Estee Lauder stock: buy or sell

EL stock price: $309.87 0.14% At close on Apr 21st, 2021

Updated on:
Apr 22nd, 2021


Estee Lauder stock brief

  • After reaching new highs last Friday, Estee Lauder closed on Wednesday at $309.87 only changing a 0.14%
  • Oppenheimer published a bullish rating for Estee Lauder on Tuesday, with a target of $330.00
  • The Estée Lauder Companies Inc. manufactures and markets skin care, makeup, fragrance, and hair care products.

Should I buy Estee Lauder stock?

Even if you are a experienced or a novel trader, best trading results come from using an investing strategy that never leaves to random or subjective opinions when is the best moment to buy or sell stocks. Trading strategies are meant for helping you in the decision process of what stocks to pick and when is the best moment to buy them. At, we like to use very simple but trusted and powerful trend following trading strategies. Simple things usually work the best

Is $EL stock a buy?

Currently, Estee Lauder stock matches one trading strategy:

Uptrend buy setup

Estee Lauder stock continues to trend higher since last January and marked a gorgeous 33.82% gain. Price marked a local bottom in this uptrend at $278.28 in early March, and since then it bounced off a 11.35%. Price just broke out above the buy point at $297.77, but it's still eligible. If price goes above $312.66, don't chase the price and wait for the next pullback. If you decide to enter this trade, the suggested stop loss is at $269.93

Buy setupBuy pointStop lossRisk
Uptrend buy setup$297.77$269.939.35%

Should I sell Estee Lauder stock?

When you own stock shares with some profit, it's really hard to decide the best moment to sell and get your profits. As when we have to buy shares, determining when is the best time to sell is not a whimsical decision, and we must adhere our own trading strategy. Our trading system selects very simple setups to guide us on when is a good moment to sell a stock. Be aware that these setups are not intended for shorting $EL stock

As a rule of thumb, you should never mantain a trading operation that produces losses greater than those expected at the time of the buy. When to sell shares should always be ruled by the stop-loss (automatic or manual)

Is it time to sell Estee Lauder stock?

In the current situation of Estee Lauder there is not any eligible sell setup, so Estee Lauder stock holders with operations in green can keep their positions

Estee Lauder ratings

In the last month, 7 brokerage ratings were published for Estee Lauder. General sentiment is bullish, with 5 out of 7 posting optimistic outlooks

Estee Lauder analysts' ratings - Last 30 days
Brokerage firmRating
Mar 24th, 2021
Wells Fargo & Company
Mar 30th, 2021
Wells Fargo & Company
Apr 7th, 2021
Argus Strong buy
Apr 13th, 2021
Argus Strong buy
Apr 14th, 2021
Oppenheimer Buy
Apr 16th, 2021
JPMorgan Chase & Co. Buy
Apr 20th, 2021
Oppenheimer Buy

Estee Lauder stock analysis

Estee Lauder stock started an uptrend last January, and gained an amazing 33.82%. Rising peaks and troughs can be seen easily on a chart and how price action gave very few entry points on the breakouts. Latest low was in early March, when price bounced at $278.28. On April 8, Estee Lauder broke out above its last top ($297.77) giving a good buying opportunity

$EL at All-time Highs

Last Friday, Estee Lauder marked new all-time highs (ATH) again at $313.72. Stock cracked new all-time highs 5 times in the last 10 sessions

SMAs overview

EL stock SMAs chart

Supports and resistances

Price is at highs and there are not upper resistances.

The current support levels are:

  • S1: $297.77 (-3.90% below)
  • S2: $278.28 (-10.19% below)
  • S3: $266.72 (-13.93% below)
  • Bollinger bands

    Since the price surpassed the upper band last Friday, the price corrected downwards by 1.23%. The price is trading very close to the upper Bollinger band, poiting some level of overbought in recent sessions. This is not a sell signal, as price can move in these levels for many days and weeks

    EL stock Bollinger Bands chart

    Relative strength index

    The RSI dropped below the overbought level of 70 last Monday after just crossing to the overbough zone for a single day (weak signal). The RSI value on Wednesday was 68.52

    EL stock RSI chart

    Estee Lauder stock price history

    Estee Lauder started trading on Nov 17th, 1995 at $6.30 per share1. Since then, EL stock has risen by 4,818.57%, with an average of 192.74% per year. If you had invested $1,000USD in Estee Lauder stock on the IPO, it would worth $49,185.71 today.

    1: Adjusted price after possible price splits or reverse-splits

    EL stock price history chart

    Price target for Estee Lauder stock

    How much a stock will be priced tomorrow or next week is quite unpredictable. Banks and financial organisations publish their analysis forecasting how a particular stock will performance in the future.

    The following table shows the price forecasts posted by financial institutions in the last 30 days. Again, these estimates are not direct recommendations for individual traders and must not be trusted blindly.

    The average price target for Estee Lauder stock calculated from the table below is $336.57. Estee Lauder closed at $309.87 on Wednesday, so the target price is forecasting an increase by 8.62%.

    Estee Lauder stock price predictions
    Brokerage firmPrice target
    Mar 24th, 2021
    Wells Fargo & Company $290.00$340.00
    Mar 30th, 2021
    Wells Fargo & Company $290.00$340.00
    Apr 7th, 2021
    Argus $320.00$340.00
    Apr 13th, 2021
    Argus $320.00$340.00
    Apr 14th, 2021
    Oppenheimer $300.00$330.00
    Apr 16th, 2021
    JPMorgan Chase & Co. $299.00$336.00
    Apr 20th, 2021
    Oppenheimer $300.00$330.00

    Earnings and financials

    Estee Lauder ($EL) hosted the shareholders call and presented the report last February. Estee Lauder topped consensus earnings estimates and presented of $2.61, that is a 54.44% better than expected versus the initial forecasts of $1.69. Aligned to this, reported revenues were $4.9 billion versus estimates of $4.5 billion.

    This compares to Earnings of $2.11 per share same quarter last year, so current EPS means a gain of 23.70%. Turnover slightly moved on an annualized basis in the , from $46.2B to $48.5B last quarter.

    Estee Lauder ($EL) presents earnings report on Friday next week.

    Estee Lauder performance

    EL performance compared
    Estee Lauder ($EL) 9.10% 21.80% 38.90%

    Please read:
    The viewpoints expressed in this article are personal and not recommendations for you to buy or sell stocks. The author of this article does not have any knowledge of the specific situations of the reader, his or her own financial statements or his or her own best interests at any given time. All users should speak with their financial advisor before buying or selling any securities Viewpoints are published for informational reasons only

    Estee Lauder summary

    Wednesday, April 21st, 2021
    Day range$308.12 - $311.41
    Previous close$309.43
    Session gain0.14%
    Average true range$5.80
    50d mov avg$291.73
    100d mov avg$271.92
    200d mov avg$243.66
    Earnings dateApril 30th, 2021

    Frequently asked questions

    What is Estee Lauder stock symbol?

    The Estee Lauder Companies Inc. is a public company trading in the US stock market with the EL symbol

    Is Estee Lauder stock a buy or sell?

    Estee Lauder received 7 ratings in the last 30 days: 5 bullish, 0 bearish and 0 neutral.

    Will EL go up?

    Estee Lauder had different price forecasts posted by analysts in the last month setting the target price to $336.57. That is a 8.62% than the current price ($309.87).