Baozun stock: buy or sell?
December 6th, 2019
Baozun Inc. provides e-commerce solutions for brand partners in the People's Republic of China. It offers end-to-end e-commerce solutions, including IT infrastructure setup and integration, online store design and setup, visual merchandizing and marketing campaigns, store operations, customer services, warehousing, and order fulfillment.
Should I buy Baozun stock?You can't be a successful trader if you don't follow a methodolgy or system that assist you in choosing companies and the correct market timing. That's why is so important to choose your own trading strategy that matches with your character as inversor. At Stocks2.com, we like to use very simple but trusted and powerful trend following trading strategies. Simple things usually work the best.
Currently, Baozun stock doesn't match any of these trading strategies, so our recommendation is not to buy.
|New all-time high||No|
|New 52 week high||No|
|Price crossing up 200d MA||No|
|100d MA crossing up 200d MA||No|
Is Baozun stock a buy?
Everyday, hundreds of stock ratings are published by financial analysts to indicate a particular stock's attractiveness.At Stocks2.com, we detected 4 ratings published for BZUN stock in the last 30 days. The general sentiment of these ratings is bullish for BZUN stock, with 4 positive ratings.
|Date||Analyst / Broker||Previous rating||Current rating|
|2019-8-5||Jefferies Financial Group||n/a||Buy|
|2019-8-26||Bank of America||n/a||Buy|
|2019-7-17||Credit Suisse Group||Outperform||Outperform|
Baozun stock analysis
Baozun stayed stable a tight -0.08% and closed at $35.29.
Shares of Baozun stayed constant a tight -0.08% and closed at $35.29. Since price and SMA200d lines crossed down on Nov/21, BZUN fell $-8.21 per share (-18.87%). BZUN is soaring again after a 9.70% correction from its last top on Nov 29th at $38.04.
After boosting an impressive 5.35% in a week last week, Baozun closed this week at $35.29 and collapsed a chilling -7.06%.
Baozun stock price history
Baozun stock went public on May 21st, 2015 with a price of $10.251. Since then, BZUN stock surged a 244.30%, with a yearly average of 61.10%. If you had invested right after BZUN's IPO a $1,000 in Baozun stock in 2015, it would worth $2,443.00 today.
1: Adjusted price after possible price splits or reverse-splits.
Baozun stock historical price chart
BZUN stock reached 52-week highs on July at $56.47, and all-time highs 2018-06-12 with a price of 67.41.
Baozun stock price target is $56.10Nobody can reliably foresee how stock prices may evolve in the future. However, banks and other financial institutions analysts, with the help of lots of data and algorithms do their best to predict the stock prices movement. You should not follow the analysts' BZUN stock price predictions in the hope that they will be met as they may be wrong and not met. For the last 30 days we found 3 price forecasts for Baozun stock:
|Date||Analyst / Broker||Action||Previous target||Current target||Diff|
|2019-8-5||Jefferies Financial Group||Initiates||n/a||$59.20||-|
|2019-8-26||Bank of America||Reiterates||$53.00||$49.00||-7.5%|
Financials and fundamental analysis
Earnings date and Earnings per ShareSince March, when Baozun posted its last earnings report, it . Unfortunately, reported EPS is not yet available in our database.
|Quarter||Reporting date||Estimated EPS||Actual EPS||Surprise|
Annual financial resultsIn 2018, Baozun annual turnover climbed a dazzling 29.99% to $5,393.04 M USD from $4,148.81 marked in 2017. In contrary, its profit margin (compared to revenues) stayed constant to 5.00%, that is $269.71 million.
|2013||$248 M||-||$-6.15 M-2.5%||-|
|2014||$1,584 M||539.39%||$-59.81 M-3.8%||872.59%|
|2015||$2,598 M||64.00%||$23 M0.9%||-137.82%|
|2016||$3,390 M||30.47%||$87 M2.6%||282.98%|
|2017||$4,149 M||22.37%||$209 M5.0%||141.09%|
|2018||$5,393 M||29.99%||$270 M5.0%||29.13%|
Quarterly financial resultsBaozun posted $2,201.95 million in sales for 2018-Q4, a 98.24% improvement compared to previous quarter. Reported quarter earnings marked $188.24 million with a profit margin of 8.55%. Profit margin jumped a 5.87% compared to previous quarter when profit margin was 2.68%. When comparing turnover to same quarter last year, Baozun sales marked an amazing gain and skyrocketed a 40.67%.
|2017-Q1||$117 M||-||$2 M1.3%||-|
|2017-Q2||$129 M||10.81%||$4 M3.4%||181.82%|
|2017-Q3||$134 M||3.34%||$3 M2.5%||-24.02%|
|2017-Q4||$1,565 M||1,069.93%||$147 M9.4%||4,344.82%|
|2018-Q1||$921 M||-41.15%||$15 M1.6%||-89.81%|
|2018-Q2||$1,159 M||25.83%||$37 M3.2%||146.14%|
|2018-Q3||$1,111 M||-4.17%||$30 M2.7%||-18.95%|
|2018-Q4||$2,202 M||98.24%||$188 M8.5%||531.96%|
Baozun ownershipWhen you are planning to invest in shares of a stock, it's worth to review its ownership structure.
Baozun shares owned by insiders (that is, founders, CEO, CTO, main executives or other management staff) currently counts a 2.40% of all shares.
In case of Baozun stock, 67.02% of its shares are held by institutions (mutual funds, pension funds, big banks and other large financial institutions). Bearish positions for BZUN stock account 0.00%, no big difference from last month.
For a better understanding, the following table shows ownership data compared to other related stocks:
|Market cap||$2.2 B||$6.5 B||$31.8 M|
|Total shares||62.4 M||121.4 M||39.8 M|
|Float shares||42.2 M||120.9 M||38.0 M|
|- Institutional holdings (%)||67.0%||83.5%||8.8%|
|- Insider holdings (%)||2.4%||0.4%||60.5%|
|Shares in short selling||0.0%||0.0%||0.0%|
|Friday, December 6th, 2019|
|Day range||$34.97 - $35.64|
|Average true range||$2.15|
|50d mov avg||$41.57|
|100d mov avg||$43.96|
|200d mov avg||$43.46|
Baozun performancePerformance as an absolute value is never valid if it's not benchmarked against competitors or related stocks in the industry. We compared Baozun against CDK Global and Cinedigm in the following table: