AVP stock: buy or sell?

AVP stock price: $5.60 -0.88% At close on January 3rd, 2020

Updated on:
January 3rd, 2020


Avon Products depreciated a disappointing -0.88% and closed at $5.60.

Avon Products, Inc. manufactures and markets beauty and related products in Europe, the Middle East, Africa, South Latin America, North Latin America, and the Asia Pacific.

Should I buy AVP stock?

Make a decision about when to buy or sell stocks is one of the hardest parts of being a trader or investor. Trading strategies are meant for helping you in the decision process of what stocks to choose and when is the best time to buy them. There are thousands of trading strategies for you to choose, but at Stocks2.com we prefer those that are simple but successful.

None of our preferred buy setups matches with Avon Products stock situation right now, therefore this is not a suitable entry point.

Buy setupElegible
New all-time highNo
New 52 week highNo
Price crossing up 200d MANo
100d MA crossing up 200d MANo
This is not a selling recommendation at all, just it's not the best moment to buy if you follow any of these trading strategies.

Is Avon Products stock a buy?

Banks and financial institutions publish stock ratings everyday. Unfortunately, we couldn't detect any rating for AVP stock for the last month.

AVP stock analysis

Daily outlook

Avon Products closed on January at $5.60 and depreciated a disappointing -0.88%.

Shares of Avon Products closed on January at $5.60 and depreciated a disappointing -0.88%. From a daily perspective, AVP is in a short term uptrend after plotting its last bottom ($4.73, on December) higher than the previous bottom, and its last top ($5.80, on December) also over the previous top. Now trading in between its last bottom and last top AVP might consolidate in a plain range, waiting to break out over $5.80 or down under $4.73. On November AVP price bounced up over the SMA of 100 days demonstrating to be a significant support for this stock.

AVP stock chart (daily)

Weekly outlook

After climbing for 4 weeks, late December 2019 Avon Products slightly fell a lame -1.41%, closing at $5.60. By mid December 2019 AVP skyrocketed an astounding 5.87% in just one week.

Avon Products stock just marked a top under its last top. Athought it's not something to really worring right now, investors should be alerted as this could be a warning for future complications. It's important AVP stock price keeps the level, and maybe bounce up from there forming a double bottom shape. Since mid January 2019 when AVP stock price broke up the SMA40w line, it gained $3.81 (212.85%). Since mid February 2019 when SMA10w and SMA20w crossed up, AVP price gained $3.11 per share (124.90%).

AVP stock chart (weekly)

AVP stock price history

AVP stock historical price chart

AVP stock reached 52-week highs on January at $5.92, and all-time highs 2008-08-05 with a price of 35.95.

AVP stock price target

Nobody can reliably foresee how stock prices may evolve in the future. However, many stock price predictions are published every day by banks, financial institutions and independent analysts. The accuracy of these stock price predictions is not very high, and you should not blindly believe and make decisions only based on what this ratings or price target predictions say. For the last 30 days we have not detected any price forecast for Avon Products stock by any trusted analyst.

Financials and fundamental analysis

Earnings date and Earnings per Share

Avon Products let down experts when it posted an Earnings per Share (EPS) of $0.07 when the market consensus was $0.08.
AVP earnings date and EPS evolution
QuarterReporting dateEstimated EPSActual EPSSurprise

Annual financial results

In 2018, Avon Products annual sales depreciated an ugly -2.52% to $5,571.30 M USD from $5,715.60 marked in 2017. On the other hand, its income margin (compared to sales) stayed steady to -0.35%, that is $-19.50 million.

AVP annual Sales and Income evolution
2013$9,960 M-$-5.50 M-0.1%-
2014$8,851 M-11.13%$-388.60 M-4.4%6,965.45%
2015$6,161 M-30.40%$-1,148.90 M-18.6%195.65%
2016$5,718 M-7.19%$-107.60 M-1.9%-90.63%
2017$5,716 M-0.04%$22 M0.4%-120.45%
2018$5,571 M-2.52%$-19.50 M-0.4%-188.64%

Quarterly financial results

Avon Products reported $1,401.70 M in revenues for 2018-Q4, a -1.58% less compared to previous quarter. Reported quarter income marked $-77.60 M with a profit margin of -5.54%. Profit margin plummed a -13.58% compared to previous quarter when profit margin was 8.04%. When comparing revenues to same quarter last year, Avon Products sales marked a horrible decrease and plunged a -10.65%.
AVP quarterly Sales and Income evolution
2017-Q1$1,330 M-$-36.00 M-2.7%-
2017-Q2$1,400 M5.26%$-44.90 M-3.2%24.72%
2017-Q3$1,418 M1.27%$12.50 M0.9%-127.84%
2017-Q4$1,569 M10.65%$91.50 M5.8%632.00%
2018-Q1$1,394 M-11.17%$-20.30 M-1.5%-122.19%
2018-Q2$1,352 M-2.99%$-36.10 M-2.7%77.83%
2018-Q3$1,424 M5.35%$114.50 M8.0%-417.17%
2018-Q4$1,402 M-1.58%$-77.60 M-5.5%-167.77%

Avon Products ownership

When you are planning to buy shares of a company, it's always worth to have a look its ownership structure.

Avon Products shares owned by insiders (that is, founders, CEO, CTO, main executives or other management staff) currently counts a 1.01% of all shares.

Bearish positions for AVP stock account 0.00%, no big difference from last month.

The following table compares ownership indicators for other stocks related to Avon Products:

Market cap$2.5 B
Total shares443.0 M
Float shares378.9 M
  - Institutional holdings (%)80.7%
  - Insider holdings (%)1.0%
Shares in short selling0.0%

AVP summary

Friday, January 3rd, 2020
Day range$5.05 - $5.92
Previous close$5.65
Session gain-0.88%
Average true range$0.24
50d mov avg$4.80
100d mov avg$4.56
200d mov avg$4.04
Daily patternlt06a
Weekly pattern lt01a

Avon Products performance

Performance as an absolute value is never valid if it's not benchmarked against competitors or related stocks in the industry. We compared Avon Products against in the following table:
AVPAvon Products24.72%38.96%231.36%

Avon Products competitors

Unfortunately, we could not find any public company that could be defined as Avon Products competitor. This doesn't mean Avon Products does not have any competitor in the market, it's just we could not detected it.