Blue Apron stock: buy or sell?
April 6th, 2020
Blue Apron Holdings, Inc. operates an e-commerce marketplace that delivers original recipes and fresh ingredients for making home cooking accessible.
Should I buy Blue Apron stock?Make a decision about when to buy or sell stocks is one of the hardest parts of being a trader or investor. Following a trading plan helps to make decisions easier, quicker and with less hesitations. At Stocks2.com, we like to use very simple but trusted and powerful trend following trading strategies. Simple things usually work the best.
Currently, Blue Apron stock doesn't match any of these trading strategies, so our recommendation is not to buy.
|New all-time high||No|
|New 52 week high||No|
|Price crossing up 200d MA||No|
|100d MA crossing up 200d MA||No|
Is Blue Apron stock a buy?
Everyday, hundreds of stock ratings are published by financial analysts to indicate a particular stock's attractiveness.Unfortunately, we couldn't find any rating for APRN stock for the last 30 days.
Blue Apron stock analysis
Shares of Blue Apron ended today at $11.70 and eased a terrifying -2.74%.
Shares of Blue Apron closed today at $11.70 and eased a terrifying -2.74%. Since price and SMA200d lines crossed up on March 18th, APRN climbed $5.15 (78.63%).
After boosting an extraordinary 11.97% in a week last week, Blue Apron closed this week at $11.70 and eased a tragic -2.74%. Early March APRN plunged a chilling -28.95% in just one week.
Since price and SMA40w lines crossed up by mid March, APRN climbed $9.42 (413.16%). Since SMA10w and SMA20w crossed up this week, APRN price slid a -2.74%.
Blue Apron stock price history
Blue Apron IPO was on June 29th, 2017 at $150.00 per share1. Since then, APRN stock lost a -92.20%, with a yearly average of -46.10%.
1: Adjusted price after possible price splits or reverse-splits.
Blue Apron stock historical price chart
APRN stock reached 52-week highs on March/19 at $28.84, and all-time highs 2017-06-29 with a price of 165.
Blue Apron stock price targetHow much a stock will be priced tomorrow or next week is quite unpredictable However, banks and other financial institutions analysts, with the help of lots of data and algorithms do their best to predict the stock prices movement. You should not follow the analysts' APRN stock price predictions in the hope that they will be met as they may be wrong and not met. For the last 30 days we have not detected any price forecast for Blue Apron stock by any trusted analyst.
Financials and fundamental analysis
Earnings date and Earnings per Share, Blue Apron failed to meet the estimates of the analysts and posted a hair-raising EPS of $-0.12 per share when experts were expecting $-0.17.
|Quarter||Reporting date||Estimated EPS||Actual EPS||Surprise|
Annual financial resultsIn 2018, Blue Apron annual sales plunged a hair-raising -24.24% to $667.60 million USD from $881.19 marked in 2017. On the other hand, its profit margin (compared to revenues) escalated to -18.30%, that is $-122.15 million.
|2014||$78 M||-||$-30.80 M-39.6%||-|
|2015||$341 M||338.02%||$-46.97 M-13.8%||52.47%|
|2016||$795 M||133.39%||$-54.89 M-6.9%||16.87%|
|2017||$881 M||10.78%||$-210.14 M-23.8%||282.87%|
|2018||$668 M||-24.24%||$-122.15 M-18.3%||-41.87%|
Quarterly financial resultsBlue Apron reported $140.73 million in revenues for 2018-Q4, a -6.56% decline compared to previous quarter. Reported quarter income marked $-23.71 M with a profit margin of -16.84%. Profit margin rose a 5.69% compared to previous quarter when profit margin was -22.53%. When comparing turnover to same quarter last year, Blue Apron sales marked a chilling decrease and plummed a -25.00%. Looking back to recent quarterly results, Blue Apron posted 3 negative quarters in a row.
|2017-Q2||$238 M||-||$-31.63 M-13.3%||-|
|2017-Q3||$211 M||-11.52%||$-87.20 M-41.4%||175.69%|
|2017-Q4||$188 M||-10.91%||$-39.12 M-20.8%||-55.14%|
|2018-Q1||$197 M||4.82%||$-31.67 M-16.1%||-19.06%|
|2018-Q2||$180 M||-8.71%||$-32.84 M-18.3%||3.70%|
|2018-Q3||$151 M||-16.11%||$-33.94 M-22.5%||3.37%|
|2018-Q4||$141 M||-6.56%||$-23.71 M-16.8%||-30.16%|
|2019-Q1||$142 M||0.82%||$-5.28 M-3.7%||-77.75%|
Blue Apron ownershipWhen you are planning to buy a company, it's always worth to review its ownership structure.
Management staff in all public traded companies that hold equity is required to report every transaction to the SEC. For Blue Apron, 1.55% of all outstanding shares are owned by its staff.
In case of Blue Apron stock, 42.38% of its shares are held by institutions (mutual funds, pension funds, big banks and other large financial institutions). Bearish positions for APRN stock account 0.00%, no big difference from last month.
For a better context understanding, the next table shows ownership data compared to other related companies:
|Market cap||$89.0 M|
|Total shares||7.6 M|
|Float shares||6.7 M|
|- Institutional holdings (%)||42.4%|
|- Insider holdings (%)||1.6%|
|Shares in short selling||0.0%|
Blue Apron summary
|Monday, April 6th, 2020|
|Day range||$11.15 - $12.49|
|Average true range||$4.44|
|50d mov avg||$5.86|
|100d mov avg||$6.22|
|200d mov avg||$7.12|
Blue Apron performanceTo better understand Blue Apron performance you must compare its gains with other related stocks in same sector or industry. In the following table, we compare Blue Apron performance to :