APLE stock: buy or sell?

APLE stock price: $16.38 0.06% At close on September 20th, 2019

Updated on:
September 20th, 2019


Shares of Apple Hospitality closed today at $16.38 and stayed stable a tight 0.06%. Counting Friday, it's been 3 climbing sessions in a row, soaring $0.13 or 0.80%.

Apple Hospitality REIT, Inc. (NYSE: APLE) is a publicly traded real estate investment trust (REIT) that owns one of the largest portfolios of upscale, select-service hotels in the United States.

Should I buy APLE stock?

Even if you are a experienced or a novel trader, best trading results come from using an investing strategy that never leaves to random or subjective opinions when is the best moment to buy or sell stocks. Having a trading plan helps to make decisions easier, quicker and with less hesitations. At Stocks2.com, we use very simple but trusted and powerful trend following trading strategies. Simple things usually work the best.

Currently, Apple Hospitality stock doesn't match any of these trading strategies, so our recommendation is not to buy.

Buy setupElegible
New all-time highNo
New 52 week highNo
Price crossing up 200d MANo
100d MA crossing up 200d MANo
This is not a selling recommendation at all, just it's not the best moment to buy if you follow any of these trading strategies.

Is Apple Hospitality stock a buy?

Banks and financial institutions post stock ratings everyday. At Stocks2.com, we collected 2 ratings published for APLE stock in the last 30 days.

Is APLE a good stock to buy?
DateAnalyst / BrokerPrevious ratingCurrent rating
2019-8-12BarclaysEqual WeightOverweight
2019-6-25Capital One Financialn/aEqual Weight

APLE stock analysis

Daily outlook

Apple Hospitality closed today at $16.38 and stayed constant a tight 0.06%.

Apple Hospitality shares stayed constant 0.06% to $16.38 today. Since price and SMA200d lines crossed up on Aug 12th, APLE climbed $1.09 (7.13%). APLE shows a short term strength with several rising tops and rising bottoms. In the very short term, on September 18th it marked a new bottom at $16.17 that should act a support if Apple Hospitality starts a trading flat base in the range of $16.17 - $16.54 If Apple Hospitality breakouts over $16.54 with average or higher volume, this would be a clear signal that the uptrend resumes. On May, SMA100d and SMA200d crossed up triggering a rise of 3.93%.

APLE stock chart (daily)

Weekly outlook

Apple Hospitality shares remained constant 0.24% this week, ending at $16.38. This week was the fourth green week in a row.

By mid August APLE price bounced up over the SMA of 40 weeks that acted as support stopping new slides. Since SMA20d and SMA40w crossed up early May, APLE price climbed $0.28 per share (1.74%).

APLE stock chart (weekly)

APLE stock price history

APLE IPO was on May 18th, 2015 at $13.42 per share1. Since then, APLE stock surged a 22.10%, with an average of 5.50% per year. If you had invested right after APLE's IPO a $1,000 in APLE stock in 2015, it would worth $221.00 today.

1: Adjusted price after possible price splits or reverse-splits.

APLE stock historical price chart

APLE stock reached 52-week highs on Sep 12th at $16.54, and all-time highs 2018-01-25 with a price of 17.92.

APLE stock price target is $18.00

Nobody can reliably foresee how stock prices may evolve in the future. However, many stock price predictions are published every day by banks, financial institutions and independent analysts. You should not follow the analysts' APLE stock price predictions in the hope that they will be met as they may be wrong and not met. Currently, only 1 price prediction for Apple Hospitality stock was published in the last 30 days:
APLE stock price predictions
DateAnalyst / BrokerActionPrevious targetCurrent targetDiff
(in average)$0.00$18.000.0%

Financials and fundamental analysis

Earnings date and Earnings per Share

On February, Apple Hospitality failed to meet the forecasts of the experts and posted a spooky EPS of $0.15 per share when experts were expecting $0.34.
APLE earnings date and EPS evolution
QuarterReporting dateEstimated EPSActual EPSSurprise

Annual financial results

Compared to 2017, last anual revenues report draw a slightly good increase of 2.58% to $1,270.56 million USD. On the other hand, its income margin (compared to revenues) inched to 16.22%, that is $206.09 million.

APLE annual Sales and Income evolution
2013$388 M-$82 M21.1%-
2014$804 M107.20%$6.83 M0.8%-91.66%
2015$898 M11.75%$117 M13.1%1,616.49%
2016$1,041 M15.89%$145 M13.9%23.33%
2017$1,239 M18.98%$182 M14.7%26.16%
2018$1,271 M2.58%$206 M16.2%12.93%

Quarterly financial results

Apple Hospitality reported $295.26 million in revenues for 2018-Q4, a -11.12% decline compared to previous quarter. Reported quarter income marked $34.15 M with a profit margin of 11.57%. Profit margin fell a -7.13% compared to previous quarter when profit margin was 18.70%. When comparing revenues to same quarter last year, Apple Hospitality sales marked a slightly fine growth and stepped up a 2.14%. Looking back to recent quarterly results, Apple Hospitality posted 2 negative quarters in a row.
APLE quarterly Sales and Income evolution
2017-Q1$292 M-$34 M11.8%-
2017-Q2$331 M13.34%$88 M26.5%154.90%
2017-Q3$325 M-1.86%$63 M19.3%-28.29%
2017-Q4$289 M-11.04%$-2 M-0.8%-103.67%
2018-Q1$298 M3.22%$42 M14.1%-1,931.61%
2018-Q2$345 M15.53%$68 M19.6%60.33%
2018-Q3$332 M-3.63%$62 M18.7%-8.14%
2018-Q4$295 M-11.12%$34 M11.6%-45.02%

Apple Hospitality ownership

When you are planning to buy shares of a stock, it's always worth to have a look its ownership structure.

Apple Hospitality shares owned by insiders (that is, founders, CEO, CTO, main executives or other management staff) currently counts a 6.36% of all shares.

In case of Apple Hospitality stock, 59.18% of its shares are held by institutions (mutual funds, pension funds, big banks and other large financial institutions). Bearish positions for APLE stock account 0.00%, no big difference from last month.

For a better understanding, the next table shows ownership data compared to other related stocks:

Market cap$3.7 B$335.4 M$24.1 B
Total shares223.9 M38.2 M318.2 M
Float shares209.5 M23.4 M317.4 M
  - Institutional holdings (%)59.2%19.8%74.6%
  - Insider holdings (%)6.4%43.8%0.2%
Shares in short selling0.0%0.0%0.0%

APLE summary

Friday, September 20th, 2019
Day range$16.31 - $16.52
Previous close$16.37
Session gain0.06%
Average true range$0.21
50d mov avg$15.67
100d mov avg$15.67
200d mov avg$15.47
Daily patternlb03a
Weekly pattern

Apple Hospitality performance

To measure stock performance is always good to compare with competitors or related stocks. In the following table, we compare Apple Hospitality performance to Nam Tai Property and Realty Income:
APLEApple Hospitality5.47%5.47%1.30%
NTPNam Tai Property-7.68%-11.95%-13.43%
ORealty Income5.67%6.18%38.14%

Apple Hospitality competitors

Defining a list of competitors for Apple Hospitality it's a hard job. We selected 2 public companies that are related to and can be considered as competitors of Apple Hospitality: