Brady stock: buy or sell?

BRC stock price: $56.69 -1.36% At close on January 24th, 2020

Updated on:
January 24th, 2020


Brady shares decreased -1.36% to $56.69 on January 24th.

Brady Corporation manufactures and supplies identification solutions (IDS) and workplace safety (WPS) products to identify and protect premises, products, and people in the United States and internationally.

Should I buy Brady stock?

You can't be a successful trader if you don't follow a methodolgy or system that assist you in choosing companies and the correct market timing. That's why is so important to choose your own trading strategy that fits your character as inversor. At, we use very simple but trusted and powerful trend following trading strategies. Simple things usually work the best.

None of our preferred buy setups matches with Brady stock situation right now, therefore this is not a suitable entry point.

Buy setupElegible
New all-time highNo
New 52 week highNo
Price crossing up 200d MANo
100d MA crossing up 200d MANo
This doesn't mean BRC will fall in coming sessions, or it will not rise higher. Simply, it doesn't match our recommended trading systems.

Is Brady stock a buy?

Everyday, hundreds of stock ratings are posted by financial analysts to indicate a particular stock's attractiveness. At, we found 1 rating published for BRC stock in the last month.

Is BRC a good stock to buy?
DateAnalyst / BrokerPrevious ratingCurrent rating
2019-9-9Bank of American/aUnderperform

Brady stock analysis

Daily outlook

Brady closed on January/24 at $56.69 and decreased a tragic -1.36%.

Shares of Brady ended on Jan 24th at $56.69 and decreased a tragic -1.36%. On September BRC price bounced up over the SMA of 200 days demonstrating to be a significant support for this stock. On November, BRC hit new all time highs, pushing higher previous ATH of $58.70 recorded on November. New ATHs are usual entry points for many trading setups as there aren't higher resistences.

BRC stock chart (daily)

Weekly outlook

Shares of Brady ended this week at $56.69 and depreciated a lame -1.51%.

Not so far away is the last price record Brady marked late November 2019. Early September BRC price bounced up over the SMA of 20 weeks that acted as support stopping new slides.

BRC stock chart (weekly)

Brady stock price history

Brady stock went public on September 7th, 1984 with a price of $0.311. Since then, BRC stock grew a 18,187.10%, with an average of 519.60% per year. If you had invested right after BRC's IPO a $1,000 in Brady stock in 1984, it would worth $181,871.00 today.

1: Adjusted price after possible price splits or reverse-splits.

Brady stock historical price chart

BRC stock reached all-time highs on November with a price of $58.88.

Brady stock price target is $49.00

Predicting the price evolution of a stock or any financial instrument in a reliable and repeatable way is probably impossible. However, many stock price predictions are published every day by banks, financial institutions and independent analysts. We do not recommend to follow these stock price predictions without a critical thinking from your side, as their accuracy is usually low. For the last month we only found 1 price target for Brady stock:
BRC stock price predictions
DateAnalyst / BrokerActionPrevious targetCurrent targetDiff
2019-9-9Bank of AmericaRaises Target$46.00$49.006.5%
(in average)$46.00$49.007.0%

Financials and fundamental analysis

Earnings date and Earnings per Share

On February, Brady presented its financial report, posting a slightly fine climb for the Earnings per Share (EPS). Experts were expecting $0.53 per share, but Brady posted $0.55.
BRC earnings date and EPS evolution
QuarterReporting dateEstimated EPSActual EPSSurprise

Annual financial results

In 2018, Brady annual revenues escalated a nice 5.44% to $1,173.85 million USD from $1,113.32 marked in 2017. Instead, its earnings margin (compared to sales) remained constant to 7.76%, that is $91.06 million.

To have an updated view of the financial situation of Brady, we have calculated the trailing twelve month (TTM) sales and income figures. TTM values are the sum of the last 4 quarters and aproximate to an annual fiscal report ending in 2019-Q1 that can be compared to 2018 fiscal year results. Annual Brady TTM sales up to January 2019 were $1,171.54 and earnings were $120.82 M dollars. When comparing this TTM figures with the last reported annuality, we can review Brady business evolution since July 2018: Annual revenues up to January, compared to lastest yearly report, stayed stable a tight -0.20%. Regarding profit margin, Brady appreciated 2.56% to 7.76%

BRC annual Sales and Income evolution
2013$1,150 M-$-141.05 M-12.3%-
2014$1,230 M6.96%$-48.24 M-3.9%-65.80%
2014$1,230 M0.00%$-48.24 M-3.9%0.00%
2015$1,170 M-4.88%$4.90 M0.4%-110.16%
2015$1,172 M0.15%$2.99 M0.3%-39.04%
2016$1,120 M-4.41%$80 M7.2%2,581.96%
2016$1,121 M0.06%$80 M7.1%0.00%
2017$1,110 M-0.95%$96 M8.6%19.40%
2017$1,113 M0.30%$96 M8.6%-0.01%
2018$1,174 M5.44%$91 M7.8%-4.79%
TTM $1,172 M-0.20%$121 M10.3%32.68%

Quarterly financial results

Brady posted $282.43 million in sales for 2019-Q1, a -3.67% less compared to previous quarter. Reported quarter income marked $29.23 million with a profit margin of 10.35%. Profit margin stayed steady a -0.10% compared to previous quarter when profit margin was 10.45%. When comparing turnover to same quarter last year, Brady sales marked a lame loss and depreciated a -1.86%. Looking back to recent quarterly results, Brady posted 3 negative quarters in a row.
BRC quarterly Sales and Income evolution
2017-Q2$276 M-$23 M8.2%-
2017-Q3$289 M4.81%$25 M8.7%11.93%
2017-Q4$290 M0.33%$26 M8.9%2.36%
2018-Q1$288 M-0.82%$4 M1.5%-83.46%
2018-Q2$298 M3.70%$26 M8.7%508.47%
2018-Q3$297 M-0.31%$35 M11.7%34.43%
2018-Q4$293 M-1.45%$31 M10.4%-12.34%
2019-Q1$282 M-3.67%$29 M10.3%-4.60%

Brady ownership

When you are planning to buy a stock, it's worth to have a look its ownership structure.

Brady shares owned by insiders (that is, founders, CEO, CTO, main executives or other management staff) currently counts a 3.74% of all shares.

Bearish positions for BRC stock account 0.00%, no big difference from last month.

For a better context understanding, the next table shows ownership data compared to other related companies:

Market cap$2.8 B
Total shares49.8 M
Float shares48.2 M
  - Institutional holdings (%)89.8%
  - Insider holdings (%)3.7%
Shares in short selling0.0%

Brady summary

Friday, January 24th, 2020
Day range$56.43 - $57.63
Previous close$57.47
Session gain-1.36%
Average true range$1.03
50d mov avg$56.85
100d mov avg$55.35
200d mov avg$51.77
Daily pattern
Weekly pattern

Brady performance

To better understand Brady performance you must compare its gains with other related stocks in same sector or industry. We chose as the bechmarking frame for Brady stock.

Brady competitors

Unfortunately, we could not find any public company that could be defined as Brady competitor. This doesn't mean Brady does not have any competitor in the market, it's just we could not detected it.