Foot Locker stock: buy or sell?

FL stock price: $56.15 1.45% At close on May 21st, 2019

Updated on:
May 21st, 2019


Shares of Foot Locker grew a nice 1.45% and closed at $56.15.

Foot Locker, Inc., through its subsidiaries, operates as an athletic shoes and apparel retailer. The company operates in two segments, Athletic Stores and Direct-to-Customers.

Should I buy Foot Locker stock?

Trading stocks requires experience and discipline, and your buying and selling decisions must come following a methodology. Trading strategies are meant for helping you in the decision process of what stocks to pick and when is the best moment to buy them. There are thousands of trading strategies for you to choose, but at we prefer those that are simple but successful.

Currently, Foot Locker stock doesn't match any of these trading strategies, so our recommendation is not to buy.

Buy setupElegible
New all-time highNo
New 52 week highNo
Price crossing up 200d MANo
100d MA crossing up 200d MANo
This doesn't mean FL will slide in coming sessions, or it will not rise higher. Simply, it doesn't match our recommended trading systems.

Is Foot Locker stock a buy?

Financial institutions and banks publish stock ratings everyday. At, we detected 15 ratings published for FL stock in the last month.

The general sentiment of these ratings is bullish for FL stock, with 11 positive ratings.
Is FL a good stock to buy?
DateAnalyst / BrokerPrevious ratingCurrent rating
2019-3-4Robert W. Bairdn/aOutperform
2019-3-4Pivotal ResearchHoldBuy
2019-3-4Imperial CapitalOutperformOutperform
2019-3-4B. RileyNeutralNeutral
2019-3-29Pivotal Researchn/aBuy
2019-3-29Credit Suisse Groupn/aOutperform
2019-3-29Credit Suisse GroupOutperformOutperform
2019-2-26Pivotal ResearchBuyHold

Foot Locker stock analysis

Daily outlook

Foot Locker shares grew 1.45% to $56.15 today.

Shares of Foot Locker grew a nice 1.45% and closed at $56.15. FL is soaring again after a 6.76% correction from its last top on May/10 at $58.01. Since price and SMA100d lines crossed down on May/13, FL fell $-1.48 per share (-2.57%).

FL stock chart (daily)

Weekly outlook

Shares of Foot Locker closed this week at $56.15 and stepped up a fine 1.72%. Late April FL collapsed a hair-raising -7.36% in just one week.

Price pattern shows an uptrend with two rising tops and bottoms, and now trading upwards to the $67.59 resistance. Late December 2018 FL price bounced up over the SMA of 40 weeks that acted as support stopping new slides. Since SMA10d and SMA20w crossed up by mid November 2018, FL price climbed $5.88 per share (11.70%).

FL stock chart (weekly)

Foot Locker stock price history

Foot Locker stock historical price chart

FL stock reached 52-week highs on March at $67.59, and all-time highs 2016-12-08 with a price of 74.48.

Foot Locker stock price target is $72.10

Nobody can reliably foresee how stock prices may evolve in the future. However, financial institutions invest time and resources to provide the most accurated estimations to help investors to make their decisions. You should not follow the analysts' FL stock price predictions in the hope that they will be met as they may be wrong and not met. For the last 30 days we found 14 price forecasts for FL stock:
FL stock price predictions
DateAnalyst / BrokerActionPrevious targetCurrent targetDiff
2019-3-4Robert W. BairdReiterates$65.00$77.0018.5%
2019-3-4Pivotal ResearchUpgrades$64.00$73.0014.1%
2019-3-4Imperial CapitalReiterates$66.00$70.006.1%
2019-3-4BarclaysRaises Targetn/a$85.00-
2019-3-4B. RileyRaises Target$57.00$62.008.8%
2019-3-29Pivotal ResearchReiteratesn/a$73.00-
2019-3-29Credit Suisse GroupReiteratesn/a$77.00-
2019-3-29Credit Suisse GroupRaises Target$75.00$77.002.7%
2019-2-26Pivotal ResearchDowngradesn/a$64.00-
(in average)$65.30$72.1010.0%
The price forecast for Foot Locker stock is $72.10, moving in a range between $85.00 and $60.00. In average, analysts' outlook on FL price target is positive, increasing the forecast by a 10.00% from previous estimations.

Financials and fundamental analysis

Earnings date and Earnings per Share

On March, Foot Locker reported its latest financial data, posting an excellent growth for the Earnings per Share (EPS) ratio. Experts were expecting $1.39 per share, but Foot Locker posted $1.56.
FL earnings date and EPS evolution
QuarterReporting dateEstimated EPSActual EPSSurprise

Annual financial results

In 2019, Foot Locker annual sales stepped up a slightly fine 2.02% to $7,939.00 million dollars from $7,782.00 marked in 2018. When comparing 2019 vs 2018, in line, profit margin (that is, the net income divided by revenues) inched a 3.17% to 6.81%.

FL annual Sales and Income evolution
2014$6,510 M-$429 M6.6%-
2014$7,150 M9.83%$520 M7.3%21.21%
2015$7,151 M0.01%$520 M7.3%0.00%
2015$7,410 M3.62%$541 M7.3%4.04%
2016$7,412 M0.03%$541 M7.3%0.00%
2016$7,770 M4.83%$664 M8.5%22.74%
2017$7,766 M-0.05%$664 M8.6%0.00%
2017$7,780 M0.18%$284 M3.7%-57.23%
2018$7,782 M0.03%$284 M3.6%0.00%
2019$7,939 M2.02%$541 M6.8%90.49%

Quarterly financial results

Foot Locker reported $2,272.00 million in sales for 2019-Q1, a 22.15% up compared to previous quarter. Reported quarter income marked $158.00 million with a profit margin of 6.95%. Profit margin remained stable a -0.04% compared to previous quarter when profit margin was 6.99%. When comparing sales to same quarter last year, Foot Locker sales marked a slightly good growth and raised a 2.81%. Looking back to recent quarterly results, Foot Locker posted 2 negative quarters in a row.
FL quarterly Sales and Income evolution
2017-Q2$2,000 M-$180 M9.0%-
2017-Q3$1,700 M-15.00%$51 M3.0%-71.67%
2017-Q4$1,870 M10.00%$102 M5.5%100.00%
2018-Q1$2,210 M18.18%$-49 M-2.2%-148.04%
2018-Q2$2,025 M-8.37%$165 M8.1%-436.73%
2018-Q3$1,782 M-12.00%$88 M4.9%-46.67%
2018-Q4$1,860 M4.38%$130 M7.0%47.73%
2019-Q1$2,272 M22.15%$158 M7.0%21.54%

Foot Locker ownership

When you are planning to invest in shares of a company, it's worth to check its ownership structure.

Foot Locker shares owned by insiders (that is, founders, CEO, CTO, main executives or other management staff) currently counts a 22.86% of all shares.

In case of Foot Locker stock, 0.00% of its shares are held by institutions (mutual funds, pension funds, big banks and other large financial institutions). Bearish positions for FL stock account 0.00%, no big difference from last month.

The following table compares ownership indicators for other stocks related to Foot Locker:

Market cap$6.3 B$961.6 M$774.7 M$104.4 B$478.6 M
Total shares112.3 M42.3 M18.4 M1,260.0 M15.0 M
Float shares111.4 M40.0 M17.4 M1,240.0 M9.8 M
  - Institutional holdings (%)0.0%35.7%117.8%83.9%90.8%
  - Insider holdings (%)22.9%12.9%4.9%1.1%36.2%
Shares in short selling0.0%0.0%0.0%0.0%0.0%

Foot Locker summary

Tuesday, May 21st, 2019
Day range$55.06 - $56.42
Previous close$55.35
Session gain1.45%
Average true range$1.75
50d mov avg$58.95
100d mov avg$58.05
200d mov avg$53.40
Daily patternlb01a
Weekly pattern lb02a

Foot Locker performance

Performance as an absolute value is never valid if it's not benchmarked against competitors or related stocks in the industry. For Foot Locker, the benchmark is made against Caleres, Genesco, Nike and Shoe Carnival.
FLFoot Locker-5.28%7.32%3.35%
SCVLShoe Carnival-16.33%-8.97%1.69%

Foot Locker competitors

We chose a few stocks to conform a list of Foot Locker competitors to examine if you are interested in investing in FL: