DKS stock: buy or sell?

DKS stock price: $37.61 2.79% At close on May 21st, 2019

Updated on:
May 21st, 2019


Dick's Sporting Goods rose a very good 2.79% and closed at $37.61. Counting Tuesday, it's been 5 climbing sessions in a row, adding $1.67 or 4.69%.

Dick's Sporting Goods, Inc. operates as a sporting goods retailer primarily in the eastern United States. It provides hardlines, including sporting goods equipment, fitness equipment, golf equipment, and hunting and fishing gear products; apparel; and footwear products and accessories.

Should I buy DKS stock?

Make a decision about when to buy or sell stocks is one of the hardest parts of being a trader or investor. Trading strategies are meant for helping you in the decision process of what stocks to choose and when is the best moment to buy them. There are thousands of trading strategies for you to choose, but at we prefer those that are simple but successful.

None of our preferred buy setups matches with Dick's Sporting Goods stock situation right now, therefore this is not a suitable entry point.

Buy setupElegible
New all-time highNo
New 52 week highNo
Price crossing up 200d MANo
100d MA crossing up 200d MANo
This is not a selling recommendation at all, just it's not the best moment to buy if you follow any of these trading strategies.

Is Dick's Sporting Goods stock a buy?

Everyday, hundreds of stock ratings are published by financial analysts to indicate a particular stock's attractiveness. At, we detected 3 ratings published for DKS stock in the last 30 days.

Is DKS a good stock to buy?
DateAnalyst / BrokerPrevious ratingCurrent rating
2019-3-13Telsey Advisory GroupOutperformOutperform
2019-3-13Telsey Advisory Groupn/aOutperform

DKS stock analysis

Daily outlook

Shares of Dick's Sporting Goods rose a very good 2.79% and closed at $37.61.

Dick's Sporting Goods shares rose 2.79% to $37.61 today. Since last March when DKS stock price broke up the SMA200d line, it gained $3.07 (8.89%). On March, SMA100d and SMA200d crossed up triggering a rise of 8.67%.

DKS stock chart (daily)

Weekly outlook

Dick's Sporting Goods shares escalated 3.15% this week, ending at $37.61. Early April DKS rocketed an exceptional 8.39% in just one week. Late April DKS collapsed a terrible -5.05% in just one week.

DKS shows a long term strength with several rising tops and rising bottoms. It left a new bottom at $35.13 last week. Previous top ($41.21) will play as a resistance in possible new gains. Late March DKS price bounced up over the SMA of 40 weeks that acted as support stopping new slides. Since mid March when SMA20w and SMA40w crossed up, DKS price gained $0.05 per share (0.13%).

DKS stock chart (weekly)

DKS stock price history

DKS stock went public on October 16th, 2002 with a price of $2.701. Since then, DKS stock surged a 1,293.00%, with a yearly average of 80.80%. If you had invested $1,000 in DKS stock in 2002, it would worth $12,930.00 today.

1: Adjusted price after possible price splits or reverse-splits.

DKS stock historical price chart

DKS stock reached 52-week highs on April 12th at $41.21, and all-time highs 2016-12-08 with a price of 59.19.

DKS stock price target is $40.70

Predicting the price evolution of a stock or any financial instrument in a reliable and repeatable way is probably impossible. However, banks and other financial institutions analysts, with the help of lots of data and algorithms do their best to predict the stock prices movement. We do not recommend to follow these stock price predictions without a critical thinking from your side, as their accuracy is usually low. For the last 30 days we found 3 price forecasts for Dick's Sporting Goods stock:
DKS stock price predictions
DateAnalyst / BrokerActionPrevious targetCurrent targetDiff
2019-3-13Telsey Advisory GroupReiterates$44.00$41.00-6.8%
2019-3-13Telsey Advisory GroupLowers Target$44.00$41.00-6.8%
(in average)$44.00$40.70-7.0%
Moving in a range from $41.00 and $40.00, the price forecast for Dick's Sporting Goods stock is $40.70. In average, analysts' outlook on DKS price target is negative, reducing the target by a -7.00% from previous estimations.

Financials and fundamental analysis

Earnings date and Earnings per Share

Since last March, when Dick's Sporting Goods posted its last earnings report, it depreciated a lame -2.54%. As soon as we get its actual EPS from the earnings report, we will update this report.
DKS earnings date and EPS evolution
QuarterReporting dateEstimated EPSActual EPSSurprise

Annual financial results

In 2019, Dick's Sporting Goods annual revenues slightly fell an ugly -1.79% to $8,436.57 million USD from $8,590.47 marked in 2018. When comparing 2019 vs 2018, however, profit margin (that is, the net income divided by revenues) remained stable a 0.03% to 3.79%.

DKS annual Sales and Income evolution
2014$6,210 M-$338 M5.4%-
2014$6,810 M9.66%$344 M5.1%1.95%
2015$6,814 M0.07%$344 M5.1%0.00%
2015$7,270 M6.68%$330 M4.5%-4.01%
2016$7,271 M0.01%$330 M4.5%0.00%
2016$7,920 M8.93%$287 M3.6%-13.01%
2017$7,922 M0.02%$287 M3.6%0.00%
2017$8,590 M8.43%$323 M3.8%12.55%
2018$8,590 M0.01%$323 M3.8%0.00%
2019$8,437 M-1.79%$320 M3.8%-1.11%

Quarterly financial results

Dick's Sporting Goods reported $2,492.09 M in sales for 2019-Q1, a 34.18% up compared to previous quarter. Reported quarter earnings marked $102.56 M with a profit margin of 4.12%. Profit margin raised a 2.08% compared to previous quarter when profit margin was 2.04%. When comparing sales to same quarter last year, Dick's Sporting Goods sales marked a tragic correction and fell a -6.46%.
DKS quarterly Sales and Income evolution
2017-Q2$1,830 M-$58 M3.2%-
2017-Q3$2,160 M18.03%$112 M5.2%93.11%
2017-Q4$1,944 M-9.99%$37 M1.9%-67.16%
2018-Q1$2,664 M37.03%$116 M4.4%214.12%
2018-Q2$1,910 M-28.32%$60 M3.1%-48.18%
2018-Q3$2,177 M14.02%$119 M5.5%98.71%
2018-Q4$1,857 M-14.71%$38 M2.0%-68.32%
2019-Q1$2,492 M34.18%$103 M4.1%171.12%

Dick's Sporting Goods ownership

When you are planning to buy a stock, it's worth to overview its ownership structure.

Dick's Sporting Goods shares owned by insiders (that is, founders, CEO, CTO, main executives or other management staff) currently counts a 3.87% of all shares.

Bearish positions for DKS stock account 0.00%, no big difference from last month.

For a better context understanding, the next table shows ownership data compared to other related companies:

Market cap$2.7 B$56.2 M$368.5 M$174.5 M
Total shares70.5 M21.1 M18.4 M43.0 M
Float shares68.8 M19.5 M16.0 M38.7 M
  - Institutional holdings (%)115.3%60.7%136.8%91.8%
  - Insider holdings (%)3.9%7.5%1.2%2.6%
Shares in short selling0.0%0.0%0.0%0.0%

DKS summary

Tuesday, May 21st, 2019
Day range$36.40 - $38.02
Previous close$36.59
Session gain2.79%
Average true range$0.95
50d mov avg$37.18
100d mov avg$36.19
200d mov avg$35.65
Daily pattern
Weekly pattern lb03a

Dick's Sporting Goods performance

Performance as an absolute value is never valid if it's not benchmarked against competitors or related stocks in the industry. In the following table, we compare Dick's Sporting Goods to Big 5 Sporting Goods, Hibbett Sports and Sportsman's Warehouse:
DKSDick's Sporti...-0.19%9.68%27.06%
BGFVBig 5 Sporting Go...-31.62%-23.78%-65.98%
HIBBHibbett Sports12.89%16.57%-17.93%
SPWHSportsman's W...-35.14%-10.77%-21.17%

Dick's Sporting Goods competitors

We picked a few stocks to conform a list of Dick's Sporting Goods competitors to check if you are interested in investing in DKS: