Clorox stock: buy or sell?

CLX stock price: $151.78 -1.58% At close on September 20th, 2019

Updated on:
September 20th, 2019


Shares of Clorox declined an awful -1.58% and closed at $151.78.

The Clorox Company manufactures and markets consumer and professional products worldwide. It operates through four segments: Cleaning, Household, Lifestyle, and International.

Should I buy Clorox stock?

Trading stocks requires experience and discipline, and your buying and selling decisions must come following a methodology. Trading strategies are meant for helping you in the decision process of what stocks to choose and when is the best moment to buy them. At, we use very simple but trusted and powerful trend following trading strategies. Simple things usually work the best.

Currently, Clorox stock doesn't match any of these trading strategies, so our recommendation is not to buy.

Buy setupElegible
New all-time highNo
New 52 week highNo
Price crossing up 200d MANo
100d MA crossing up 200d MANo
This is not a selling recommendation at all, just it's not the best moment to buy if you follow any of these trading strategies.

Is Clorox stock a buy?

Everyday, hundreds of stock ratings are published by financial analysts to indicate a particular stock's attractiveness. At, we gathered 13 ratings published for CLX stock in the last 30 days.

The general sentiment of these ratings is bearish for CLX stock, with 4 negative ratings.
Is CLX a good stock to buy?
DateAnalyst / BrokerPrevious ratingCurrent rating
2019-8-2UBS Groupn/aSell
2019-8-2Royal Bank of Canadan/aSector Perform
2019-8-2Morgan Stanleyn/aUnderweight
2019-7-12Wells Fargo & Con/aHold
2019-5-2Wells Fargo & CoMarket PerformMarket Perform
2019-5-2Deutsche BankSellHold
2019-5-2Bank of AmericaNeutralNeutral
2019-4-8JPMorgan Chase & Co.NeutralUnderweight
2019-3-6Credit Suisse Groupn/aUnderperform
2019-2-5BMO Capital Marketsn/aOutperform

Clorox stock analysis

Daily outlook

Shares of Clorox declined an awful -1.58% and closed at $151.78.

Shares of Clorox declined an awful -1.58% and closed at $151.78. Since SMA100d and SMA200d crossed up on Aug/30, CLX price slid a -4.69%. CLX marked a lower low and a lower high in the short term, defining a downward trend. Climbing above $161.03 would break this short term down trend and open possibilities for reversing this situation. On July, CLX hit a new all time high, pushing higher than on July tops. Check different trading setups that use ATHs as triggers.

CLX stock chart (daily)

Weekly outlook

Clorox shares slipped -4.50% this week, ending at $151.78. Late July CLX plummed a spooky -5.33% in just one week.

Clorox stock is trading in the range of its last top and last bottom. Loosing would mean breaking the current uptrend. Breakdowns under last bottom are selling point signals for some trading strategies. Not so far away is the last price record Clorox marked late July. This week, Clorox stock lost the significant level of the 40-weeks moving average. Trading stocks that are under the 40-weeks (that is, 200-days) moving average mark is not recommended by many experts, as it indicates that the stock has not enough institutional support. Since late August when SMA20w and SMA40w crossed up, CLX price slipped $-4.15 per share (-2.66%).

CLX stock chart (weekly)

Clorox stock price history

Clorox stock historical price chart

CLX stock reached all-time highs on July with a price of $166.32.

Clorox stock price target is $150.30

Nobody can reliably foresee how stock prices may evolve in the future. However, many stock price predictions are published every day by banks, financial institutions and independent analysts. We do not recommend to follow these stock price predictions without a critical thinking from your side, as their accuracy is usually low. For the last 30 days we found 12 price targets for CLX stock:
CLX stock price predictions
DateAnalyst / BrokerActionPrevious targetCurrent targetDiff
2019-8-2UBS GroupRaises Target$110.00$128.0016.4%
2019-8-2Royal Bank of CanadaRaises Targetn/a$161.00-
2019-8-2Morgan StanleyRaises Target$141.00$144.002.1%
2019-7-12Wells Fargo & CoReiteratesn/a$153.00-
2019-5-23CitigroupSet Price Targetn/a$156.00-
2019-5-2Wells Fargo & CoLowers Target$157.00$153.00-2.5%
2019-5-2Deutsche BankUpgradesn/a$139.00-
2019-5-2CitigroupLowers Target$171.00$160.00-6.4%
2019-5-2Bank of AmericaReiterates$165.00$154.00-6.7%
2019-4-8JPMorgan Chase & Co.Downgrades$159.00$139.00-12.6%
2019-2-5BMO Capital MarketsRaises Target$6.40$175.002634.4%
(in average)$129.90$150.3016.0%
The price forecast for Clorox stock is $150.30, moving in a range between $175.00 and $128.00. In average, analysts' outlook on CLX price forecast is positive, upgrading the prediction by a 16.00% from previous estimations.

Financials and fundamental analysis

Earnings date and Earnings per Share

Since April, when Clorox posted its last earnings report, it . As soon as we get its actual EPS from the earnings report, we will update this report.
CLX earnings date and EPS evolution
QuarterReporting dateEstimated EPSActual EPSSurprise

Annual financial results

In 2018, Clorox annual turnover stepped up a slightly good 2.53% to $6,124.00 M USD from $5,973.00 marked in 2017. Similarly, its income margin (compared to sales) grew to 13.44%, that is $823.00 million.

Clorox presents anual results in June, and to evaluate its evolution since then, we estimate annual sales and income figures by adding results from the last 4 quarters. This is called TTM (or Twelve Trailing Months). So, Clorox TTM sales up to March 2019 were $6,278.00 and income $796.00 million dollars. When comparing this TTM figures with the last reported annuality, we can review Clorox business evolution since June 2018: Annual turnover up to March, compared to lastest yearly report, appreciated a slightly fine 2.51%. However, profit margin (net income/revenues) remained steady at 13.44%.

CLX annual Sales and Income evolution
2013$5,620 M-$574 M10.2%-
2014$5,510 M-1.96%$579 M10.5%0.87%
2015$5,655 M2.63%$580 M10.3%0.17%
2016$5,761 M1.87%$648 M11.2%11.72%
2017$5,973 M3.68%$701 M11.7%8.18%
2018$6,124 M2.53%$823 M13.4%17.40%
TTM $6,278 M2.51%$796 M12.7%-3.28%

Quarterly financial results

Clorox posted $1,551.00 million in revenues for 2019-Q1, a 5.30% improvement compared to previous quarter. Reported quarter income marked $187.00 million with a profit margin of 12.06%. Profit margin remained constant a -0.30% compared to previous quarter when profit margin was 12.36%. When comparing sales to same quarter last year, Clorox sales marked a tiny gain and gained a 2.24%.
CLX quarterly Sales and Income evolution
2017-Q2$1,650 M-$202 M12.2%-
2017-Q3$1,500 M-9.09%$192 M12.8%-4.95%
2017-Q4$1,416 M-5.60%$233 M16.5%21.35%
2018-Q1$1,517 M7.13%$181 M11.9%-22.32%
2018-Q2$1,691 M11.47%$217 M12.8%19.89%
2018-Q3$1,563 M-7.57%$210 M13.4%-3.23%
2018-Q4$1,473 M-5.76%$182 M12.4%-13.33%
2019-Q1$1,551 M5.30%$187 M12.1%2.75%

Clorox ownership

When you are planning to buy shares of a stock, it's always worth to review its ownership structure.

Management staff in all public traded companies that hold equity is required to report every transaction to the SEC. For Clorox, 0.11% of all outstanding shares are owned by its staff.

In case of Clorox stock, 79.48% of its shares are held by institutions (mutual funds, pension funds, big banks and other large financial institutions). Bearish positions for CLX stock account 0.00%, no big difference from last month.

For a better context understanding, the next table shows ownership data compared to other related companies:

Market cap$19.1 B$18.0 B$31.9 M
Total shares125.7 M247.1 M9.4 M
Float shares125.3 M246.5 M3.5 M
  - Institutional holdings (%)79.5%88.4%3.6%
  - Insider holdings (%)0.1%0.2%61.9%
Shares in short selling0.0%0.0%0.0%

Clorox summary

Friday, September 20th, 2019
Day range$151.40 - $154.61
Previous close$154.21
Session gain-1.58%
Average true range$3.31
50d mov avg$159.12
100d mov avg$155.12
200d mov avg$154.30
Daily patternlb06a
Weekly pattern lt06a

Clorox performance

Performance as an absolute value is never valid if it's not benchmarked against competitors or related stocks in the industry. We compared Clorox against Church & Dwight and Ocean Bio-Chem in the following table:
CHDChurch & Dwight-3.86%9.15%22.83%
OBCIOcean Bio-Chem1.49%-8.36%-19.62%

Clorox competitors

Creating a list of competitors for Clorox it's difficult. We selected 2 public companies that are related to and can be considered as competitors of Clorox:

Latest Clorox stock news