Booking stock: buy or sell

BKNG stock price: $2,226.33 -0.88% At close on Jul 28th, 2021

Updated on:
Jul 29th, 2021


Booking stock brief

  • Booking stock merely moved -0.88% to close at $2,226.33 on the stock market on Wednesday, breaking a streak of 6 sessions in green.
  • Looking at the chart, price is drawing an scaled downtrend since last April with lower tops and lower bottoms. shares price lost a -11.51% since the downtrend started.
  • Booking Holdings Inc. provides travel and restaurant online reservation and related services worldwide.

Should I buy Booking stock?

Even if you are a experienced or a novel trader, best trading results come from using an investing strategy that never leaves to random or subjective opinions when is the best moment to buy or sell stocks. Trading strategies are meant for helping you in the decision process of what stocks to pick and when is the best moment to buy them. At, we like to use very simple but trusted and powerful trend following trading strategies. Simple things usually work the best

Is $BKNG stock a buy?

In the current situation of Booking there is not any eligible buy setup. This doesn't mean we expect a selloff for $BKNG in coming sessions, or that it may not rise higher. Simply, it doesn't match our recommended trading systems

Should I sell Booking stock?

When you are a novel trader and you own a stock with some profit, it's really difficult to decide the best moment to sell and get your profits. As when we have to buy shares, determining when is the best time to sell is not a haphazard decision, and we must use our own trading style. When selling, as well as buying, detailed strategies are very simple to use but are only applicable for selling stocks in your porfolio, not for selling short Booking stock

A guiding principle is that you should not mantain a trade that yields losses greater than those expected at the time of purchase. The moment to sell shares should always be determined by the stop-loss (automatic or manual)

Is it time to sell Booking stock?

In the current situation of Booking there is not any eligible sell setup, so Booking stock holders with operations in profit can keep their positions

Booking ratings

In the last 30 days we couldn't find any rating for Booking

Booking stock analysis

Booking accumulates a selloff of -11.51% since its latest peak last April at $2,516.00. Like in all downtrends, the stock oscillates drawing lower highs and lows. In this case, we have seen 2 consecutive lower tops.

SMAs overview

BKNG stock SMAs chart

Supports and resistances

The current resistances are:

  • R1: $2,228.99 (0.12% above)
  • R2: $2,290.04 (2.86% above)
  • R3: $2,380.29 (6.92% above)
  • The current supports are:

  • S1: $2,201.84 (-1.10% below)
  • S2: $2,186.05 (-1.81% below)
  • S3: $2,173.00 (-2.40% below)
  • Bollinger bands

    Since the price broke down the lower band on July 19, the price has bounced up by 8.14%. The price is trading near to the upper Bollinger band, signaling some level of overbought in recent sessions. This is not a sell signal, as price can trade in these levels for many days and weeks

    BKNG stock Bollinger Bands chart

    Relative strength index

    The RSI broke out the oversold level of 30 on July 20 after just being in the oversold zone for a single day (what can be considered a strength sign). The RSI value on Wednesday was 52.36. Since then, Booking shares skyrocketed a 7.68%

    BKNG stock RSI chart

    Booking stock price history

    Booking started trading priced at an adjusted price1 of $451.50 on Mar 1999. Since then, BKNG stock has risen by 393.10%, with an average of 17.87% per year. If you had invested $1,000USD in Booking stock on the IPO, it would have a value of $4,930.96 today.

    1: Adjusted price after possible price splits or reverse-splits

    BKNG stock price history chart

    Price target for Booking stock

    How much a stock will be priced tomorrow or next week is quite unpredictable. However, many stock price predictions are published every day by banks, financial institutions and independent analysts.

    The following table shows the price target published by analysts over the last 30 days. Again, these targets are not direct recommendations for individual investors and must not be trusted blindly.

    In the last 30 days we couldn't find any price target published for Booking stock.

    Earnings and financials

    Booking ($BKNG) had the quarterly earnings event and presented the report last May. Booking surpassed analysts estimates and presented of $-5.26, that is a 10.39% better than expected compared to the initial predictions of $-5.87. On the other hand, reported revenues of $1.1 billion were in line with market estimates.

    Same quarter one year ago, reported EPS was $3.77, so recently posted EPS is a loss of -239.52%. Looking at revenue, figures dropped a -50.13% compared to $22.9B same quarter a year ago.

    Booking ($BKNG) is releasing earnings report on Thursday next week. Wall Street analysts forecast of $-1.99, that is a 62.17% more than Q1.

    Booking performance

    BKNG performance compared
    Booking ($BKNG) 1.60% -11.20% 12.50%

    Important note:
    The comments given in this post are personal and should not be followed as recommendations for you to buy or sell shares. The author of this text does not know the particular situations of the reader, his or her own finances or his or her own best interests at any given time. All users should speak with their financial advisor before buying or selling any securities Thoughts are provided for learning motives only

    Booking summary

    Wednesday, July 28th, 2021
    Day range$2213.23 - $2264.64
    Previous close$2246.19
    Session gain-0.88%
    Average true range$60.74
    50d mov avg$2,250.11
    100d mov avg$2,307.62
    200d mov avg$2,176.62
    Earnings dateAugust 5th, 2021

    Frequently asked questions

    What is Booking stock symbol?

    Booking Holdings Inc. is a public company trading in the US stock market with the BKNG symbol

    Is Booking stock a buy or sell?

    Booking had no ratings in the last four weeks Read the article to get additional tips on trading BKNG stock.

    Will BKNG go up?

    There were no predictions published by analysts in the last month for Booking.