Blue Apron stock: buy or sell?

APRN stock price: $11.70 -2.74% At close on April 6th, 2020

Updated on:
April 6th, 2020


Blue Apron ended today at $11.70 and eased a terrifying -2.74%. On Thursday APRN collapsed a bloodcurdling -11.38%. On Wednesday APRN rocketed an extraordinary 11.40%. With Monday it's been 3 red days in a row.

Blue Apron Holdings, Inc. operates an e-commerce marketplace that delivers original recipes and fresh ingredients for making home cooking accessible.

Should I buy Blue Apron stock?

Make a decision about when to buy or sell stocks is one of the hardest parts of being a trader or investor. Following a trading plan helps to make decisions easier, quicker and with less hesitations. At, we like to use very simple but trusted and powerful trend following trading strategies. Simple things usually work the best.

Currently, Blue Apron stock doesn't match any of these trading strategies, so our recommendation is not to buy.

Buy setupElegible
New all-time highNo
New 52 week highNo
Price crossing up 200d MANo
100d MA crossing up 200d MANo
This is not a selling recommendation at all, just it's not the best moment to buy if you follow any of these trading strategies.

Is Blue Apron stock a buy?

Everyday, hundreds of stock ratings are published by financial analysts to indicate a particular stock's attractiveness. Unfortunately, we couldn't find any rating for APRN stock for the last 30 days.

Blue Apron stock analysis

Daily outlook

Shares of Blue Apron ended today at $11.70 and eased a terrifying -2.74%.

Shares of Blue Apron closed today at $11.70 and eased a terrifying -2.74%. Since price and SMA200d lines crossed up on March 18th, APRN climbed $5.15 (78.63%).

APRN stock chart (daily)

Weekly outlook

After boosting an extraordinary 11.97% in a week last week, Blue Apron closed this week at $11.70 and eased a tragic -2.74%. Early March APRN plunged a chilling -28.95% in just one week.

Since price and SMA40w lines crossed up by mid March, APRN climbed $9.42 (413.16%). Since SMA10w and SMA20w crossed up this week, APRN price slid a -2.74%.

APRN stock chart (weekly)

Blue Apron stock price history

Blue Apron IPO was on June 29th, 2017 at $150.00 per share1. Since then, APRN stock lost a -92.20%, with a yearly average of -46.10%.

1: Adjusted price after possible price splits or reverse-splits.

Blue Apron stock historical price chart

APRN stock reached 52-week highs on March/19 at $28.84, and all-time highs 2017-06-29 with a price of 165.

Blue Apron stock price target

How much a stock will be priced tomorrow or next week is quite unpredictable However, banks and other financial institutions analysts, with the help of lots of data and algorithms do their best to predict the stock prices movement. You should not follow the analysts' APRN stock price predictions in the hope that they will be met as they may be wrong and not met. For the last 30 days we have not detected any price forecast for Blue Apron stock by any trusted analyst.

Financials and fundamental analysis

Earnings date and Earnings per Share

, Blue Apron failed to meet the estimates of the analysts and posted a hair-raising EPS of $-0.12 per share when experts were expecting $-0.17.
APRN earnings date and EPS evolution
QuarterReporting dateEstimated EPSActual EPSSurprise

Annual financial results

In 2018, Blue Apron annual sales plunged a hair-raising -24.24% to $667.60 million USD from $881.19 marked in 2017. On the other hand, its profit margin (compared to revenues) escalated to -18.30%, that is $-122.15 million.

APRN annual Sales and Income evolution
2014$78 M-$-30.80 M-39.6%-
2015$341 M338.02%$-46.97 M-13.8%52.47%
2016$795 M133.39%$-54.89 M-6.9%16.87%
2017$881 M10.78%$-210.14 M-23.8%282.87%
2018$668 M-24.24%$-122.15 M-18.3%-41.87%

Quarterly financial results

Blue Apron reported $140.73 million in revenues for 2018-Q4, a -6.56% decline compared to previous quarter. Reported quarter income marked $-23.71 M with a profit margin of -16.84%. Profit margin rose a 5.69% compared to previous quarter when profit margin was -22.53%. When comparing turnover to same quarter last year, Blue Apron sales marked a chilling decrease and plummed a -25.00%. Looking back to recent quarterly results, Blue Apron posted 3 negative quarters in a row.
APRN quarterly Sales and Income evolution
2017-Q2$238 M-$-31.63 M-13.3%-
2017-Q3$211 M-11.52%$-87.20 M-41.4%175.69%
2017-Q4$188 M-10.91%$-39.12 M-20.8%-55.14%
2018-Q1$197 M4.82%$-31.67 M-16.1%-19.06%
2018-Q2$180 M-8.71%$-32.84 M-18.3%3.70%
2018-Q3$151 M-16.11%$-33.94 M-22.5%3.37%
2018-Q4$141 M-6.56%$-23.71 M-16.8%-30.16%
2019-Q1$142 M0.82%$-5.28 M-3.7%-77.75%

Blue Apron ownership

When you are planning to buy a company, it's always worth to review its ownership structure.

Management staff in all public traded companies that hold equity is required to report every transaction to the SEC. For Blue Apron, 1.55% of all outstanding shares are owned by its staff.

In case of Blue Apron stock, 42.38% of its shares are held by institutions (mutual funds, pension funds, big banks and other large financial institutions). Bearish positions for APRN stock account 0.00%, no big difference from last month.

For a better context understanding, the next table shows ownership data compared to other related companies:

Market cap$89.0 M
Total shares7.6 M
Float shares6.7 M
  - Institutional holdings (%)42.4%
  - Insider holdings (%)1.6%
Shares in short selling0.0%

Blue Apron summary

Monday, April 6th, 2020
Day range$11.15 - $12.49
Previous close$12.03
Session gain-2.74%
Average true range$4.44
50d mov avg$5.86
100d mov avg$6.22
200d mov avg$7.12
Daily patternlt01a
Weekly pattern

Blue Apron performance

To better understand Blue Apron performance you must compare its gains with other related stocks in same sector or industry. In the following table, we compare Blue Apron performance to :
APRNBlue Apron118.69%40.46%-29.09%

Blue Apron competitors

Unfortunately, we could not find any public company that could be defined as Blue Apron competitor. This doesn't mean Blue Apron does not have any competitor in the market, it's just we could not detected it.