eBay stock: buy or sell?

EBAY stock price: $36.58 0.05% At close on May 21st, 2019

Updated on:
May 21st, 2019


Shares of eBay ended today at $36.58 and remained constant a neutral 0.05%.

eBay Inc. operates commerce platforms that connect various buyers and sellers worldwide. Its platforms enable sellers to organize and offer their inventory for sale; and buyers to find and purchase it virtually.

Should I buy eBay stock?

You can't be a successful trader if you don't follow a methodolgy or system that assist you in choosing companies and the correct market timing. That's why is so important to define your own trading plan that fits your character as inversor. There are thousands of trading strategies for you to choose, but at Stocks2.com we prefer those that are simple but successful.

None of our preferred buy setups matches with eBay stock situation right now, therefore this is not a suitable entry point.

Buy setupElegible
New all-time highNo
New 52 week highNo
Price crossing up 200d MANo
100d MA crossing up 200d MANo
This doesn't mean EBAY will slide in coming sessions, or it will not rise higher. Simply, it doesn't match our recommended trading systems.

Is eBay stock a buy?

Financial institutions and banks post stock ratings everyday. At Stocks2.com, we gathered 15 ratings published for EBAY stock in the last month.

The general sentiment of these ratings is bullish for EBAY stock, with 8 positive ratings.
Is EBAY a good stock to buy?
DateAnalyst / BrokerPrevious ratingCurrent rating
2019-4-24UBS GroupBuyBuy
2019-4-24Piper Jaffray Companiesn/aNeutral
2019-4-24Morgan Stanleyn/aEqual Weight
2019-4-24JPMorgan Chase & Co.n/aNeutral
2019-4-24Deutsche BankBuyBuy
2019-3-4DA Davidsonn/aBuy
2019-1-4Goldman Sachs GroupBuyNeutral
2019-1-31Imperial Capitaln/an/a
2019-1-30Susquehanna Bancsharesn/aPositive
2019-1-30Raymond Jamesn/aOutperform

eBay stock analysis

Daily outlook

Shares of eBay closed today at $36.58 and remained stable a neutral 0.05%.

EBay ended today at $36.58 and remained stable a neutral 0.05%. Since last Apr/12 when SMA100d and SMA200d crossed up, EBAY price gained $0.26 per share (0.72%). Since price and SMA200d lines crossed up on February, EBAY climbed $3.06 (9.13%). EBAY is soaring again after a 3.27% correction from its last top on Thursday at $37.64.

EBAY stock chart (daily)

Weekly outlook

Shares of eBay ended this week at $36.58 and declined a bad -0.87%. This was the fourth red week in a row, sliding in full a -4.95%. Late April EBAY rocketed an exceptional 6.20% in just one week.

Since SMA20w and SMA40w crossed up early April, EBAY price slid a -1.51%. Since price and SMA40w lines crossed up late January, EBAY climbed $5.70 (18.46%).

EBAY stock chart (weekly)

eBay stock price history

eBay IPO was on September 24th, 1998 at $0.93 per share1. Since then, EBAY stock surged a 3,833.30%, with a yearly average of 191.70%. If you had invested right after EBAY's IPO a $1,000 in eBay stock in 1998, it would worth $38,333.00 today.

1: Adjusted price after possible price splits or reverse-splits.

eBay stock historical price chart

EBAY stock reached 52-week highs on June at $40.71, and all-time highs 2018-02-01 with a price of 46.81.

eBay stock price target is $42.50

Predicting the price evolution of a stock or any financial instrument in a reliable and repeatable way is probably impossible. However, financial institutions invest time and resources to provide the most accurated estimations to help investors to make their decisions. The accuracy of these stock price predictions is not very high, and you should not blindly believe and make decisions only based on what this ratings or price target predictions say. For the last month we found 14 price forecasts for EBAY stock:
EBAY stock price predictions
DateAnalyst / BrokerActionPrevious targetCurrent targetDiff
2019-4-24UBS GroupRaises Target$40.00$42.005%
2019-4-24Piper Jaffray CompaniesRaises Target$32.00$35.009.4%
2019-4-24Morgan StanleyRaises Target$33.00$34.504.5%
2019-4-24JPMorgan Chase & Co.Raises Target$36.00$39.008.3%
2019-4-24Deutsche BankRaises Target$39.00$42.007.7%
2019-4-24BarclaysRaises Target$46.00$49.006.5%
2019-3-4DA DavidsonRaises Targetn/a$44.00-
2019-3-4BarclaysRaises Targetn/a$46.00-
2019-1-31Imperial CapitalLowers Target$64.00$56.00-12.5%
2019-1-30Susquehanna BancsharesRaises Target$33.00$43.0030.3%
2019-1-30Raymond JamesRaises Target$35.00$39.0011.4%
2019-1-30CitigroupRaises Target$41.00$42.002.4%
2019-1-30CitigroupLowers Target$42.00$41.00-2.4%
2019-1-30BenchmarkRaises Target$41.00$42.002.4%
(in average)$40.20$42.506.0%
The price target for eBay stock is $42.50, moving in a range between $56.00 and $34.50. In average, analysts' outlook on EBAY price target is positive, increasing the forecast by a 6.00% from previous estimations.

Financials and fundamental analysis

Earnings date and Earnings per Share

In the last 28 days, when eBay presented its last earnings report, it stayed constant a tight -0.25%. Unfortunately, reported EPS is not yet available in our database.
EBAY earnings date and EPS evolution
QuarterReporting dateEstimated EPSActual EPSSurprise

Annual financial results

Compared to 2017, last anual turnover report draw an excellent increase of 8.25% to $10,746.00 million USD. In the same way, its profit margin (compared to sales) boosted to 23.54%, that is $2,530.00 million.

To have an updated view of the financial situation of eBay, we have calculated the trailing twelve month (TTM) sales and income figures. TTM values are the sum of the last 4 quarters and aproximate to an annual fiscal report ending in 2019-Q1 that can be compared to 2018 fiscal year results. Annual eBay TTM sales up to March 2019 were $10,809.00 and earnings were $2,641.00 M dollars. When comparing this TTM figures with the last reported annuality, we can esteem eBay business evolution since December 2018: Annual sales up to March, compared to lastest yearly report, stayed constant a neutral 0.59%. Regarding profit margin, eBay remained stable 0.89% to 23.54%

EBAY annual Sales and Income evolution
2013$16,050 M-$2,860 M17.8%-
2014$17,902 M11.54%$46 M0.3%-98.39%
2015$8,592 M-52.01%$1,725 M20.1%3,650.00%
2016$8,979 M4.50%$7,266 M80.9%321.22%
2017$9,927 M10.56%$-1,017.00 M-10.2%-114.00%
2018$10,746 M8.25%$2,530 M23.5%-348.77%
TTM $10,809 M0.59%$2,641 M24.4%4.39%

Quarterly financial results

EBay reported $2,643.00 M in sales for 2019-Q1, a -8.13% decline compared to previous quarter. Reported quarter income marked $518.00 million with a profit margin of 19.60%. Profit margin dropped a -6.82% compared to previous quarter when profit margin was 26.42%. When comparing turnover to same quarter last year, eBay sales marked a tiny gain and gained a 2.44%.
EBAY quarterly Sales and Income evolution
2017-Q2$2,330 M-$27 M1.2%-
2017-Q3$2,409 M3.39%$523 M21.7%1,837.04%
2017-Q4$2,347 M-2.57%$-2,600 M-110.8%-597.13%
2018-Q1$2,580 M9.93%$407 M15.8%-115.65%
2018-Q2$2,640 M2.33%$642 M24.3%57.74%
2018-Q3$2,649 M0.34%$721 M27.2%12.31%
2018-Q4$2,877 M8.61%$760 M26.4%5.41%
2019-Q1$2,643 M-8.13%$518 M19.6%-31.84%

eBay ownership

When you are planning to invest in shares of a company, it's always worth to review its ownership structure.

Management staff in all public traded companies that hold equity is required to report every transaction to the SEC. For eBay, 5.29% of all outstanding shares are owned by its staff.

Bearish positions for EBAY stock account 0.00%, no big difference from last month.

For a better understanding, the next table shows ownership data compared to other related stocks:

Market cap$31.9 B$915.2 B$109.5 B$16.0 B$34.2 B
Total shares871.5 M492.3 M439.9 M136.0 M392.4 M
Float shares823.3 M413.2 M433.2 M110.6 M391.6 M
  - Institutional holdings (%)88.0%57.1%73.5%89.1%91.1%
  - Insider holdings (%)5.3%16.1%0.5%13.0%0.3%
Shares in short selling0.0%0.0%0.0%0.0%0.0%

eBay summary

Tuesday, May 21st, 2019
Day range$36.44 - $36.87
Previous close$36.56
Session gain0.05%
Average true range$0.77
50d mov avg$37.14
100d mov avg$35.39
200d mov avg$33.30
Daily patternlb01a
Weekly pattern

eBay performance

Performance as an absolute value is never valid if it's not benchmarked against competitors or related stocks in the industry. For eBay, the benchmark is made against Amazon.com, Costco Wholesale, Expedia, Fiserv, Alphabet, Groupon, MercadoLibre, Microsoft and Overstock.com.
COSTCostco Wholesale15.39%13.72%26.77%

eBay competitors

We picked a few stocks to conform a list of eBay competitors to examine if you are interested in investing in EBAY:

Latest eBay stock news