DGLY stock: buy or sell?

DGLY stock price: $1.42 0.00% At close on July 15th, 2019

Updated on:
July 15th, 2019


Digital Ally stayed steady a tight 0.00% and closed at $1.42. On July 3rd DGLY plummed a spooky -5.96%.

Digital Ally, Inc. produces digital video imaging and storage products for use in law enforcement, security, and commercial applications in the United States and internationally.

Should I buy DGLY stock?

Make a decision about when to buy or sell stocks is one of the hardest parts of being a trader or investor. That's why is so important to define your own trading strategy that matches with your character as inversor. There are thousands of trading strategies for you to choose, but at Stocks2.com we prefer those that are simple but successful.

Currently, Digital Ally stock doesn't match any of these trading strategies, so our recommendation is not to buy.

Buy setupElegible
New all-time highNo
New 52 week highNo
Price crossing up 200d MANo
100d MA crossing up 200d MANo
This is not a selling recommendation at all, just it's not the best moment to buy if you follow any of these trading strategies.

Is Digital Ally stock a buy?

Financial institutions and banks post stock ratings everyday. Unfortunately, we couldn't find any rating for DGLY stock for the last 30 days.

DGLY stock analysis

Daily outlook

Digital Ally shares stayed constant 0.00% to $1.42 today.

Digital Ally closed today at $1.42 and stayed steady a tight 0.00%. Since last May when DGLY stock price broke down the SMA200d line, it slid $-2.05 per share (-59.08%).

DGLY stock chart (daily)

Weekly outlook

Digital Ally ended this week at $1.42 and stayed constant a neutral 0.00%. Late June DGLY plunged a hair-raising -6.90% in just one week.

Since price and 40-weeks moving average lines crossed down by mid May, DGLY fell $-3.33 per share (-70.11%). Stocks under the 200 days moving average line are usually not recommended for average traders.

DGLY stock chart (weekly)

DGLY stock price history

DGLY stock went public on May 16th, 2007 with a price of $18.001. Since then, DGLY stock sliced a -92.10%, with a yearly average of -7.70%.

1: Adjusted price after possible price splits or reverse-splits.

DGLY stock historical price chart

DGLY stock reached 52-week highs on April at $5.33, and all-time highs 2008-05-15 with a price of 91.28.

DGLY stock price target

How much a stock will be priced tomorrow or next week is quite unpredictable However, financial institutions invest time and resources to provide the most accurated estimations to help investors to make their decisions. The accuracy of these stock price predictions is not very high, and you should not blindly believe and make decisions only based on what this ratings or price target predictions say. For the last month we have not found any price forecast for Digital Ally stock by any trusted analyst.

Financials and fundamental analysis

Earnings date and Earnings per Share

Since last March, when Digital Ally posted its last earnings report, it collapsed a chilling -61.93%. Unfortunately, reported EPS is not yet available in our database.
DGLY earnings date and EPS evolution
QuarterReporting dateEstimated EPSActual EPSSurprise

Annual financial results

In 2018, Digital Ally annual sales collapsed a bloodcurdling -22.54% to $11.29 million dollars from $14.58 marked in 2017. Aligned with this, its earnings margin (compared to sales) plunged to -137.67%, that is $-15.54 million.

DGLY annual Sales and Income evolution
2012$18 M-$-1.97 M-11.2%-
2013$18 M1.19%$-2.50 M-14.0%26.90%
2014$17 M-2.16%$-9.16 M-52.5%266.53%
2015$20 M14.82%$-12.04 M-60.1%31.37%
2016$17 M-17.25%$-12.71 M-76.7%5.59%
2017$15 M-12.05%$-12.25 M-84.1%-3.60%
2018$11 M-22.54%$-15.54 M-137.7%26.87%

Quarterly financial results

Digital Ally reported $2.38 million in sales for 2018-Q4, a -17.36% decline compared to previous quarter. Reported quarter income marked $-5.33 M with a profit margin of -224.02%. Profit margin plummed a -61.91% compared to previous quarter when profit margin was -162.11%. When comparing turnover to same quarter last year, Digital Ally sales marked a spooky correction and plummed a -17.35%. Looking back to recent quarterly results, Digital Ally posted 2 negative quarters in a row.
DGLY quarterly Sales and Income evolution
2017-Q1$5 M-$-2.03 M-38.8%-
2017-Q2$3 M-33.27%$-2.33 M-66.8%14.78%
2017-Q3$3 M-14.51%$-3.49 M-117.1%49.93%
2017-Q4$3 M-3.55%$-4.40 M-152.9%25.95%
2018-Q1$2 M-14.11%$-2.59 M-104.7%-41.17%
2018-Q2$4 M44.19%$-2.96 M-83.1%14.48%
2018-Q3$3 M-19.24%$-4.67 M-162.1%57.47%
2018-Q4$2 M-17.36%$-5.33 M-224.0%14.19%

Digital Ally ownership

When you are planning to buy a company, it's always worth to check its ownership structure.

Digital Ally shares owned by insiders (that is, founders, CEO, CTO, main executives or other management staff) currently counts a 18.00% of all shares.

In case of Digital Ally stock, 5.06% of its shares are held by institutions (mutual funds, pension funds, big banks and other large financial institutions). Bearish positions for DGLY stock account 0.00%, no big difference from last month.

The following table compares ownership indicators for other stocks related to Digital Ally:

Market cap$16.2 M$3.8 B$506.8 M$19.5 B$23.2 M
Total shares11.4 M59.1 M54.4 M79.4 M22.5 M
Float shares6.2 M58.0 M50.6 M79.0 M5.8 M
  - Institutional holdings (%)5.1%80.3%74.1%83.2%11.6%
  - Insider holdings (%)18.0%2.2%2.4%0.6%72.4%
Shares in short selling0.0%0.0%0.0%0.0%0.0%

DGLY summary

Monday, July 15th, 2019
Day range$1.36 - $1.44
Previous close$1.42
Session gain0.00%
Average true range$0.11
50d mov avg$2.57
100d mov avg$3.30
200d mov avg$3.13
Daily patternlt01b
Weekly pattern lb06a

Digital Ally performance

Stocks performance is always measured in comparision to the market or competitors and related stocks in the same industry. For Digital Ally, the comparison is made against Axon Enterprise, American Outdoor Brands, L3 Technologies, Emerson Radio, National Presto Industries and Sturm, Ruger.
DGLYDigital Ally-65.87%-48.55%-45.38%
AAXNAxon Enterprise6.62%27.08%-13.61%
AOBCAmerican Outdoor ...-4.41%-30.13%-10.64%
LLLL3 Technologies19.23%45.97%29.50%
MSNEmerson Radio-23.13%-26.95%-29.93%
NPKNational Presto I...-12.90%-17.74%-17.43%
RGRSturm, Ruger2.39%0.61%1.16%

Digital Ally competitors

One check before trading any stock is to review a list of its competitors, in this case for Digital Ally. We chose 6 companies as Digital Ally competitors as they are in the same industry or have similar market objectives.