COUP stock: buy or sell?

COUP stock price: $140.18 0.66% At close on July 15th, 2019

Updated on:
July 15th, 2019


Coupa Software closed today at $140.18 after marking a new all time high ($141.27) and inched a slightly good 0.66%.

Coupa Software Incorporated provides cloud-based spend management platform. The company's platform connects organization with suppliers globally; and provides visibility into and control over how companies spend money, as well as enables businesses to achieve savings that drive profitability.

Should I buy COUP stock?

Make a decision about when to buy or sell stocks is one of the hardest parts of being a trader or investor. That's why is so important to define your own trading plan that fits your character as inversor. At, we use very simple but trusted and powerful trend following trading strategies. Simple things usually work the best.

Currently, 2 buy setups match with Coupa Software stock right now:

Buy setupElegible
New all-time highYes
New 52 week highYes
Price crossing up 200d MANo
100d MA crossing up 200d MANo

Is Coupa Software stock a buy?

Financial institutions and banks publish stock ratings everyday. At, we collected 15 ratings published for COUP stock in the last month.

The general sentiment of these ratings is bullish for COUP stock, with 9 positive ratings.
Is COUP a good stock to buy?
DateAnalyst / BrokerPrevious ratingCurrent rating
2019-6-6Loop Capitaln/aBuy
2019-6-4SunTrust Banksn/aBuy
2019-6-4Raymond Jamesn/aOutperform
2019-6-4Raymond Jamesn/aOutperform
2019-6-4Morgan Stanleyn/aEqual Weight
2019-6-4JPMorgan Chase & Co.n/aNeutral
2019-6-4BarclaysEqual WeightHold
2019-6-4Bank of AmericaBuyPositive
2019-6-27Needham & Company LLCn/aBuy
2019-6-26Bank of American/aBuy
2019-5-13Bank of American/aBuy
2019-3-8Royal Bank of CanadaOutperformSell

COUP stock analysis

Daily outlook

Coupa Software ended today at $140.18 after reaching a new all time high ($141.27) and inched a slightly good 0.66%.

After several days of continuous rises in past weeks, Coupa Software inched 0.66% to $140.18. From a daily outlook perspective, COUP is drawing an uptrend of rising tops and rising bottoms. Since its last top on Wednesday at $140.69, price slid and bounced up back from $133.45. Breaking down under $133.45 would cancel the current uptrend and it might slide further to test lower supports. Note that $140.69 might act as a resistance line. Trading the long side, we should wait to a new breakout over $140.69 to find the next buy point. On April COUP price bounced up over the SMA of 50 days demonstrating to be a significant support for this stock.

COUP stock chart (daily)

Weekly outlook

Coupa Software ended this week at $140.18 after marking a new all time high ($141.27) and raised a tiny 0.66%. Early July COUP skyrocketed an outstanding 7.89% in just one week. With this, it's been 3 climbing weeks in a row, soaring a 10.71%.

In a weekly time frame, Coupa Software stock is drawing an uptrend with rising tops and bottoms. Now trading in between its last bottom and last top, COUP might consolidate in a flat-base, waiting to break out over or down under . Since price and SMA40w lines crossed up early January, COUP climbed $77.67 (124.25%). Since SMA10d and SMA20w crossed up late January, COUP price climbed $59.74 per share (74.27%).

COUP stock chart (weekly)

COUP stock price history

COUP stock went public on October 6th, 2016 with a price of $35.001. Since then, COUP stock surged a 300.50%, with an average of 150.30% per year. If you had invested right after COUP's IPO a $1,000 in COUP stock in 2016, it would worth $3,005.00 today.

1: Adjusted price after possible price splits or reverse-splits.

COUP stock historical price chart

COUP stock reached all-time highs today with a price of $141.27.

COUP stock price target is $119.00

Predicting the price evolution of a stock or any financial instrument in a reliable and repeatable way is probably impossible. However, banks and other financial institutions analysts, with the help of lots of data and algorithms do their best to predict the stock prices movement. The accuracy of these stock price predictions is not very high, and you should not blindly believe and make decisions only based on what this ratings or price target predictions say. For the last 30 days we found 14 price forecasts for Coupa Software stock:
COUP stock price predictions
DateAnalyst / BrokerActionPrevious targetCurrent targetDiff
2019-6-6Loop CapitalRaises Targetn/a$125.00-
2019-6-4SunTrust BanksRaises Targetn/a$120.00-
2019-6-4Raymond JamesReiterates$107.00$115.007.5%
2019-6-4Raymond JamesRaises Target$107.00$115.007.5%
2019-6-4Morgan StanleyRaises Target$90.00$111.0023.3%
2019-6-4KeyCorpRaises Target$123.00$127.003.3%
2019-6-4JPMorgan Chase & Co.Raises Target$75.00$90.0020%
2019-6-4BarclaysRaises Target$95.00$101.006.3%
2019-6-4Bank of AmericaReiterates$120.00$125.004.2%
2019-6-27Needham & Company LLCReiterates$120.00$140.0016.7%
2019-6-26Bank of AmericaRaises Target$125.00$140.0012%
2019-6-18OppenheimerRaises Target$111.00$130.0017.1%
2019-3-8Royal Bank of CanadaReiteratesn/a$104.00-
(in average)$107.30$119.0011.0%
Moving in a range from $140.00 and $90.00, the price forecast for Coupa Software stock is $119.00. In average, analysts' outlook on COUP price target is positive, improving the forecast by a 11.00% from previous estimations.

Financials and fundamental analysis

Earnings date and Earnings per Share

On March, Coupa Software didn't meet the forecasts of the experts and reported a bloodcurdling EPS of $-0.18 per share when experts were expecting $-0.26.
COUP earnings date and EPS evolution
QuarterReporting dateEstimated EPSActual EPSSurprise

Annual financial results

Compared to 2018, last anual sales report draw an astounding growth of 39.40% to $260.37 M USD. By contrast, its earnings margin (compared to revenues) raised to -21.33%, that is $-55.52 million.

COUP annual Sales and Income evolution
2014$51 M-$-27.30 M-53.7%-
2015$51 M-0.01%$-27.30 M-53.7%0.00%
2015$84 M64.58%$-46.16 M-55.2%69.08%
2016$84 M0.00%$-46.16 M-55.2%-0.01%
2016$134 M59.87%$-37.61 M-28.1%-18.52%
2017$134 M0.00%$-37.61 M-28.1%-0.01%
2017$187 M39.62%$-43.81 M-23.5%16.49%
2018$187 M0.00%$-43.81 M-23.5%-0.01%
2019$260 M39.40%$-55.52 M-21.3%26.75%

Quarterly financial results

Coupa Software reported $74.91 M in sales for 2019-Q1, a 11.05% up compared to previous quarter. Reported quarter income marked $-16.57 M with a profit margin of -22.12%. Profit margin slipped a -7.82% compared to previous quarter when profit margin was -14.30%. When comparing revenues to same quarter last year, Coupa Software sales marked an outstanding gain and climbed a 39.36%. Looking back to recent quarterly results, Coupa Software posted 7 negative quarters in a row.
COUP quarterly Sales and Income evolution
2017-Q2$41 M-$-10.04 M-24.4%-
2017-Q3$45 M8.29%$-13.74 M-30.8%36.85%
2017-Q4$47 M6.26%$-11.30 M-23.9%-17.74%
2018-Q1$54 M13.54%$-8.72 M-16.2%-22.82%
2018-Q2$56 M4.84%$-15.45 M-27.4%77.16%
2018-Q3$62 M9.40%$-13.85 M-22.5%-10.35%
2018-Q4$67 M9.41%$-9.65 M-14.3%-30.38%
2019-Q1$75 M11.05%$-16.57 M-22.1%71.81%

Coupa Software ownership

When you are planning to invest in a stock, it's worth to overview its ownership structure.

Coupa Software shares owned by insiders (that is, founders, CEO, CTO, main executives or other management staff) currently counts a 0.57% of all shares.

Bearish positions for COUP stock account 0.00%, no big difference from last month.

For a better understanding, the next table shows ownership data compared to other related companies:

Market cap$8.6 B$1.8 B$118.3 M
Total shares61.3 M44.5 M37.5 M
Float shares54.9 M44.1 M32.4 M
  - Institutional holdings (%)100.9%97.8%37.0%
  - Insider holdings (%)0.6%1.5%14.3%
Shares in short selling0.0%0.0%0.0%

COUP summary

Monday, July 15th, 2019
Day range$137.00 - $141.27
Previous close$139.26
Session gain0.66%
Average true range$4.92
50d mov avg$118.61
100d mov avg$106.31
200d mov avg$87.86
Daily patternlb03a
Weekly pattern lt06a

Coupa Software performance

To measure stock performance is always good to compare with competitors or related stocks. We compared Coupa Software against Progress Software and Pixelworks in the following table:
COUPCoupa Software55.67%82.86%115.83%
PRGSProgress Software-6.54%21.44%7.94%

Coupa Software competitors

Creating a list of competitors for Coupa Software it's not an easy task. We selected 2 public companies that are related to and can be considered as competitors of Coupa Software: