Booking stock: buy or sell

BKNG stock price: $2,357.73 0.54% At close on Apr 21st, 2021

Updated on:
Apr 22nd, 2021


Booking stock brief

  • After marking new highs last Friday, Booking closed at $2,357.73 only changing a 0.54%
  • The stock is configuring an uptrend pattern since last January, when it bottomed at $1,860.73. This uptrend marked a 26.71% gain
  • Jefferies Financial Group published a strong buy rating for Booking last Monday, with a forecast of $2,800.00
  • Booking Holdings Inc. provides travel and restaurant online reservation and related services worldwide.

Should I buy Booking stock?

Even if you are a experienced or a novel trader, best trading results come from using an investing strategy that never leaves to random or subjective opinions when is the best moment to buy or sell stocks. Trading strategies are meant for helping you in the decision process of what stocks to pick and when is the best moment to buy them. At, we like to use very simple but trusted and powerful trend following trading strategies. Simple things usually work the best

Is $BKNG stock a buy?

In the current situation of Booking there is not any eligible buy setup. This doesn't mean we expect a selloff for $BKNG in coming sessions, or that it may not rise higher. Simply, it doesn't match our recommended trading systems

Should I sell Booking stock?

When is it time to sell Booking?. Trading strategies allow us to avoid impulsive decisions based on our personal feelings or the buzz surrounding the market. When selling, as well as buying, detailed strategies are very easy to follow and are only valid for selling shares in your porfolio, not for selling short Booking stock

A guiding principle is that you must never mantain a trade that generates greater losses than those expected at the time of the buy. The timing to sell your stock always has to be dictated by the stop-loss (automatic or manual)

Is it time to sell Booking stock?

In the current situation of Booking there is not any eligible sell setup, so Booking stock holders with operations in green can keep their positions

Booking ratings

In the last 30 days, 5 ratings were published for Booking. General sentiment is bullish, with 4 out of 5 posting positive outlooks

Booking analysts' ratings - Last 30 days
Brokerage firmRating
Mar 29th, 2021
Bank of America NeutralStrong buy
Mar 30th, 2021
Gordon Haskett Neutral
Mar 31st, 2021
Wolfe Research Buy
Apr 13th, 2021
Jefferies Financial Group NeutralStrong buy
Apr 19th, 2021
Jefferies Financial Group NeutralStrong buy

Booking stock analysis

Booking stock started an uptrend last January, and grew an amazing 26.71%. The price line shows higher peaks and higher lows, and along the way gave some entry points for those who wanted to invest. Latest low was in late March, when price bounced at $2,173.00. Like in all uptrends, price needs to take breath and now price is consolidating the gains in a range between $2,489.41 and $2,173.00

$BKNG at new Highs

Last Friday, Booking reached all-time highs (ATH) again at $2,489.41

SMAs overview

BKNG stock SMAs chart

Supports and resistances

The current resistance levels are:

  • R1: $2,450.26 (3.92% above)
  • R2: $2,469.58 (4.74% above)
  • R3: $2,489.41 (5.59% above)
  • The current supports are:

  • S1: $2,290.04 (-2.87% below)
  • S2: $2,228.99 (-5.46% below)
  • S3: $2,201.84 (-6.61% below)
  • Bollinger bands

    BKNG stock Bollinger Bands chart

    Relative strength index

    The RSI dropped below the overbought level of 70 last February after just crossing to the overbough zone for just one day (weak signal). The RSI value on Wednesday was 48.27. Since then, Booking price collapsed a 3.51%

    BKNG stock RSI chart

    Booking stock price history

    Booking went public priced at an adjusted price1 of $451.50 on Mar 1999. Since then, BKNG stock has risen by 422.20%, with an average of 19.19% per year. If you had invested $1,000USD in Booking stock at that time, it would worth $5,221.99 today.

    1: Adjusted price after possible price splits or reverse-splits

    BKNG stock price history chart

    Price target for Booking stock

    How much a stock will be priced tomorrow or next week is quite unpredictable. Banks and financial organisations issue their analysis forecasting how a particular stock will performance in the future.

    Along with buy or sell recommendations, brokerage institutions publish their price predictions based on the stock price action and the company fundamental data. Most of these forecasts follow the publication of new financial data by the company, and many times. If you are a small trader you shouldn't invest based on these predictions.

    Averaging all price targets exposed below, the forecasted price for Booking stock is $2,724.67. That is a 15.56% than the last price ($2,357.73).

    Booking stock price predictions
    Brokerage firmPrice target
    Mar 29th, 2021
    Bank of America Not available
    Mar 30th, 2021
    Gordon Haskett $2,574.00
    Mar 31st, 2021
    Wolfe Research Not available
    Apr 13th, 2021
    Jefferies Financial Group $2,300.00$2,800.00
    Apr 19th, 2021
    Jefferies Financial Group $2,300.00$2,800.00

    Earnings and financials

    Last February, Booking ($BKNG) had the quarterly shareholders call and presented the report. Booking topped market estimates and posted of $-0.57, that is a 86.68% increase versus the estimates of $-4.28. On the other hand, reported revenues were $1.2 billion compared to estimates of $1.2 billion.

    Same quarter one year ago, reported EPS was $23.30, so recently reported EPS is a drop of -102.45%. Looking at sales, figures dropped a -62.92% compared to $33.4B year over year.

    Booking ($BKNG) is presenting financial report next Thursday. Wall Street predicts of $-5.85, compared to previous quarter that made $-0.57.

    Booking performance

    BKNG performance compared
    Booking ($BKNG) 4.80% 10.10% 40.90%

    The viewpoints contained in this post are personal and not recommendations for you to buy or sell shares. The author of this document does not have any knowledge of the individual scenarios of the reader, his or her financial statements or his or her own best interests at any given time. All users should speak with their financial advisor before buying or selling any securities Opinions are expressed for learning purposes only

    Booking summary

    Wednesday, April 21st, 2021
    Day range$2343.06 - $2365.99
    Previous close$2345
    Session gain0.54%
    Average true range$69.92
    50d mov avg$2,330.74
    100d mov avg$2,217.33
    200d mov avg$1,999.16
    Earnings dateMay 6th, 2021

    Frequently asked questions

    What is Booking stock symbol?

    Booking Holdings Inc. is a public company trading in the US stock market with the BKNG symbol

    Is Booking stock a buy or sell?

    Booking received 5 ratings in the last 30 days: 4 bullish, 0 bearish and 1 neutral.

    Will BKNG go up?

    Booking had different price forecasts posted by analysts in the last 30 days forecasting the target price to $2,724.67. That is a 15.56% than the last price ($2,357.73).