ELF stock: buy or sell?

ELF stock price: $16.86 16.84% At close on May 22nd, 2020

Updated on:
May 22nd, 2020


E.l.f. Beauty broke up the simple moving average line of 200 days today and closed at $16.86, rocketed a 16.84%. On Tuesday ELF plunged a chilling -6.53%. May 22nd was the 3rd green day in a row, gaining 19.74%.

e.l.f. Beauty, Inc. develops, markets, and sells beauty cosmetic products under the e.l.f. brand name. It offers products in face makeup, eye makeup, lip products, nail products, and cosmetics sets\u002Fkits categories, as well as skin care.

Should I buy ELF stock?

Make a decision about when to buy or sell stocks is one of the hardest parts of being a trader or investor. Trading strategies are meant for helping you in the decision process of what stocks to choose and when is the best moment to buy them. At Stocks2.com, we use very simple but trusted and powerful trend following trading strategies. Simple things usually work the best.

Currently, e.l.f. Beauty stock doesn't match any of these trading strategies, so our recommendation is not to buy.

Buy setupElegible
New all-time highNo
New 52 week highNo
Price crossing up 200d MANo
100d MA crossing up 200d MANo
This doesn't mean ELF will slide in coming sessions, or it will not rise higher. Simply, it doesn't match our recommended trading systems.

Is e.l.f. Beauty stock a buy?

Financial institutions and banks publish stock ratings everyday. Unfortunately, we couldn't find any rating for ELF stock for the last 30 days.

ELF stock analysis

Daily outlook

E.l.f. Beauty shares crossed up the simple moving average line of 200 days today and closed at $16.86.

E.l.f. Beauty crossed up the simple moving average line of 200d today and closed at $16.86, rocketed a 16.84%. From a daily perspective, ELF is in a short term uptrend after plotting its last bottom ($12.30, on May/14) higher than the previous bottom, and its last top ($14.94, on Monday) also over the previous top. Now trading in between its last bottom and last top ELF might consolidate in a plain range, waiting to break out over $14.94 or down under $12.30.

ELF stock chart (daily)

Weekly outlook

E.l.f. Beauty shares crossed up the SMA line of 200d, closing at $16.86. Late March ELF plunged a frightening -22.98% in just one week. With this, it's been 5 climbing weeks in a row, soaring a 60.13%.

ELF stock chart (weekly)

ELF stock price history

ELF IPO was on September 22nd, 2016 at $24.00 per share1. Since then, ELF stock declined a -29.80%, with a yearly average of -9.90%.

1: Adjusted price after possible price splits or reverse-splits.

ELF stock historical price chart

ELF stock reached 52-week highs on February at $20.00, and all-time highs 2016-11-29 with a price of 32.54.

ELF stock price target

How much a stock will be priced tomorrow or next week is quite unpredictable However, many stock price predictions are published every day by banks, financial institutions and independent analysts. We do not recommend to follow these stock price predictions without a critical thinking from your side, as their accuracy is usually low. For the last month we have not detected any price target for e.l.f. Beauty stock by any trusted analyst.

Financials and fundamental analysis

Earnings date and Earnings per Share

, e.l.f. Beauty presented its financial report, posting a super good gain for the Earnings per Share (EPS). Experts were expecting $0.14 per share, but e.l.f. Beauty posted $0.23.
ELF earnings date and EPS evolution
QuarterReporting dateEstimated EPSActual EPSSurprise

Annual financial results

In 2018, e.l.f. Beauty annual revenues remained steady a lame -0.91% to $267.44 million dollars from $269.89 marked in 2017. When comparing 2018 vs 2017, in contrary, profit margin (that is, the net income divided by revenues) slipped a -6.60% to 5.81%.

ELF annual Sales and Income evolution
2013$1,645 M-$904 M55.0%-
2014$135 M-91.78%$-9.29 M-6.9%-101.03%
2015$191 M41.65%$4.36 M2.3%-146.92%
2016$230 M19.93%$5.31 M2.3%21.94%
2017$270 M17.56%$33 M12.4%530.06%
2018$267 M-0.91%$16 M5.8%-53.62%

Quarterly financial results

E.l.f. Beauty reported $78.57 M in sales for 2018-Q4, a 22.98% improvement compared to previous quarter. Reported quarter earnings marked $9.67 M with a profit margin of 12.31%. Profit margin rose a 6.18% compared to previous quarter when profit margin was 6.13%. When comparing sales to same quarter last year, e.l.f. Beauty sales marked a bad correction and decreased a -3.70%. Looking back to recent quarterly results, e.l.f. Beauty posted 2 negative quarters in a row.
ELF quarterly Sales and Income evolution
2017-Q1$61 M-$2 M3.6%-
2017-Q2$56 M-7.78%$4 M7.1%83.80%
2017-Q3$72 M28.65%$6 M8.2%47.73%
2017-Q4$82 M13.54%$21 M26.3%266.24%
2018-Q1$66 M-19.21%$1 M1.0%-96.79%
2018-Q2$59 M-10.41%$1 M2.1%80.87%
2018-Q3$64 M8.19%$4 M6.1%213.70%
2018-Q4$79 M22.98%$10 M12.3%147.05%

e.l.f. Beauty ownership

When you are planning to buy a stock, it's worth to have a look its ownership structure.

Management staff in all public traded companies that hold equity is required to report every transaction to the SEC. For e.l.f. Beauty, 18.67% of all outstanding shares are owned by its staff.

Bearish positions for ELF stock account 0.00%, no big difference from last month.

The following table compares ownership indicators for other stocks related to e.l.f. Beauty:

Market cap$842.3 M
Total shares50.0 M
Float shares33.7 M
  - Institutional holdings (%)89.8%
  - Insider holdings (%)18.7%
Shares in short selling0.0%

ELF summary

Friday, May 22nd, 2020
Day range$15.36 - $16.99
Previous close$14.43
Session gain16.84%
Average true range$0.93
50d mov avg$11.36
100d mov avg$13.89
200d mov avg$15.35
Daily patternlt06a
Weekly pattern

e.l.f. Beauty performance

To better understand e.l.f. Beauty performance you must compare its gains with other related stocks in same sector or industry. We picked as the bechmarking frame for e.l.f. Beauty stock.
ELFe.l.f. Beauty-11.59%0.72%47.12%

e.l.f. Beauty competitors

Unfortunately, we could not find any public company that could be defined as e.l.f. Beauty competitor. This doesn't mean e.l.f. Beauty does not have any competitor in the market, it's just we could not detected it.