DGLY stock: buy or sell?

DGLY stock price: $3.01 0.00% At close on May 21st, 2019

Updated on:
May 21st, 2019


After sliding for 4 sessions, Tuesday Digital Ally stayed constant a neutral 0.00%, closing at $3.01. On Wednesday DGLY plunged a scary -8.44%. Last session broke a streak of 4 red sessions.

Digital Ally, Inc. produces digital video imaging and storage products for use in law enforcement, security, and commercial applications in the United States and internationally.

Should I buy DGLY stock?

Even if you are a experienced or a novel trader, best trading results come from using an investing strategy that never leaves to random or subjective opinions when is the best moment to buy or sell stocks. That's why is so important to choose your own trading strategy that fits your character as inversor. At Stocks2.com, we use very simple but trusted and powerful trend following trading strategies. Simple things usually work the best.

None of our preferred buy setups matches with Digital Ally stock situation right now, hence this is not a suitable entry point.

Buy setupElegible
New all-time highNo
New 52 week highNo
Price crossing up 200d MANo
100d MA crossing up 200d MANo
This doesn't mean DGLY will slide in coming sessions, or it will not rise higher. Simply, it doesn't match our recommended trading systems.

Is Digital Ally stock a buy?

Everyday, hundreds of stock ratings are published by financial analysts to indicate a particular stock's attractiveness. Unfortunately, we couldn't find any rating for DGLY stock for the last month.

DGLY stock analysis

Daily outlook

After sliding for 4 days, Tuesday Digital Ally stayed constant a neutral 0.00%, closing at $3.01.

After sliding for 4 days, Tuesday Digital Ally stayed stable a neutral 0.00%, closing at $3.01. Since price and SMA200d lines crossed down on Wednesday, DGLY fell $-0.46 per share (-13.26%). Since SMA50d and SMA100d crossed up on February, DGLY price slid a -11.99%.

DGLY stock chart (daily)

Weekly outlook

After sliding a frightening -53.72% in a week last week, Digital Ally closed this week at $3.01 and eased a tragic -2.59%. Late April DGLY rocketed an outstanding 6.93% in just one week.

Since price and 40-weeks moving average lines crossed down last week, DGLY fell $-1.74 per share (-36.63%). Trading stocks that are under the 40-weeks (that is, 200-days) moving average line is not recommended by many experts, as it indicates that the stock has not enough institutional support. Since early February when SMA10w and SMA20w crossed up, DGLY price slipped $-0.78 per share (-20.58%).

DGLY stock chart (weekly)

DGLY stock price history

DGLY IPO was on May 16th, 2007 at $18.00 per share1. Since then, DGLY stock declined a -83.30%, with a yearly average of -6.90%.

1: Adjusted price after possible price splits or reverse-splits.

DGLY stock historical price chart

DGLY stock reached 52-week highs on April 30th at $5.33, and all-time highs 2008-05-15 with a price of 91.28.

DGLY stock price target

Nobody can reliably foresee how stock prices may evolve in the future. However, many stock price predictions are published every day by banks, financial institutions and independent analysts. The accuracy of these stock price predictions is not very high, and you should not blindly believe and make decisions only based on what this ratings or price target predictions say. For the last month we have not detected any price prediction for Digital Ally stock by any trusted analyst.

Financials and fundamental analysis

Earnings date and Earnings per Share

Since March, when Digital Ally posted its last earnings report, it plummed a spooky -19.30%. As soon as we get its actual EPS from the earnings report, we will update this review.
DGLY earnings date and EPS evolution
QuarterReporting dateEstimated EPSActual EPSSurprise

Annual financial results

In 2018, Digital Ally annual revenues plunged a dreadful -22.54% to $11.29 M USD from $14.58 marked in 2017. When comparing 2018 vs 2017, likewise, profit margin (that is, the net income divided by revenues) plummed a -53.62% to -137.67%.

DGLY annual Sales and Income evolution
2012$18 M-$-1.97 M-11.2%-
2013$18 M1.19%$-2.50 M-14.0%26.90%
2014$17 M-2.16%$-9.16 M-52.5%266.53%
2015$20 M14.82%$-12.04 M-60.1%31.37%
2016$17 M-17.25%$-12.71 M-76.7%5.59%
2017$15 M-12.05%$-12.25 M-84.1%-3.60%
2018$11 M-22.54%$-15.54 M-137.7%26.87%

Quarterly financial results

Digital Ally reported $2.38 M in revenues for 2018-Q4, a -17.36% decline compared to previous quarter. Reported quarter income marked $-5.33 M with a profit margin of -224.02%. Profit margin plummed a -61.91% compared to previous quarter when profit margin was -162.11%. When comparing sales to same quarter last year, Digital Ally sales marked a bloodcurdling loss and plunged a -17.35%. Looking back to recent quarterly results, Digital Ally posted 2 negative quarters in a row.
DGLY quarterly Sales and Income evolution
2017-Q1$5 M-$-2.03 M-38.8%-
2017-Q2$3 M-33.27%$-2.33 M-66.8%14.78%
2017-Q3$3 M-14.51%$-3.49 M-117.1%49.93%
2017-Q4$3 M-3.55%$-4.40 M-152.9%25.95%
2018-Q1$2 M-14.11%$-2.59 M-104.7%-41.17%
2018-Q2$4 M44.19%$-2.96 M-83.1%14.48%
2018-Q3$3 M-19.24%$-4.67 M-162.1%57.47%
2018-Q4$2 M-17.36%$-5.33 M-224.0%14.19%

Digital Ally ownership

When you are planning to invest in shares of a company, it's worth to review its ownership structure.

Digital Ally shares owned by insiders (that is, founders, CEO, CTO, main executives or other management staff) currently counts a 18.00% of all shares.

In case of Digital Ally stock, 5.06% of its shares are held by institutions (mutual funds, pension funds, big banks and other large financial institutions). Bearish positions for DGLY stock account 0.00%, no big difference from last month.

The following table compares ownership indicators for other stocks related to Digital Ally:

Market cap$33.3 M$4.0 B$483.9 M$19.3 B$25.0 M
Total shares11.1 M59.1 M54.6 M79.5 M21.0 M
Float shares5.8 M57.8 M50.0 M79.0 M5.8 M
  - Institutional holdings (%)5.1%80.3%74.1%83.2%11.6%
  - Insider holdings (%)18.0%2.2%2.4%0.6%72.4%
Shares in short selling0.0%0.0%0.0%0.0%0.0%

DGLY summary

Tuesday, May 21st, 2019
Day range$2.98 - $3.09
Previous close$3.01
Session gain0.00%
Average true range$0.42
50d mov avg$4.04
100d mov avg$3.70
200d mov avg$3.28
Daily pattern
Weekly pattern

Digital Ally performance

Stocks performance is always measured in comparision to the market or competitors and related stocks in the same industry. We chose Axon Enterprise, American Outdoor Brands, L3 Technologies, Emerson Radio, National Presto Industries and Sturm, Ruger as the bechmarking frame for Digital Ally stock.
DGLYDigital Ally-11.21%3.08%15.77%
AAXNAxon Enterprise21.71%45.33%7.67%
AOBCAmerican Outdoor ...-30.81%-33.06%-29.21%
LLLL3 Technologies14.45%32.43%24.56%
MSNEmerson Radio-12.50%-16.78%-20.67%
NPKNational Presto I...-18.07%-19.57%-8.11%
RGRSturm, Ruger-11.92%-6.90%-16.65%

Digital Ally competitors

We selected a few stocks to conform a list of Digital Ally competitors to watch if you are interested in investing in DGLY: