ASUR stock: buy or sell?

ASUR stock price: $8.43 -1.75% At close on October 18th, 2019

Updated on:
October 18th, 2019


Asure Software shares fell -1.75% to $8.43 on Oct/18. On Oct 10th ASUR skyrocketed a super good 5.52%.

Asure Software, Inc. provides cloud-based software-as-a-service (SaaS) time and labor management, and workspace management solutions worldwide.

Should I buy ASUR stock?

Make a decision about when to buy or sell stocks is one of the hardest parts of being a trader or investor. That's why is so important to choose your own trading strategy that matches with your character as inversor. At, we use very simple but trusted and powerful trend following trading strategies. Simple things usually work the best.

Currently, Asure Software stock doesn't match any of these trading strategies, so our recommendation is not to buy.

Buy setupElegible
New all-time highNo
New 52 week highNo
Price crossing up 200d MANo
100d MA crossing up 200d MANo
This doesn't mean ASUR will fall in coming sessions, or it will not rise higher. Simply, it doesn't match our recommended trading systems.

Is Asure Software stock a buy?

Financial institutions and banks post stock ratings everyday. At, we detected 4 ratings published for ASUR stock in the last 30 days.

The general sentiment of these ratings is bullish for ASUR stock, with 4 positive ratings.
Is ASUR a good stock to buy?
DateAnalyst / BrokerPrevious ratingCurrent rating
2019-8-9Roth Capitaln/aBuy
2019-3-15Canaccord Genuityn/aBuy
2019-1-9Barrington ResearchOutperformOutperform
2019-1-8Roth Capitaln/aBuy

ASUR stock analysis

Daily outlook

Shares of Asure Software ended on Oct 18th at $8.43 and fell a tragic -1.75%.

Asure Software fell a tragic -1.75% and closed at $8.43. Since price and SMA200d lines crossed up on October/4, ASUR climbed $2.00 (31.10%). Since SMA100d and SMA200d crossed up on July, ASUR price slid a -1.17%.

ASUR stock chart (daily)

Weekly outlook

After boosting an astounding 23.09% in a week last week, Asure Software closed this week at $8.43 and fell a shocking -4.10%.

Asure Software stock is trading in the range of its last top and last bottom. Loosing would mean breaking the current uptrend. Breakdowns under last bottom are selling point signals for some trading strategies. Since last week when ASUR stock price broke up the SMA40w line, it gained $1.67 (24.70%). Since early July when SMA20w and SMA40w crossed up, ASUR price slipped $-1.16 per share (-12.10%).

ASUR stock chart (weekly)

ASUR stock price history

ASUR IPO was on April 7th, 1992 at $86.67 per share1. Since then, ASUR stock declined a -90.30%, with a yearly average of -3.30%.

1: Adjusted price after possible price splits or reverse-splits.

ASUR stock historical price chart

ASUR stock reached 52-week highs at $12.05, and all-time highs 1995-09-22 with a price of 173.33.

ASUR stock price target is $16.00

Predicting the price evolution of a stock or any financial instrument in a reliable and repeatable way is probably impossible. However, financial institutions invest time and resources to provide the most accurated estimations to help investors to make their decisions. We do not recommend to follow these stock price predictions without a critical thinking from your side, as their accuracy is usually low. For the last 30 days we found 3 price predictions for Asure Software stock:
ASUR stock price predictions
DateAnalyst / BrokerActionPrevious targetCurrent targetDiff
2019-3-15Canaccord GenuityReiteratesn/a$13.00-
2019-1-9Barrington ResearchRaises Target$15.00$20.0033.3%
2019-1-8Roth CapitalLowers Target$23.00$15.00-34.8%
(in average)$19.00$16.00-16.0%
The price prediction for Asure Software stock is $16.00, moving in a range between $20.00 and $13.00. In average, analysts' outlook on ASUR price target is negative, downsizing the forecast by a -16.00% from previous estimations.

Financials and fundamental analysis

Earnings date and Earnings per Share

On March, Asure Software missed the estimates of the experts and posted a terrible EPS of $0.09 per share when experts were expecting $0.11.
ASUR earnings date and EPS evolution
QuarterReporting dateEstimated EPSActual EPSSurprise

Annual financial results

Compared to 2017, last anual revenues report draw a dazzling increase of 63.39% to $88.95 M USD. When comparing 2018 vs 2017, nevertheless, profit margin (that is, the net income divided by revenues) raised a 2.02% to -8.49%.

ASUR annual Sales and Income evolution
2013$25 M-$-1.66 M-6.5%-
2014$27 M6.82%$-0.26 M-1.0%-84.22%
2015$27 M-1.10%$-1.76 M-6.5%570.61%
2016$36 M32.10%$-0.97 M-2.7%-44.68%
2017$54 M53.18%$-5.72 M-10.5%488.68%
2018$89 M63.39%$-7.55 M-8.5%31.91%

Quarterly financial results

Asure Software posted $24.42 million in sales for 2018-Q4, a 4.11% improvement compared to previous quarter. Reported quarter income marked $1.73 M with a profit margin of 7.08%. Profit margin climbed a 22.36% compared to previous quarter when profit margin was -15.28%. When comparing sales to same quarter last year, Asure Software sales marked an astounding gain and rocketed a 59.54%. Looking back to recent quarterly results, Asure Software posted 4 negative quarters in a row.
ASUR quarterly Sales and Income evolution
2017-Q1$11 M-$-1.06 M-9.9%-
2017-Q2$13 M20.04%$-1.84 M-14.3%73.58%
2017-Q3$16 M20.55%$-1.28 M-8.3%-30.38%
2017-Q4$15 M-1.41%$-1.55 M-10.1%20.61%
2018-Q1$19 M26.10%$-1.93 M-10.0%24.60%
2018-Q2$22 M12.76%$-3.77 M-17.3%95.74%
2018-Q3$23 M7.77%$-3.58 M-15.3%-4.88%
2018-Q4$24 M4.11%$1.73 M7.1%-148.24%

Asure Software ownership

When you are planning to buy shares of a company, it's always worth to check its ownership structure.

Management staff in all public traded companies that hold equity is required to report every transaction to the SEC. For Asure Software, 13.36% of all outstanding shares are owned by its staff.

In case of Asure Software stock, 67.69% of its shares are held by institutions (mutual funds, pension funds, big banks and other large financial institutions). Bearish positions for ASUR stock account 0.00%, no big difference from last month.

The following table compares ownership indicators for other stocks related to Asure Software:

Market cap$131.1 M$0.0 M$9.6 B$216.8 B$5.1 B
Total shares15.6 M0.0 M287.1 M2,560.0 M53.1 M
Float shares11.1 M0.0 M284.0 M2,560.0 M35.7 M
  - Institutional holdings (%)67.7%0.0%91.3%78.3%67.0%
  - Insider holdings (%)13.4%0.0%0.9%0.1%33.1%
Shares in short selling0.0%0.0%0.0%0.0%0.0%

ASUR summary

Friday, October 18th, 2019
Day range$8.30 - $8.60
Previous close$8.58
Session gain-1.75%
Average true range$0.54
50d mov avg$6.88
100d mov avg$7.52
200d mov avg$6.92
Daily pattern
Weekly pattern lt06a

Asure Software performance

Stocks performance is always measured in comparision to the market or competitors and related stocks in the same industry. For Asure Software, the benchmark is made against, Iron Mountain, Merck, Paylocity, Pfizer, RCM Technologies, Steelcase, Verint Systems and Workday.
ASURAsure Software-5.28%19.07%-25.40%
IRMIron Mountain13.48%-3.24%11.93%
RCMTRCM Technologies-12.12%-28.57%-22.46%
VRNTVerint Systems-22.87%-29.38%-6.14%

Asure Software competitors

One check before trading any stock is to have a look a list of its competitors, in this case for Asure Software. We picked 9 companies as Asure Software competitors as they are in the same industry or have similar market objectives.