Booking stock: buy or sell
Jan 18th, 2021
Booking stock brief
- Booking stock collapsed -2.90% to close at $2,119.23 on the stock market last Friday.
- The stock is configuring an uptrend pattern since last October, when it bottomed at $1,589.00. Up to date, shares marked a 33.37% gain since the beginning of this rally
- Booking Holdings Inc. provides travel and restaurant online reservation and related services worldwide.
Should I buy Booking stock?
All successful traders recommend adhering to a trading strategy and not make decisions based on subjective opinions, rumors or feelings. Trading strategies are meant for helping you in the decision process of what stocks to pick and when is the best moment to buy them. At Stocks2.com, we like to use very simple but trusted and powerful trend following trading strategies. Simple things usually work the best
Is $BKNG stock a buy?
Currently, Booking stock doesn't match any of these trading strategies, so our recommendation is not to buy now. This doesn't mean we expect a selloff for $BKNG in the next few days, or that it may not rise higher. Simply, it doesn't match our recommended trading systems
Should I sell Booking stock?
Knowing when to sell a stock is even harder than knowing when to buy it. Trading strategies help us to avoid impulsive decisions based on our personal emotions or the noise surrounding the market. When selling, as well as buying, detailed setups are very easy to follow but are only valid for selling stocks you already own, not for shorting Booking stock
A guiding principle is that you should not keep a trading operation that results in greater losses than those expected upon purchase. The moment to sell your stock must always be ruled by the stop-loss (automatic or manual)
Is it time to sell Booking stock?
In the current situation of Booking there is not any eligible sell setup, so Booking stock holders with operations in profit can keep their positions
In the last 30 days, 5 brokerage ratings were published for Booking
|Jan 4th, 2021|
|Bank of America||Neutral|
|Deutsche Bank Aktiengesellschaft|| |
|Jan 8th, 2021|
|Jan 11th, 2021|
Booking stock analysis
Booking stock started an uptrend last October, and grew a gorgeous 33.37%. The price line shows higher peaks and higher lows, and along the way provided some entry points for those who wanted to trade in. Latest pullback was in mid-December, when price bounced at $2,024.02. Currently, it swings in a consolidation between its last top ($2,290.04) and its last bottom ($2,024.02)
Supports and resistances
The current resistances are:
The current supports are:
Since the price surpassed the upper band on January 8, the price sliced by 7.46%
Relative strength index
The RSI dropped below the overbought level of 70 last November after just crossing to the overbough zone for just one day (weak signal). The RSI value last Friday was 46.95. Since RSI lost the overbought zone, Booking price only changed a 0.05%
Booking stock price history
Booking went public priced at an adjusted price1 of $451.50 on Mar 1999. Since then, BKNG stock surged by 369.38%, with an average of 17.59% per year. If you had invested thousand dollars in Booking stock on Mar 1999, it would have a value of $4,693.75 today.
1: Adjusted price after possible price splits or reverse-splits
Price target for Booking stock
Nobody knows how much a share will be priced tomorrow. Banks and financial organisations publish their analysis predicting how a stock will performance in the future.
The following table shows the price predictions published by analysts over the last 30 days. If you are a small investor you shouldn't buy or sell based on these price targets.
The average price target for Booking stock calculated from the table below is $2,338.80. That is a 10.36% than the last price ($2,119.23).
|Brokerage firm||Price target|
|Jan 4th, 2021|
|Bank of America||$2,165.00 → $2,285.00|
|Deutsche Bank Aktiengesellschaft||$1,985.00 → $2,585.00|
|Jan 8th, 2021|
|Mizuho||$2,020.00 → $2,345.00|
|Jan 11th, 2021|
|Morgan Stanley||$2,250.00 → $2,450.00|
Earnings and financials
Booking Holdings Inc. ($BKNG) released quarterly earnings of $12.27 per share last November, undercutting the analysts consensus estimate of $14.35 per share. This quarterly report means an earnings surprise of -14.49%. Company's turnover was $2.6 billion compared to $2.5 billion estimated by analysts.In contrast, the EPS for the same quarter last year was $45.36, so current EPS is a drop of -72.95%. Revenue sank a -47.62% on an annualized basis in the , from $50.4B to $26.4B last quarter.
Booking ($BKNG) will host the Q4 earnings call late next February. Wall Street predicts of $-3.78, compared to previous quarter that made $12.27.
Important:The viewpoints published in this post are personal and not recommendations for you to buy or sell shares. The author of this report does not know the individual positions of the reader, his or her financial statements or his or her own best interests at any given time. All users should speak with their financial advisor before buying or selling any securities Viewpoints are expressed for education purposes only
|Friday, January 15th, 2021|
|Day range||$2116 - $2179.29|
|Average true range||$78.20|
|50d mov avg||$2,086.36|
|100d mov avg||$1,921.67|
|200d mov avg||$1,760.97|
|Earnings date||February 24th, 2021|