Baozun stock: buy or sell?
August 22nd, 2019
Baozun Inc. provides e-commerce solutions for brand partners in the People's Republic of China. It offers end-to-end e-commerce solutions, including IT infrastructure setup and integration, online store design and setup, visual merchandizing and marketing campaigns, store operations, customer services, warehousing, and order fulfillment.
Should I buy Baozun stock?Make a decision about when to buy or sell stocks is one of the hardest parts of being a trader or investor. Trading strategies are meant for helping you in the decision process of what stocks to choose and when is the best time to buy them. At Stocks2.com, we use very simple but trusted and powerful trend following trading strategies. Simple things usually work the best.
None of our preferred buy setups matches with Baozun stock situation right now, therefore this is not a suitable entry point.
|New all-time high||No|
|New 52 week high||No|
|Price crossing up 200d MA||No|
|100d MA crossing up 200d MA||No|
Is Baozun stock a buy?
Financial institutions and banks post stock ratings everyday.At Stocks2.com, we collected 3 ratings published for BZUN stock in the last month.
|Date||Analyst / Broker||Previous rating||Current rating|
|2019-8-5||Jefferies Financial Group||n/a||Buy|
|2019-7-17||Credit Suisse Group||Outperform||Outperform|
Baozun stock analysis
After sliding a dreadful -14.42% yesterday, Baozun closed today at $42.26 and collapsed a godawful -3.45%.
After sliding a dreadful -14.42% yesterday, Baozun closed today at $42.26 and collapsed a godawful -3.45%. Since SMA100d and SMA200d crossed up on June, BZUN price slid a -3.05%. Since price and SMA200d lines crossed up on June, BZUN climbed $4.55 (12.07%).
After boosting a dazzling 6.21% in a week last week, Baozun closed this week at $42.26 and plummed a bloodcurdling -9.76%.
Price pattern shows an uptrend with two rising tops and bottoms, and now trading upwards to the $56.47 resistance. Since SMA20d and SMA40w crossed up early June, BZUN price climbed $3.03 per share (7.72%). Since late May when BZUN stock price broke up the SMA40w line, it gained $5.63 (15.37%).
Baozun stock price history
Baozun stock went public on May 21st, 2015 with a price of $10.251. Since then, BZUN stock grew a 312.30%, with an average of 78.10% per year. If you had invested right after BZUN's IPO a $1,000 in Baozun stock in 2015, it would worth $3,123.00 today.
1: Adjusted price after possible price splits or reverse-splits.
Baozun stock historical price chart
BZUN stock reached 52-week highs on August at $58.01, and all-time highs 2018-06-12 with a price of 67.41.
Baozun stock price target is $59.60Nobody can reliably foresee how stock prices may evolve in the future. However, many stock price predictions are published every day by banks, financial institutions and independent analysts. The accuracy of these stock price predictions is not very high, and you should not blindly believe and make decisions only based on what this ratings or price target predictions say. For the last 30 days we found 2 price forecasts for Baozun stock:
|Date||Analyst / Broker||Action||Previous target||Current target||Diff|
|2019-8-5||Jefferies Financial Group||Initiates||n/a||$59.20||-|
Financials and fundamental analysis
Earnings date and Earnings per ShareSince last March, when Baozun posted its last earnings report, it . Unfortunately, reported EPS is not yet available in our database.
|Quarter||Reporting date||Estimated EPS||Actual EPS||Surprise|
Annual financial resultsCompared to 2017, last anual sales report draw a dazzling growth of 29.99% to $5,393.04 M dollars. When comparing 2018 vs 2017, in contrary, profit margin (that is, the net income divided by revenues) stayed stable a -0.03% to 5.00%.
|2013||$248 M||-||$-6.15 M-2.5%||-|
|2014||$1,584 M||539.39%||$-59.81 M-3.8%||872.59%|
|2015||$2,598 M||64.00%||$23 M0.9%||-137.82%|
|2016||$3,390 M||30.47%||$87 M2.6%||282.98%|
|2017||$4,149 M||22.37%||$209 M5.0%||141.09%|
|2018||$5,393 M||29.99%||$270 M5.0%||29.13%|
Quarterly financial resultsBaozun posted $2,201.95 M in revenues for 2018-Q4, a 98.24% improvement compared to previous quarter. Reported quarter earnings marked $188.24 million with a profit margin of 8.55%. Profit margin jumped a 5.87% compared to previous quarter when profit margin was 2.68%. When comparing sales to same quarter last year, Baozun sales marked an outstanding growth and climbed a 40.67%.
|2017-Q1||$117 M||-||$2 M1.3%||-|
|2017-Q2||$129 M||10.81%||$4 M3.4%||181.82%|
|2017-Q3||$134 M||3.34%||$3 M2.5%||-24.02%|
|2017-Q4||$1,565 M||1,069.93%||$147 M9.4%||4,344.82%|
|2018-Q1||$921 M||-41.15%||$15 M1.6%||-89.81%|
|2018-Q2||$1,159 M||25.83%||$37 M3.2%||146.14%|
|2018-Q3||$1,111 M||-4.17%||$30 M2.7%||-18.95%|
|2018-Q4||$2,202 M||98.24%||$188 M8.5%||531.96%|
Baozun ownershipWhen you are planning to buy a company, it's always worth to overview its ownership structure.
Baozun shares owned by insiders (that is, founders, CEO, CTO, main executives or other management staff) currently counts a 2.40% of all shares.
In case of Baozun stock, 67.02% of its shares are held by institutions (mutual funds, pension funds, big banks and other large financial institutions). Bearish positions for BZUN stock account 0.00%, no big difference from last month.
The following table compares ownership indicators for other stocks related to Baozun:
|Market cap||$2.5 B||$5.3 B||$40.7 M||$5.7 B|
|Total shares||60.0 M||121.6 M||35.7 M||62.3 M|
|Float shares||37.6 M||121.1 M||14.2 M||57.9 M|
|- Institutional holdings (%)||67.0%||83.5%||8.8%||106.9%|
|- Insider holdings (%)||2.4%||0.4%||60.5%||3.8%|
|Shares in short selling||0.0%||0.0%||0.0%||0.0%|
|Thursday, August 22nd, 2019|
|Day range||$41.37 - $45.60|
|Average true range||$3.05|
|50d mov avg||$48.76|
|100d mov avg||$45.41|
|200d mov avg||$40.10|
Baozun performancePerformance as an absolute value is never valid if it's not benchmarked against competitors or related stocks in the industry. We chose CDK Global, Cinedigm and Medidata Solutions as the bechmarking frame for Baozun stock.