eBay stock: buy or sell?
August 23rd, 2019
eBay Inc. operates commerce platforms that connect various buyers and sellers worldwide. Its platforms enable sellers to organize and offer their inventory for sale; and buyers to find and purchase it virtually.
Should I buy eBay stock?Even if you are a experienced or a novel trader, best trading results come from using an investing strategy that never leaves to random or subjective opinions when is the best moment to buy or sell stocks. Following a trading plan helps to make decisions easier, quicker and with less hesitations. At Stocks2.com, we like to use very simple but trusted and powerful trend following trading strategies. Simple things usually work the best.
Currently, eBay stock doesn't match any of these trading strategies, so our recommendation is not to buy.
|New all-time high||No|
|New 52 week high||No|
|Price crossing up 200d MA||No|
|100d MA crossing up 200d MA||No|
Is eBay stock a buy?
Banks and financial institutions publish stock ratings everyday.At Stocks2.com, we detected 15 ratings published for EBAY stock in the last month. The general sentiment of these ratings is bullish for EBAY stock, with 7 positive ratings.
|Date||Analyst / Broker||Previous rating||Current rating|
|2019-7-18||Piper Jaffray Companies||n/a||Neutral|
|2019-7-18||Credit Suisse Group||n/a||Outperform|
|2019-7-15||Morgan Stanley||n/a||Equal Weight|
|2019-4-24||Piper Jaffray Companies||n/a||Neutral|
|2019-4-24||Morgan Stanley||n/a||Equal Weight|
|2019-4-24||JPMorgan Chase & Co.||n/a||Neutral|
eBay stock analysis
EBay shares slipped -3.25% to $38.70 today.
Shares of eBay slipped a shocking -3.25% and closed at $38.70. On April, SMA100d and SMA200d crossed up triggering a rise of 6.97%. On June EBAY price bounced up over the SMA of 100 days demonstrating to be a significant support for this stock.
EBay ended this week at $38.70 and eased a fatal -3.30%. For 4 weeks in a row, price slid and lost a -6.29%.
Price pattern shows an uptrend with two rising tops and bottoms, and now trading upwards to the $42.00 resistance. Early April, SMA20w and SMA40w crossed up triggering a rise of 4.59%. Since late January when EBAY stock price broke up the SMA40w line, it gained $7.94 (25.81%).
eBay stock price history
eBay IPO was on September 24th, 1998 at $0.93 per share1. Since then, EBAY stock grew a 4,061.30%, with a yearly average of 203.10%. If you had invested right after EBAY's IPO a $1,000 in eBay stock in 1998, it would worth $40,613.00 today.
1: Adjusted price after possible price splits or reverse-splits.
eBay stock historical price chart
EBAY stock reached 52-week highs on July/18 at $42.00, and all-time highs 2018-02-01 with a price of 46.63.
eBay stock price target is $41.60Nobody can reliably foresee how stock prices may evolve in the future. However, financial institutions invest time and resources to provide the most accurated estimations to help investors to make their decisions. You should not follow the analysts' EBAY stock price predictions in the hope that they will be met as they may be wrong and not met. For the last 30 days we found 15 price forecasts for EBAY stock:
|Date||Analyst / Broker||Action||Previous target||Current target||Diff|
|2019-7-18||Raymond James||Raises Target||$44.00||$45.00||2.3%|
|2019-7-18||Piper Jaffray Companies||Raises Target||$35.00||$38.00||8.6%|
|2019-7-18||DA Davidson||Raises Target||n/a||$47.00||-|
|2019-7-18||Credit Suisse Group||Reiterates||$43.00||$49.00||14%|
|2019-7-18||Canaccord Genuity||Raises Target||$38.00||$40.00||5.3%|
|2019-7-15||Morgan Stanley||Raises Target||$34.50||$36.00||4.3%|
|2019-4-24||UBS Group||Raises Target||$40.00||$42.00||5%|
|2019-4-24||Piper Jaffray Companies||Raises Target||$32.00||$35.00||9.4%|
|2019-4-24||Morgan Stanley||Raises Target||$33.00||$34.50||4.5%|
|2019-4-24||JPMorgan Chase & Co.||Raises Target||$36.00||$39.00||8.3%|
|2019-4-24||Deutsche Bank||Raises Target||$39.00||$42.00||7.7%|
Financials and fundamental analysis
Earnings date and Earnings per ShareAfter posting its last earnings report on April, eBay raised a nice 5.94%. Unfortunately, reported EPS is not yet available in our database.
|Quarter||Reporting date||Estimated EPS||Actual EPS||Surprise|
Annual financial resultsIn 2018, eBay annual turnover escalated a shining 8.25% to $10,746.00 million USD from $9,927.00 marked in 2017. When comparing 2018 vs 2017, in line, profit margin (that is, the net income divided by revenues) boosted a 33.79% to 23.54%. To have an updated picture of the financial situation of eBay, we have calculated the trailing twelve month (TTM) sales and income figures. TTM values are the sum of the last 4 quarters and aproximate to an annual fiscal report ending in 2019-Q1 that can be compared to 2018 fiscal year results. Annual eBay TTM sales up to March 2019 were $10,809.00 and income was $2,641.00 M dollars. When comparing this TTM figures with the last reported annuality, we can review eBay business evolution since December 2018: Annual turnover up to March, compared to lastest yearly report, stayed stable a tight 0.59%. Regarding profit margin, eBay remained stable 0.89% to 23.54%
|2013||$16,050 M||-||$2,860 M17.8%||-|
|2014||$17,902 M||11.54%||$46 M0.3%||-98.39%|
|2015||$8,592 M||-52.01%||$1,725 M20.1%||3,650.00%|
|2016||$8,979 M||4.50%||$7,266 M80.9%||321.22%|
|2017||$9,927 M||10.56%||$-1,017.00 M-10.2%||-114.00%|
|2018||$10,746 M||8.25%||$2,530 M23.5%||-348.77%|
|TTM||$10,809 M||0.59%||$2,641 M24.4%||4.39%|
Quarterly financial resultsEBay posted $2,643.00 million in revenues for 2019-Q1, a -8.13% less compared to previous quarter. Reported quarter income marked $518.00 M with a profit margin of 19.60%. Profit margin eased a -6.82% compared to previous quarter when profit margin was 26.42%. When comparing revenues to same quarter last year, eBay sales marked a slightly good increase and inched a 2.44%.
|2017-Q2||$2,330 M||-||$27 M1.2%||-|
|2017-Q3||$2,409 M||3.39%||$523 M21.7%||1,837.04%|
|2017-Q4||$2,347 M||-2.57%||$-2,600 M-110.8%||-597.13%|
|2018-Q1||$2,580 M||9.93%||$407 M15.8%||-115.65%|
|2018-Q2||$2,640 M||2.33%||$642 M24.3%||57.74%|
|2018-Q3||$2,649 M||0.34%||$721 M27.2%||12.31%|
|2018-Q4||$2,877 M||8.61%||$760 M26.4%||5.41%|
|2019-Q1||$2,643 M||-8.13%||$518 M19.6%||-31.84%|
eBay ownershipWhen you are planning to invest in shares of a stock, it's always worth to check its ownership structure.
Management staff in all public traded companies that hold equity is required to report every transaction to the SEC. For eBay, 5.29% of all outstanding shares are owned by its staff.
Bearish positions for EBAY stock account 0.00%, no big difference from last month.
For a better understanding, the next table shows ownership data compared to other related stocks:
|Market cap||$33.7 B||$888.4 B||$123.1 B||$17.5 B||$44.3 B|
|Total shares||871.5 M||492.1 M||439.8 M||137.4 M||409.4 M|
|Float shares||790.0 M||436.0 M||432.9 M||123.0 M||327.5 M|
|- Institutional holdings (%)||88.0%||57.1%||73.5%||89.1%||91.1%|
|- Insider holdings (%)||5.3%||16.1%||0.5%||13.0%||0.3%|
|Shares in short selling||0.0%||0.0%||0.0%||0.0%||0.0%|
|Friday, August 23rd, 2019|
|Day range||$38.55 - $39.79|
|Average true range||$0.97|
|50d mov avg||$40.04|
|100d mov avg||$38.55|
|200d mov avg||$35.43|
eBay performancePerformance as an absolute value is never valid if it's not benchmarked against competitors or related stocks in the industry. For eBay, the benchmark is made against Amazon.com, Costco Wholesale, Expedia, Fiserv, Alphabet, Groupon, MercadoLibre, Microsoft and Overstock.com.
eBay competitorsOne check before trading any stock is to have a look a list of its competitors, in this case for eBay. We chose 9 companies as eBay competitors as they are in the same industry or have similar market objectives.
- Amazon.com (AMZN)
- Costco Wholesale (COST)
- Expedia (EXPE)
- Fiserv (FISV)
- Alphabet (GOOGL)
- Groupon (GRPN)
- MercadoLibre (MELI)
- Microsoft (MSFT)
- Overstock.com (OSTK)
Latest eBay stock news
- Seeking AlphaeBay: Current Risk FactorsAugust 1, 2019
- InvestorPlace3 Big Stock Charts for Friday: eBay, Intel and Mohawk IndustriesJuly 19, 2019
- InvestorPlaceEBay Earnings: EBAY Stock Surges as Q2 Earnings, Revenue StrongJuly 17, 2019
- Investors.comDow Jones Futures: Netflix Dives On Subscriber Miss As IBM, eBay Eye Buy ZonesJuly 17, 2019
- InvestorPlaceHow Will EBay Stock Be Impacted by the Company’s Q2 Results?July 15, 2019