Alphabet stock: buy or sell?

GOOG stock price: $1,153.58 0.28% At close on July 16th, 2019

Updated on:
July 16th, 2019


Google remained constant a slightly good 0.28% and closed at $1,153.58. Tuesday was the fifth climbing session in a row, soaring 2.58%.

Alphabet Inc., through its subsidiaries, provides online advertising services in the United States and internationally. The company offers performance and brand advertising services.

Should I buy Alphabet stock?

Make a decision about when to buy or sell stocks is one of the hardest parts of being a trader or investor. That's why is so important to define your own trading plan that fits your character as inversor. At, we like to use very simple but trusted and powerful trend following trading strategies. Simple things usually work the best.

Check the only buy setup that matches with Alphabet stock now:

Buy setupElegible
New all-time highNo
New 52 week highNo
Price crossing up 200d MAYes
100d MA crossing up 200d MANo

Is Alphabet stock a buy?

Financial institutions and banks publish stock ratings everyday. At, we gathered 15 ratings published for GOOG stock in the last 30 days.

The general sentiment of these ratings is bullish for GOOG stock, with 14 positive ratings.
Is GOOG a good stock to buy?
DateAnalyst / BrokerPrevious ratingCurrent rating
2019-7-12Goldman Sachs Groupn/aBuy
2019-5-15UBS Groupn/aBuy
2019-5-15Deutsche Bankn/aBuy
2019-5-15Credit Suisse Groupn/aSell
2019-4-30UBS Groupn/aBuy
2019-4-30Royal Bank of Canadan/aBuy
2019-4-30JPMorgan Chase & Co.n/aBuy
2019-4-30Deutsche Bankn/aBuy
2019-4-30Credit Suisse Groupn/aBuy
2019-4-29Goldman Sachs Groupn/aBuy
2019-4-23Goldman Sachs Groupn/aBuy
2019-2-6Goldman Sachs Groupn/aBuy
2019-2-5UBS Groupn/aBuy
2019-2-5Piper Jaffray CompaniesPositiveOverweight

Alphabet stock analysis

Daily outlook

Google remained steady a slightly good 0.28% and closed at $1,153.58.

On April, GOOG hit a new all time high, pushing higher than on July tops. Check different trading setups that use ATHs as triggers. Shares of Google remained steady a slightly good 0.28% and closed at $1,153.58. Since last July/9 when GOOG stock price broke up the SMA200d line, it gained $37.23 (3.33%). Since May when SMA100d and SMA200d crossed up, GOOG price slipped $-10.69 per share (-0.92%). From a daily perspective, GOOG is in a short term uptrend after plotting its last bottom ($1,107.17, on Jul 9th) higher than the previous bottom, and its last top ($1,153.07, on Thursday) also over the previous top. Now trading in between its last bottom and last top GOOG might consolidate in a plain range, waiting to break out over $1,153.07 or down under $1,107.17.

GOOG stock chart (daily)

Weekly outlook

The Mountain View based company gained a tiny 0.76% this week. With this, it's been 3 green weeks in a row, gaining $72.67 or 6.48%.

Price pattern shows an uptrend with two rising tops and bottoms, and now trading upwards to the $1,289.27 resistance. Not so far away is the last price record the Internet giant marked late April. Early July GOOG price bounced up over the SMA of 40 weeks that acted as support stopping new slides. Since late April when SMA20w and SMA40w crossed up, GOOG price slipped $-118.60 per share (-9.32%).

GOOG stock chart (weekly)

Alphabet stock price history

Alphabet stock went public on August 19th, 2004 with a price of $49.811. Since then, GOOG stock surged a 2,216.00%, with a yearly average of 158.30%. If you had invested right after GOOG's IPO a $1,000 in Alphabet stock in 2004, it would worth $22,160.00 today.

1: Adjusted price after possible price splits or reverse-splits.

Alphabet stock historical price chart

GOOG stock reached all-time highs on April with a price of $1,289.27.

Alphabet stock price target is $1,351.70

How much a stock will be priced tomorrow or next week is quite unpredictable However, banks and other financial institutions analysts, with the help of lots of data and algorithms do their best to predict the stock prices movement. We do not recommend to follow these stock price predictions without a critical thinking from your side, as their accuracy is usually low. We have 3 price forecasts for Google stock released in the last 30 days:
GOOG stock price predictions
DateAnalyst / BrokerActionPrevious targetCurrent targetDiff
2019-5-15Deutsche BankRaises Target$1,300.00$1,400.007.7%
2019-4-30Deutsche BankLowers Target$1,385.00$1,300.00-6.1%
2019-2-5Piper Jaffray CompaniesRaises Targetn/a$1,355.00-
(in average)$1,342.50$1,351.701.0%
The price forecast for Alphabet stock is $1,351.70, moving in a range between $1,400.00 and $1,300.00. In average, analysts' outlook on GOOG price target is stable from previous estimations.

Financials and fundamental analysis

Earnings date and Earnings per Share

Since last February, when Alphabet published its last earnings report, it . As soon as we get its posted EPS from the earnings report, we will update this review.
GOOG earnings date and EPS evolution
QuarterReporting dateEstimated EPSActual EPSSurprise

Annual financial results

In 2018, Alphabet annual revenues rocketed a super good 23.42% to $136,819.00 million USD from $110,855.00 marked in 2017. In the same way, its earnings margin (compared to revenues) boosted to 22.46%, that is $30,736.00 million.

GOOG annual Sales and Income evolution
2013$59,730 M-$12,210 M20.4%-
2014$66,001 M10.50%$14,444 M21.9%18.30%
2015$74,989 M13.62%$16,348 M21.8%13.18%
2016$90,272 M20.38%$19,478 M21.6%19.15%
2017$110,855 M22.80%$12,662 M11.4%-34.99%
2018$136,819 M23.42%$30,736 M22.5%142.74%

Quarterly financial results

Alphabet reported $39,276.00 million in revenues for 2018-Q4, a 16.41% improvement compared to previous quarter. Reported quarter income marked $8,948.00 M with a profit margin of 22.78%. Profit margin depreciated a -4.46% compared to previous quarter when profit margin was 27.24%. When comparing sales to same quarter last year, Alphabet sales marked an exceptional growth and climbed a 21.51%. Looking back to recent quarterly results, Alphabet posted 3 positive quarters in a row.
GOOG quarterly Sales and Income evolution
2017-Q2$26,010 M-$3,520 M13.5%-
2017-Q3$27,772 M6.77%$6,732 M24.2%91.25%
2017-Q4$32,323 M16.39%$-3,020 M-9.3%-144.86%
2018-Q1$31,146 M-3.64%$9,401 M30.2%-411.29%
2018-Q2$32,657 M4.85%$3,195 M9.8%-66.01%
2018-Q3$33,740 M3.32%$9,192 M27.2%187.70%
2018-Q4$39,276 M16.41%$8,948 M22.8%-2.65%
2019-Q1$36,339 M-7.48%$6,657 M18.3%-25.60%

Alphabet ownership

When you are planning to invest in shares of a stock, it's worth to check its ownership structure.

Management staff in all public traded companies that hold equity is required to report every transaction to the SEC. For Alphabet, 0.02% of all outstanding shares are owned by its staff. Investopedia has a good article about the top 5 Alphabet shareholders.

In case of Alphabet stock, 69.95% of its shares are held by institutions (mutual funds, pension funds, big banks and other large financial institutions). Bearish positions for GOOG stock account 0.00%, no big difference from last month.

The following table compares ownership indicators for other stocks related to Alphabet:

Market cap$401.7 B$944.0 B$150.7 B$13.7 B$1.4 B
Total shares348.3 M4,600.0 M488.0 M163.9 M48.4 M
Float shares602.8 M4,350.0 M483.9 M159.7 M44.6 M
  - Institutional holdings (%)70.0%61.0%88.9%91.0%100.0%
  - Insider holdings (%)0.0%0.1%0.3%3.1%1.8%
Shares in short selling0.0%0.0%0.0%0.0%0.0%

Alphabet summary

Tuesday, July 16th, 2019
Day range$1145.00 - $1158.50
Previous close$1150.34
Session gain0.28%
Average true range$15.60
50d mov avg$1,117.20
100d mov avg$1,154.61
200d mov avg$1,117.04
Daily patternlt06a
Weekly pattern lb02a

Alphabet performance

Stocks performance is always measured in comparision to the market or competitors and related stocks in the same industry. We compared Alphabet against Apple, Adobe, Akamai Technologies, Blucora, Baidu, eBay, Facebook, , Microsoft and Yandex in the following table:
AKAMAkamai Technologi...10.66%26.72%5.65%

Alphabet competitors

We picked a few stocks to conform a list of Alphabet competitors to review if you are interested in investing in GOOG:

Latest Alphabet stock news