Baozun stock: buy or sell?

BZUN stock price: $42.26 -3.45% At close on August 22nd, 2019

Updated on:
August 22nd, 2019


After sliding a dreadful -14.42% yesterday, Baozun closed today at $42.26 and collapsed a godawful -3.45%. On Monday BZUN climbed a dazzling 5.20%.

Baozun Inc. provides e-commerce solutions for brand partners in the People's Republic of China. It offers end-to-end e-commerce solutions, including IT infrastructure setup and integration, online store design and setup, visual merchandizing and marketing campaigns, store operations, customer services, warehousing, and order fulfillment.

Should I buy Baozun stock?

Make a decision about when to buy or sell stocks is one of the hardest parts of being a trader or investor. Trading strategies are meant for helping you in the decision process of what stocks to choose and when is the best time to buy them. At, we use very simple but trusted and powerful trend following trading strategies. Simple things usually work the best.

None of our preferred buy setups matches with Baozun stock situation right now, therefore this is not a suitable entry point.

Buy setupElegible
New all-time highNo
New 52 week highNo
Price crossing up 200d MANo
100d MA crossing up 200d MANo
This is not a selling recommendation at all, just it's not the best moment to buy if you follow any of these trading strategies.

Is Baozun stock a buy?

Financial institutions and banks post stock ratings everyday. At, we collected 3 ratings published for BZUN stock in the last month.

Is BZUN a good stock to buy?
DateAnalyst / BrokerPrevious ratingCurrent rating
2019-8-5Jefferies Financial Groupn/aBuy
2019-7-17Credit Suisse GroupOutperformOutperform

Baozun stock analysis

Daily outlook

After sliding a dreadful -14.42% yesterday, Baozun closed today at $42.26 and collapsed a godawful -3.45%.

After sliding a dreadful -14.42% yesterday, Baozun closed today at $42.26 and collapsed a godawful -3.45%. Since SMA100d and SMA200d crossed up on June, BZUN price slid a -3.05%. Since price and SMA200d lines crossed up on June, BZUN climbed $4.55 (12.07%).

BZUN stock chart (daily)

Weekly outlook

After boosting a dazzling 6.21% in a week last week, Baozun closed this week at $42.26 and plummed a bloodcurdling -9.76%.

Price pattern shows an uptrend with two rising tops and bottoms, and now trading upwards to the $56.47 resistance. Since SMA20d and SMA40w crossed up early June, BZUN price climbed $3.03 per share (7.72%). Since late May when BZUN stock price broke up the SMA40w line, it gained $5.63 (15.37%).

BZUN stock chart (weekly)

Baozun stock price history

Baozun stock went public on May 21st, 2015 with a price of $10.251. Since then, BZUN stock grew a 312.30%, with an average of 78.10% per year. If you had invested right after BZUN's IPO a $1,000 in Baozun stock in 2015, it would worth $3,123.00 today.

1: Adjusted price after possible price splits or reverse-splits.

Baozun stock historical price chart

BZUN stock reached 52-week highs on August at $58.01, and all-time highs 2018-06-12 with a price of 67.41.

Baozun stock price target is $59.60

Nobody can reliably foresee how stock prices may evolve in the future. However, many stock price predictions are published every day by banks, financial institutions and independent analysts. The accuracy of these stock price predictions is not very high, and you should not blindly believe and make decisions only based on what this ratings or price target predictions say. For the last 30 days we found 2 price forecasts for Baozun stock:
BZUN stock price predictions
DateAnalyst / BrokerActionPrevious targetCurrent targetDiff
2019-8-5Jefferies Financial GroupInitiatesn/a$59.20-
(in average)$0.00$59.600.0%
Moving in a range from $60.00 and $59.20, the price forecast for BZUN stock is $59.60. In average, analysts' outlook on BZUN price forecast is stable from previous estimations.

Financials and fundamental analysis

Earnings date and Earnings per Share

Since last March, when Baozun posted its last earnings report, it . Unfortunately, reported EPS is not yet available in our database.
BZUN earnings date and EPS evolution
QuarterReporting dateEstimated EPSActual EPSSurprise

Annual financial results

Compared to 2017, last anual sales report draw a dazzling growth of 29.99% to $5,393.04 M dollars. When comparing 2018 vs 2017, in contrary, profit margin (that is, the net income divided by revenues) stayed stable a -0.03% to 5.00%.

BZUN annual Sales and Income evolution
2013$248 M-$-6.15 M-2.5%-
2014$1,584 M539.39%$-59.81 M-3.8%872.59%
2015$2,598 M64.00%$23 M0.9%-137.82%
2016$3,390 M30.47%$87 M2.6%282.98%
2017$4,149 M22.37%$209 M5.0%141.09%
2018$5,393 M29.99%$270 M5.0%29.13%

Quarterly financial results

Baozun posted $2,201.95 M in revenues for 2018-Q4, a 98.24% improvement compared to previous quarter. Reported quarter earnings marked $188.24 million with a profit margin of 8.55%. Profit margin jumped a 5.87% compared to previous quarter when profit margin was 2.68%. When comparing sales to same quarter last year, Baozun sales marked an outstanding growth and climbed a 40.67%.
BZUN quarterly Sales and Income evolution
2017-Q1$117 M-$2 M1.3%-
2017-Q2$129 M10.81%$4 M3.4%181.82%
2017-Q3$134 M3.34%$3 M2.5%-24.02%
2017-Q4$1,565 M1,069.93%$147 M9.4%4,344.82%
2018-Q1$921 M-41.15%$15 M1.6%-89.81%
2018-Q2$1,159 M25.83%$37 M3.2%146.14%
2018-Q3$1,111 M-4.17%$30 M2.7%-18.95%
2018-Q4$2,202 M98.24%$188 M8.5%531.96%

Baozun ownership

When you are planning to buy a company, it's always worth to overview its ownership structure.

Baozun shares owned by insiders (that is, founders, CEO, CTO, main executives or other management staff) currently counts a 2.40% of all shares.

In case of Baozun stock, 67.02% of its shares are held by institutions (mutual funds, pension funds, big banks and other large financial institutions). Bearish positions for BZUN stock account 0.00%, no big difference from last month.

The following table compares ownership indicators for other stocks related to Baozun:

Market cap$2.5 B$5.3 B$40.7 M$5.7 B
Total shares60.0 M121.6 M35.7 M62.3 M
Float shares37.6 M121.1 M14.2 M57.9 M
  - Institutional holdings (%)67.0%83.5%8.8%106.9%
  - Insider holdings (%)2.4%0.4%60.5%3.8%
Shares in short selling0.0%0.0%0.0%0.0%

Baozun summary

Thursday, August 22nd, 2019
Day range$41.37 - $45.60
Previous close$43.77
Session gain-3.45%
Average true range$3.05
50d mov avg$48.76
100d mov avg$45.41
200d mov avg$40.10
Daily patternlt06c
Weekly pattern lb02a

Baozun performance

Performance as an absolute value is never valid if it's not benchmarked against competitors or related stocks in the industry. We chose CDK Global, Cinedigm and Medidata Solutions as the bechmarking frame for Baozun stock.
CDKCDK Global-12.70%-24.46%-27.84%
MDSOMedidata Solution...-0.22%21.24%12.04%

Baozun competitors

One check before investing in any stock is to review a list of its competitors, in this case for Baozun. We selected 3 companies as Baozun competitors as they are in the same industry or have similar market objectives.