eBay stock: buy or sell?

EBAY stock price: $35.06 -0.11% At close on November 19th, 2019

Updated on:
November 19th, 2019


Shares of eBay stayed constant a neutral -0.11% and closed at $35.06.

eBay Inc. operates commerce platforms that connect various buyers and sellers worldwide. Its platforms enable sellers to organize and offer their inventory for sale; and buyers to find and purchase it virtually.

Should I buy eBay stock?

Trading stocks requires experience and discipline, and your buying and selling decisions must come following a methodology. That's why is so important to define your own trading plan that fits your character as inversor. At Stocks2.com, we use very simple but trusted and powerful trend following trading strategies. Simple things usually work the best.

None of our preferred buy setups matches with eBay stock situation right now, hence this is not a suitable entry point.

Buy setupElegible
New all-time highNo
New 52 week highNo
Price crossing up 200d MANo
100d MA crossing up 200d MANo
This is not a selling recommendation at all, just it's not the best moment to buy if you follow any of these trading strategies.

Is eBay stock a buy?

Banks and financial institutions post stock ratings everyday. At Stocks2.com, we collected 15 ratings published for EBAY stock in the last 30 days.

The general sentiment of these ratings is bullish for EBAY stock, with 7 positive ratings.
Is EBAY a good stock to buy?
DateAnalyst / BrokerPrevious ratingCurrent rating
2019-9-4UBS GroupBuyNeutral
2019-9-26Wells Fargo & CoOutperformMarket Perform
2019-7-18Raymond Jamesn/aOutperform
2019-7-18Piper Jaffray Companiesn/aNeutral
2019-7-18DA DavidsonBuyReduce
2019-7-18Credit Suisse Groupn/aOutperform
2019-7-18Canaccord Genuityn/aHold
2019-7-16SunTrust Banksn/aHold
2019-7-15Morgan Stanleyn/aEqual Weight
2019-4-24UBS GroupBuyBuy
2019-4-24Piper Jaffray Companiesn/aNeutral

eBay stock analysis

Daily outlook

EBay stayed stable a neutral -0.11% and closed at $35.06.

EBay shares stayed stable -0.11% to $35.06 today. Since price and SMA200d lines crossed down on Oct/24, EBAY fell $-4.14 per share (-10.56%).

EBAY stock chart (daily)

Weekly outlook

EBay closed this week at $35.06 and slightly fell a disappointing -0.60%. Late October EBAY collapsed a scary -8.31% in just one week.

Since late October, when EBAY stock price broke down the 40-weeks moving avarage line, it slid $-3.76 per share (-9.69%). Stocks under the 200 days moving average line are usually not recommended for average traders. Since early April when SMA20w and SMA40w crossed up, EBAY price slipped $-1.81 per share (-4.91%).

EBAY stock chart (weekly)

eBay stock price history

eBay IPO was on September 24th, 1998 at $0.93 per share1. Since then, EBAY stock surged a 3,669.90%, with a yearly average of 174.80%. If you had invested right after EBAY's IPO a $1,000 in eBay stock in 1998, it would worth $36,699.00 today.

1: Adjusted price after possible price splits or reverse-splits.

eBay stock historical price chart

EBAY stock reached 52-week highs on July at $41.85, and all-time highs 2018-02-01 with a price of 46.47.

eBay stock price target is $42.70

Nobody can reliably foresee how stock prices may evolve in the future. However, many stock price predictions are published every day by banks, financial institutions and independent analysts. The accuracy of these stock price predictions is not very high, and you should not blindly believe and make decisions only based on what this ratings or price target predictions say. We detected 14 price forecasts for EBAY stock published in the last 30 days:
EBAY stock price predictions
DateAnalyst / BrokerActionPrevious targetCurrent targetDiff
2019-9-9CitigroupRaises Target$40.00$48.0020%
2019-9-4UBS GroupDowngradesn/a$42.00-
2019-7-29KeyCorpRaises Target$45.00$47.004.4%
2019-7-18Raymond JamesRaises Target$44.00$45.002.3%
2019-7-18Piper Jaffray CompaniesRaises Target$35.00$38.008.6%
2019-7-18DA DavidsonRaises Targetn/a$47.00-
2019-7-18Credit Suisse GroupReiterates$43.00$49.0014%
2019-7-18CitigroupRaises Target$40.00$48.0020%
2019-7-18Canaccord GenuityRaises Target$38.00$40.005.3%
2019-7-16SunTrust BanksReiteratesn/a$36.00-
2019-7-15Morgan StanleyRaises Target$34.50$36.004.3%
2019-4-24UBS GroupRaises Target$40.00$42.005%
2019-4-24Piper Jaffray CompaniesRaises Target$32.00$35.009.4%
(in average)$39.50$42.708.0%
Moving in a range from $49.00 and $35.00, the price target for EBAY stock is $42.70. In average, analysts' outlook on EBAY price target is positive, upgrading the target by a 8.00% from previous estimations.

Financials and fundamental analysis

Earnings date and Earnings per Share

After publishing its last earnings report on April, eBay . As soon as we get its posted EPS from the earnings report, we will update this review.
EBAY earnings date and EPS evolution
QuarterReporting dateEstimated EPSActual EPSSurprise

Annual financial results

Compared to 2017, last anual turnover report draw a more than good increase of 8.25% to $10,746.00 million USD. Similarly, its profit margin (compared to sales) skyrocketed to 23.54%, that is $2,530.00 million.

EBay presents anual results in December, and to evaluate its evolution since then, we estimate annual sales and income figures by adding results from the last 4 quarters. This is called TTM (or Twelve Trailing Months). So, eBay TTM sales up to March 2019 were $10,809.00 and income $2,641.00 M dollars. When comparing this TTM figures with the last reported annuality, we can review eBay business evolution since December 2018: Annual turnover up to March, compared to lastest yearly report, remained stable a neutral 0.59%. Regarding profit margin, eBay stayed stable 0.89% to 23.54%

EBAY annual Sales and Income evolution
2013$16,050 M-$2,860 M17.8%-
2014$17,902 M11.54%$46 M0.3%-98.39%
2015$8,592 M-52.01%$1,725 M20.1%3,650.00%
2016$8,979 M4.50%$7,266 M80.9%321.22%
2017$9,927 M10.56%$-1,017.00 M-10.2%-114.00%
2018$10,746 M8.25%$2,530 M23.5%-348.77%
TTM $10,809 M0.59%$2,641 M24.4%4.39%

Quarterly financial results

EBay reported $2,643.00 million in sales for 2019-Q1, a -8.13% less compared to previous quarter. Reported quarter income marked $518.00 million with a profit margin of 19.60%. Profit margin slipped a -6.82% compared to previous quarter when profit margin was 26.42%. When comparing turnover to same quarter last year, eBay sales marked a tiny gain and inched a 2.44%.
EBAY quarterly Sales and Income evolution
2017-Q2$2,330 M-$27 M1.2%-
2017-Q3$2,409 M3.39%$523 M21.7%1,837.04%
2017-Q4$2,347 M-2.57%$-2,600 M-110.8%-597.13%
2018-Q1$2,580 M9.93%$407 M15.8%-115.65%
2018-Q2$2,640 M2.33%$642 M24.3%57.74%
2018-Q3$2,649 M0.34%$721 M27.2%12.31%
2018-Q4$2,877 M8.61%$760 M26.4%5.41%
2019-Q1$2,643 M-8.13%$518 M19.6%-31.84%

eBay ownership

When you are planning to buy shares of a company, it's always worth to have a look its ownership structure.

EBay shares owned by insiders (that is, founders, CEO, CTO, main executives or other management staff) currently counts a 5.29% of all shares.

Bearish positions for EBAY stock account 0.00%, no big difference from last month.

The following table compares ownership indicators for other stocks related to eBay:

Market cap$28.5 B$868.9 B$133.9 B$13.3 B$77.8 B
Total shares813.5 M495.8 M439.7 M139.7 M679.7 M
Float shares774.4 M417.4 M432.7 M106.1 M497.8 M
  - Institutional holdings (%)88.0%57.1%73.5%89.1%91.1%
  - Insider holdings (%)5.3%16.1%0.5%13.0%0.3%
Shares in short selling0.0%0.0%0.0%0.0%0.0%

eBay summary

Tuesday, November 19th, 2019
Day range$34.98 - $35.41
Previous close$35.10
Session gain-0.11%
Average true range$0.51
50d mov avg$37.67
100d mov avg$38.87
200d mov avg$37.92
Daily patternlt03a
Weekly pattern

eBay performance

Performance as an absolute value is never valid if it's not benchmarked against competitors or related stocks in the industry. For eBay, the benchmark is made against Amazon.com, Costco Wholesale, Expedia, Fiserv, Alphabet, Groupon, MercadoLibre, Microsoft and Overstock.com.
COSTCostco Wholesale11.63%23.69%39.75%

eBay competitors

One check before trading any stock is to review a list of its competitors, in this case for eBay. We selected 9 companies as eBay competitors as they are in the same industry or have similar market objectives.

Latest eBay stock news