Brady stock: buy or sell?

BRC stock price: $53.66 0.00% At close on September 20th, 2019

Updated on:
September 20th, 2019


Brady remained constant 0.00% to $53.66 after marking all time highs on Monday.

Brady Corporation manufactures and supplies identification solutions (IDS) and workplace safety (WPS) products to identify and protect premises, products, and people in the United States and internationally.

Should I buy Brady stock?

Make a decision about when to buy or sell stocks is one of the hardest parts of being a trader or investor. Following a trading strategy helps to make decisions easier, quicker and with less hesitations. There are thousands of trading strategies for you to choose, but at we prefer those that are simple but successful.

These 2 buy setups match with Brady stock right now:

Buy setupElegible
New all-time highYes
New 52 week highYes
Price crossing up 200d MANo
100d MA crossing up 200d MANo

Is Brady stock a buy?

Everyday, hundreds of stock ratings are posted by financial analysts to indicate a particular stock's attractiveness. At, we found 1 rating published for BRC stock in the last 30 days.

Is BRC a good stock to buy?
DateAnalyst / BrokerPrevious ratingCurrent rating
2019-9-9Bank of American/aUnderperform

Brady stock analysis

Daily outlook

Brady remained constant 0.00% today to $53.66 after topping to all time highs on Monday.

After marking all time highs on Monday, Brady remained stable 0.00% today to $53.66. On Sep/4 BRC price bounced up over the SMA of 200 days demonstrating to be a significant support for this stock. On Monday, BRC hit new all time highs, pushing higher previous ATH of $55.46 recorded on Sep 13th. New ATHs are usual entry points for many trading setups as there aren't higher resistences.

BRC stock chart (daily)

Weekly outlook

Even closing lower ($53.66, -2.95%), Brady peaked new all time high at $56.42. Last week BRC climbed an outstanding 7.67% in just one week.

BRC shows a strong mid-term uptrend with several rising tops and rising bottoms. Since its last bottom early September, BRC climbed unceasignly breaking out to new all time highs. Early September BRC price bounced up over the SMA of 20 weeks that acted as support stopping new slides.

BRC stock chart (weekly)

Brady stock price history

Brady IPO was on September 7th, 1984 at $0.31 per share1. Since then, BRC stock surged a 17,209.70%, with an average of 491.70% per year. If you had invested right after BRC's IPO a $1,000 in Brady stock in 1984, it would worth $172,097.00 today.

1: Adjusted price after possible price splits or reverse-splits.

Brady stock historical price chart

BRC stock reached all-time highs on Monday with a price of $56.42.

Brady stock price target is $49.00

How much a stock will be priced tomorrow or next week is quite unpredictable However, financial institutions invest time and resources to provide the most accurated estimations to help investors to make their decisions. We do not recommend to follow these stock price predictions without a critical thinking from your side, as their accuracy is usually low. Currently, only 1 price forecast for Brady stock was published in the last 30 days:
BRC stock price predictions
DateAnalyst / BrokerActionPrevious targetCurrent targetDiff
2019-9-9Bank of AmericaRaises Target$46.00$49.006.5%
(in average)$46.00$49.007.0%

Financials and fundamental analysis

Earnings date and Earnings per Share

On February, Brady presented its financial report, posting a slightly fine growth for the Earnings per Share (EPS). Experts were expecting $0.53 per share, but Brady posted $0.55.
BRC earnings date and EPS evolution
QuarterReporting dateEstimated EPSActual EPSSurprise

Annual financial results

In 2018, Brady annual turnover escalated a good 5.44% to $1,173.85 M dollars from $1,113.32 marked in 2017. When comparing 2018 vs 2017, by contrast, profit margin (that is, the net income divided by revenues) remained steady a -0.83% to 7.76%.

To have an updated picture of the financial situation of Brady, we have calculated the trailing twelve month (TTM) sales and income figures. TTM values are the sum of the last 4 quarters and aproximate to an annual fiscal report ending in 2019-Q1 that can be compared to 2018 fiscal year results. Annual Brady TTM sales up to January 2019 were $1,171.54 and earnings were $120.82 M USD. If we compare this TTM figures with the last reported annuality, we can review Brady business evolution since July 2018: Annual revenues up to January, compared to lastest yearly report, stayed steady a neutral -0.20%. Regarding profit margin, Brady gained 2.56% to 7.76%

BRC annual Sales and Income evolution
2013$1,150 M-$-141.05 M-12.3%-
2014$1,230 M6.96%$-48.24 M-3.9%-65.80%
2014$1,230 M0.00%$-48.24 M-3.9%0.00%
2015$1,170 M-4.88%$4.90 M0.4%-110.16%
2015$1,172 M0.15%$2.99 M0.3%-39.04%
2016$1,120 M-4.41%$80 M7.2%2,581.96%
2016$1,121 M0.06%$80 M7.1%0.00%
2017$1,110 M-0.95%$96 M8.6%19.40%
2017$1,113 M0.30%$96 M8.6%-0.01%
2018$1,174 M5.44%$91 M7.8%-4.79%
TTM $1,172 M-0.20%$121 M10.3%32.68%

Quarterly financial results

Brady reported $282.43 M in revenues for 2019-Q1, a -3.67% less compared to previous quarter. Reported quarter earnings marked $29.23 M with a profit margin of 10.35%. Profit margin stayed steady a -0.10% compared to previous quarter when profit margin was 10.45%. When comparing sales to same quarter last year, Brady sales marked a disappointing drop down and decreased a -1.86%. Looking back to recent quarterly results, Brady posted 3 positive quarters in a row.
BRC quarterly Sales and Income evolution
2017-Q2$276 M-$23 M8.2%-
2017-Q3$289 M4.81%$25 M8.7%11.93%
2017-Q4$290 M0.33%$26 M8.9%2.36%
2018-Q1$288 M-0.82%$4 M1.5%-83.46%
2018-Q2$298 M3.70%$26 M8.7%508.47%
2018-Q3$297 M-0.31%$35 M11.7%34.43%
2018-Q4$293 M-1.45%$31 M10.4%-12.34%
2019-Q1$282 M-3.67%$29 M10.3%-4.60%

Brady ownership

When you are planning to buy a company, it's worth to overview its ownership structure.

Management staff in all public traded companies that hold equity is required to report every transaction to the SEC. For Brady, 3.79% of all outstanding shares are owned by its staff.

Bearish positions for BRC stock account 0.00%, no big difference from last month.

For a better understanding, the next table shows ownership data compared to other related companies:

Market cap$2.6 B$105.0 B$121.2 B$96.0 B$183.6 M
Total shares49.3 M717.4 M719.5 M575.3 M5.4 M
Float shares47.9 M636.3 M687.1 M574.4 M4.7 M
  - Institutional holdings (%)88.2%79.9%77.1%10.5%74.5%
  - Insider holdings (%)3.8%11.4%0.4%7.7%4.5%
Shares in short selling0.0%0.0%0.0%0.0%0.0%

Brady summary

Friday, September 20th, 2019
Day range$53.50 - $54.60
Previous close$53.66
Session gain0.00%
Average true range$1.66
50d mov avg$50.41
100d mov avg$49.15
200d mov avg$47.19
Daily pattern
Weekly pattern lb03c

Brady performance

Performance as an absolute value is never valid if it's not benchmarked against competitors or related stocks in the industry. In the following table, we compare Brady to Danaher, Honeywell International, 3M, , TransAct Technologies and Zebra Technologies:
HONHoneywell Interna...-2.92%9.13%7.19%
TACTTransAct Technolo...5.31%41.24%-13.08%
ZBRAZebra Technologie...1.78%-1.72%16.26%

Brady competitors

One check before investing in any stock is to review a list of its competitors, in this case for Brady. We picked 6 companies as Brady competitors as they are in the same industry or have similar market objectives.