Clorox stock: buy or sell?
Updated on:
July 15th, 2019
4
The Clorox Company manufactures and markets consumer and professional products worldwide. It operates through four segments: Cleaning, Household, Lifestyle, and International.
Should I buy Clorox stock?
Make a decision about when to buy or sell stocks is one of the hardest parts of being a trader or investor. Trading strategies are meant for helping you in the decision process of what stocks to pick and when is the best moment to buy them. At Stocks2.com, we like to use very simple but trusted and powerful trend following trading strategies. Simple things usually work the best.None of our preferred buy setups matches with Clorox stock situation right now, hence this is not a suitable entry point.
| Buy setup | Elegible |
|---|---|
| New all-time high | No |
| New 52 week high | No |
| Price crossing up 200d MA | No |
| 100d MA crossing up 200d MA | No |
Is Clorox stock a buy?
Everyday, hundreds of stock ratings are posted by financial analysts to indicate a particular stock's attractiveness.
At Stocks2.com, we collected 10 ratings published for CLX stock in the last 30 days.| Date | Analyst / Broker | Previous rating | Current rating |
| 2019-7-12 | Wells Fargo & Co | n/a | Hold |
| 2019-5-23 | Citigroup | n/a | Hold |
| 2019-5-2 | Wells Fargo & Co | Market Perform | Market Perform |
| 2019-5-2 | Deutsche Bank | Sell | Hold |
| 2019-5-2 | Citigroup | Neutral | Neutral |
| 2019-5-2 | Bank of America | Neutral | Neutral |
| 2019-4-8 | JPMorgan Chase & Co. | Neutral | Underweight |
| 2019-3-6 | Credit Suisse Group | n/a | Underperform |
| 2019-2-6 | Barclays | n/a | Hold |
| 2019-2-5 | BMO Capital Markets | n/a | Outperform |
Clorox stock analysis
Daily outlook
Shares of Clorox closed today at $158.53 and remained steady a tiny 0.30%.
Shares of Clorox closed today at $158.53 and remained stable a tiny 0.30%. On July 2nd CLX price bounced up over the SMA of 200 days demonstrating to be a significant support for this stock.
Weekly outlook
Clorox stayed constant a tiny 0.30% this week. For 3 weeks in a row, price soared and marked a profit of 3.50%.
Price pattern shows an uptrend with two rising tops and bottoms, and now trading upwards to the $160.49 resistance. Early July CLX price bounced up over the SMA of 40 weeks that acted as support stopping new slides. Far behind is the all-time high Clorox recorded late November 2018 but price is just -4.28% below that top.
Clorox stock price history
Clorox stock historical price chart
CLX stock reached all-time highs on November with a price of $165.62.
Clorox stock price target is $152.30
Predicting the price evolution of a stock or any financial instrument in a reliable and repeatable way is probably impossible. However, many stock price predictions are published every day by banks, financial institutions and independent analysts. You should not follow the analysts' CLX stock price predictions in the hope that they will be met as they may be wrong and not met. We found 9 price predictions for CLX stock published in the last month:| Date | Analyst / Broker | Action | Previous target | Current target | Diff |
| 2019-7-12 | Wells Fargo & Co | Reiterates | n/a | $153.00 | - |
| 2019-5-23 | Citigroup | Set Price Target | n/a | $156.00 | - |
| 2019-5-2 | Wells Fargo & Co | Lowers Target | $157.00 | $153.00 | -2.5% |
| 2019-5-2 | Deutsche Bank | Upgrades | n/a | $139.00 | - |
| 2019-5-2 | Citigroup | Lowers Target | $171.00 | $160.00 | -6.4% |
| 2019-5-2 | Bank of America | Reiterates | $165.00 | $154.00 | -6.7% |
| 2019-4-8 | JPMorgan Chase & Co. | Downgrades | $159.00 | $139.00 | -12.6% |
| 2019-2-6 | Barclays | Reiterates | n/a | $142.00 | - |
| 2019-2-5 | BMO Capital Markets | Raises Target | $6.40 | $175.00 | 2634.4% |
| (in average) | $131.70 | $152.30 | 16.0% |
Financials and fundamental analysis
Earnings date and Earnings per Share
After presenting its last earnings report on April, Clorox grew a slightly good 1.37%. Unfortunately, reported EPS is not yet available in our database.| Quarter | Reporting date | Estimated EPS | Actual EPS | Surprise |
|---|---|---|---|---|
| 2017-Q2 | - | n/a | 1.53 | n/a |
| 2017-Q3 | 2017-11-01 | 1.42 | 1.46 | 2.8% |
| 2017-Q4 | 2018-02-02 | 1.23 | 1.77 | 43.9% |
| 2018-Q1 | 2018-05-02 | 1.3 | 1.37 | 5.4% |
| 2018-Q2 | 2018-08-02 | 1.58 | 1.66 | 5.1% |
| 2018-Q3 | 2018-10-31 | 1.59 | 1.62 | 1.9% |
| 2018-Q4 | 2019-02-04 | 1.32 | 1.4 | 6.1% |
| 2019-Q1 | 2019-04-30 | 1.46 | n/a | n/a |
| 2019-Q2 | - | n/a | n/a | n/a |
| 2019-Q3 | - | n/a | n/a | n/a |
Annual financial results
Compared to 2017, last anual turnover report draw a slightly good gain of 2.53% to $6,124.00 million USD. When comparing 2018 vs 2017, in the same way, profit margin (that is, the net income divided by revenues) grew a 1.70% to 13.44%. Clorox presents anual results in June, and to compare its evolution since then, we estimate annual sales and income figures by adding results from the last 4 quarters. This is called TTM (or Twelve Trailing Months). So, Clorox TTM sales up to March 2019 were $6,278.00 and earnings $796.00 M dollars. When comparing this TTM figures with the last reported annuality, we can esteem Clorox business evolution since June 2018: Annual revenues up to March, compared to lastest yearly report, gained a slightly fine 2.51%. By contrast, profit margin (net income/revenues) stayed stable at 13.44%.| Year | Sales | YoY | Income/(margin) | YoY |
|---|---|---|---|---|
| 2013 | $5,620 M | - | $574 M10.2% | - |
| 2014 | $5,510 M | -1.96% | $579 M10.5% | 0.87% |
| 2015 | $5,655 M | 2.63% | $580 M10.3% | 0.17% |
| 2016 | $5,761 M | 1.87% | $648 M11.2% | 11.72% |
| 2017 | $5,973 M | 3.68% | $701 M11.7% | 8.18% |
| 2018 | $6,124 M | 2.53% | $823 M13.4% | 17.40% |
| TTM | $6,278 M | 2.51% | $796 M12.7% | -3.28% |
Quarterly financial results
Clorox posted $1,551.00 M in revenues for 2019-Q1, a 5.30% up compared to previous quarter. Reported quarter income marked $187.00 M with a profit margin of 12.06%. Profit margin stayed steady a -0.30% compared to previous quarter when profit margin was 12.36%. When comparing revenues to same quarter last year, Clorox sales marked a slightly fine growth and raised a 2.24%.| Quarter | Sales1 | QoQ2 | Income1/(margin) | QoQ2 |
|---|---|---|---|---|
| 2017-Q2 | $1,650 M | - | $202 M12.2% | - |
| 2017-Q3 | $1,500 M | -9.09% | $192 M12.8% | -4.95% |
| 2017-Q4 | $1,416 M | -5.60% | $233 M16.5% | 21.35% |
| 2018-Q1 | $1,517 M | 7.13% | $181 M11.9% | -22.32% |
| 2018-Q2 | $1,691 M | 11.47% | $217 M12.8% | 19.89% |
| 2018-Q3 | $1,563 M | -7.57% | $210 M13.4% | -3.23% |
| 2018-Q4 | $1,473 M | -5.76% | $182 M12.4% | -13.33% |
| 2019-Q1 | $1,551 M | 5.30% | $187 M12.1% | 2.75% |
Clorox ownership
When you are planning to buy a stock, it's worth to overview its ownership structure.Management staff in all public traded companies that hold equity is required to report every transaction to the SEC. For Clorox, 0.11% of all outstanding shares are owned by its staff.
In case of Clorox stock, 79.48% of its shares are held by institutions (mutual funds, pension funds, big banks and other large financial institutions). Bearish positions for CLX stock account 0.00%, no big difference from last month.
For a better context understanding, the following table shows ownership data compared to other related companies:
| CLX | CHD | OBCI | |
|---|---|---|---|
| Market cap | $20.2 B | $18.5 B | $32.8 M |
| Total shares | 127.4 M | 246.2 M | 9.4 M |
| Float shares | 127.1 M | 245.7 M | 3.6 M |
| - Institutional holdings (%) | 79.5% | 88.4% | 3.6% |
| - Insider holdings (%) | 0.1% | 0.2% | 61.9% |
| Shares in short selling | 0.0% | 0.0% | 0.0% |
Clorox summary
| Monday, July 15th, 2019 | |
|---|---|
| Open | $157.64 |
| Close | $158.53 |
| Day range | $157.36 - $159.05 |
| Previous close | $158.06 |
| Session gain | 0.30% |
| Average true range | $2.51 |
| 50d mov avg | $152.49 |
| 100d mov avg | $154.22 |
| 200d mov avg | $153.37 |
| Daily pattern | |
| Weekly pattern | lb02a |
Clorox performance
Stocks performance is always measured in comparision to the market or competitors and related stocks in the same industry. In the following table, we compare Clorox to Church & Dwight and Ocean Bio-Chem:| Stock | 3m | 6m | 12m |
|---|---|---|---|
| CLXClorox | 3.93% | 3.98% | 23.46% |
| CHDChurch & Dwight | 2.28% | 10.85% | 38.84% |
| OBCIOcean Bio-Chem | 15.51% | 4.48% | -3.31% |
Clorox competitors
Defining a list of competitors for Clorox it's tough. We selected 2 public companies that are related to and can be considered as competitors of Clorox:Latest Clorox stock news
- InvestorPlace3 Big Stock Charts for Monday: Davita, Clorox and Expedia GroupMay 20, 2019
- InvestorPlaceThe Clorox Company Earnings: Why CLX Stock Is Sliding Lower TodayMay 1, 2019
- Seeking AlphaDividend Pros: The Clorox CompanyFebruary 25, 2019
- Seeking AlphaClorox As A Defensive Stock Looks Solid And Accordingly PricedJanuary 17, 2019
- InvestorPlaceDon’t Buy the Headlines or Clorox Stock at All Right NowNovember 30, 2018