General Mills stock: buy or sell

GIS stock price: $56.24 0.88% At close on Jan 15th, 2021

Updated on:
Jan 18th, 2021


General Mills stock brief

  • Counting last Friday, it's been 3 consecutive sessions in green for General Mills. Price closed last Friday at $56.24 after merely moving a 0.88%.
  • In August 2020 price started slicing and drawed 3 consecutive lower tops. this downtrend marked a -13.50% loss.
  • Credit Suisse Group posted a buy rating for General Mills last Friday, with a forecast of $62.00
  • General Mills, Inc. manufactures and markets branded consumer foods worldwide.

Should I buy General Mills stock?

Even if you are a experienced or a novel trader, best trading results come from using an investing strategy that never leaves to random or subjective opinions when is the best moment to buy or sell stocks. Trading strategies are meant for helping you in the decision process of what stocks to pick and when is the best moment to buy them. At, we like to use very simple but trusted and powerful trend following trading strategies. Simple things usually work the best

Is $GIS stock a buy?

In the current situation of General Mills there is not any eligible buy setup. This doesn't mean we expect a selloff for $GIS in coming sessions, or that it may not climb higher. Simply, it doesn't match our recommended trading systems

Should I sell General Mills stock?

Do you know when is it time to sell General Mills?. Like when we have to buy shares, deciding when is appropiate to sell is not a whimsy decision, and we must follow our own trading strategy. When selling, as well as buying, our strategies are very simple to follow and are only valid for selling shares you already own, not for selling short General Mills stock

As a golden rule, you should never mantain an operation that produces higher than expected losses upon the buy. The timing to sell shares always has to be determined by the stop-loss (automatic or manual)

Is it time to sell General Mills stock?

In the current situation of General Mills there is not any eligible sell setup, so General Mills stock holders with operations in green can keep their positions

General Mills ratings

In the last month, 3 brokerage ratings were published for General Mills

General Mills analysts' ratings - Last 30 days
Brokerage firmRating
Jan 12th, 2021
Jefferies Financial Group SellNeutral
Jan 14th, 2021
Morgan Stanley
Jan 15th, 2021
Credit Suisse Group Buy

General Mills stock analysis

General Mills accumulates a selloff of -13.50% since its latest high August 2020 at $65.02. The stock plotted 4 consecutive lower tops.

SMAs overview

GIS stock SMAs chart

Supports and resistances

The current resistance levels are:

  • R1: $56.74 (0.89% above)
  • R2: $57.05 (1.44% above)
  • R3: $57.51 (2.26% above)
  • The current supports are:

  • S1: $55.96 (-0.50% below)
  • S2: $54.83 (-2.51% below)
  • S3: $54.80 (-2.56% below)
  • Bollinger bands

    Since the price broke down the lower band last Wednesday, the price bounced by 3.88%. The price is trading near to the lower Bollinger band, signaling some level of oversold in recent sessions. This is not a buy signal, as price can trade in these levels for many days and weeks

    GIS stock Bollinger Bands chart

    Relative strength index

    The RSI crossed up the oversold line of 30 last Wednesday after just being in the oversold zone for a single day (what can be considered a strength signal). The RSI reading last Friday was 39.82

    GIS stock RSI chart

    General Mills stock price history

    General Mills went public priced at an adjusted price1 of $0.00 on Mar 1980. Since then, GIS stock has risen by -, with an average of 0.00% per year. If you had invested thousand dollars in General Mills stock at that time, it would worth $inf today.

    1: Adjusted price after possible price splits or reverse-splits

    GIS stock price history chart

    Price target for General Mills stock

    Nobody can predict how much a share will be priced in the future. However, many stock price predictions are issued every day by banks, financial institutions and independent analysts.

    The following table shows the price forecasts posted by analysts in the last month. If you are a small investor you shouldn't buy or sell based on these predictions.

    The average price target for General Mills stock calculated from the table below is $59.33. That is a 5.49% than the current price ($56.24).

    General Mills stock price predictions
    Brokerage firmPrice target
    Jan 12th, 2021
    Jefferies Financial Group $64.00$59.00
    Jan 14th, 2021
    Morgan Stanley $63.00$57.00
    Jan 15th, 2021
    Credit Suisse Group $64.00$62.00

    Earnings and financials

    In mid-December, General Mills ($GIS) hosted the investors event and posted the report. General Mills posted earnings of $1.06 per share on revenue of $4.7 billion. The consensus earnings estimate was $0.97 per share on revenue of $4.7 billion.

    Compared to the same quarter last year, EPS was $0.79, so reported EPS is a gain of 34.18%. Turnover moved up a 6.75% on an annualized basis in the , from $44.2B to $47.2B last quarter.

    General Mills ($GIS) is hosting the quarterly earnings call mid next February. Forecasted for this quarter is $0.84, compared to $1.06 that was reported for Q2.

    General Mills performance

    GIS performance compared
    General Mills ($GIS) -3.90% -9.80% -11.20%

    Important note:
    The thoughts expressed in this article are personal and should not be followed as recommendations for you to buy or sell stocks. The author of this report does not have an understanding of the individual scenarios of the reader, his or her own financial statements or what is in his or her best interest at any given time. All users should speak with their financial advisor before buying or selling any securities Viewpoints are published for informational motives only

    General Mills summary

    Friday, January 15th, 2021
    Day range$55.15 - $56.67
    Previous close$55.75
    Session gain0.88%
    Average true range$1.35
    50d mov avg$58.95
    100d mov avg$59.55
    200d mov avg$59.94
    Earnings dateFebruary 16th, 2021

    Frequently asked questions

    What is General Mills stock symbol?

    General Mills, Inc. is a public company trading in the US stock market with the GIS symbol

    Is General Mills stock a buy or sell?

    General Mills received 3 ratings in the last 30 days: 1 bullish, 0 bearish and 1 neutral.

    Will GIS go up?

    General Mills had different price forecasts issued by market analysts in the last month forecasting the target price to $59.33. That is a 5.49% than the last price ($56.24).