FLO stock: buy or sell?

FLO stock price: $20.52 -2.66% At close on March 31st, 2020

Updated on:
March 31st, 2020


After boosting an astounding 7.31% yesterday, Flowers Foods closed today at $20.52 and fell a shocking -2.66%. On Wednesday FLO collapsed a spooky -7.38%.

Flowers Foods, Inc. produces and markets bakery products in the United States. It operates through two segments, Direct-Store-Delivery (DSD) and Warehouse Delivery.

Should I buy FLO stock?

Trading stocks requires experience and discipline, and your buying and selling decisions must come following a methodology. Trading strategies are meant for helping you in the decision process of what stocks to choose and when is the best moment to buy them. At Stocks2.com, we like to use very simple but trusted and powerful trend following trading strategies. Simple things usually work the best.

Currently, Flowers Foods stock doesn't match any of these trading strategies, so our recommendation is not to buy.

Buy setupElegible
New all-time highNo
New 52 week highNo
Price crossing up 200d MANo
100d MA crossing up 200d MANo
This doesn't mean FLO will slide in coming sessions, or it will not rise higher. Simply, it doesn't match our recommended trading systems.

Is Flowers Foods stock a buy?

Banks and financial institutions publish stock ratings everyday. Unfortunately, we couldn't detect any rating for FLO stock for the last 30 days.

FLO stock analysis

Daily outlook

After boosting an astounding 7.31% yesterday, Flowers Foods closed today at $20.52 and fell a shocking -2.66%.

After boosting an astounding 7.31% yesterday, Flowers Foods closed today at $20.52 and fell a shocking -2.66%. On March 18th, FLO hit new all time highs, pushing higher previous ATH of $24.50 recorded on Mar 9th. New ATHs are usual entry points for many trading setups as there aren't higher resistences.

FLO stock chart (daily)

Weekly outlook

After sliding a dreadful -9.52% in a week last week, Flowers Foods closed this week at $20.52 and climbed a phenomenal 5.02%. Early March FLO boosted an outstanding 8.27% in just one week.

Not so far away is the last all-time high Flowers Foods marked by mid March, but since then it dropped a 18.18%. Since mid March, when FLO stock price broke down the 40-weeks moving avarage line, it slid $-2.09 per share (-9.24%). Stocks under the 40-weeks moving average line are usually not recommended for average traders.

FLO stock chart (weekly)

FLO stock price history

FLO IPO was on March 18th, 1980 at $0.00 per share1. Since then, FLO stock surged a inf%, with a yearly average of inf%. If you had invested $1,000 in FLO stock in 1980, it would worth $inf today.

1: Adjusted price after possible price splits or reverse-splits.

FLO stock historical price chart

FLO stock reached all-time highs on March/18 with a price of $25.08.

FLO stock price target

How much a stock will be priced tomorrow or next week is quite unpredictable However, financial institutions invest time and resources to provide the most accurated estimations to help investors to make their decisions. We do not recommend to follow these stock price predictions without a critical thinking from your side, as their accuracy is usually low. For the last 30 days we have not found any price prediction for Flowers Foods stock by any trusted analyst.

Financials and fundamental analysis

Earnings date and Earnings per Share

Since last May, when Flowers Foods published its last earnings report, it . As soon as we get its actual EPS from the earnings report, we will extend this report.
FLO earnings date and EPS evolution
QuarterReporting dateEstimated EPSActual EPSSurprise

Annual financial results

Compared to 2017, last anual revenues report draw a tiny movement of 0.79% to $3,951.85 M USD. When comparing 2018 vs 2017, likewise, profit margin (that is, the net income divided by revenues) remained stable a 0.15% to 3.98%.

Flowers Foods fiscal year ends in December, and to evaluate its evolution since then, we estimate annual sales and income figures by adding results from the last 4 quarters. This is called TTM (or Twelve Trailing Months). So, Flowers Foods TTM sales up to were $3,010.57 and income $111.72 million dollars. If we compare this TTM figures with the last reported annuality, we can review Flowers Foods business evolution since December 2018: Annual sales up to , compared to lastest yearly report, collapsed a bloodcurdling -23.82%. By contrast, profit margin (net income/revenues) stayed steady at 3.98%.

FLO annual Sales and Income evolution
2013$3,750 M-$231 M6.2%-
2014$3,749 M-0.03%$176 M4.7%-23.89%
2015$3,779 M0.79%$189 M5.0%7.65%
2016$3,927 M3.93%$164 M4.2%-13.43%
2017$3,921 M-0.16%$150 M3.8%-8.34%
2018$3,952 M0.79%$157 M4.0%4.69%
TTM $3,011 M-23.82%$112 M3.7%-28.91%

Quarterly financial results

Flowers Foods reported M in sales for 2019-Q1, a -100.00% decline compared to previous quarter. Reported quarter income marked M with a profit margin of . Profit margin stayed steady a 0.00% compared to previous quarter when profit margin was 2.37%. When comparing revenues to same quarter last year, Flowers Foods sales marked a tight move and remained stable a nan%. Looking back to recent quarterly results, Flowers Foods posted 3 positive quarters in a row.
FLO quarterly Sales and Income evolution
2017-Q1$1,188 M-$60 M5.1%-
2017-Q2$1,190 M0.20%$60 M5.1%0.00%
2017-Q3$933 M-21.61%$-34 M-3.6%-155.56%
2017-Q4$874 M-6.35%$79 M9.0%-333.93%
2018-Q2$1,206 M38.10%$51 M4.2%-34.74%
2018-Q3$923 M-23.46%$40 M4.3%-22.67%
2018-Q4$881 M-4.63%$21 M2.4%-47.41%

Flowers Foods ownership

When you are planning to invest in a stock, it's always worth to overview its ownership structure.

Management staff in all public traded companies that hold equity is required to report every transaction to the SEC. For Flowers Foods, 12.11% of all outstanding shares are owned by its staff.

In case of Flowers Foods stock, 69.22% of its shares are held by institutions (mutual funds, pension funds, big banks and other large financial institutions). Bearish positions for FLO stock account 0.00%, no big difference from last month.

The following table compares ownership indicators for other stocks related to Flowers Foods:

Market cap$4.3 B
Total shares211.5 M
Float shares194.0 M
  - Institutional holdings (%)69.2%
  - Insider holdings (%)12.1%
Shares in short selling0.0%

FLO summary

Tuesday, March 31st, 2020
Day range$20.35 - $21.47
Previous close$21.08
Session gain-2.66%
Average true range$2.02
50d mov avg$21.73
100d mov avg$21.54
200d mov avg$21.95
Daily pattern
Weekly pattern

Flowers Foods performance

To better understand Flowers Foods performance you must compare its gains with other related stocks in same sector or industry. We compared Flowers Foods against in the following table:
FLOFlowers Foods-3.07%-7.28%0.24%

Flowers Foods competitors

Unfortunately, we could not find any public company that could be defined as Flowers Foods competitor. This doesn't mean Flowers Foods does not have any competitor in the market, it's just we could not detected it.