DATA stock: buy or sell?

DATA stock price: $172.41 -1.71% At close on July 16th, 2019

Updated on:
July 16th, 2019


Despite of closing lower ($172.41, -1.71%), Tableau Software reached new all time high at $177.41.

Tableau Software, Inc. provides business analytics software products. It offers Tableau Desktop, a self-service analytics product that empowers people to access and analyze data independently; and Tableau Server, a business intelligence platform with data management and scalability to foster sharing of analytics, as well as to improve the dissemination of information across an organization and promote improved decision-making.

Should I buy DATA stock?

Make a decision about when to buy or sell stocks is one of the hardest parts of being a trader or investor. Following a trading strategy helps to make decisions easier, quicker and with less hesitations. At, we use very simple but trusted and powerful trend following trading strategies. Simple things usually work the best.

Currently, 2 buy setups match with Tableau Software stock now:

Buy setupElegible
New all-time highYes
New 52 week highYes
Price crossing up 200d MANo
100d MA crossing up 200d MANo

Is Tableau Software stock a buy?

Financial institutions and banks publish stock ratings everyday. At, we collected 15 ratings published for DATA stock in the last 30 days.

The general sentiment of these ratings is bullish for DATA stock, with 7 positive ratings.
Is DATA a good stock to buy?
DateAnalyst / BrokerPrevious ratingCurrent rating
2019-7-2Sanford C. BernsteinOutperformMarket Perform
2019-6-7Goldman Sachs Groupn/aBuy
2019-6-19UBS GroupBuyNeutral
2019-6-12First AnalysisOutperformNeutral
2019-6-10Needham & Company LLCBuyHold
2019-5-3Bank of AmericaBuyBuy
2019-2-7Maxim Groupn/aHold
2019-2-6Wells Fargo & Con/aMarket Perform
2019-2-6Stifel Nicolausn/aBuy
2019-2-6JPMorgan Chase & Co.n/aOverweight
2019-2-6Jefferies Financial Groupn/aHold

DATA stock analysis

Daily outlook

Tableau Software fell -1.71% today to $172.41 after reaching all time highs today.

Tableau Software peaked new all time highs again today, marking to $177.41. Shares ended at $172.41 and fell -1.71%. On Jun 7th DATA price bounced up over the SMA of 200 days demonstrating to be a significant support for this stock. DATA broke out again over $171.02 after a 2.66% correction started on July 3rd. Since SMA50d and SMA100d crossed up on Jun/20, DATA price climbed $3.98 per share (2.36%).

DATA stock chart (daily)

Weekly outlook

Tableau Software closed this week at $172.41 after topping to a new all time high ($177.41) even it couldn't close with gains and depreciated a bad -0.71%. By mid June DATA climbed a super good 23.30% in just one week.

Price pattern shows an uptrend with two rising tops and bottoms, and now trading upwards to the $173.37 resistance. Early June DATA price bounced up over the SMA of 40 weeks that acted as support stopping new slides. Since mid June when SMA10w and SMA20w crossed up, DATA price gained $9.16 per share (5.61%).

DATA stock chart (weekly)

DATA stock price history

DATA IPO was on May 17th, 2013 at $47.00 per share1. Since then, DATA stock surged a 266.80%, with an average of 44.50% per year. If you had invested $1,000 in DATA stock in 2013, it would worth $2,668.00 today.

1: Adjusted price after possible price splits or reverse-splits.

DATA stock historical price chart

DATA stock reached all-time highs today with a price of $177.41.

DATA stock price target is $146.60

How much a stock will be priced tomorrow or next week is quite unpredictable However, financial institutions invest time and resources to provide the most accurated estimations to help investors to make their decisions. The accuracy of these stock price predictions is not very high, and you should not blindly believe and make decisions only based on what this ratings or price target predictions say. For the last month we found 9 price predictions for Tableau Software stock:
DATA stock price predictions
DateAnalyst / BrokerActionPrevious targetCurrent targetDiff
2019-6-7KeyCorpRaises Target$158.00$165.004.4%
2019-6-7Goldman Sachs GroupInitiatesn/a$146.00-
2019-5-3Bank of AmericaReiterates$152.00$160.005.3%
2019-2-6Wells Fargo & CoReiterates$110.00$125.0013.6%
2019-2-6Stifel NicolausRaises Targetn/a$145.00-
2019-2-6JPMorgan Chase & Co.Raises Targetn/a$140.00-
2019-2-6Jefferies Financial GroupRaises Targetn/a$115.00-
(in average)$144.50$146.601.0%
The price prediction for Tableau Software stock is $146.60, moving in a range between $165.00 and $115.00. In average, analysts' outlook on DATA price target is stable from previous estimations.

Financials and fundamental analysis

Earnings date and Earnings per Share

Tableau Software reported excellent results for 2018-Q4 on February. Tableau Software escalated Earnings per Share (EPS) by 14.70%, beating analysts estimates of $-0.68. Tableau Software posted $-0.78.
DATA earnings date and EPS evolution
QuarterReporting dateEstimated EPSActual EPSSurprise

Annual financial results

In 2018, Tableau Software annual sales climbed a dazzling 31.73% to $1,155.35 M dollars from $877.06 marked in 2017. When comparing 2018 vs 2017, in the same way, profit margin (that is, the net income divided by revenues) boosted a 14.49% to -6.67%.

DATA annual Sales and Income evolution
2013$232 M-$7.08 M3.0%-
2014$413 M77.52%$5.87 M1.4%-17.05%
2015$654 M58.40%$-83.70 M-12.8%-1,525.17%
2016$827 M26.52%$-144.45 M-17.5%72.58%
2017$877 M6.06%$-185.56 M-21.2%28.46%
2018$1,155 M31.73%$-77.04 M-6.7%-58.48%

Quarterly financial results

Tableau Software reported $336.28 million in sales for 2018-Q4, a 15.73% improvement compared to previous quarter. Reported quarter income marked $2.83 M with a profit margin of 0.84%. Profit margin jumped a 8.19% compared to previous quarter when profit margin was -7.34%. When comparing sales to same quarter last year, Tableau Software sales marked an exceptional increase and rocketed a 34.86%. Looking back to recent quarterly results, Tableau Software posted 3 positive quarters in a row.
DATA quarterly Sales and Income evolution
2017-Q2$213 M-$-42.52 M-20.0%-
2017-Q3$215 M0.96%$-46.55 M-21.7%9.48%
2017-Q4$249 M16.02%$-41.84 M-16.8%-10.13%
2018-Q1$246 M-1.26%$-46.47 M-18.9%11.08%
2018-Q2$282 M14.66%$-12.07 M-4.3%-74.04%
2018-Q3$291 M2.94%$-21.34 M-7.3%76.84%
2018-Q4$336 M15.73%$2.83 M0.8%-113.28%
2019-Q1$282 M-16.00%$-88.88 M-31.5%-3,237.38%

Tableau Software ownership

When you are planning to buy shares of a company, it's always worth to review its ownership structure.

Management staff in all public traded companies that hold equity is required to report every transaction to the SEC. For Tableau Software, 0.64% of all outstanding shares are owned by its staff.

Bearish positions for DATA stock account 0.00%, no big difference from last month.

For a better understanding, the following table shows ownership data compared to other related companies:

Market cap$13.1 B$994.4 B$127.1 B$1,050.0 B$1.0 B
Total shares75.8 M492.1 M886.6 M7,660.0 M8.2 M
Float shares75.4 M412.7 M885.9 M7,560.0 M8.2 M
  - Institutional holdings (%)98.8%57.1%57.5%74.7%96.6%
  - Insider holdings (%)0.6%16.1%0.1%1.4%0.1%
Shares in short selling0.0%0.0%0.0%0.0%0.0%

DATA summary

Tuesday, July 16th, 2019
Day range$172.15 - $177.41
Previous close$175.41
Session gain-1.71%
Average true range$2.96
50d mov avg$144.07
100d mov avg$135.11
200d mov avg$125.65
Daily patternlb01c
Weekly pattern lb02a

Tableau Software performance

To measure stock performance is always good to benchmark with competitors or related stocks. We selected, International Business Machines, Microsoft, MicroStrategy, Oracle, and Teradata as the bechmarking frame for Tableau Software stock.
DATATableau Software45.41%39.40%55.89%
IBMInternational Bus...3.35%18.49%2.62%

Tableau Software competitors

One check before trading any stock is to review a list of its competitors, in this case for Tableau Software. We chose 7 companies as Tableau Software competitors as they are in the same industry or have similar market objectives.

Latest DATA stock news