Church & Dwight Co., Inc. (CHD)

Church & Dwight stock forecast: buy or sell

Church & Dwight stock outlook

  • Church & Dwight closed today at $91.61 after slightly changing a 0.02%.
  • Church & Dwight stock price is just 7.43% below all-time highs
  • The stock is configuring an uptrend pattern since last March, when it bottomed at $47.70. Up to date, price made a 92.05% profit since the beginning of this rally
  • Church & Dwight Co., Inc. develops, manufactures, and markets household, personal care, and specialty products in the United States and internationally.
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Please read:
The comments expressed in this article are personal and not recommendations for you to buy or sell shares. The author of this paper does not have an understanding of the specific situations of the reader, his or her own financial statements or what is in his or her best interest at any given time. All users should speak with their financial advisor before buying or selling any securities Viewpoints are published for educative reasons only

Church & Dwight stock charts overview

Should I buy Church & Dwight stock?

Even if you are a experienced or a novel trader, best trading results come from using an investing strategy that never leaves to random or subjective opinions when is the best moment to buy or sell stocks. Trading strategies are meant for helping you in the decision process of what stocks to pick and when is the best moment to buy them. At, we like to use very simple but trusted and powerful trend following trading strategies. Simple things usually work the best

Is CHD stock a buy?

Currently, Church & Dwight stock matches one trading strategy:

Uptrend buy setup

Church & Dwight stock is in an uptrend since last March that so far marked an amazing 92% gain. Price marked a pull back in this uptrend at $88.64 on Monday, and since then it bounced up a 3.35%. Breaking out above $98.96 - it's last top - will be a good entry point if Church & Dwight resumes the uptrend. If you decide to enter this trade, the suggested stop loss is at $89.06

Buy setupBuy pointStop lossRisk
Uptrend buy setup$98.96$89.0610%
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Should I sell Church & Dwight stock?

Knowing when to sell a stock is even more difficult than knowing when to buy it. As when we have to buy shares, choosing when is appropiate to sell is not a capricious decision, and we must use our own trading strategy. When selling, as well as buying, detailed strategies are very easy to follow but are only valid for selling stocks you already own, not for shorting Church & Dwight stock

A guiding principle is that you should never hold an open trade that yields greater losses than those expected at the time of purchase. When to sell shares should always be dictated by the stop-loss (automatic or manual)

Is it time to sell Church & Dwight stock?

In the current situation of Church & Dwight there is not any eligible sell setup, so Church & Dwight stock holders with operations in green can keep their positions

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Analysts' recommendations to buy or sell Church & Dwight stock

Brokerage firms and financial institutions post stock ratings based on their views of the market and the fundamental and technical situation of the analyzed stock. Unfortunately, the accuracy of these predictions is not very high, and certainly not a direct buy or sell signal

In the last 30 days, just one brokerage rating was published for Church & Dwight

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Church & Dwight ratings

Brokerage firmRating
Aug 24th, 2020
Susquehanna Bancshares BuyNeutral

Technical analysis

Since last March, Church & Dwight has been printing an uptrend that so far marked a gorgeous 92.05%. The chart shows higher peaks and higher troughs, and along the way provided some buy points for those who wanted to enter. Latest low was on Monday, when price bounced at $88.64. Currently, it moves in a consolidation between its last top ($98.96) and its last bottom ($88.64)

CHD near to All-time Highs

Close to ATH

SMAs overview

Moving averages are tools for investors to measure market direction. A moving average is calculated as the simple mean of the previous N periods (usually sessions). Moving averages are usually calculated on different periods depending on the trading timeframe 21, 50, 100 and 200 days are the most usual moving averages

Supports and resistances

Market investors use support and resistance levels as a way to identify price points in the stock price action that may behave as obstacles, preventing the price of a stock to move up or down. A support level is a level where the price may find support as it falls. Price is more likely to "bounce off" this level rather than break through it. Nevertheless, if the price breaks down this level, it is likely to continue falling until finding another support level. On the other hand, a resistance level is where the price tends to find opposition as it moves up. Again, the price is more liable to "rebound" at this level, and if it finally breaks this level, the price will rise more easily until it finds the next resistance

The current resistances are:

  • R1: $98.96 (8.02% above)
  • The current support levels are:

  • S1: $88.64 (-3.24% below)
  • S2: $80.00 (-12.67% below)
  • S3: $78.02 (-14.83% below)
  • Bollinger bands

    This is an indicator that was introduced in the 1980s by John Bollinger. It is composed of three lines that are outlined superimposed on the price evolution chart:

    • The central band is a moving average, usually a simple moving average calculated with 20 periods
    • The upper band is calculated by adding to the value of the simple moving average 2 times the standard deviation of the moving average
    • The lower band is calculated by subtracting from the simple moving average 2 times the standard deviation of the moving average

    Since the price broke down the lower band on Monday, the price has bounced up by 3.35%. The price is trading very close to the lower Bollinger band, signaling some level of oversold in recent sessions. This is not a bullish indicator, as price can trade in these levels for many days and weeks

    Relative strength index

    The relative strength index (RSI) is a technical indicator used in the analysis of financial markets. Its objective is to plot the current and historical weakness or strength of a stock or market based on the closing prices of a recent trading period. Oscillator indicators, such as relative strength, are intended to indicate values in the range of 0-100. J. Welles Wilder introduced the relative strength indicator in 1978 and since then it has been widely used by investors

    The RSI dropped below the overbought level of 70 in late August after just crossing to the overbough zone for a single day (weak signal). The RSI value today was 46.16. Church & Dwight price dropped a 5.2% since RSI lost the overbought zone

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    Earnings and financials

    In late July, Church & Dwight hosted the shareholders event and presented the Q2 report. Church & Dwight posted Q2 earnings of $0.77 per share on sales of $1.2 billion. The analysts estimate was $0.63 per share on revenue of $1.2 billion.

    In comparison, the EPS for the same quarter last year was $0.57, so posted EPS means a improvement of 35.09%. Revenue went up a 10.64% on an annualized basis in the Q2, from $1.1B to $1.2B last quarter. Church & Dwight reported three year over year quarterly positive results, increasing revenue by 23.39% from $967.9M on 2017-Q3.

    Church & Dwight is hosting the quarterly earnings call on late next October. Wall Street predicts a per-share earnings of %s of $0.67, compared to previous quarter that was $0.77. If you hold or you are planning to buy Church & Dwight shares, you must be on alert as earnings reporting day usually has a very high volatility, and price can soar and sink with unsually low liquidity and not respecting your buy/stop-loss orders. You can uncover more information about the earnings conference call and the financial reports on the Investor Relations section of its website:

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