Clorox stock: buy or sell?

CLX stock price: $146.72 -0.22% At close on May 20th, 2019

Updated on:
May 20th, 2019


Shares of Clorox ended today at $146.72 and stayed steady a lame -0.22%.

The Clorox Company manufactures and markets consumer and professional products worldwide. It operates through four segments: Cleaning, Household, Lifestyle, and International.

Should I buy Clorox stock?

Trading stocks requires experience and discipline, and your buying and selling decisions must come following a methodology. Trading strategies are meant for helping you in the decision process of what stocks to pick and when is the best time to buy them. At, we use very simple but trusted and powerful trend following trading strategies. Simple things usually work the best.

Currently, Clorox stock doesn't match any of these trading strategies, so our recommendation is not to buy.

Buy setupElegible
New all-time highNo
New 52 week highNo
Price crossing up 200d MANo
100d MA crossing up 200d MANo
This is not a selling recommendation at all, just it's not the best moment to buy if you follow any of these trading strategies.

Is Clorox stock a buy?

Banks and financial institutions publish stock ratings everyday. At, we gathered 8 ratings published for CLX stock in the last 30 days.

The general sentiment of these ratings is bearish for CLX stock, with 2 negative ratings.
Is CLX a good stock to buy?
DateAnalyst / BrokerPrevious ratingCurrent rating
2019-5-2Wells Fargo & CoMarket PerformMarket Perform
2019-5-2Deutsche BankSellHold
2019-5-2Bank of AmericaNeutralNeutral
2019-4-8JPMorgan Chase & Co.NeutralUnderweight
2019-3-6Credit Suisse Groupn/aUnderperform
2019-2-5BMO Capital Marketsn/aOutperform

Clorox stock analysis

Daily outlook

Clorox shares stayed constant -0.22% to $146.72 today.

Shares of Clorox ended today at $146.72 and stayed constant a lame -0.22%. Since price and SMA200d lines crossed down on May/1, CLX fell $-13.01 per share (-8.14%). Since SMA50d and SMA100d crossed up on Apr 8th, CLX price slid a -5.12%.

CLX stock chart (daily)

Weekly outlook

Shares of Clorox closed this week at $146.72 and remained stable a neutral -0.22%. Late April CLX collapsed a dreadful -6.33% in just one week.

Since price and 40-weeks moving average lines crossed down late April, CLX fell $-10.84 per share (-6.88%). Trading stocks that are below the 40-weeks (that is, 200-days) moving average line is not recommended by many experts, as it indicates that the stock has not enough institutional support. Far behind is the all-time high Clorox hit late November 2018 and since then the price is -11.41% below that top. Since mid September 2018 when SMA20w and SMA40w crossed up, CLX price slipped $-1.20 per share (-0.81%).

CLX stock chart (weekly)

Clorox stock price history

Clorox IPO was on March 17th, 1980 at $0.10 per share1. Since then, CLX stock surged a 146,620.00%, with a yearly average of 3,759.50%. If you had invested right after CLX's IPO a $1,000 in Clorox stock in 1980, it would worth $1,466,200.00 today.

1: Adjusted price after possible price splits or reverse-splits.

Clorox stock historical price chart

CLX stock reached all-time highs on November with a price of $165.62.

Clorox stock price target is $151.70

Predicting the price evolution of a stock or any financial instrument in a reliable and repeatable way is probably impossible. However, financial institutions invest time and resources to provide the most accurated estimations to help investors to make their decisions. The accuracy of these stock price predictions is not very high, and you should not blindly believe and make decisions only based on what this ratings or price target predictions say. We have 7 price forecasts for Clorox stock published in the last 30 days:
CLX stock price predictions
DateAnalyst / BrokerActionPrevious targetCurrent targetDiff
2019-5-2Wells Fargo & CoLowers Target$157.00$153.00-2.5%
2019-5-2Deutsche BankUpgradesn/a$139.00-
2019-5-2CitigroupLowers Target$171.00$160.00-6.4%
2019-5-2Bank of AmericaReiterates$165.00$154.00-6.7%
2019-4-8JPMorgan Chase & Co.Downgrades$159.00$139.00-12.6%
2019-2-5BMO Capital MarketsRaises Target$6.40$175.002634.4%
(in average)$131.70$151.7015.0%
Moving in a range from $175.00 and $139.00, the price prediction for Clorox stock is $151.70. In average, analysts' outlook on CLX price target is positive, increasing the target by a 15.00% from previous estimations.

Financials and fundamental analysis

Earnings date and Earnings per Share

After presenting its last earnings report on Apr/30, Clorox declined a fateful -6.18%. Unfortunately, reported EPS is not yet available in our database.
CLX earnings date and EPS evolution
QuarterReporting dateEstimated EPSActual EPSSurprise

Annual financial results

Compared to 2017, last anual revenues report draw a slightly good growth of 2.53% to $6,124.00 million dollars. When comparing 2018 vs 2017, aligned with this, profit margin (that is, the net income divided by revenues) raised a 1.70% to 13.44%.

To have an updated picture of the financial situation of Clorox, we have calculated the trailing twelve month (TTM) sales and income figures. TTM values are the sum of the last 4 quarters and aproximate to an annual fiscal report ending in 2019-Q1 that can be compared to 2018 fiscal year results. Annual Clorox TTM sales up to March 2019 were $6,278.00 and income was $796.00 M dollars. When comparing this TTM figures with the last reported annuality, we can review Clorox business evolution since June 2018: Annual sales up to March, compared to lastest yearly report, appreciated a slightly good 2.51%. Instead, profit margin (net income/sales) remained constant at 13.44%.

CLX annual Sales and Income evolution
2013$5,620 M-$574 M10.2%-
2014$5,510 M-1.96%$579 M10.5%0.87%
2015$5,655 M2.63%$580 M10.3%0.17%
2016$5,761 M1.87%$648 M11.2%11.72%
2017$5,973 M3.68%$701 M11.7%8.18%
2018$6,124 M2.53%$823 M13.4%17.40%
TTM $6,278 M2.51%$796 M12.7%-3.28%

Quarterly financial results

Clorox posted $1,551.00 million in revenues for 2019-Q1, a 5.30% improvement compared to previous quarter. Reported quarter income marked $187.00 M with a profit margin of 12.06%. Profit margin remained stable a -0.30% compared to previous quarter when profit margin was 12.36%. When comparing turnover to same quarter last year, Clorox sales marked a slightly fine increase and stepped up a 2.24%.
CLX quarterly Sales and Income evolution
2017-Q2$1,650 M-$202 M12.2%-
2017-Q3$1,500 M-9.09%$192 M12.8%-4.95%
2017-Q4$1,416 M-5.60%$233 M16.5%21.35%
2018-Q1$1,517 M7.13%$181 M11.9%-22.32%
2018-Q2$1,691 M11.47%$217 M12.8%19.89%
2018-Q3$1,563 M-7.57%$210 M13.4%-3.23%
2018-Q4$1,473 M-5.76%$182 M12.4%-13.33%
2019-Q1$1,551 M5.30%$187 M12.1%2.75%

Clorox ownership

When you are planning to buy shares of a company, it's worth to have a look its ownership structure.

Management staff in all public traded companies that hold equity is required to report every transaction to the SEC. For Clorox, 0.11% of all outstanding shares are owned by its staff.

In case of Clorox stock, 79.48% of its shares are held by institutions (mutual funds, pension funds, big banks and other large financial institutions). Bearish positions for CLX stock account 0.00%, no big difference from last month.

The following table compares ownership indicators for other stocks related to Clorox:

Market cap$18.7 B$18.2 B$30.8 M
Total shares127.4 M246.2 M9.4 M
Float shares127.1 M245.7 M3.6 M
  - Institutional holdings (%)79.5%88.4%3.6%
  - Insider holdings (%)0.1%0.2%61.9%
Shares in short selling0.0%0.0%0.0%

Clorox summary

Monday, May 20th, 2019
Day range$145.25 - $147.71
Previous close$147.05
Session gain-0.22%
Average true range$3.03
50d mov avg$153.84
100d mov avg$153.15
200d mov avg$151.50
Daily pattern
Weekly pattern lb11a

Clorox performance

Stocks performance is always measured in comparision to the market or competitors and related stocks in the same industry. We chose Church & Dwight and Ocean Bio-Chem as the bechmarking frame for Clorox stock.
CHDChurch & Dwight11.94%12.91%58.16%
OBCIOcean Bio-Chem-7.58%-7.32%-2.95%

Clorox competitors

Defining a list of competitors for Clorox it's difficult. We selected 2 public companies that are related to and can be considered as competitors of Clorox:

Latest Clorox stock news