APLE stock: buy or sell?

APLE stock price: $13.40 -2.40% At close on February 26th, 2020

Updated on:
February 26th, 2020


After sliding a bloodcurdling -5.46% yesterday, Apple Hospitality closed today at $13.40 and eased a tragic -2.40%. Wednesday was the fourth red session in a row, sliding in full a -11.45%.

Apple Hospitality REIT, Inc. (NYSE: APLE) is a publicly traded real estate investment trust (REIT) that owns one of the largest portfolios of upscale, select-service hotels in the United States.

Should I buy APLE stock?

Even if you are a experienced or a novel trader, best trading results come from using an investing strategy that never leaves to random or subjective opinions when is the best moment to buy or sell stocks. Having a trading strategy helps to make decisions easier, quicker and with less hesitations. At Stocks2.com, we use very simple but trusted and powerful trend following trading strategies. Simple things usually work the best.

None of our preferred buy setups matches with Apple Hospitality stock situation right now, hence this is not a suitable entry point.

Buy setupElegible
New all-time highNo
New 52 week highNo
Price crossing up 200d MANo
100d MA crossing up 200d MANo
This doesn't mean APLE will fall in coming sessions, or it will not rise higher. Simply, it doesn't match our recommended trading systems.

Is Apple Hospitality stock a buy?

Financial institutions and banks post stock ratings everyday. Unfortunately, we couldn't detect any rating for APLE stock for the last 30 days.

APLE stock analysis

Daily outlook

After sliding a bloodcurdling -5.46% yesterday, Apple Hospitality closed today at $13.40 and eased a tragic -2.40%.

After sliding a bloodcurdling -5.46% yesterday, Apple Hospitality closed today at $13.40 and eased a tragic -2.40%. For the last 33 days when APLE stock price broke down the SMA200d line, it slid $-2.23 per share (-14.27%).

APLE stock chart (daily)

Weekly outlook

Apple Hospitality ended this week at $13.40 and collapsed a frightening -11.20%.

Since price and 40-weeks moving average lines crossed down late January, APLE fell $-2.46 per share (-15.51%). Stocks below the 200d moving average line are usually not recommended for average traders. Since early May 2019 when SMA20w and SMA40w crossed up, APLE price slipped $-2.20 per share (-14.10%).

APLE stock chart (weekly)

APLE stock price history

APLE IPO was on May 18th, 2015 at $13.01 per share1. Since then, APLE stock surged a 3.00%, with an average of 0.80% per year. If you had invested $1,000 in APLE stock in 2015, it would worth $30.00 today.

1: Adjusted price after possible price splits or reverse-splits.

APLE stock historical price chart

APLE stock reached 52-week highs on November at $16.56, and all-time highs 2018-01-25 with a price of 17.37.

APLE stock price target

Predicting the price evolution of a stock or any financial instrument in a reliable and repeatable way is probably impossible. However, many stock price predictions are published every day by banks, financial institutions and independent analysts. We do not recommend to follow these stock price predictions without a critical thinking from your side, as their accuracy is usually low. For the last 30 days we have not detected any price prediction for Apple Hospitality stock by any trusted analyst.

Financials and fundamental analysis

Earnings date and Earnings per Share

, Apple Hospitality missed the expectations of the analysts and reported a dreadful EPS of $0.15 per share when experts were expecting $0.34.
APLE earnings date and EPS evolution
QuarterReporting dateEstimated EPSActual EPSSurprise

Annual financial results

In 2018, Apple Hospitality annual revenues stepped up a slightly fine 2.58% to $1,270.56 M USD from $1,238.62 marked in 2017. On the other hand, its earnings margin (compared to sales) inched to 16.22%, that is $206.09 million.

APLE annual Sales and Income evolution
2013$388 M-$82 M21.1%-
2014$804 M107.20%$6.83 M0.8%-91.66%
2015$898 M11.75%$117 M13.1%1,616.49%
2016$1,041 M15.89%$145 M13.9%23.33%
2017$1,239 M18.98%$182 M14.7%26.16%
2018$1,271 M2.58%$206 M16.2%12.93%

Quarterly financial results

Apple Hospitality posted $295.26 million in sales for 2018-Q4, a -11.12% less compared to previous quarter. Reported quarter income marked $34.15 million with a profit margin of 11.57%. Profit margin fell a -7.13% compared to previous quarter when profit margin was 18.70%. When comparing revenues to same quarter last year, Apple Hospitality sales marked a slightly good growth and grew a 2.14%. Looking back to recent quarterly results, Apple Hospitality posted 2 negative quarters in a row.
APLE quarterly Sales and Income evolution
2017-Q1$292 M-$34 M11.8%-
2017-Q2$331 M13.34%$88 M26.5%154.90%
2017-Q3$325 M-1.86%$63 M19.3%-28.29%
2017-Q4$289 M-11.04%$-2 M-0.8%-103.67%
2018-Q1$298 M3.22%$42 M14.1%-1,931.61%
2018-Q2$345 M15.53%$68 M19.6%60.33%
2018-Q3$332 M-3.63%$62 M18.7%-8.14%
2018-Q4$295 M-11.12%$34 M11.6%-45.02%

Apple Hospitality ownership

When you are planning to invest in a company, it's worth to have a look its ownership structure.

Management staff in all public traded companies that hold equity is required to report every transaction to the SEC. For Apple Hospitality, 6.38% of all outstanding shares are owned by its staff.

In case of Apple Hospitality stock, 64.39% of its shares are held by institutions (mutual funds, pension funds, big banks and other large financial institutions). Bearish positions for APLE stock account 0.00%, no big difference from last month.

For a better context understanding, the next table shows ownership data compared to other related stocks:

Market cap$3.0 B
Total shares223.9 M
Float shares209.5 M
  - Institutional holdings (%)64.4%
  - Insider holdings (%)6.4%
Shares in short selling0.0%

APLE summary

Wednesday, February 26th, 2020
Day range$13.40 - $13.95
Previous close$13.73
Session gain-2.40%
Average true range$0.31
50d mov avg$15.43
100d mov avg$15.65
200d mov avg$15.44
Daily pattern
Weekly pattern

Apple Hospitality performance

To measure stock performance is always good to compare with competitors or related stocks. We picked as the bechmarking frame for Apple Hospitality stock.
APLEApple Hospitality-15.99%-13.21%-12.59%

Apple Hospitality competitors

Unfortunately, we could not find any public company that could be defined as Apple Hospitality competitor. This doesn't mean Apple Hospitality does not have any competitor in the market, it's just we could not detected it.