Booking stock: buy or sell

BKNG stock price: $2,119.23 -2.90% At close on Jan 15th, 2021

Updated on:
Jan 18th, 2021


Booking stock brief

  • Booking stock collapsed -2.90% to close at $2,119.23 on the stock market last Friday.
  • The stock is configuring an uptrend pattern since last October, when it bottomed at $1,589.00. Up to date, shares marked a 33.37% gain since the beginning of this rally
  • Booking Holdings Inc. provides travel and restaurant online reservation and related services worldwide.

Should I buy Booking stock?

All successful traders recommend adhering to a trading strategy and not make decisions based on subjective opinions, rumors or feelings. Trading strategies are meant for helping you in the decision process of what stocks to pick and when is the best moment to buy them. At, we like to use very simple but trusted and powerful trend following trading strategies. Simple things usually work the best

Is $BKNG stock a buy?

Currently, Booking stock doesn't match any of these trading strategies, so our recommendation is not to buy now. This doesn't mean we expect a selloff for $BKNG in the next few days, or that it may not rise higher. Simply, it doesn't match our recommended trading systems

Should I sell Booking stock?

Knowing when to sell a stock is even harder than knowing when to buy it. Trading strategies help us to avoid impulsive decisions based on our personal emotions or the noise surrounding the market. When selling, as well as buying, detailed setups are very easy to follow but are only valid for selling stocks you already own, not for shorting Booking stock

A guiding principle is that you should not keep a trading operation that results in greater losses than those expected upon purchase. The moment to sell your stock must always be ruled by the stop-loss (automatic or manual)

Is it time to sell Booking stock?

In the current situation of Booking there is not any eligible sell setup, so Booking stock holders with operations in profit can keep their positions

Booking ratings

In the last 30 days, 5 brokerage ratings were published for Booking

Booking analysts' ratings - Last month
Brokerage firmRating
Jan 4th, 2021
Bank of America Neutral
Deutsche Bank Aktiengesellschaft Strong buy
Loop Capital Neutral
Jan 8th, 2021
Mizuho Strong buy
Jan 11th, 2021
Morgan Stanley

Booking stock analysis

Booking stock started an uptrend last October, and grew a gorgeous 33.37%. The price line shows higher peaks and higher lows, and along the way provided some entry points for those who wanted to trade in. Latest pullback was in mid-December, when price bounced at $2,024.02. Currently, it swings in a consolidation between its last top ($2,290.04) and its last bottom ($2,024.02)

SMAs overview

BKNG stock SMAs chart

Supports and resistances

The current resistances are:

  • R1: $2,128.02 (0.41% above)
  • R2: $2,131.90 (0.60% above)
  • R3: $2,162.91 (2.06% above)
  • The current supports are:

  • S1: $2,099.06 (-0.95% below)
  • S2: $2,094.00 (-1.19% below)
  • S3: $2,081.81 (-1.77% below)
  • Bollinger bands

    Since the price surpassed the upper band on January 8, the price sliced by 7.46%

    BKNG stock Bollinger Bands chart

    Relative strength index

    The RSI dropped below the overbought level of 70 last November after just crossing to the overbough zone for just one day (weak signal). The RSI value last Friday was 46.95. Since RSI lost the overbought zone, Booking price only changed a 0.05%

    BKNG stock RSI chart

    Booking stock price history

    Booking went public priced at an adjusted price1 of $451.50 on Mar 1999. Since then, BKNG stock surged by 369.38%, with an average of 17.59% per year. If you had invested thousand dollars in Booking stock on Mar 1999, it would have a value of $4,693.75 today.

    1: Adjusted price after possible price splits or reverse-splits

    BKNG stock price history chart

    Price target for Booking stock

    Nobody knows how much a share will be priced tomorrow. Banks and financial organisations publish their analysis predicting how a stock will performance in the future.

    The following table shows the price predictions published by analysts over the last 30 days. If you are a small investor you shouldn't buy or sell based on these price targets.

    The average price target for Booking stock calculated from the table below is $2,338.80. That is a 10.36% than the last price ($2,119.23).

    Booking stock price predictions
    Brokerage firmPrice target
    Jan 4th, 2021
    Bank of America $2,165.00$2,285.00
    Deutsche Bank Aktiengesellschaft $1,985.00$2,585.00
    Loop Capital $2,029.00
    Jan 8th, 2021
    Mizuho $2,020.00$2,345.00
    Jan 11th, 2021
    Morgan Stanley $2,250.00$2,450.00

    Earnings and financials

    Booking Holdings Inc. ($BKNG) released quarterly earnings of $12.27 per share last November, undercutting the analysts consensus estimate of $14.35 per share. This quarterly report means an earnings surprise of -14.49%. Company's turnover was $2.6 billion compared to $2.5 billion estimated by analysts.

    In contrast, the EPS for the same quarter last year was $45.36, so current EPS is a drop of -72.95%. Revenue sank a -47.62% on an annualized basis in the , from $50.4B to $26.4B last quarter.

    Booking ($BKNG) will host the Q4 earnings call late next February. Wall Street predicts of $-3.78, compared to previous quarter that made $12.27.

    Booking performance

    BKNG performance compared
    Booking ($BKNG) 0.00% 24.40% 22.90%

    The viewpoints published in this post are personal and not recommendations for you to buy or sell shares. The author of this report does not know the individual positions of the reader, his or her financial statements or his or her own best interests at any given time. All users should speak with their financial advisor before buying or selling any securities Viewpoints are expressed for education purposes only

    Booking summary

    Friday, January 15th, 2021
    Day range$2116 - $2179.29
    Previous close$2182.59
    Session gain-2.90%
    Average true range$78.20
    50d mov avg$2,086.36
    100d mov avg$1,921.67
    200d mov avg$1,760.97
    Earnings dateFebruary 24th, 2021

    Frequently asked questions

    What is Booking stock symbol?

    Booking Holdings Inc. is a public company trading in the US stock market with the BKNG symbol

    Is Booking stock a buy or sell?

    Booking received 5 ratings in the last 30 days: 2 bullish, 0 bearish and 2 neutral.

    Will BKNG go up?

    Booking had different price forecasts posted by analysts in the last month forecasting the target price to $2,338.80. That is a 10.36% than the current price ($2,119.23).