DECK stock: buy or sell?

DECK stock price: $173.69 1.02% At close on June 26th, 2019

Updated on:
June 26th, 2019


Deckers Outdoor closed today at $173.69 and gained a fine 1.02%.

Deckers Outdoor Corporation, together with its subsidiaries, designs, markets, and distributes footwear, apparel, and accessories for casual lifestyle use and high performance activities.

Should I buy DECK stock?

Even if you are a experienced or a novel trader, best trading results come from using an investing strategy that never leaves to random or subjective opinions when is the best moment to buy or sell stocks. Trading strategies are meant for helping you in the decision process of what stocks to choose and when is the best moment to buy them. There are thousands of trading strategies for you to choose, but at we prefer those that are simple but successful.

Currently, Deckers Outdoor stock doesn't match any of these trading strategies, so our recommendation is not to buy.

Buy setupElegible
New all-time highNo
New 52 week highNo
Price crossing up 200d MANo
100d MA crossing up 200d MANo
This is not a selling recommendation at all, just it's not the best moment to buy if you follow any of these trading strategies.

Is Deckers Outdoor stock a buy?

Everyday, hundreds of stock ratings are posted by financial analysts to indicate a particular stock's attractiveness. At, we collected 9 ratings published for DECK stock in the last month.

The general sentiment of these ratings is bullish for DECK stock, with 4 positive ratings.
Is DECK a good stock to buy?
DateAnalyst / BrokerPrevious ratingCurrent rating
2019-6-13Telsey Advisory GroupOutperformOutperform
2019-6-13Telsey Advisory Groupn/aOutperform
2019-5-21Bank of AmericaNeutralBuy
2019-4-23Wells Fargo & CoMarket PerformMarket Perform
2019-2-4Robert W. BairdNeutralNeutral
2019-2-27Susquehanna BancsharesPositiveNeutral
2019-2-1Canaccord Genuityn/aBuy
2019-2-1Bank of AmericaNeutralNeutral
2019-1-28Pivotal Researchn/aHold

DECK stock analysis

Daily outlook

Deckers Outdoor shares gained 1.02% to $173.69 today.

Deckers Outdoor shares gained 1.02% to $173.69 today. On May 14th DECK price bounced up over the SMA of 100 days demonstrating to be a significant support for this stock. On June/13, DECK hit a new all time high, pushing higher than on Jun/12 tops. Check different trading setups that use ATHs as triggers.

DECK stock chart (daily)

Weekly outlook

Shares of Deckers Outdoor slightly fell an ugly -1.03% this week. By mid June DECK climbed a dazzling 8.05% in just one week. Early May DECK plummed a dreadful -8.75% in just one week.

Not so far away is the last all-time high Deckers Outdoor marked by mid June. By mid January DECK price bounced up over the SMA of 40 weeks that acted as support stopping new slides. By mid November 2018, SMA10w and SMA20w crossed up triggering a rise of 29.51%.

DECK stock chart (weekly)

DECK stock price history

DECK IPO was on October 15th, 1993 at $6.50 per share1. Since then, DECK stock grew a 2,572.20%, with a yearly average of 102.90%. If you had invested $1,000 in DECK stock in 1993, it would worth $25,722.00 today.

1: Adjusted price after possible price splits or reverse-splits.

DECK stock historical price chart

DECK stock reached all-time highs on Jun 13th with a price of $176.80.

DECK stock price target is $168.60

Predicting the price evolution of a stock or any financial instrument in a reliable and repeatable way is probably impossible. However, financial institutions invest time and resources to provide the most accurated estimations to help investors to make their decisions. The accuracy of these stock price predictions is not very high, and you should not blindly believe and make decisions only based on what this ratings or price target predictions say. For the last 30 days we found 7 price targets for DECK stock:
DECK stock price predictions
DateAnalyst / BrokerActionPrevious targetCurrent targetDiff
2019-6-13Telsey Advisory GroupReiterates$173.00$189.009.2%
2019-6-13Telsey Advisory GroupRaises Target$173.00$189.009.2%
2019-5-21Bank of AmericaUpgrades$150.00$180.0020%
2019-4-23Wells Fargo & CoInitiatesn/a$163.00-
2019-2-4Robert W. BairdRaises Target$125.00$145.0016%
2019-2-1Canaccord GenuityReiterates$143.00$164.0014.7%
2019-2-1Bank of AmericaReiterates$134.00$150.0011.9%
(in average)$149.70$168.6013.0%
The price forecast for Deckers Outdoor stock is $168.60, moving in a range between $189.00 and $145.00. In average, analysts' outlook on DECK price forecast is positive, increasing the forecast by a 13.00% from previous estimations.

Financials and fundamental analysis

Earnings date and Earnings per Share

After presenting its last earnings report on May/22, Deckers Outdoor rocketed a wonderful 15.72%. As soon as we get its actual EPS from the earnings report, we will update this review.
DECK earnings date and EPS evolution
QuarterReporting dateEstimated EPSActual EPSSurprise

Annual financial results

In 2018, Deckers Outdoor annual turnover jumped a remarkable 6.32% to $1,903.34 M USD from $1,790.15 marked in 2017. When comparing 2018 vs 2017, in line, profit margin (that is, the net income divided by revenues) escalated a 5.69% to 6.01%.

Deckers Outdoor presents anual results in March, and to evaluate its evolution since then, we estimate annual sales and income figures by adding results from the last 4 quarters. This is called TTM (or Twelve Trailing Months). So, Deckers Outdoor TTM sales up to were $1,626.31 and earnings $240.34 million dollars. If we compare this TTM figures with the last reported annuality, we can esteem Deckers Outdoor business evolution since March 2018: Annual sales up to , compared to lastest yearly report, collapsed a bloodcurdling -14.56%. Regarding profit margin, Deckers Outdoor rose 8.77% to 6.01%

DECK annual Sales and Income evolution
2012$1,410 M-$129 M9.1%-
2014$1,180 M-16.31%$-10.74 M-0.9%-108.33%
2015$1,817 M53.99%$162 M8.9%-1,606.33%
2016$1,875 M3.20%$122 M6.5%-24.43%
2017$1,790 M-4.54%$5.71 M0.3%-95.33%
2018$1,903 M6.32%$114 M6.0%1,903.40%
TTM $1,626 M-14.56%$240 M14.8%110.10%

Quarterly financial results

Deckers Outdoor reported million in sales for 2019-Q1, a -100.00% less compared to previous quarter. Reported quarter income marked million with a profit margin of . Profit margin stayed constant a 0.00% compared to previous quarter when profit margin was 22.47%. When comparing revenues to same quarter last year, Deckers Outdoor sales marked a scary drop down and plummed a -100.00%.
DECK quarterly Sales and Income evolution
2017-Q1$368 M-$-16 M-4.3%-
2017-Q2$210 M-43.07%$-42 M-20.1%168.28%
2017-Q3$485 M131.14%$50 M10.2%-217.66%
2017-Q4$810 M67.20%$86 M10.7%74.22%
2018-Q1$401 M-50.56%$21 M5.1%-76.12%
2018-Q2$251 M-37.46%$-30 M-12.1%-247.50%
2018-Q3$502 M100.29%$74 M14.8%-344.59%
2018-Q4$874 M74.09%$196 M22.5%164.04%

Deckers Outdoor ownership

When you are planning to invest in a stock, it's worth to overview its ownership structure.

Management staff in all public traded companies that hold equity is required to report every transaction to the SEC. For Deckers Outdoor, 0.74% of all outstanding shares are owned by its staff.

Bearish positions for DECK stock account 0.00%, no big difference from last month.

For a better context understanding, the following table shows ownership data compared to other related companies:

Market cap$5.1 B$6.7 B$1.4 B$104.1 B$2.7 B
Total shares29.1 M68.3 M71.9 M1,260.0 M85.8 M
Float shares28.8 M29.7 M63.4 M1,240.0 M78.9 M
  - Institutional holdings (%)107.8%38.1%102.4%83.9%99.4%
  - Insider holdings (%)0.7%53.8%2.4%1.1%9.0%
Shares in short selling0.0%0.0%0.0%0.0%0.0%

DECK summary

Wednesday, June 26th, 2019
Day range$173.45 - $175.61
Previous close$171.93
Session gain1.02%
Average true range$3.69
50d mov avg$157.14
100d mov avg$150.90
200d mov avg$135.90
Daily pattern
Weekly pattern

Deckers Outdoor performance

Performance as an absolute value is never valid if it's not benchmarked against competitors or related stocks in the industry. In the following table, we compare Deckers Outdoor to Columbia Sportswear, Crocs, Nike, Steven Madden, Skechers U and Wolverine World Wide:
DECKDeckers Outdoor18.16%35.06%53.86%
COLMColumbia Sportswe...-5.69%16.64%8.22%
SHOOSteven Madden-6.05%6.17%-8.89%
SKXSkechers U-8.63%32.60%2.33%
WWWWolverine World W...-24.97%-16.84%-22.33%

Deckers Outdoor competitors

One check before investing in any stock is to review a list of its competitors, in this case for Deckers Outdoor. We selected 6 companies as Deckers Outdoor competitors as they are in the same industry or have similar market objectives.