Clorox stock: buy or sell?

CLX stock price: $158.53 0.30% At close on July 15th, 2019

Updated on:
July 15th, 2019


Shares of Clorox remained constant a tiny 0.30% and closed at $158.53. Monday was the third climbing day in a row, marking 2.59%.

The Clorox Company manufactures and markets consumer and professional products worldwide. It operates through four segments: Cleaning, Household, Lifestyle, and International.

Should I buy Clorox stock?

Make a decision about when to buy or sell stocks is one of the hardest parts of being a trader or investor. Trading strategies are meant for helping you in the decision process of what stocks to pick and when is the best moment to buy them. At, we like to use very simple but trusted and powerful trend following trading strategies. Simple things usually work the best.

None of our preferred buy setups matches with Clorox stock situation right now, hence this is not a suitable entry point.

Buy setupElegible
New all-time highNo
New 52 week highNo
Price crossing up 200d MANo
100d MA crossing up 200d MANo
This doesn't mean CLX will fall in coming sessions, or it will not rise higher. Simply, it doesn't match our recommended trading systems.

Is Clorox stock a buy?

Everyday, hundreds of stock ratings are posted by financial analysts to indicate a particular stock's attractiveness. At, we collected 10 ratings published for CLX stock in the last 30 days.

Is CLX a good stock to buy?
DateAnalyst / BrokerPrevious ratingCurrent rating
2019-7-12Wells Fargo & Con/aHold
2019-5-2Wells Fargo & CoMarket PerformMarket Perform
2019-5-2Deutsche BankSellHold
2019-5-2Bank of AmericaNeutralNeutral
2019-4-8JPMorgan Chase & Co.NeutralUnderweight
2019-3-6Credit Suisse Groupn/aUnderperform
2019-2-5BMO Capital Marketsn/aOutperform

Clorox stock analysis

Daily outlook

Shares of Clorox closed today at $158.53 and remained steady a tiny 0.30%.

Shares of Clorox closed today at $158.53 and remained stable a tiny 0.30%. On July 2nd CLX price bounced up over the SMA of 200 days demonstrating to be a significant support for this stock.

CLX stock chart (daily)

Weekly outlook

Clorox stayed constant a tiny 0.30% this week. For 3 weeks in a row, price soared and marked a profit of 3.50%.

Price pattern shows an uptrend with two rising tops and bottoms, and now trading upwards to the $160.49 resistance. Early July CLX price bounced up over the SMA of 40 weeks that acted as support stopping new slides. Far behind is the all-time high Clorox recorded late November 2018 but price is just -4.28% below that top.

CLX stock chart (weekly)

Clorox stock price history

Clorox stock historical price chart

CLX stock reached all-time highs on November with a price of $165.62.

Clorox stock price target is $152.30

Predicting the price evolution of a stock or any financial instrument in a reliable and repeatable way is probably impossible. However, many stock price predictions are published every day by banks, financial institutions and independent analysts. You should not follow the analysts' CLX stock price predictions in the hope that they will be met as they may be wrong and not met. We found 9 price predictions for CLX stock published in the last month:
CLX stock price predictions
DateAnalyst / BrokerActionPrevious targetCurrent targetDiff
2019-7-12Wells Fargo & CoReiteratesn/a$153.00-
2019-5-23CitigroupSet Price Targetn/a$156.00-
2019-5-2Wells Fargo & CoLowers Target$157.00$153.00-2.5%
2019-5-2Deutsche BankUpgradesn/a$139.00-
2019-5-2CitigroupLowers Target$171.00$160.00-6.4%
2019-5-2Bank of AmericaReiterates$165.00$154.00-6.7%
2019-4-8JPMorgan Chase & Co.Downgrades$159.00$139.00-12.6%
2019-2-5BMO Capital MarketsRaises Target$6.40$175.002634.4%
(in average)$131.70$152.3016.0%
Moving in a range from $175.00 and $139.00, the price forecast for CLX stock is $152.30. In average, analysts' outlook on CLX price target is positive, upgrading the forecast by a 16.00% from previous estimations.

Financials and fundamental analysis

Earnings date and Earnings per Share

After presenting its last earnings report on April, Clorox grew a slightly good 1.37%. Unfortunately, reported EPS is not yet available in our database.
CLX earnings date and EPS evolution
QuarterReporting dateEstimated EPSActual EPSSurprise

Annual financial results

Compared to 2017, last anual turnover report draw a slightly good gain of 2.53% to $6,124.00 million USD. When comparing 2018 vs 2017, in the same way, profit margin (that is, the net income divided by revenues) grew a 1.70% to 13.44%.

Clorox presents anual results in June, and to compare its evolution since then, we estimate annual sales and income figures by adding results from the last 4 quarters. This is called TTM (or Twelve Trailing Months). So, Clorox TTM sales up to March 2019 were $6,278.00 and earnings $796.00 M dollars. When comparing this TTM figures with the last reported annuality, we can esteem Clorox business evolution since June 2018: Annual revenues up to March, compared to lastest yearly report, gained a slightly fine 2.51%. By contrast, profit margin (net income/revenues) stayed stable at 13.44%.

CLX annual Sales and Income evolution
2013$5,620 M-$574 M10.2%-
2014$5,510 M-1.96%$579 M10.5%0.87%
2015$5,655 M2.63%$580 M10.3%0.17%
2016$5,761 M1.87%$648 M11.2%11.72%
2017$5,973 M3.68%$701 M11.7%8.18%
2018$6,124 M2.53%$823 M13.4%17.40%
TTM $6,278 M2.51%$796 M12.7%-3.28%

Quarterly financial results

Clorox posted $1,551.00 M in revenues for 2019-Q1, a 5.30% up compared to previous quarter. Reported quarter income marked $187.00 M with a profit margin of 12.06%. Profit margin stayed steady a -0.30% compared to previous quarter when profit margin was 12.36%. When comparing revenues to same quarter last year, Clorox sales marked a slightly fine growth and raised a 2.24%.
CLX quarterly Sales and Income evolution
2017-Q2$1,650 M-$202 M12.2%-
2017-Q3$1,500 M-9.09%$192 M12.8%-4.95%
2017-Q4$1,416 M-5.60%$233 M16.5%21.35%
2018-Q1$1,517 M7.13%$181 M11.9%-22.32%
2018-Q2$1,691 M11.47%$217 M12.8%19.89%
2018-Q3$1,563 M-7.57%$210 M13.4%-3.23%
2018-Q4$1,473 M-5.76%$182 M12.4%-13.33%
2019-Q1$1,551 M5.30%$187 M12.1%2.75%

Clorox ownership

When you are planning to buy a stock, it's worth to overview its ownership structure.

Management staff in all public traded companies that hold equity is required to report every transaction to the SEC. For Clorox, 0.11% of all outstanding shares are owned by its staff.

In case of Clorox stock, 79.48% of its shares are held by institutions (mutual funds, pension funds, big banks and other large financial institutions). Bearish positions for CLX stock account 0.00%, no big difference from last month.

For a better context understanding, the following table shows ownership data compared to other related companies:

Market cap$20.2 B$18.5 B$32.8 M
Total shares127.4 M246.2 M9.4 M
Float shares127.1 M245.7 M3.6 M
  - Institutional holdings (%)79.5%88.4%3.6%
  - Insider holdings (%)0.1%0.2%61.9%
Shares in short selling0.0%0.0%0.0%

Clorox summary

Monday, July 15th, 2019
Day range$157.36 - $159.05
Previous close$158.06
Session gain0.30%
Average true range$2.51
50d mov avg$152.49
100d mov avg$154.22
200d mov avg$153.37
Daily pattern
Weekly pattern lb02a

Clorox performance

Stocks performance is always measured in comparision to the market or competitors and related stocks in the same industry. In the following table, we compare Clorox to Church & Dwight and Ocean Bio-Chem:
CHDChurch & Dwight2.28%10.85%38.84%
OBCIOcean Bio-Chem15.51%4.48%-3.31%

Clorox competitors

Defining a list of competitors for Clorox it's tough. We selected 2 public companies that are related to and can be considered as competitors of Clorox:

Latest Clorox stock news