Alphabet stock: buy or sell?
September 20th, 2019
Alphabet Inc., through its subsidiaries, provides online advertising services in the United States and internationally. The company offers performance and brand advertising services.
Should I buy Alphabet stock?Make a decision about when to buy or sell stocks is one of the hardest parts of being a trader or investor. That's why is so important to choose your own trading plan that fits your character as inversor. At Stocks2.com, we use very simple but trusted and powerful trend following trading strategies. Simple things usually work the best.
None of our preferred buy setups matches with Alphabet stock situation right now, therefore this is not a suitable entry point.
|New all-time high||No|
|New 52 week high||No|
|Price crossing up 200d MA||No|
|100d MA crossing up 200d MA||No|
Is Alphabet stock a buy?
Everyday, hundreds of stock ratings are published by financial analysts to indicate a particular stock's attractiveness.At Stocks2.com, we gathered 15 ratings published for GOOG stock in the last 30 days. The general sentiment of these ratings is bullish for GOOG stock, with 15 positive ratings.
|Date||Analyst / Broker||Previous rating||Current rating|
|2019-7-26||JPMorgan Chase & Co.||n/a||Buy|
|2019-7-26||Credit Suisse Group||n/a||Outperform|
|2019-7-26||Credit Suisse Group||n/a||Outperform|
|2019-7-26||Bank of America||Buy||Buy|
Alphabet stock analysis
Alphabet shares decreased -0.71% to $1,229.93 today.
Alphabet shares decreased -0.71% to $1,229.93 today. On July GOOG price bounced up over the SMA of 200 days demonstrating to be a significant support for this stock. Since SMA100d and SMA200d crossed up on May, GOOG price climbed $65.66 per share (5.64%).
The Google parent shares decreased -0.78% this week, ending at $1,229.93.
Weekly chart tells us that price is in a simple uptrend, tested $1,140.14 level and now climbing back aiming its last top at $1,265.55. Far behind is the all-time high Alphabet recorded late April but price is just -4.60% below that top. Early July GOOG price bounced up over the SMA of 40 weeks that acted as support stopping new slides. Since SMA20w and SMA40w crossed up late April, GOOG price slid a -3.32%.
Alphabet stock price history
Alphabet IPO was on August 19th, 2004 at $49.81 per share1. Since then, GOOG stock grew a 2,369.20%, with an average of 157.90% per year. If you had invested right after GOOG's IPO a $1,000 in Alphabet stock in 2004, it would worth $23,692.00 today.
1: Adjusted price after possible price splits or reverse-splits.
Alphabet stock historical price chart
GOOG stock reached all-time highs on April with a price of $1,289.27.
Alphabet stock price target is $1,455.90How much a stock will be priced tomorrow or next week is quite unpredictable However, many stock price predictions are published every day by banks, financial institutions and independent analysts. We do not recommend to follow these stock price predictions without a critical thinking from your side, as their accuracy is usually low. We detected 11 price predictions for GOOG stock published in the last 30 days:
|Date||Analyst / Broker||Action||Previous target||Current target||Diff|
|2019-8-15||Deutsche Bank||Raises Target||$1,400.00||$1,475.00||5.4%|
|2019-7-26||Credit Suisse Group||Reiterates||$1,400.00||$1,500.00||7.1%|
|2019-7-26||Credit Suisse Group||Raises Target||$1,400.00||$1,500.00||7.1%|
|2019-7-26||Bank of America||Reiterates||$1,350.00||$1,450.00||7.4%|
Financials and fundamental analysis
Earnings date and Earnings per ShareAfter presenting its last earnings report on February, Alphabet . Unfortunately, reported EPS is not yet available in our database.
|Quarter||Reporting date||Estimated EPS||Actual EPS||Surprise|
Annual financial resultsIn 2018, Alphabet annual turnover climbed an astounding 23.42% to $136,819.00 million dollars from $110,855.00 marked in 2017. Likewise, its income margin (compared to sales) rocketed to 22.46%, that is $30,736.00 million.
|2013||$59,730 M||-||$12,210 M20.4%||-|
|2014||$66,001 M||10.50%||$14,444 M21.9%||18.30%|
|2015||$74,989 M||13.62%||$16,348 M21.8%||13.18%|
|2016||$90,272 M||20.38%||$19,478 M21.6%||19.15%|
|2017||$110,855 M||22.80%||$12,662 M11.4%||-34.99%|
|2018||$136,819 M||23.42%||$30,736 M22.5%||142.74%|
Quarterly financial resultsAlphabet reported $39,276.00 M in revenues for 2018-Q4, a 16.41% improvement compared to previous quarter. Reported quarter earnings marked $8,948.00 million with a profit margin of 22.78%. Profit margin slightly fell a -4.46% compared to previous quarter when profit margin was 27.24%. When comparing turnover to same quarter last year, Alphabet sales marked an amazing increase and boosted a 21.51%. Looking back to recent quarterly results, Alphabet posted 3 positive quarters in a row.
|2017-Q2||$26,010 M||-||$3,520 M13.5%||-|
|2017-Q3||$27,772 M||6.77%||$6,732 M24.2%||91.25%|
|2017-Q4||$32,323 M||16.39%||$-3,020 M-9.3%||-144.86%|
|2018-Q1||$31,146 M||-3.64%||$9,401 M30.2%||-411.29%|
|2018-Q2||$32,657 M||4.85%||$3,195 M9.8%||-66.01%|
|2018-Q3||$33,740 M||3.32%||$9,192 M27.2%||187.70%|
|2018-Q4||$39,276 M||16.41%||$8,948 M22.8%||-2.65%|
|2019-Q1||$36,339 M||-7.48%||$6,657 M18.3%||-25.60%|
Alphabet ownershipWhen you are planning to invest in a stock, it's worth to review its ownership structure.
Alphabet shares owned by insiders (that is, founders, CEO, CTO, main executives or other management staff) currently counts a 0.02% of all shares. Investopedia has a good article about the top 5 Alphabet shareholders.
In case of Alphabet stock, 69.95% of its shares are held by institutions (mutual funds, pension funds, big banks and other large financial institutions). Bearish positions for GOOG stock account 0.00%, no big difference from last month.
For a better understanding, the following table shows ownership data compared to other related companies:
|Market cap||$427.2 B||$998.7 B||$136.5 B||$14.7 B||$1.0 B|
|Total shares||347.3 M||4,520.0 M||485.4 M||163.9 M||48.6 M|
|Float shares||601.6 M||4,260.0 M||483.7 M||160.5 M||45.0 M|
|- Institutional holdings (%)||70.0%||61.0%||88.9%||91.0%||100.0%|
|- Insider holdings (%)||0.0%||0.1%||0.3%||3.1%||1.8%|
|Shares in short selling||0.0%||0.0%||0.0%||0.0%||0.0%|
|Friday, September 20th, 2019|
|Day range||$1223.08 - $1243.27|
|Average true range||$18.35|
|50d mov avg||$1,187.29|
|100d mov avg||$1,152.92|
|200d mov avg||$1,140.49|
Alphabet performanceTo measure stock performance is always good to benchmark with competitors or related stocks. For Alphabet, the comparison is made against Apple, Adobe, Akamai Technologies, Blucora, Baidu, eBay, Facebook, , Microsoft and Yandex.
Alphabet competitorsOne check before trading any stock is to review a list of its competitors, in this case for Alphabet. We selected 10 companies as Alphabet competitors as they are in the same industry or have similar market objectives.
- Apple (AAPL)
- Adobe (ADBE)
- Akamai Technologies (AKAM)
- Blucora (BCOR)
- Baidu (BIDU)
- eBay (EBAY)
- Facebook (FB)
- Microsoft (MSFT)
- Yandex (YNDX)
Latest Alphabet stock news
- InvestorPlaceAlphabet Stock Is Still Not Reaping the Benefits of the Company’s GrowthAugust 1, 2019
- InvestorPlaceAlphabet is Making Up for Google’s Lost Cloud DecadeAugust 1, 2019
- Seeking AlphaAnalysts Are Still Underestimating Alphabet After Beating EarningsJuly 31, 2019
- InvestorPlace3 Reasons to Trust Alphabet Stock Despite Its Huge RallyJuly 31, 2019
- InvestorPlaceAlphabet Isn’t Struggling, but Google Stock Has Topped out for NowJuly 30, 2019