DECK stock: buy or sell?

DECK stock price: $136.25 -1.31% At close on September 20th, 2019

Updated on:
September 20th, 2019


Deckers Outdoor shares declined -1.31% to $136.25 today. Friday was the fifth red session in a row, sliding in full a -7.73%.

Deckers Outdoor Corporation, together with its subsidiaries, designs, markets, and distributes footwear, apparel, and accessories for casual lifestyle use and high performance activities.

Should I buy DECK stock?

Even if you are a experienced or a novel trader, best trading results come from using an investing strategy that never leaves to random or subjective opinions when is the best moment to buy or sell stocks. Trading strategies are meant for helping you in the decision process of what stocks to choose and when is the best time to buy them. There are thousands of trading strategies for you to choose, but at we prefer those that are simple but successful.

None of our preferred buy setups matches with Deckers Outdoor stock situation right now, hence this is not a suitable entry point.

Buy setupElegible
New all-time highNo
New 52 week highNo
Price crossing up 200d MANo
100d MA crossing up 200d MANo
This is not a selling recommendation at all, just it's not the best moment to buy if you follow any of these trading strategies.

Is Deckers Outdoor stock a buy?

Banks and financial institutions publish stock ratings everyday. At, we detected 15 ratings published for DECK stock in the last month.

The general sentiment of these ratings is bullish for DECK stock, with 8 positive ratings.
Is DECK a good stock to buy?
DateAnalyst / BrokerPrevious ratingCurrent rating
2019-8-19Pivotal ResearchHoldBuy
2019-7-26Telsey Advisory GroupOutperformOutperform
2019-7-26Telsey Advisory Groupn/aOutperform
2019-7-26Susquehanna Bancsharesn/an/a
2019-7-26Bank of AmericaBuyBuy
2019-7-26Bank of AmericaBuyBuy
2019-7-22Pivotal Researchn/an/a
2019-7-19Pivotal ResearchHoldHold
2019-7-19Pivotal ResearchHoldHold
2019-6-13Telsey Advisory GroupOutperformOutperform
2019-6-13Telsey Advisory Groupn/aOutperform
2019-5-21Bank of AmericaNeutralBuy
2019-4-23Wells Fargo & CoMarket PerformMarket Perform
2019-2-4Robert W. BairdNeutralNeutral

DECK stock analysis

Daily outlook

Deckers Outdoor closed today at $136.25 and declined a fateful -1.31%.

Deckers Outdoor declined a fateful -1.31% and closed at $136.25. Since price and SMA200d lines crossed down on Monday, DECK fell $-11.65 per share (-7.88%). From a daily perspective, DECK is in a short term uptrend after plotting its last bottom ($135.82, on August 23rd) higher than the previous bottom, and its last top ($155.81, on September 9th) also over the previous top. Now trading in between its last bottom and last top DECK might consolidate in a plain range, waiting to break out over $155.81 or down under $135.82. On July, DECK hit new all time highs, pushing higher previous ATH of $176.80 recorded on June. New ATHs are usual entry points for many trading setups as there aren't higher resistences.

DECK stock chart (daily)

Weekly outlook

Deckers Outdoor plummed a hair-raising -7.88% this week. Late August DECK boosted a super good 7.58% in just one week.

The downtrend marked by DECK has left successive falling tops and bottoms. There is an opportunity to rebound and reverse this situation if price can hold above the level. Not so far away is the last price record Deckers Outdoor marked early July, but since then it dropped a 24.62%. This week, Deckers Outdoor stock undercut the significant level of the 40-weeks moving average. Stocks below the 200 days moving average line are usually not recommended for average traders.

DECK stock chart (weekly)

DECK stock price history

DECK IPO was on October 15th, 1993 at $6.50 per share1. Since then, DECK stock surged a 1,996.20%, with a yearly average of 79.80%. If you had invested $1,000 in DECK stock in 1993, it would worth $19,962.00 today.

1: Adjusted price after possible price splits or reverse-splits.

DECK stock historical price chart

DECK stock reached all-time highs on July with a price of $180.76.

DECK stock price target is $178.30

How much a stock will be priced tomorrow or next week is quite unpredictable However, many stock price predictions are published every day by banks, financial institutions and independent analysts. The accuracy of these stock price predictions is not very high, and you should not blindly believe and make decisions only based on what this ratings or price target predictions say. For the last 30 days we found 15 price predictions for DECK stock:
DECK stock price predictions
DateAnalyst / BrokerActionPrevious targetCurrent targetDiff
2019-8-19Pivotal ResearchUpgrades$167.00$175.004.8%
2019-7-26Telsey Advisory GroupReiterates$189.00$192.001.6%
2019-7-26Telsey Advisory GroupRaises Target$189.00$192.001.6%
2019-7-26Susquehanna BancsharesRaises Target$180.00$205.0013.9%
2019-7-26Bank of AmericaReiterates$180.00$200.0011.1%
2019-7-26Bank of AmericaRaises Target$180.00$200.0011.1%
2019-7-22Pivotal ResearchRaises Targetn/a$152.00-
2019-7-19Pivotal ResearchReiterates$152.00$172.0013.2%
2019-7-19Pivotal ResearchRaises Target$152.00$172.0013.2%
2019-6-13Telsey Advisory GroupReiterates$173.00$189.009.2%
2019-6-13Telsey Advisory GroupRaises Target$173.00$189.009.2%
2019-5-21Bank of AmericaUpgrades$150.00$180.0020%
2019-4-23Wells Fargo & CoInitiatesn/a$163.00-
2019-2-4Robert W. BairdRaises Target$125.00$145.0016%
(in average)$165.20$178.308.0%
Moving in a range from $205.00 and $145.00, the price prediction for Deckers Outdoor stock is $178.30. In average, analysts' outlook on DECK price forecast is positive, improving the target by a 8.00% from previous estimations.

Financials and fundamental analysis

Earnings date and Earnings per Share

After posting its last earnings report on May, Deckers Outdoor slipped a fatal -9.22%. As soon as we get its actual EPS from the earnings report, we will update this review.
DECK earnings date and EPS evolution
QuarterReporting dateEstimated EPSActual EPSSurprise

Annual financial results

Compared to 2017, last anual sales report draw a very good increase of 6.32% to $1,903.34 M dollars. When comparing 2018 vs 2017, in the same way, profit margin (that is, the net income divided by revenues) jumped a 5.69% to 6.01%.

Deckers Outdoor fiscal year ends in March, and to evaluate its evolution since then, we estimate annual sales and income figures by adding results from the last 4 quarters. This is called TTM (or Twelve Trailing Months). So, Deckers Outdoor TTM sales up to were $1,626.31 and income $240.34 M USD. If we compare this TTM figures with the last reported annuality, we can review Deckers Outdoor business evolution since March 2018: Annual sales up to , compared to lastest yearly report, plummed a frightening -14.56%. Regarding profit margin, Deckers Outdoor rose 8.77% to 6.01%

DECK annual Sales and Income evolution
2012$1,410 M-$129 M9.1%-
2014$1,180 M-16.31%$-10.74 M-0.9%-108.33%
2015$1,817 M53.99%$162 M8.9%-1,606.33%
2016$1,875 M3.20%$122 M6.5%-24.43%
2017$1,790 M-4.54%$5.71 M0.3%-95.33%
2018$1,903 M6.32%$114 M6.0%1,903.40%
TTM $1,626 M-14.56%$240 M14.8%110.10%

Quarterly financial results

Deckers Outdoor reported M in sales for 2019-Q1, a -100.00% decline compared to previous quarter. Reported quarter earnings marked M with a profit margin of . Profit margin remained constant a 0.00% compared to previous quarter when profit margin was 22.47%. When comparing revenues to same quarter last year, Deckers Outdoor sales marked a hair-raising decrease and plunged a -100.00%.
DECK quarterly Sales and Income evolution
2017-Q1$368 M-$-16 M-4.3%-
2017-Q2$210 M-43.07%$-42 M-20.1%168.28%
2017-Q3$485 M131.14%$50 M10.2%-217.66%
2017-Q4$810 M67.20%$86 M10.7%74.22%
2018-Q1$401 M-50.56%$21 M5.1%-76.12%
2018-Q2$251 M-37.46%$-30 M-12.1%-247.50%
2018-Q3$502 M100.29%$74 M14.8%-344.59%
2018-Q4$874 M74.09%$196 M22.5%164.04%

Deckers Outdoor ownership

When you are planning to buy shares of a stock, it's always worth to have a look its ownership structure.

Management staff in all public traded companies that hold equity is required to report every transaction to the SEC. For Deckers Outdoor, 0.74% of all outstanding shares are owned by its staff.

Bearish positions for DECK stock account 0.00%, no big difference from last month.

For a better context understanding, the next table shows ownership data compared to other related companies:

Market cap$3.9 B$6.5 B$1.9 B$109.6 B$2.9 B
Total shares28.9 M67.6 M69.6 M1,250.0 M84.9 M
Float shares28.7 M28.9 M57.4 M1,240.0 M77.9 M
  - Institutional holdings (%)107.8%38.1%102.4%83.9%99.4%
  - Insider holdings (%)0.7%53.8%2.4%1.1%9.0%
Shares in short selling0.0%0.0%0.0%0.0%0.0%

DECK summary

Friday, September 20th, 2019
Day range$136.21 - $141.37
Previous close$138.06
Session gain-1.31%
Average true range$4.26
50d mov avg$151.82
100d mov avg$156.62
200d mov avg$146.92
Daily patternlt06a
Weekly pattern lt02a

Deckers Outdoor performance

Stocks performance is always measured in comparision to the market or competitors and related stocks in the same industry. In the following table, we compare Deckers Outdoor performance to Columbia Sportswear, Crocs, Nike, Steven Madden, Skechers U and Wolverine World Wide:
DECKDeckers Outdoor-22.36%-3.03%22.60%
COLMColumbia Sportswe...-3.79%-4.92%5.90%
SHOOSteven Madden7.41%7.68%-7.29%
SKXSkechers U13.66%16.90%32.02%
WWWWolverine World W...6.93%-17.06%-25.90%

Deckers Outdoor competitors

We chose a few stocks to conform a list of Deckers Outdoor competitors to check if you are interested in investing in DECK: