Clorox stock: buy or sell?

CLX stock price: $168.03 0.11% At close on February 26th, 2020

Updated on:
February 26th, 2020


Clorox stayed steady 0.11% to $168.03 after yesterday all time highs. Wednesday was the fourth climbing session in a row, gaining 2.34%.

The Clorox Company manufactures and markets consumer and professional products worldwide. It operates through four segments: Cleaning, Household, Lifestyle, and International.

Should I buy Clorox stock?

You can't be a successful trader if you don't follow a methodolgy or system that assist you in choosing companies and the correct market timing. Trading strategies are meant for helping you in the decision process of what stocks to pick and when is the best moment to buy them. At, we like to use very simple but trusted and powerful trend following trading strategies. Simple things usually work the best.

These 2 buy setups are elegible for Clorox stock right now:

Buy setupElegible
New all-time highYes
New 52 week highYes
Price crossing up 200d MANo
100d MA crossing up 200d MANo

Is Clorox stock a buy?

Everyday, hundreds of stock ratings are published by financial analysts to indicate a particular stock's attractiveness. Unfortunately, we couldn't find any rating for CLX stock for the last month.

Clorox stock analysis

Daily outlook

After reaching all time highs yesterday, Clorox stayed constant 0.11% to $168.03.

After reaching all time highs yesterday, Clorox stayed constant 0.11% to $168.03. On January CLX price bounced up over the SMA of 200 days demonstrating to be a significant support for this stock. From a daily perspective, CLX is in a short term uptrend after plotting its last bottom ($163.59, on Thursday) higher than the previous bottom, and its last top ($169.73, yesterday) also over the previous top. Now trading in between its last bottom and last top CLX might consolidate in a plain range, waiting to break out over $169.73 or down under $163.59. Yesterday, CLX hit new all time highs, pushing higher previous ATH of $168.96 recorded on Feb 10th. New ATHs are usual entry points for many trading setups as there aren't higher resistences.

CLX stock chart (daily)

Weekly outlook

Clorox closed this week at $168.03 after marking a new all time high ($169.73) and inched a beatiful 2.06%. Early February CLX boosted a wonderful 5.37% in just one week.

Clorox stock is trading in the range of its last top and last bottom. Loosing would mean breaking the current uptrend. Breakdowns under last bottom are selling point signals for some trading strategies. Since mid December 2019 when CLX stock price broke up the SMA40w line, it gained $17.34 (11.51%).

CLX stock chart (weekly)

Clorox stock price history

Clorox stock historical price chart

CLX stock reached all-time highs yesterday with a price of $169.73.

Clorox stock price target

How much a stock will be priced tomorrow or next week is quite unpredictable However, financial institutions invest time and resources to provide the most accurated estimations to help investors to make their decisions. We do not recommend to follow these stock price predictions without a critical thinking from your side, as their accuracy is usually low. For the last 30 days we have not detected any price target for Clorox stock by any trusted analyst.

Financials and fundamental analysis

Earnings date and Earnings per Share

After posting its last earnings report on April, Clorox . Unfortunately, reported EPS is not yet available in our database.
CLX earnings date and EPS evolution
QuarterReporting dateEstimated EPSActual EPSSurprise

Annual financial results

Compared to 2017, last anual sales report draw a slightly good growth of 2.53% to $6,124.00 M USD. When comparing 2018 vs 2017, in the same way, profit margin (that is, the net income divided by revenues) raised a 1.70% to 13.44%.

Clorox fiscal year ends in June, and to compare its evolution since then, we estimate annual sales and income figures by adding results from the last 4 quarters. This is called TTM (or Twelve Trailing Months). So, Clorox TTM sales up to March 2019 were $6,278.00 and income $796.00 million dollars. If we compare this TTM figures with the last reported annuality, we can esteem Clorox business evolution since June 2018: Annual revenues up to March, compared to lastest yearly report, gained a slightly good 2.51%. Nevertheless, profit margin (net income/sales) remained steady at 13.44%.

CLX annual Sales and Income evolution
2013$5,620 M-$574 M10.2%-
2014$5,510 M-1.96%$579 M10.5%0.87%
2015$5,655 M2.63%$580 M10.3%0.17%
2016$5,761 M1.87%$648 M11.2%11.72%
2017$5,973 M3.68%$701 M11.7%8.18%
2018$6,124 M2.53%$823 M13.4%17.40%
TTM $6,278 M2.51%$796 M12.7%-3.28%

Quarterly financial results

Clorox reported $1,551.00 M in revenues for 2019-Q1, a 5.30% improvement compared to previous quarter. Reported quarter income marked $187.00 million with a profit margin of 12.06%. Profit margin remained stable a -0.30% compared to previous quarter when profit margin was 12.36%. When comparing revenues to same quarter last year, Clorox sales marked a tiny increase and inched a 2.24%.
CLX quarterly Sales and Income evolution
2017-Q2$1,650 M-$202 M12.2%-
2017-Q3$1,500 M-9.09%$192 M12.8%-4.95%
2017-Q4$1,416 M-5.60%$233 M16.5%21.35%
2018-Q1$1,517 M7.13%$181 M11.9%-22.32%
2018-Q2$1,691 M11.47%$217 M12.8%19.89%
2018-Q3$1,563 M-7.57%$210 M13.4%-3.23%
2018-Q4$1,473 M-5.76%$182 M12.4%-13.33%
2019-Q1$1,551 M5.30%$187 M12.1%2.75%

Clorox ownership

When you are planning to buy shares of a stock, it's worth to review its ownership structure.

Management staff in all public traded companies that hold equity is required to report every transaction to the SEC. For Clorox, 0.11% of all outstanding shares are owned by its staff.

Bearish positions for CLX stock account 0.00%, no big difference from last month.

For a better context understanding, the next table shows ownership data compared to other related stocks:

Market cap$21.0 B
Total shares125.1 M
Float shares124.8 M
  - Institutional holdings (%)82.9%
  - Insider holdings (%)0.1%
Shares in short selling0.0%

Clorox summary

Wednesday, February 26th, 2020
Day range$166.52 - $168.93
Previous close$167.85
Session gain0.11%
Average true range$2.20
50d mov avg$157.45
100d mov avg$152.44
200d mov avg$152.87
Daily patternlt06a
Weekly pattern lt06a

Clorox performance

Performance as an absolute value is never valid if it's not benchmarked against competitors or related stocks in the industry. We chose as the bechmarking frame for Clorox stock.

Clorox competitors

Unfortunately, we could not find any public company that could be defined as Clorox competitor. This doesn't mean Clorox does not have any competitor in the market, it's just we could not detected it.

    Latest Clorox stock news