COUP stock: buy or sell?

COUP stock price: $109.45 -0.48% At close on May 20th, 2019

Updated on:
May 20th, 2019


Coupa Software depreciated -0.48% to $109.45 after topping to all time highs on Thursday. On Thursday COUP skyrocketed an outstanding 5.18%.

Coupa Software Incorporated provides cloud-based spend management platform. The company's platform connects organization with suppliers globally; and provides visibility into and control over how companies spend money, as well as enables businesses to achieve savings that drive profitability.

Should I buy COUP stock?

Make a decision about when to buy or sell stocks is one of the hardest parts of being a trader or investor. That's why is so important to define your own trading plan that matches with your character as inversor. At, we use very simple but trusted and powerful trend following trading strategies. Simple things usually work the best.

Currently, 2 buy setups are elegible for Coupa Software stock now:

Buy setupElegible
New all-time highYes
New 52 week highYes
Price crossing up 200d MANo
100d MA crossing up 200d MANo

Is Coupa Software stock a buy?

Financial institutions and banks publish stock ratings everyday. At, we collected 13 ratings published for COUP stock in the last month.

The general sentiment of these ratings is bullish for COUP stock, with 8 positive ratings.
Is COUP a good stock to buy?
DateAnalyst / BrokerPrevious ratingCurrent rating
2019-5-13Bank of American/aBuy
2019-3-8Royal Bank of CanadaOutperformSell
2019-3-8Royal Bank of CanadaOutperformOutperform
2019-3-8Morgan StanleyEqual WeightEqual Weight
2019-3-13Loop Capitaln/aBuy
2019-3-13JMP Securitiesn/aHold
2019-3-12SunTrust Banksn/aBuy
2019-3-12Raymond Jamesn/an/a
2019-3-12Needham & Company LLCn/aBuy
2019-2-1Goldman Sachs Groupn/aBuy

COUP stock analysis

Daily outlook

After several days of continuous hikes in past weeks, Coupa Software depreciated -0.48% to $109.45.

After several days of continuous rises in past weeks, Coupa Software depreciated -0.48% to $109.45. Since price and SMA200d lines crossed up on January, COUP climbed $50.69 (86.27%). Since February when SMA50d and SMA100d crossed up, COUP price gained $17.55 per share (19.10%). On Thursday, COUP hit new all time highs, pushing higher previous ATH of $107.90 recorded on Wednesday. New ATHs are usual entry points for many trading setups as there aren't higher resistences.

COUP stock chart (daily)

Weekly outlook

After boosting a phenomenal 5.39% in a week last week, Coupa Software closed this week at $109.45 and declined an ugly -0.48%. By mid April COUP plunged a dreadful -7.26% in just one week.

Coupa Software stock is drawing an uptrend with rising tops and bottoms. Now trading in between its last bottom and last top, COUP might consolidate in a flat-base, waiting to break out over or down under . Not so far away is the last all-time high Coupa Software marked last week. Since price and SMA40w lines crossed up early January, COUP climbed $46.94 (75.09%). Since SMA10d and SMA20w crossed up late January, COUP price climbed $29.01 per share (36.06%).

COUP stock chart (weekly)

COUP stock price history

COUP IPO was on October 6th, 2016 at $35.00 per share1. Since then, COUP stock surged a 212.70%, with a yearly average of 106.40%. If you had invested right after COUP's IPO a $1,000 in COUP stock in 2016, it would worth $2,127.00 today.

1: Adjusted price after possible price splits or reverse-splits.

COUP stock historical price chart

COUP stock reached all-time highs on Thursday with a price of $111.90.

COUP stock price target is $102.30

How much a stock will be priced tomorrow or next week is quite unpredictable However, banks and other financial institutions analysts, with the help of lots of data and algorithms do their best to predict the stock prices movement. The accuracy of these stock price predictions is not very high, and you should not blindly believe and make decisions only based on what this ratings or price target predictions say. For the last 30 days we found 10 price forecasts for Coupa Software stock:
COUP stock price predictions
DateAnalyst / BrokerActionPrevious targetCurrent targetDiff
2019-3-8Royal Bank of CanadaReiteratesn/a$104.00-
2019-3-8Royal Bank of CanadaRaises Target$84.00$104.0023.8%
2019-3-8Morgan StanleyRaises Target$70.00$76.008.6%
2019-3-13OppenheimerRaises Target$85.00$100.0017.6%
2019-3-13Loop CapitalRaises Targetn/a$105.00-
2019-3-12SunTrust BanksRaises Targetn/a$110.00-
2019-3-12Raymond JamesRaises Target$86.00$107.0024.4%
2019-3-12Needham & Company LLCRaises Targetn/a$108.00-
(in average)$81.30$102.3026.0%
Moving in a range from $123.00 and $76.00, the price target for Coupa Software stock is $102.30. In average, analysts' outlook on COUP price forecast is positive, improving the target by a 26.00% from previous estimations.

Financials and fundamental analysis

Earnings date and Earnings per Share

Coupa Software failed experts on March when it published an Earnings per Share (EPS) of $-0.18 when the analysts' forecast was $-0.26.
COUP earnings date and EPS evolution
QuarterReporting dateEstimated EPSActual EPSSurprise

Annual financial results

Compared to 2018, last anual revenues report draw a super good growth of 39.40% to $260.37 million dollars. When comparing 2019 vs 2018, however, profit margin (that is, the net income divided by revenues) raised a 2.13% to -21.33%.

COUP annual Sales and Income evolution
2014$51 M-$-27.30 M-53.7%-
2015$51 M-0.01%$-27.30 M-53.7%0.00%
2015$84 M64.58%$-46.16 M-55.2%69.08%
2016$84 M0.00%$-46.16 M-55.2%-0.01%
2016$134 M59.87%$-37.61 M-28.1%-18.52%
2017$134 M0.00%$-37.61 M-28.1%-0.01%
2017$187 M39.62%$-43.81 M-23.5%16.49%
2018$187 M0.00%$-43.81 M-23.5%-0.01%
2019$260 M39.40%$-55.52 M-21.3%26.75%

Quarterly financial results

Coupa Software posted $74.91 M in sales for 2019-Q1, a 11.05% up compared to previous quarter. Reported quarter income marked $-16.57 million with a profit margin of -22.12%. Profit margin slipped a -7.82% compared to previous quarter when profit margin was -14.30%. When comparing revenues to same quarter last year, Coupa Software sales marked an exceptional increase and skyrocketed a 39.36%. Looking back to recent quarterly results, Coupa Software posted 7 positive quarters in a row.
COUP quarterly Sales and Income evolution
2017-Q2$41 M-$-10.04 M-24.4%-
2017-Q3$45 M8.29%$-13.74 M-30.8%36.85%
2017-Q4$47 M6.26%$-11.30 M-23.9%-17.74%
2018-Q1$54 M13.54%$-8.72 M-16.2%-22.82%
2018-Q2$56 M4.84%$-15.45 M-27.4%77.16%
2018-Q3$62 M9.40%$-13.85 M-22.5%-10.35%
2018-Q4$67 M9.41%$-9.65 M-14.3%-30.38%
2019-Q1$75 M11.05%$-16.57 M-22.1%71.81%

Coupa Software ownership

When you are planning to invest in shares of a stock, it's worth to check its ownership structure.

Coupa Software shares owned by insiders (that is, founders, CEO, CTO, main executives or other management staff) currently counts a 0.57% of all shares.

Bearish positions for COUP stock account 0.00%, no big difference from last month.

For a better understanding, the next table shows ownership data compared to other related stocks:

Market cap$6.7 B$1.9 B$117.5 M
Total shares61.3 M44.5 M37.5 M
Float shares53.6 M43.9 M32.3 M
  - Institutional holdings (%)100.9%97.8%37.0%
  - Insider holdings (%)0.6%1.5%14.3%
Shares in short selling0.0%0.0%0.0%

COUP summary

Monday, May 20th, 2019
Day range$107.00 - $111.19
Previous close$109.98
Session gain-0.48%
Average true range$4.69
50d mov avg$96.73
100d mov avg$89.26
200d mov avg$78.11
Daily pattern
Weekly pattern lt06a

Coupa Software performance

To measure stock performance is always good to benchmark with competitors or related stocks. In the following table, we compare Coupa Software to Progress Software and Pixelworks:
COUPCoupa Software15.53%92.46%113.69%
PRGSProgress Software12.70%27.90%16.65%

Coupa Software competitors

Choosing a list of competitors for Coupa Software it's a hard job. We selected 2 public companies that are related to and can be considered as competitors of Coupa Software: