eBay stock: buy or sell?
November 19th, 2019
eBay Inc. operates commerce platforms that connect various buyers and sellers worldwide. Its platforms enable sellers to organize and offer their inventory for sale; and buyers to find and purchase it virtually.
Should I buy eBay stock?Trading stocks requires experience and discipline, and your buying and selling decisions must come following a methodology. That's why is so important to define your own trading plan that fits your character as inversor. At Stocks2.com, we use very simple but trusted and powerful trend following trading strategies. Simple things usually work the best.
None of our preferred buy setups matches with eBay stock situation right now, hence this is not a suitable entry point.
|New all-time high||No|
|New 52 week high||No|
|Price crossing up 200d MA||No|
|100d MA crossing up 200d MA||No|
Is eBay stock a buy?
Banks and financial institutions post stock ratings everyday.At Stocks2.com, we collected 15 ratings published for EBAY stock in the last 30 days. The general sentiment of these ratings is bullish for EBAY stock, with 7 positive ratings.
|Date||Analyst / Broker||Previous rating||Current rating|
|2019-9-26||Wells Fargo & Co||Outperform||Market Perform|
|2019-7-18||Piper Jaffray Companies||n/a||Neutral|
|2019-7-18||Credit Suisse Group||n/a||Outperform|
|2019-7-15||Morgan Stanley||n/a||Equal Weight|
|2019-4-24||Piper Jaffray Companies||n/a||Neutral|
eBay stock analysis
EBay stayed stable a neutral -0.11% and closed at $35.06.
EBay shares stayed stable -0.11% to $35.06 today. Since price and SMA200d lines crossed down on Oct/24, EBAY fell $-4.14 per share (-10.56%).
EBay closed this week at $35.06 and slightly fell a disappointing -0.60%. Late October EBAY collapsed a scary -8.31% in just one week.
Since late October, when EBAY stock price broke down the 40-weeks moving avarage line, it slid $-3.76 per share (-9.69%). Stocks under the 200 days moving average line are usually not recommended for average traders. Since early April when SMA20w and SMA40w crossed up, EBAY price slipped $-1.81 per share (-4.91%).
eBay stock price history
eBay IPO was on September 24th, 1998 at $0.93 per share1. Since then, EBAY stock surged a 3,669.90%, with a yearly average of 174.80%. If you had invested right after EBAY's IPO a $1,000 in eBay stock in 1998, it would worth $36,699.00 today.
1: Adjusted price after possible price splits or reverse-splits.
eBay stock historical price chart
EBAY stock reached 52-week highs on July at $41.85, and all-time highs 2018-02-01 with a price of 46.47.
eBay stock price target is $42.70Nobody can reliably foresee how stock prices may evolve in the future. However, many stock price predictions are published every day by banks, financial institutions and independent analysts. The accuracy of these stock price predictions is not very high, and you should not blindly believe and make decisions only based on what this ratings or price target predictions say. We detected 14 price forecasts for EBAY stock published in the last 30 days:
|Date||Analyst / Broker||Action||Previous target||Current target||Diff|
|2019-7-18||Raymond James||Raises Target||$44.00||$45.00||2.3%|
|2019-7-18||Piper Jaffray Companies||Raises Target||$35.00||$38.00||8.6%|
|2019-7-18||DA Davidson||Raises Target||n/a||$47.00||-|
|2019-7-18||Credit Suisse Group||Reiterates||$43.00||$49.00||14%|
|2019-7-18||Canaccord Genuity||Raises Target||$38.00||$40.00||5.3%|
|2019-7-15||Morgan Stanley||Raises Target||$34.50||$36.00||4.3%|
|2019-4-24||UBS Group||Raises Target||$40.00||$42.00||5%|
|2019-4-24||Piper Jaffray Companies||Raises Target||$32.00||$35.00||9.4%|
Financials and fundamental analysis
Earnings date and Earnings per ShareAfter publishing its last earnings report on April, eBay . As soon as we get its posted EPS from the earnings report, we will update this review.
|Quarter||Reporting date||Estimated EPS||Actual EPS||Surprise|
Annual financial resultsCompared to 2017, last anual turnover report draw a more than good increase of 8.25% to $10,746.00 million USD. Similarly, its profit margin (compared to sales) skyrocketed to 23.54%, that is $2,530.00 million. EBay presents anual results in December, and to evaluate its evolution since then, we estimate annual sales and income figures by adding results from the last 4 quarters. This is called TTM (or Twelve Trailing Months). So, eBay TTM sales up to March 2019 were $10,809.00 and income $2,641.00 M dollars. When comparing this TTM figures with the last reported annuality, we can review eBay business evolution since December 2018: Annual turnover up to March, compared to lastest yearly report, remained stable a neutral 0.59%. Regarding profit margin, eBay stayed stable 0.89% to 23.54%
|2013||$16,050 M||-||$2,860 M17.8%||-|
|2014||$17,902 M||11.54%||$46 M0.3%||-98.39%|
|2015||$8,592 M||-52.01%||$1,725 M20.1%||3,650.00%|
|2016||$8,979 M||4.50%||$7,266 M80.9%||321.22%|
|2017||$9,927 M||10.56%||$-1,017.00 M-10.2%||-114.00%|
|2018||$10,746 M||8.25%||$2,530 M23.5%||-348.77%|
|TTM||$10,809 M||0.59%||$2,641 M24.4%||4.39%|
Quarterly financial resultsEBay reported $2,643.00 million in sales for 2019-Q1, a -8.13% less compared to previous quarter. Reported quarter income marked $518.00 million with a profit margin of 19.60%. Profit margin slipped a -6.82% compared to previous quarter when profit margin was 26.42%. When comparing turnover to same quarter last year, eBay sales marked a tiny gain and inched a 2.44%.
|2017-Q2||$2,330 M||-||$27 M1.2%||-|
|2017-Q3||$2,409 M||3.39%||$523 M21.7%||1,837.04%|
|2017-Q4||$2,347 M||-2.57%||$-2,600 M-110.8%||-597.13%|
|2018-Q1||$2,580 M||9.93%||$407 M15.8%||-115.65%|
|2018-Q2||$2,640 M||2.33%||$642 M24.3%||57.74%|
|2018-Q3||$2,649 M||0.34%||$721 M27.2%||12.31%|
|2018-Q4||$2,877 M||8.61%||$760 M26.4%||5.41%|
|2019-Q1||$2,643 M||-8.13%||$518 M19.6%||-31.84%|
eBay ownershipWhen you are planning to buy shares of a company, it's always worth to have a look its ownership structure.
EBay shares owned by insiders (that is, founders, CEO, CTO, main executives or other management staff) currently counts a 5.29% of all shares.
Bearish positions for EBAY stock account 0.00%, no big difference from last month.
The following table compares ownership indicators for other stocks related to eBay:
|Market cap||$28.5 B||$868.9 B||$133.9 B||$13.3 B||$77.8 B|
|Total shares||813.5 M||495.8 M||439.7 M||139.7 M||679.7 M|
|Float shares||774.4 M||417.4 M||432.7 M||106.1 M||497.8 M|
|- Institutional holdings (%)||88.0%||57.1%||73.5%||89.1%||91.1%|
|- Insider holdings (%)||5.3%||16.1%||0.5%||13.0%||0.3%|
|Shares in short selling||0.0%||0.0%||0.0%||0.0%||0.0%|
|Tuesday, November 19th, 2019|
|Day range||$34.98 - $35.41|
|Average true range||$0.51|
|50d mov avg||$37.67|
|100d mov avg||$38.87|
|200d mov avg||$37.92|
eBay performancePerformance as an absolute value is never valid if it's not benchmarked against competitors or related stocks in the industry. For eBay, the benchmark is made against Amazon.com, Costco Wholesale, Expedia, Fiserv, Alphabet, Groupon, MercadoLibre, Microsoft and Overstock.com.
eBay competitorsOne check before trading any stock is to review a list of its competitors, in this case for eBay. We selected 9 companies as eBay competitors as they are in the same industry or have similar market objectives.
- Amazon.com (AMZN)
- Costco Wholesale (COST)
- Expedia (EXPE)
- Fiserv (FISV)
- Alphabet (GOOGL)
- Groupon (GRPN)
- MercadoLibre (MELI)
- Microsoft (MSFT)
- Overstock.com (OSTK)
Latest eBay stock news
- Seeking AlphaeBay: Current Risk FactorsAugust 1, 2019
- InvestorPlace3 Big Stock Charts for Friday: eBay, Intel and Mohawk IndustriesJuly 19, 2019
- InvestorPlaceEBay Earnings: EBAY Stock Surges as Q2 Earnings, Revenue StrongJuly 17, 2019
- Investors.comDow Jones Futures: Netflix Dives On Subscriber Miss As IBM, eBay Eye Buy ZonesJuly 17, 2019
- InvestorPlaceHow Will EBay Stock Be Impacted by the Company’s Q2 Results?July 15, 2019