Alphabet stock: buy or sell?
July 16th, 2019
Alphabet Inc., through its subsidiaries, provides online advertising services in the United States and internationally. The company offers performance and brand advertising services.
Should I buy Alphabet stock?Make a decision about when to buy or sell stocks is one of the hardest parts of being a trader or investor. That's why is so important to define your own trading plan that fits your character as inversor. At Stocks2.com, we like to use very simple but trusted and powerful trend following trading strategies. Simple things usually work the best.
Check the only buy setup that matches with Alphabet stock now:
|New all-time high||No|
|New 52 week high||No|
|Price crossing up 200d MA||Yes|
|100d MA crossing up 200d MA||No|
Is Alphabet stock a buy?
Financial institutions and banks publish stock ratings everyday.At Stocks2.com, we gathered 15 ratings published for GOOG stock in the last 30 days. The general sentiment of these ratings is bullish for GOOG stock, with 14 positive ratings.
|Date||Analyst / Broker||Previous rating||Current rating|
|2019-7-12||Goldman Sachs Group||n/a||Buy|
|2019-5-15||Credit Suisse Group||n/a||Sell|
|2019-4-30||Royal Bank of Canada||n/a||Buy|
|2019-4-30||JPMorgan Chase & Co.||n/a||Buy|
|2019-4-30||Credit Suisse Group||n/a||Buy|
|2019-4-29||Goldman Sachs Group||n/a||Buy|
|2019-4-23||Goldman Sachs Group||n/a||Buy|
|2019-2-6||Goldman Sachs Group||n/a||Buy|
|2019-2-5||Piper Jaffray Companies||Positive||Overweight|
Alphabet stock analysis
Google remained steady a slightly good 0.28% and closed at $1,153.58.
On April, GOOG hit a new all time high, pushing higher than on July tops. Check different trading setups that use ATHs as triggers. Shares of Google remained steady a slightly good 0.28% and closed at $1,153.58. Since last July/9 when GOOG stock price broke up the SMA200d line, it gained $37.23 (3.33%). Since May when SMA100d and SMA200d crossed up, GOOG price slipped $-10.69 per share (-0.92%). From a daily perspective, GOOG is in a short term uptrend after plotting its last bottom ($1,107.17, on Jul 9th) higher than the previous bottom, and its last top ($1,153.07, on Thursday) also over the previous top. Now trading in between its last bottom and last top GOOG might consolidate in a plain range, waiting to break out over $1,153.07 or down under $1,107.17.
The Mountain View based company gained a tiny 0.76% this week. With this, it's been 3 green weeks in a row, gaining $72.67 or 6.48%.
Price pattern shows an uptrend with two rising tops and bottoms, and now trading upwards to the $1,289.27 resistance. Not so far away is the last price record the Internet giant marked late April. Early July GOOG price bounced up over the SMA of 40 weeks that acted as support stopping new slides. Since late April when SMA20w and SMA40w crossed up, GOOG price slipped $-118.60 per share (-9.32%).
Alphabet stock price history
Alphabet stock went public on August 19th, 2004 with a price of $49.811. Since then, GOOG stock surged a 2,216.00%, with a yearly average of 158.30%. If you had invested right after GOOG's IPO a $1,000 in Alphabet stock in 2004, it would worth $22,160.00 today.
1: Adjusted price after possible price splits or reverse-splits.
Alphabet stock historical price chart
GOOG stock reached all-time highs on April with a price of $1,289.27.
Alphabet stock price target is $1,351.70How much a stock will be priced tomorrow or next week is quite unpredictable However, banks and other financial institutions analysts, with the help of lots of data and algorithms do their best to predict the stock prices movement. We do not recommend to follow these stock price predictions without a critical thinking from your side, as their accuracy is usually low. We have 3 price forecasts for Google stock released in the last 30 days:
|Date||Analyst / Broker||Action||Previous target||Current target||Diff|
|2019-5-15||Deutsche Bank||Raises Target||$1,300.00||$1,400.00||7.7%|
|2019-4-30||Deutsche Bank||Lowers Target||$1,385.00||$1,300.00||-6.1%|
|2019-2-5||Piper Jaffray Companies||Raises Target||n/a||$1,355.00||-|
Financials and fundamental analysis
Earnings date and Earnings per ShareSince last February, when Alphabet published its last earnings report, it . As soon as we get its posted EPS from the earnings report, we will update this review.
|Quarter||Reporting date||Estimated EPS||Actual EPS||Surprise|
Annual financial resultsIn 2018, Alphabet annual revenues rocketed a super good 23.42% to $136,819.00 million USD from $110,855.00 marked in 2017. In the same way, its earnings margin (compared to revenues) boosted to 22.46%, that is $30,736.00 million.
|2013||$59,730 M||-||$12,210 M20.4%||-|
|2014||$66,001 M||10.50%||$14,444 M21.9%||18.30%|
|2015||$74,989 M||13.62%||$16,348 M21.8%||13.18%|
|2016||$90,272 M||20.38%||$19,478 M21.6%||19.15%|
|2017||$110,855 M||22.80%||$12,662 M11.4%||-34.99%|
|2018||$136,819 M||23.42%||$30,736 M22.5%||142.74%|
Quarterly financial resultsAlphabet reported $39,276.00 million in revenues for 2018-Q4, a 16.41% improvement compared to previous quarter. Reported quarter income marked $8,948.00 M with a profit margin of 22.78%. Profit margin depreciated a -4.46% compared to previous quarter when profit margin was 27.24%. When comparing sales to same quarter last year, Alphabet sales marked an exceptional growth and climbed a 21.51%. Looking back to recent quarterly results, Alphabet posted 3 positive quarters in a row.
|2017-Q2||$26,010 M||-||$3,520 M13.5%||-|
|2017-Q3||$27,772 M||6.77%||$6,732 M24.2%||91.25%|
|2017-Q4||$32,323 M||16.39%||$-3,020 M-9.3%||-144.86%|
|2018-Q1||$31,146 M||-3.64%||$9,401 M30.2%||-411.29%|
|2018-Q2||$32,657 M||4.85%||$3,195 M9.8%||-66.01%|
|2018-Q3||$33,740 M||3.32%||$9,192 M27.2%||187.70%|
|2018-Q4||$39,276 M||16.41%||$8,948 M22.8%||-2.65%|
|2019-Q1||$36,339 M||-7.48%||$6,657 M18.3%||-25.60%|
Alphabet ownershipWhen you are planning to invest in shares of a stock, it's worth to check its ownership structure.
Management staff in all public traded companies that hold equity is required to report every transaction to the SEC. For Alphabet, 0.02% of all outstanding shares are owned by its staff. Investopedia has a good article about the top 5 Alphabet shareholders.
In case of Alphabet stock, 69.95% of its shares are held by institutions (mutual funds, pension funds, big banks and other large financial institutions). Bearish positions for GOOG stock account 0.00%, no big difference from last month.
The following table compares ownership indicators for other stocks related to Alphabet:
|Market cap||$401.7 B||$944.0 B||$150.7 B||$13.7 B||$1.4 B|
|Total shares||348.3 M||4,600.0 M||488.0 M||163.9 M||48.4 M|
|Float shares||602.8 M||4,350.0 M||483.9 M||159.7 M||44.6 M|
|- Institutional holdings (%)||70.0%||61.0%||88.9%||91.0%||100.0%|
|- Insider holdings (%)||0.0%||0.1%||0.3%||3.1%||1.8%|
|Shares in short selling||0.0%||0.0%||0.0%||0.0%||0.0%|
|Tuesday, July 16th, 2019|
|Day range||$1145.00 - $1158.50|
|Average true range||$15.60|
|50d mov avg||$1,117.20|
|100d mov avg||$1,154.61|
|200d mov avg||$1,117.04|
Alphabet performanceStocks performance is always measured in comparision to the market or competitors and related stocks in the same industry. We compared Alphabet against Apple, Adobe, Akamai Technologies, Blucora, Baidu, eBay, Facebook, , Microsoft and Yandex in the following table:
Alphabet competitorsWe picked a few stocks to conform a list of Alphabet competitors to review if you are interested in investing in GOOG:
- Apple (AAPL)
- Adobe (ADBE)
- Akamai Technologies (AKAM)
- Blucora (BCOR)
- Baidu (BIDU)
- eBay (EBAY)
- Facebook (FB)
- Microsoft (MSFT)
- Yandex (YNDX)
Latest Alphabet stock news
- Seeking AlphaNow Is The Right Time To Buy AlphabetJuly 2, 2019
- Seeking AlphaAlphabet's Hidden JewelJune 26, 2019
- InvestorPlaceAlphabet Stock Performance Is Starting To Suffer From Dual Class StructureJune 26, 2019
- Seeking AlphaAlphabet: Too Much Regulatory FearJune 12, 2019
- InvestorPlaceGoogle Stock Investors Ponder Whether Alphabet Is Too Big To Break UpJune 12, 2019