs or lows. At this point, the price is above the upper band, and that should mean a short-term adjustment (at least) until it is under the band

    GOOG stock Bollinger Bands chart

    Relative strength index

    When the fluctuates for so long below 70 and above 30, without indicating moments of overvaluation and undervaluation, the indicator loses its usefulness, and we find ourselves in such a case.

    GOOG stock RSI chart

    Google stock price history

    Google started trading on Aug 19th, 2004 priced at $49.81 per share1. Since then, GOOG stock surged by 3,688.20%, with an average of 230.51% per year. An investment of $1,000USD on Aug 2004 would worth $37,881.95 today.

    1: Adjusted price after possible price splits or reverse-splits

    GOOG stock price history chart

    Price target for Google stock

    Nobody can predict how much a share will be priced tomorrow. However, many stock price predictions are posted every day by banks, financial institutions and independent analysts.

    Along with buy or sell recommendations, brokerage institutions release their price predictions based on the stock price action and the company fundamental data. Most of these forecasts follow the release of new financial information by the company, and usually. Again, these estimates are not direct recommendations for small investors and should not be trusted blindly.

    There is just one price target available for Google that forecasts a price of $2,200.00.

    Google stock price predictions
    Brokerage firmPrice target
    Dec 23rd, 2020
    The Goldman Sachs Group Not available
    Dec 29th, 2020
    The Goldman Sachs Group Not available
    Jan 4th, 2021
    The Goldman Sachs Group Not available
    Jan 11th, 2021
    Jefferies Financial Group Not available
    Jan 12th, 2021
    Cowen $1,900.00$2,200.00

    Earnings and financials

    Last October, Google ($GOOG) had the quarterly earnings event and posted the report. Google reported earnings of $16.40 per share on revenue of $46.2 billion. The Wall St estimate was $11.21 per share on revenue of $42.9 billion.

    In comparison, the EPS for the same quarter last year was $10.12, so posted EPS is a increase of 62.06%. Looking at revenue, figures skyrocketed a 14.01% compared to $405.0B year over year.

    Google ($GOOG) is presenting financial report next Monday.

    Google performance

    GOOG performance compared
    Google ($GOOG) 7.60% 23.60% 20.90%

    The comments given in this post are personal and should not be followed as recommendations for you to buy or sell shares. The author of this document does not know the individual scenarios of the reader, his or her finances or his or her own best interests at any given time. All users should speak with their financial advisor before buying or selling any securities Thoughts are posted for learning reasons only

    Google summary

    Wednesday, January 20th, 2021
    Day range$1825.53 - $1903.71
    Previous close$1790.86
    Session gain5.36%
    Average true range$48.09
    50d mov avg$1,765.35
    100d mov avg$1,657.81
    200d mov avg$1,541.07
    Earnings dateFebruary 1st, 2021

    Frequently asked questions

    What is Google stock symbol?

    Alphabet Inc. is a public company trading in the US stock market with the GOOG symbol

    Is Google stock a buy or sell?

    Google received 5 ratings in the last 30 days: 5 bullish, 0 bearish and 0 neutral.

    Will GOOG go up?

    Google had different price predictions posted by market analysts in the last month setting the target price to $2,200.00. That is a 16.59% than the current price ($1,886.90).