Alphabet stock: buy or sell?

GOOG stock price: $1,393.18 0.34% At close on February 26th, 2020

Updated on:
February 26th, 2020


After sliding for 4 days, Wednesday Alphabet inched a slightly good 0.34%, closing at $1,393.18. Last session broke a streak of 4 red days.

Alphabet Inc., through its subsidiaries, provides online advertising services in the United States and internationally. The company offers performance and brand advertising services.

Should I buy Alphabet stock?

You can't be a successful trader if you don't follow a methodolgy or system that assist you in choosing companies and the correct market timing. That's why is so important to choose your own trading plan that matches with your character as inversor. There are thousands of trading strategies for you to choose, but at we prefer those that are simple but successful.

Currently, Alphabet stock doesn't match any of these trading strategies, so our recommendation is not to buy.

Buy setupElegible
New all-time highNo
New 52 week highNo
Price crossing up 200d MANo
100d MA crossing up 200d MANo
This doesn't mean GOOG will slide in coming sessions, or it will not rise higher. Simply, it doesn't match our recommended trading systems.

Is Alphabet stock a buy?

Financial institutions and banks post stock ratings everyday. Unfortunately, we couldn't find any rating for GOOG stock for the last month.

Alphabet stock analysis

Daily outlook

After sliding for 4 sessions, Wednesday Alphabet inched a slightly good 0.34%, closing at $1,393.18.

After reaching all time highs on February/19, the Google parent Alphabet inched 0.34% to $1,393.18. On Feb/19, GOOG hit new all time highs, pushing higher previous ATH of $1,531.63 recorded on Feb/18. New ATHs are usual entry points for many trading setups as there aren't higher resistences.

GOOG stock chart (daily)

Weekly outlook

Alphabet shares plummed -6.19% this week, ending at $1,393.18.

The support didn't resisted and GOOG sinked deeper. Possible next supports for GOOG stock are 1373.54, 1329.08 and 1270.21. Not so far away is the last price record the Internet giant marked last week. Early July GOOG price bounced up over the SMA of 40 weeks that acted as support stopping new slides. Late April 2019, SMA20w and SMA40w crossed up triggering a rise of 9.51%.

GOOG stock chart (weekly)

Alphabet stock price history

Alphabet IPO was on August 19th, 2004 at $49.81 per share1. Since then, GOOG stock grew a 2,697.00%, with an average of 179.80% per year. If you had invested right after GOOG's IPO a $1,000 in Alphabet stock in 2004, it would worth $26,970.00 today.

1: Adjusted price after possible price splits or reverse-splits.

Alphabet stock historical price chart

GOOG stock reached all-time highs on February/19 with a price of $1,532.11.

Alphabet stock price target

Predicting the price evolution of a stock or any financial instrument in a reliable and repeatable way is probably impossible. However, financial institutions invest time and resources to provide the most accurated estimations to help investors to make their decisions. You should not follow the analysts' GOOG stock price predictions in the hope that they will be met as they may be wrong and not met. For the last 30 days we have not found any price target for Alphabet stock by any trusted analyst.

Financials and fundamental analysis

Earnings date and Earnings per Share

, when Alphabet published its last earnings report, it . Unfortunately, reported EPS is not yet available in our database.
GOOG earnings date and EPS evolution
QuarterReporting dateEstimated EPSActual EPSSurprise

Annual financial results

In 2018, Alphabet annual sales climbed an astounding 23.42% to $136,819.00 M USD from $110,855.00 marked in 2017. Similarly, its profit margin (compared to revenues) boosted to 22.46%, that is $30,736.00 million.

GOOG annual Sales and Income evolution
2013$59,730 M-$12,210 M20.4%-
2014$66,001 M10.50%$14,444 M21.9%18.30%
2015$74,989 M13.62%$16,348 M21.8%13.18%
2016$90,272 M20.38%$19,478 M21.6%19.15%
2017$110,855 M22.80%$12,662 M11.4%-34.99%
2018$136,819 M23.42%$30,736 M22.5%142.74%

Quarterly financial results

Alphabet posted $39,276.00 M in sales for 2018-Q4, a 16.41% up compared to previous quarter. Reported quarter income marked $8,948.00 M with a profit margin of 22.78%. Profit margin slightly fell a -4.46% compared to previous quarter when profit margin was 27.24%. When comparing sales to same quarter last year, Alphabet sales marked an exceptional increase and skyrocketed a 21.51%. Looking back to recent quarterly results, Alphabet posted 3 negative quarters in a row.
GOOG quarterly Sales and Income evolution
2017-Q2$26,010 M-$3,520 M13.5%-
2017-Q3$27,772 M6.77%$6,732 M24.2%91.25%
2017-Q4$32,323 M16.39%$-3,020 M-9.3%-144.86%
2018-Q1$31,146 M-3.64%$9,401 M30.2%-411.29%
2018-Q2$32,657 M4.85%$3,195 M9.8%-66.01%
2018-Q3$33,740 M3.32%$9,192 M27.2%187.70%
2018-Q4$39,276 M16.41%$8,948 M22.8%-2.65%
2019-Q1$36,339 M-7.48%$6,657 M18.3%-25.60%

Alphabet ownership

When you are planning to invest in a company, it's worth to check its ownership structure.

Management staff in all public traded companies that hold equity is required to report every transaction to the SEC. For Alphabet, 5.66% of all outstanding shares are owned by its staff. Investopedia has a good article about the top 5 Alphabet shareholders.

In case of Alphabet stock, 70.70% of its shares are held by institutions (mutual funds, pension funds, big banks and other large financial institutions). Bearish positions for GOOG stock account 0.00%, no big difference from last month.

The following table compares ownership indicators for other stocks related to Alphabet:

Market cap$476.6 B
Total shares342.1 M
Float shares617.9 M
  - Institutional holdings (%)70.7%
  - Insider holdings (%)5.7%
Shares in short selling0.0%

Alphabet summary

Wednesday, February 26th, 2020
Day range$1379.00 - $1415.70
Previous close$1388.45
Session gain0.34%
Average true range$29.94
50d mov avg$1,430.61
100d mov avg$1,355.45
200d mov avg$1,256.15
Daily pattern
Weekly pattern lt06c

Alphabet performance

Stocks performance is always measured in comparision to the market or competitors and related stocks in the same industry. For Alphabet, the comparison is made against .

Alphabet competitors

Unfortunately, we could not find any public company that could be defined as Alphabet competitor. This doesn't mean Alphabet does not have any competitor in the market, it's just we could not detected it.

    Latest Alphabet stock news